Shopping Marketing Tactics That Drive Purchases,
2022
University of Arkansas, Fayetteville
Shopping Marketing Tactics That Drive Purchases, Dinesh K. Gauri
Marketing Faculty Publications and Presentations
Technology is reshaping the retail experience. In the fight for market share, how effective are traditional marketing tactics and technology offerings at attracting shoppers?
Dentistry And The Law: Risk Of Employment Discrimination In Job Advertisements,
2022
Kerr Russell
Dentistry And The Law: Risk Of Employment Discrimination In Job Advertisements, Dan Schulte Jd
The Journal of the Michigan Dental Association
Employment discrimination in job advertisements that include religious references, such as statements like "faith-based practice" or symbols like crosses, is a legal concern. Federal and Michigan state laws, particularly the Elliot Larson Civil Rights Act (ELCRA), prohibit discrimination in employment, encompassing various protected classes. ELCRA applies to all employers in Michigan, regardless of their size. Violating ELCRA can lead to legal consequences, including injunctive relief and compensatory damages. Including such references or symbols in job ads can be used as evidence against employers in discrimination claims, even if rejected candidates have lesser qualifications. Publishers of these ads are also at …
Marketing Activity Influences On Brand Attractiveness & Loyalty,
2022
Harding University
Marketing Activity Influences On Brand Attractiveness & Loyalty, Keiondre' Mcallister
McNair Scholars Research
While selecting a specific brand could seem simple, many variables are considered. Consumers must trust that the chosen brand meets their needs by providing value. Value differs for everyone; however, four value pillars within the value creation pyramid could explain which value attracts the consumer most to a brand. These value elements will be explored to explain consumer preferences.
Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences,
2022
University of Lynchburg
Understanding Millennials Regarding Online Versus In-Store Grocery Shopping Preferences, Timothy L. Schauer
Atlantic Marketing Journal
Grocery shopping has changed in significant ways over the last 150 years – all to allow customers to choose their own items (Strasser, 1989). Within the last decade, large U.S. supermarkets, like Kroger, Walmart, and Safeway have rolled out online stores (Perez, 2015). However, in 2017, when the Internet-based giant, Amazon, acquired Whole Foods and developed the Amazon Go concept store, the march toward online-only sales came into question. The purpose of this research is to attempt to understand the preferences associated with Millennials regarding online versus in-store grocery shopping preferences. This paper provides the following contributions. First, it extends …
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising,
2022
Missouri State University
Keeping The Faith: The Impact Of Religiosity On Controversial Social Justice Advertising, Rebecca Rast, Josh Coleman, Christina S. Simmers
Atlantic Marketing Journal
Religious individuals have traditionally responded negatively to controversial advertising; however, little has been examined in their response to brand activism in the form of social justice issues. Interestingly, brands may find support from more religious individuals when promoting certain social issues. Across three studies using two social networks (Twitter and Instagram), this research demonstrates that individuals who identify as more religious (compared to those who identify as less religious) consistently display higher attitudes, intentions, and perceptions of authenticity for brands supporting social justice issues (precisely racial inequality, or “Black Lives Matter”). These findings are explained through social identity theory, in …
From Career Choice To Career Change: Experiences Of Pgde Students In Tanzania,
2022
Mkwawa University College of Education University of Dar es Salaam, Tanzania
From Career Choice To Career Change: Experiences Of Pgde Students In Tanzania, Jaquiline Amani
Journal of Humanities and Social Sciences
This article presents findings from a qualitative inquiry that explored the underlying motives of career change among Postgraduate Diploma in Education (PGDE) students in Tanzania. Focused group discussions (FGDs) were used to collect data to address two study objectives: first, explore the reasons why PGDE students tend to change their career; and second, determine PGDE students’ intentions to join and stay in the new career. The findings indicate that career change is motived by both intrinsic and extrinsic factors. Specifically, career change motives are due to job dissatisfaction, employment opportunities, wrong first career choice, and the desire for career growth. …
Analysis Of The Comovement Of Unemployment In Midwestern States,
2022
ONS. UNIVERSITY OF LOUISIANA AT MONROE
Analysis Of The Comovement Of Unemployment In Midwestern States, Tammy Rapp Parker
Southern University College of Business E-Journal
The current paper investigates the interrelatedness of twelve Midwestern states through the comovement of unemployment rates. Due to their geographic location, we would anticipate similarities and comovement among macroeconomic variables. The results show that although most of the bivariate pairings do show a relationship. Five of the sixty-five pairings show no indication of cointegration among their unemployment rates. Each of these five pairings includes North Dakota. The paper investigates geographic and socioeconomic similarities between these states to try to explain these results.
