Advertising and Promotion Management Commons^™

Hines-Park Foods, Inc. - Ithaca, New York (Sc 2460), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid only for Manuscripts Small Collection 2460.  Two files containing documentation relating to registrations 629,236 and 623,168 of the trademark “Duncan Hines” by Hines-Park Foods, Inc. of Ithaca, New York.  Includes certificates of trademark registration dated 13 March and 19 June 1956, correspondence and records of U.S. registrations.  Also includes a Duncan Hines buttermilk pancake mix box.

Millennial Organic Wine Consumers Of San Luis Obispo, Ca, Tadeo Perez

Agribusiness

No abstract provided.

Trends In Multisensory And Interactive Magazine Inserts, Jennifer Titcomb

Graphic Communication

The purpose of this study was to identify trends in multisensory and interactive magazine inserts. The study looked at the different features to see what is used most frequently and identified any major trends with the technologies. These implementations would ensure the presence of printed magazines. Additional knowledge was gained by being more observant of the different ways audio/ video chips and variable data are being used within magazine advertising. Ideas of new applications were formed from gathering of this information.

The study was conducted using historical research, elite and specialized interviews and content analysis to identify trends. Tables were …

Interview With Franklin Jones, B-Line, 2011 (Audio), Franklin Jones

All Sustainability History Project Oral Histories

Interview of Franklin Jones by Grant Russ at Portland, Oregon on May 31st, 2011.

The interview index is available for download.

Do Marketing Media Have Life Cycles? The Case Of Product Placement In Movies, Ekaterina Karniouchina, Can Uslay, Grigori Erenburg

Business Faculty Articles and Research

This article examines the economic worth of product placement in movies over a time span of 40 years (1968-2007). The authors find an inverted U-shaped relationship between the year of the movie release and the returns associated with product placements. In addition, a similar inverted U-shaped relationship characterizes the economic worth of tie-in campaigns associated with product placements. These findings are consistent with the habituation tedium theory used to explain the inverted U-shaped pattern in response to novel advertisements and suggest that the same mechanism could be influencing the response to an entire marketing medium. Overall, the results reinforce the …

A Creative Brief For Hogs Abroad, Spencer J. Burmingham

Marketing Undergraduate Honors Theses

This thesis was designed to improve the marketing of the Hogs Abroad International Study program. Specifically, it looked into the myths of studying abroad and how the Study Abroad department may be able to mitigate these myths with informative posting via their LinkedIn channel.

From Inspiration To Reality- Starting A Business Today, Nicole Christie

Senior Honors Projects

In today’s age of large corporations and superstores consuming the marketplace, small businesses must fight to stay afloat. In order to compete with these market giants, understanding the industry and establishing goals for the future are increasingly important. These ideals are especially essential for a small business initially entering the marketplace. This is the essence of my senior honors project.

During my career at URI, I combined my passion for pool and my business administration major to create a New England 9 Ball Tour. For the past three years, I have operated, managed, and promoted this successful tour which draws …

Jcpenney Priced For Life Campaign, Michael Dolan

Renée Crown University Honors Thesis Projects - All

The JCPenney “Priced for Life” campaign was designed as Syracuse University’s entry for the National Student Advertising Competition, an event held by the American Advertising Federation. As a member of the S.I. Newhouse School of Public Communications team for the competition, I helped to make this integrated advertising campaign a reality.

The goal of this campaign is to retain women aged 25-34 who currently shop at JCPenney and also capture new customers who fall within that demographic. It is also designed to increase frequency and grow share of wallet among members of this target audience. The proposed campaign runs from …

Integrating Werw Into Syracuse University, Marina Zarya

Renée Crown University Honors Thesis Projects - All

Title: Integrating WERW into Syracuse University

WERW was a free form student-run radio station at Syracuse University that was failing after losing its transmitter, members, and audience. This Honors Capstone project has three main components. First, it explores the history and significance of college radio at Syracuse University through interviews with alumni. Next, it describes my recreation of a sustainable student organization that fills a creative need at the University through management, promotions, and strategic partnerships. The final part of the project is a future campaign designed for WERW, which explores low budget branding and advertising strategies that will be …

Renée Crown University Honors Program Advertising Campaign, Samantha Yanow

Renée Crown University Honors Thesis Projects - All

The advertising campaign that I created for the Renée Crown University Honors Program is intended to raise awareness for the program across Syracuse University’s campus. This campaign is also intended to alter the common stereotype of the program as “pretentious” and “overrated.” The ideas behind each of these advertisements and their intended meaning were adapted from research that I conducted in the fall of 2010 with current Renée Crown University Honors Program students and faculty. Though these advertisements will most likely not be used for the Renée Crown University Honors Program due to budget constraints it is possible that core …

