Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers,
2025
Commonwealth University of Pennsylvania
Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Jung Kim, Ronda Mariani
Atlantic Marketing Journal
Consumer ethnocentrism and cosmopolitanism have been shown to be instrumental factors for the evaluation and purchase of foreign products. Many prior studies have provided evidence that ethnocentric consumers have lower willingness to buy for products that originated from foreign countries, while cosmopolitan consumers have higher willingness to buy. However, prior research has been conducted in the research setting where only one foreign country is pit against home country. Therefore, it is not clear whether their direct impacts on animosity, product judgement, and willingness to buy will be homogeneous, regardless of countries-of-origin. In other words, do consumers hold the same degree …
The Curious Case Of Japanese Denim,
2025
Toyo University
The Curious Case Of Japanese Denim, Aaron Francis Ward
Japanese Society and Culture
From its humble beginnings as wholly utilitarian workwear in the 19th century, to its modern rise to high-fashion, the ubiquity of denim, particularly in the form of jeans, has had a fascinating journey in its little-over-150-year history (Beazley, 2015). Of note has been the recent rise in popularity of Japanese denim. Since the end of the Second World War, Japan seems to have had an insatiable demand for Americana (Marx, 2023). Yet, if considered in the sociohistorical context of Japanese-American relations, this ought to be highly improbable. The current paper examines the sociological nature of Japanese denim from semiotic …
Exploring Homogeneity In Today's Cultural Expression,
2025
Uniform Journal
Exploring Homogeneity In Today's Cultural Expression, Roderick Hunt
Digital Laboratory: Publisher of Internet Journal
This article examines the increasing cultural homogeneity driven by the internet's global reach and accessibility. Roderick Hunt—an educator, brand expert, and fashion designer—integrates writing into his creative practice and brand ethos. Through his label, Uniform Journal, he merges ideas and products, emphasizing both form and function. In a Q&A discussion, Hunt explores how the internet has influenced contemporary cultural practices and challenges the notion of originality in an era of digital interconnectedness.
A Conversation With Loe Gino,
2025
Internet Journal
A Conversation With Loe Gino, Loe Gino, Seb Taylor
Digital Laboratory: Publisher of Internet Journal
LOE Gino is a Bay Area native from Berkeley, California and an independent artist. He has been a pioneer in the music industry for new age artistry. His ability to be a voice for independent artists parallels his wordsmith-skills as a rapper. As a part of the Bay Area cultural scene, he is a real life example of how to set a vision and build it as you go. Every aspect of his creative vision is thought out and executed with the accuracy of a freestyle. LOE Gino stands as an example of what it means to never conform to …
Ethics In Digital Marketing: A Gen-Z’S Perspective,
2025
Clark University
Ethics In Digital Marketing: A Gen-Z’S Perspective, Suruchi Bhatt
School of Business
Almost 72% of Americans report they have a sense of being tracked online through their cellphones, by their advertisers or companies they follow, around 20% think their activities across their days are tracked, with almost 47% reporting the government tracks their cellphones, behaviors, and everything they do online. (Atske, 2019) It is no secret that when people say privacy is a myth, it is upon the behaviors of the companies to inform the customers of what, where, and why their activity is being tracked. Answering how the activity is tracked and when it will be tracked are key factors that …
Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations,
2025
SVKM's NMIMS Mukesh Patel School of Technology Management & Engineering, Mumbai
Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur
Journal of International Technology and Information Management
Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …
Cultural Values In The Advertisements Of Islamic And Commercial Insurance Companies: A Comparative Analytical Study Of Social Media Advertisements,
2025
Department of Public Relations and Advertising, Faculty of Mass Communication, Sana'a University, Sana'a, Yemen
Cultural Values In The Advertisements Of Islamic And Commercial Insurance Companies: A Comparative Analytical Study Of Social Media Advertisements, Hameed R. Al-Qudaimi
An-Najah University Journal for Research - B (Humanities)
Objective: This study aimed to compare advertisements for Islamic and commercial insurance companies regarding the cultural values used in their advertisements on social media sites like Instagram, X, and YouTube. Method: This study uses content analysis and comparative methods to analyze the content of 300 advertisements during the period of July 1 to September 30, 2023, the study conducted on the Islamic company in Yemen (United Insurance) and the commercial company in Egypt (Allianz). Results: The most important results showed that Allianz was more likely to use individual values, broad influence, avoidance of doubt, masculinity, and long termism, while …
A Multilayer, Multimethod Web And Language Accessibility Analysis Of U.S. Nonprofit Organization Websites: Considerations For The Marketing And Promotion Of Online Giving,
2025
Pittsburg State University
A Multilayer, Multimethod Web And Language Accessibility Analysis Of U.S. Nonprofit Organization Websites: Considerations For The Marketing And Promotion Of Online Giving, Alicia Mason, Lauren Baldwin, Tatum Ahring
Faculty Submissions