Baumol And Bowen Cost Effects In Research Universities,
2022
Centre College
Baumol And Bowen Cost Effects In Research Universities, Robert E. Martin
Southern University College of Business E-Journal
We estimate cost models for both public and private research universities and use partial differentials from these models to estimate different cost effects. The results suggest both Baumol’s cost disease and Bowen’s revenue theory drive cost higher and that Bowen effects are larger than Baumol effects. Tight revenue since 2008 reversed some declines in productivity and accelerated the trend in economizing on the use of tenure track faculty. This behavior under loose and tight revenue constraints is consistent with Bowen’s revenue theory.
Tesla Vs. Its Stock Price: “Herd Theory” At Work?,
2022
University of West Georgia
Tesla Vs. Its Stock Price: “Herd Theory” At Work?, Yun Cheng, Carroll Griffin
Southern University College of Business E-Journal
Since its inception in 2003, Tesla, Inc. has striven to be more than simply an electric automobile manufacturer. Since its first release in 2008 (the luxury Roadster), the company has introduced several additional high-end models as well as a much anticipated mid-priced model. Its vehicles consistently receive enthusiastic reviews from consumer analysts and industry publications alike. Perhaps as a reflection of its continued innovation and product-line expansion, as well as investor optimism regarding the company’s future prospects, its stock price has risen to extraordinary levels. However, despite all of this apparent success and highly-valued stock, Tesla has generated relatively little …
African American Law Firms And The Importance Of Strategic Advertising,
2022
Clark Atlanta University
African American Law Firms And The Importance Of Strategic Advertising, Jamie Pleasant, Paul Brown
Southern University College of Business E-Journal
African American (AA) law firms in the 21st century have found themselves competing for market sustainability in a majority led industry that spends billions on advertisements (Li 2017). AA attorneys as a whole are continuously finding themselves collectively pouring millions of dollars in radio and television advertisements in order to acquire new clients to survive. Interestingly, no sound advertisement strategy is usually executed by these well intended but misguided law firms at the majority and minority levels and both types of firms end up spending a lot of valuable money in various media outlets that produce little or no positive …
Impact Of Orientation Program On Teacher's Performance,
2022
Assistant Professor, Jaipuria Institute of Management, Jaipur
Impact Of Orientation Program On Teacher's Performance, Akshay Kumar Mishra
Management Dynamics
No abstract provided.
Forms Of Community Engagement In Neighborhood Food Retail: Healthy Community Stores Case Study Project,
2022
Division of Health Research and Evaluation, Department of Family and Community Medicine, College of Medicine, University of Illinois, Rockford, IL
Forms Of Community Engagement In Neighborhood Food Retail: Healthy Community Stores Case Study Project, Ravneet Kuar, Megan R. Winkler, Sara John, Julia Deangelo, Rachael D. Dombrowski, Ashley Hickson, Samantha M. Sundermeir, Christina Kasprzak, Bree Bode, Alex B. Hill, Emma C. Lewis, Uriyoán Colón-Ramos, Jake Munch, Lillian L. Witting, Angela Odoms-Young, Joel Gittelsohn, Lucia A. Leone
Urban Studies and Planning Faculty Research Publications
Community engagement is well established as a key to improving public health. Prior food environment research has largely studied community engagement as an intervention component, leaving much unknown about how food retailers may already engage in this work. The purpose of this study was to explore the community engagement activities employed by neighborhood food retailers located in lower-income communities with explicit health missions to understand the ways stores involve and work with their communities. A multiple case study methodology was utilized among seven retailers in urban U.S. settings, which collected multiple sources of data at each retailer, including in-depth interviews, …
Advising 101 For The Growing Field Of Social Media Influencers,
2022
University of Washington School of Law
Advising 101 For The Growing Field Of Social Media Influencers, Stasia Skalbania
Washington Law Review
The Federal Trade Commission (FTC) protects consumers from unfair and deceptive business practices. In 2019, the FTC released the “Disclosures 101 for Social Media Influencers Guide” (herein referred to as the “2019 Influencer Guide”). The 2019 Influencer Guide outlines advertisers’ and endorsers’ specific responsibilities relating to the advertising and marketing of products on social media platforms. Despite the extensive information provided within the 2019 Influencer Guide, there is still great confusion regarding endorsement disclosure requirements, and many brands and influencers are not in compliance with FTC recommendations. This Comment provides guidance to brands and social media influencers on how to …
Converting Horizontal Media For Vertical Platforms,
2022
California Polytechnic State University, San Luis Obispo
Converting Horizontal Media For Vertical Platforms, Eric A. Hernandez
Graphic Communication
Today, most media is viewed on mobile phones and seen on a vertical screen. There are very few methods for converting horizontal media into vertical media for vertical platforms. This manual shows new ways to redesign horizontal content so that it looks better on vertical displays; I imagine watching things like the Super Bowl or the The Grammys on TikTok or Instagram with a new broadcast design that is more attractive.