Skilladdiction Business Plan, Taylor Louie

Renée Crown University Honors Thesis Projects - All

Skill gaming is a type of online gaming in which people play fun, easy to learn, casual games, in a tournament setup - sometimes backed by small wagers, in attempt to win cash prizes. Launched in April, 2009, SkillAddiction (SA), now host to over 54,000 customers across more than 150 countries, brings people together to compete in any of their favorite casual games, in which the outcome is predominantly based on the player's skill. SA has incorporated innovative features to set itself apart from competitors, such as a virtual scavenger hunt, and interactive community features, and continues to develop the …

The Death Of Music Videos?: An Analysis On The Effectiveness Of Music Videos As A Promotional Tool, Carmen Cheng

Business and Economics Honors Papers

This research explored whether or not music videos remained an effective marketing tool for the music industry after the diffusion of the Internet in American culture. As a result of the transitions in media through which music videos were distributed, this project asked the following research questions: 1. What impact has the airing of music videos on MTV had on music sales? 2. What was the impact of music videos on sales when music videos moved from airing on television to being distributed over the Internet?

How Much Do U.S. University Students Know, And Want To Know, About Sustainability And Green Building? The Findings Of A Survey, And Possible Implications For General Elective Curriculum., Jeremy R. Farner

Purdue Polytechnic Masters Theses

Using the survey approach, this investigation examined the attitudes and interest of college students at two universities in different geographic locations within the United States.  Approximately 24,000 students from all disciplines and majors at Weber State University (WSU) in Utah, and 4,000 at Purdue University in Indiana, were invited to participate in a study to determine current knowledge, familiarity, and interest in topics within the sustainability and Green Building educational arena. The goal of this study was to determine what students already know, would like to know, and how much interest there would be in developing …

Library Marketing And Graphic Design, John M. Passa

Senior Honors Projects

As the University of RI moves into the new millennium, it has created its brand, “Think Big, We Do”.  This brand requires different collaborative marketing strategies for different units within the university.  Academic libraries provide intellectual products, consumed by a specific audience.

Marketing academic libraries entails a market analysis of the target audience, creating a strategic plan to address the library’s marketing audience, and designing a marketing instrument.  The target audience of the University Libraries was  identified as college students under the age of 25 because of academic requirements, cost of textual materials, and access to electronic resources.  Using library …

Identifying Green Meetings In The Hospitality Industry, Shin Yi (Felicity) Chiou

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this paper is to identify what constitutes green meetings in the hospitality industries with special attentions on the applications of modern technologies and marketing strategies. This professional paper will search and collect the related literature reviews and existent practices with green ideology in hospitality to clarify the myth and difficulties of being green and help the readers or potential advocates better understand green meetings and adopt them.

A Content Analysis Of Indonesian Hotel Website, Irene Hidayat

UNLV Theses, Dissertations, Professional Papers, and Capstones

Purpose:

The purpose of this professional paper is to develop an effective content model for the Hotel Tentrem website. The content model will be obtained and modified from literature review. This study will also utilize content analysis to analyze five-star hotel websites in Indonesia to identify the common problems associated with the hotel websites, justify specific measures to build a successful website and provide suggestions on the potential areas of improvement.

Increased Enrollment For The Graphic And Print Science Program Through Specialty Print Advertisement, Christa Ickowski

Honors Theses

This project evaluates whether a mailer (containing information on the Graphic and Print Science Program) that is folded in a unique manner and containing color graphics would attract more students to the program. With this printed piece the capabilities of the program's students and the program are demonstrated to attract more motivated students who wish to pursue the Graphic and Print Science field. The current method of advertising the program consists of sending form letters which tend to be a little interest to the target audience of high school graphic arts students. With a specialty folded, 4-color mailing in a …

2011 Ijbe Front Matter, Tamra Connor

International Journal for Business Education

1. Editorial Board
2. President's Letter
3. SIEC-ISBE International

Examining The Value Of Word Of Mouth As A Marketing Tool For Poker Book, Jeffery J. Hwang

UNLV Theses, Dissertations, Professional Papers, and Capstones

In the spring of 2003, the poker world saw the launch of the World Poker Tour; that same May, an amateur poker player and online qualifier named Chris Moneymaker won the Main Event of the World Series of Poker and the $2.5 million first prize, demonstrating that virtually anyone can win at poker. The result of these two events was a “poker boom” that, by September 2005, had the two largest poker book publishers on the planet reporting ten-fold increases in sales. And yet, outside of their own company websites, most of the largest poker book publishers on the planet …

Design Of A Packaging Solution For Ifixit’S Retail Venture, Myles Bradwell, Torrance Terzian

Industrial Technology and Packaging

One of the chief concerns of any business is to maintain steady, profitable growth in a rapidly evolving marketplace. The only way to achieve this goal is to constantly evaluate the company’s strength and position within that marketplace, and look for ways to improve. The iFixit company has established itself as a leader in providing quality replacement components, tools, and repair instruction for customers who wish to repair their own modern electronic devices. iFixit approached the students at Cal Poly to develop a solution for differentiating their primarily online business into a retail sales environment.

This senior project is a …