In lieu of recent declines in individual giving to US nonprofits focused on social causes, education, environment, and animal welfare, this study examines the web and language accessibility of US nonprofit websites. By examining potential accessibility design barriers, we seek to understand whether US nonprofit organizations are limiting their outreach to online donors, specifically persons with disabilities (PwDs). Nonprofit websites were systematically and randomly sampled from Charity Navigator's Alphabetical Listing of the Top 1000 Most Visited Charities database. Using a multimethodological approach consisting of manual verification and computer-automated analysis techniques, we assess the web and language accessibility of leading US …
Understanding Consumer Perception And Behavior Toward Biodegradable Plastic Products Based On The Moa Model,
2025
Researcher, Embrain, Seoul, South Korea (Former) Researcher, Center of SEBIS (Strategic Solutions for Environmental Blindspots in the Interest of Society), Ewha Womans University, Seoul, South Korea
Understanding Consumer Perception And Behavior Toward Biodegradable Plastic Products Based On The Moa Model, Nayeon Baek, Hyemi Lee
Asia Marketing Journal
This study investigated the factors influencing consumers' switching intentions to biodegradable plastic products. Applying a modified Motivation-Opportunity-Ability (MOA) framework, we analyzed the impact of factors such as environmental concern, novelty seeking, negative attitude, perceived consumer effectiveness, green consumer availability, and environmental knowledge on switching intention, while also examining the moderating effect of perceived greenwashing. Results showed that environmental concern, perceived consumer effectiveness, and negative attitude from the motivation dimension, and environmental knowledge from the ability dimension, had significant effects on switching intentions. Furthermore, it was found that the level of perceived greenwashing moderated the effects of environmental concern, perceived consumer …
The Effect Of Educational, Escapism, Memorable Tourism Experience On Sustainability-Oriented Loyalty In Kembang Island Park With The Moderating Effect Of Biodiversity Knowledge: Green Marketing Perspective,
2025
Associate Professor of Economic Forestry, Faculty of Forestry, Universitas Lambung Mangkurat, South Kalimantan, Indonesia
The Effect Of Educational, Escapism, Memorable Tourism Experience On Sustainability-Oriented Loyalty In Kembang Island Park With The Moderating Effect Of Biodiversity Knowledge: Green Marketing Perspective, Muhammad Naparin
Asia Marketing Journal
The biggest challenge of green tourism marketing is to create tourist loyalty based on environment, economy, and socio-cultural sustainability. This study aimed to analyze the influence of educational experience (EDX) and escapism experience (ESX) on memorable tourism experience (MTX), the direct influence of MTX on sustainability-oriented loyalty (SOL), the moderating role of biodiversity knowledge (BIK) on the influence of MTX on SOL, and the direct influence of BIK on SOL. This study used quantitative methods and SmartPLS 4.1 for statistical analysis. The research model was tested on 221 tourists who had visited the Nature Tourism Park situated in the conservation …
The Impact Of Chat Gpt's Quality Factors On~Perceived Usefulness, Perceived Enjoyment, And~Continuous Usage Intention Using The Is Success Model,
2025
Lecturer, Gachon University, Department of Media Communication, Seongnam, Korea
The Impact Of Chat Gpt's Quality Factors On~Perceived Usefulness, Perceived Enjoyment, And~Continuous Usage Intention Using The Is Success Model, Mun Ki Kim, Seon Young Jhee, Sang-Lin Han
Asia Marketing Journal
Due to the rapid diffusion of ChatGPT based on Generative AI, innovative changes are being made in artificial intelligence technology and its use. In fact, ChatGPT is being actively applied by being fused to various industries along with our daily lives. Accordingly, this study aims to examine the correlation between the quality factors, perceived usefulness, perceived enjoyment, and continuous usage intention of ChatGPT technology using the IS success model. For this study, a survey was conducted on 225 experienced people who have used ChatGPT technology. As a result of the survey analysis, it was confirmed that among the quality factors …
Balance Or Highlight? The Impact Of Power On Consumer Choices For Joint Consumption,
2025
Sogang Business School, Sogang University, Seoul, Republic of Korea
Balance Or Highlight? The Impact Of Power On Consumer Choices For Joint Consumption, Chaeyeong Kim
Asia Marketing Journal
Consumers often make decisions on behalf of the self and others, such as family, friends, or colleagues, when choosing products to jointly consume. Postulating that power—a central element of social dynamics—shapes reliance on internal versus external information, the current research explores its effect on joint consumption choices. Across three studies, I find that low-power individuals balance self and others’ preferences, whereas high-power individuals are likely to highlight their preferences (H1). In addition, I provide evidence for decision-making strategy (i.e., reliance on reasons vs. feelings) as the key mechanism underpinning the relationship between power and joint consumption choices (H2). Finally, I …
Effects Of The Preannouncement Of Donation Expenditure On The Evaluation Of Charitable Organizations And Overhead Aversion,
2025
Professor of Marketing School of Business, Korea University Seoul, Korea
Effects Of The Preannouncement Of Donation Expenditure On The Evaluation Of Charitable Organizations And Overhead Aversion, Kwanho Suk, Triza Mudita
Asia Marketing Journal