Mother Lou Studio: Branding For A Handcrafted Jewelry Business,
2022
California Polytechnic State University, San Luis Obispo
Mother Lou Studio: Branding For A Handcrafted Jewelry Business, Amanda K. Hall
Graphic Communication
In the height of the pandemic I gained interest in jewelry-making. Needing a new hobby, I researched the many methods of making jewelry and soon began practicing the craft. Sand casting became a form of meditation, and I hope to gain more experience in silver smithing in the near future. For my senior project, I wanted to combine my personal, creative abilities with the skills I have learned through my Graphic Communication courses. This project showcases my design and business skills, while building a unique brand that will be a part of my future career.
Take Flight Music Festival Branding,
2022
California Polytechnic State University, San Luis Obispo
Take Flight Music Festival Branding, Maxwell Bo Chen, Jake Oxenham
Graphic Communication
We created a branding and design campaign for the Take Flight music festival on campus. The project covered many aspects of event creation and marketing such as name, logo, content creation, social media, printed media, vendor outreach, and administration outreach. All these pieces had to work together to create a strong and cohesive brand image for this event which would help ensure a successful turnout and event overall.
Talia Cooks 4 You: Brand And Product Development,
2022
California Polytechnic State University, San Luis Obispo
Talia Cooks 4 You: Brand And Product Development, Shannon L. Brierty
Graphic Communication
I created a Cookbook for Talia because I wanted to incorporate easy to follow recipes and helpful techniques to teach food science basics. She is a fourth-year Food Science major with a concentration in Culinology. Her love for cooking and baking led her to food science, which has changed the way she sees food and cooking for the better. She has a significant following so I wanted to create a brand for her that she can build off of in the future. My three deliverables for this project are a physical cookbook, marketing for her product, and a website to …
Summoning Laplace’S Demon: The Erosion Of Meaningful Voter Choice In An Era Of Algorithms?,
2022
Princeton University
Summoning Laplace’S Demon: The Erosion Of Meaningful Voter Choice In An Era Of Algorithms?, Stephen Bork
Compass: An Undergraduate Journal of American Political Ideas
Precise individual microtargeting threatens to remake the political landscape as thoroughly as it has remade marketing. This paper explores the observed uses to date of political microtargeting as well as the many difficulties, some inherent to politics, of measuring its effects. Considering the philosophical difficulties of predictively removing human choice, it then assesses the observed risks of and some potential remedies to the current trajectory and finds that free electoral choice is not doomed to be written out of the system.
The Future Of Name, Image, And Likeness In Advertising,
2022
Louisiana State University and Agricultural and Mechanical College
The Future Of Name, Image, And Likeness In Advertising, Olivia E. Nuss
LSU Master's Theses
This study explores the unique intersection of the law and the theories of communication related to a student athlete’s ability to receive compensation based off their name, image, and likeness (NIL). The purpose of this study is to understand the future of NIL legislation application as it relates to emerging media and student-athletes’ privacy interests in order to better understand influencer marketing and the impact new legislation will have on student-athlete brand deals. Through a series of semi-structured, in-depth interviews, I explored industry trends in NIL as it relates to brand partnerships and advertising, focusing on key players, methods, and …
The Use Of Ethnonyms In Communication Strategies,
2022
CUNY Bernard M Baruch College
The Use Of Ethnonyms In Communication Strategies, Cristina B. Gonzales Otoya Villanueva
Student Theses and Dissertations
This research aims to explore the effectiveness of the language used in external communications, including brand campaigns already launched targeting different ethnic groups, with a particular emphasis on the Hispanic, Latino and Latinx communities. The final objective is to provide recommendations on the appropriate use of ethnonyms in their marketing strategies while authentically approaching their target market to generate brand affinity and long-standing trust.