Charitable organizations use donated funds for program costs to support the cause and overhead costs to cover the charity's general operation and fundraising. This research investigates the influence of preannouncement of donation expenditure on attitudes toward charity and overhead aversion (i.e., negative response to overhead). Preannouncement of donation expenditure involves the disclosure of how donor contributions will be allocated to the program and overhead costs. The results of two empirical studies show that preannouncement positively influences attitudes toward charity and mitigates overhead aversion. Study 1 indicates that the preannouncement of donation expenditure enhances perceived donation impact, leading to a positive …
2025, 2(21),
2025
Wydział Zarządzania Uniwersytetu Warszawskiego/Faculty of Management University of Warsaw
2025, 2(21)
Journal of Marketing and Consumer Behaviour in Emerging Markets
Full Issue 2025, 2(21)
Uncovering Libraries Instagram Engagement,
2025
Binghamton University--SUNY
Uncovering Libraries Instagram Engagement, Kenneth Saito
Library Research Scholars Program Spring 2025
The Binghamton University Libraries utilizes its Instagram platform to engage its audience to share information regarding its resources and services. Current research suggests elements such as color grading, scenic backgrounds, and maintaining a proper online social media presence affect how Instagram users engage with content. However, additional elements such as audience type and how they engage with content may factor into the Libraries’ reach on their platform. This project seeks to identify how the Libraries Instagram platform can maximize engagement based on their audience needs and identified interaction behavior. A literature review determined that a qualitative survey is the best …
Accelerating The Growth And Development Of Entrepreneurship Within The Neurodiverse Community,
2025
Molloy University
Accelerating The Growth And Development Of Entrepreneurship Within The Neurodiverse Community, Donna Iucolano Ph.D., Jonathan Ali, Jason Schwartz, Christian Michaels
Business: Faculty Publications
This paper shares the results of student efforts in a Fall 2024 undergraduate Capstone course at Molloy University’s School of Business. During the 14-week semester, eight students worked in two teams to address an opportunity for Backyard Players & Friends (BYP), a nonprofit organization based in Rockville Centre (Long Island), New York dedicated to inclusivity for people 14+ years old. To help fulfill its mission, BYP ventured into retail by opening a boutique named Front Porch Market (FPM) in December 2022. FPM was the focus of a Capstone in Spring 2024, and those efforts led to this follow-up engagement. The …
Buying Green On A Student Budget: How Sustainability Shapes Gen-Z Grocery Habits,
2025
Middle Tennessee State University
Buying Green On A Student Budget: How Sustainability Shapes Gen-Z Grocery Habits, Tyler Martin, Diane R. Edmondson, Lucy Matthews
Atlantic Marketing Journal
Sustainability is increasingly prioritized by consumers, but concerns arise about whether Gen-Z college students with limited financial means translate sustainable attitudes into purchasing behaviors. This study surveyed 496 undergraduate students at a southeastern public university to assess attitudes, motivations, and actions regarding sustainable grocery shopping. Results reveal strong environmental concerns among students but a notable gap between beliefs and purchasing behaviors, attributed mainly to financial constraints. Gender, political affiliation, and religious affiliation significantly influenced sustainable behavior. Managerial implications and future research directions are discussed.
From Backlash To Brand Loyalty: How Self-Congruity And Generation Shape Consumer Intentions After A Failed Influencer Campaign,
2025
University of North Texas
From Backlash To Brand Loyalty: How Self-Congruity And Generation Shape Consumer Intentions After A Failed Influencer Campaign, Dexter L. Purnell, Kimberly V. Legocki, Steven R. Barnes, Jessica Chapman
Atlantic Marketing Journal
This study examines consumer responses to corporate social advocacy (CSA) surrounding Bud Light’s partnership with transgender influencer Dylan Mulvaney. We fielded a cross-sectional survey of U.S. beer drinkers (N = 386) measuring actual and ideal self-congruity, generational cohort, and purchase intention. Using PROCESS Model 4 with bootstrap confidence intervals, we tested whether self-congruity mediates the relationship between generation and purchase intention. Self-congruity strongly predicted purchase intention, and indirect effects of generation via both actual and ideal self-congruity were statistically significant. Conditional (contrast-specific) indirect effects were observed only for Gen X, indicating cohort-specific pathways from CSA to purchase intention through identity …
Podcast Advertising And Its Role In Higher Education Marketing,
2025
Central Connecticut State University
Podcast Advertising And Its Role In Higher Education Marketing, Mark D. Cistulli, Jason L. Snyder
Atlantic Marketing Journal
Podcast advertising has become an important component in marketing campaigns for organizations to reach their target audiences. With the explosion of popularity of podcasts, so too does the opportunity for marketers to promote their products and services. In this study, we are focusing on the impact of a graduate program ad on attitudes and behavioral intentions associated with the university in the ad. Participants were exposed to part of a podcast with the ad embedded mid-roll and then responded to a survey about their evaluation of the ad and subsequent intentions to consider attending graduate school at the university advertised. …
2024-2025 Academic Year Annual Report,
2025
University of North Alabama
2024-2025 Academic Year Annual Report, Collier Library
Collier Library and Information Services
No abstract provided.
