Social Media Commons^™

Theorizing #Girlboss Culture: Mediated Neoliberal Feminisms From Influencers To Multi-Level Marketing Schemes, Frankie Mastrangelo

Theses and Dissertations

I define girlboss feminism as emergent, mediated formations of neoliberal feminism that equate feminist empowerment with financial success, market competition, individualized work-life balance, and curated digital and physical presences driven by self-monetization. I look toward how the mediation of girlboss feminism utilizes branded and affective engagements with representational politics, discourses of authenticity and rebellion, as well as meritocratic aspiration to promote cultural interest in conceptualizing feminism in ways that are divorced from collective, intersectional struggle. I question the stakes involved in reducing feminist interrogations and commitments to discourses of representation, visibility, and meritocracy. I argue that while girlboss feminism may …

Hidup Dalam Transit: Representasi Diri Digital Pengungsi Muda Oromo Di Instagram Terhadap Rekonstruksi "Refugeeness" Dalam Interaksi Antara Pengungsi Dan Audiens, Clarisa Irene

Antropologi Indonesia

The representation of refugees and asylum seekers should not be bounded to media’s depiction of it. This paper focuses on refugees’ self-representation on Instagram, one of the most used social media platforms in the world, which cannot be understood separately from their daily life as refugees. Drawing from the observation of young Oromo refugees, I find that Instagram—and other social media—are used as a form of online participation to fill their days in transit. Other than offering the Oromo youths access to entertainment and new insights, Instagram also provides a space in which they can build and maintain relationship and …

Spectatorial Sisterhood: Relasi Sosial Pengguna Second Account Di Instagram, Amelia Rugun Sirait

Antropologi Indonesia

Instagram is a popular image based social media platform. Usually, users have their own accounts for their personal profile to be viewed publicly. As Instagram features develop, users may have more than one account. Accounts that are specific to certain circle of friends are called “second accounts” and treated as private accounts used to express and relate through images. In this social media ethnography, seven subjects shared their experiences through uploaded images, videos and texts. They have the awareness to avoid relationships and gazes in their main account by building a different subjectivity in their second account. Contents on their …

Youtube Sebagai Arena Produksi Dan Reproduksi Kultur Hip-Hop, Edra Ramadhan Praliansyah

Antropologi Indonesia

This article discusses the so-called YouTube rapper phenomenon, a new subgenre of hip-hop music whose emergence was caused by YouTube. Rap or hip-hop, which has a long history of intergroup resistance from stage to stage, has now moved to YouTube as a new battleground, producing the YouTube rapper subgenre. This article shows that the hip-hop community was very responsive to YouTube, which was their new stage, alongside Discord and Facebook as more textual media employable for debate and discussion. This article argues that YouTube has the capacity to become a center of hip-hop capitalization in Indonesia, as in elsewhere, because …

Takin' Care Of Small Business: The Rise Of Stakeholder Influence, William P. Jimenez, Xiaohong (Violet) Xu, Emily D. Campion, Andrew A. Bennett

Management Faculty Publications

In this Exchange, we consider three crucial boundary conditions that Barnett, Henriques, and Husted (2020) overlooked in their model of diminished stakeholder influence. Although we agree that social media platforms have weakened stakeholder influence in certain conditions, such is not the case for all firms, all stakeholders, or all situations. Drawing from socio-cognitive and self-determination theories, we contend that (a) independent, owner-managed small firms present a context wherein information overload is rendered less of an issue because the information about the firm is more salient to locals; (b) stakeholders can be motivated to influence firms via social media platforms, which …

Social Media Self-Regulation And The Rise Of Vaccine Misinformation, Ana Santos Rutschman

All Faculty Scholarship

This essay examines the main characteristics and shortcomings of mainstream social media responses to vaccine misinformation and disinformation. Parts I and II contextualize the recent expansion of vaccine information and disinformation in the online environment. Part III provides a survey and taxonomy of ongoing responses to vaccine misinformation adopted by mainstream social media. It further notes the limitations of current self-regulatory modes and illustrates these limitations by presenting a short case study on Facebook—the largest social media vehicle for vaccine-specific misinformation, currently estimated to harbor approximately half of the social media accounts linked to vaccine misinformation. Part IV examines potential …

Ssentiaa: A Self-Supervised Sentiment Analyzer For Classification From Unlabeled Data, Salim Sazzed, Sampath Jayarathna

Computer Science Faculty Publications

In recent years, supervised machine learning (ML) methods have realized remarkable performance gains for sentiment classification utilizing labeled data. However, labeled data are usually expensive to obtain, thus, not always achievable. When annotated data are unavailable, the unsupervised tools are exercised, which still lag behind the performance of supervised ML methods by a large margin. Therefore, in this work, we focus on improving the performance of sentiment classification from unlabeled data. We present a self-supervised hybrid methodology SSentiA (Self-supervised Sentiment Analyzer) that couples an ML classifier with a lexicon-based method for sentiment classification from unlabeled data. We first introduce LRSentiA …

Detecting Incentivized Review Groups With Co-Review Graph, Yubao Zhang, Shuai Hao, Haining Wang

Computer Science Faculty Publications

Online reviews play a crucial role in the ecosystem of nowadays business (especially e-commerce platforms), and have become the primary source of consumer opinions. To manipulate consumers’ opinions, some sellers of e-commerce platforms outsource opinion spamming with incentives (e.g., free products) in exchange for incentivized reviews. As incentives, by nature, are likely to drive more biased reviews or even fake reviews. Despite e-commerce platforms such as Amazon have taken initiatives to squash the incentivized review practice, sellers turn to various social networking platforms (e.g., Facebook) to outsource the incentivized reviews. The aggregation of sellers who …

Evaluating Social Media As A Medium Of Private Communication Through Steganographic Images, Kendall Weldon Coles

Graduate Theses, Dissertations, and Problem Reports (ETD)

Social media is a vastly used communication tool with billions of users worldwide. These social networks provide users the ability to share their ideas and thoughts through the messages, videos, and images that they post. The images that are shared can possibly be embedded with private messages through the use of a steganographic tool. The messages are embedded in a fashion that doesn’t change the visual appearance of an image. This allows for these types of images to hide in plain sight, which creates the possibility of someone communicating privately in a public social media setting. This project proved how …

#Canceled: Positionality And Authenticity In Country Music’S Cancel Culture, Gabriella Saporito

Graduate Theses, Dissertations, and Problem Reports (ETD)

From its beginning in film and television and its early adoption by Black Twitter, cancel culture has become a phenomenon in the era of social media. Marked by the popular hashtags #cancel, #canceled, #[InsertNameHere]isOverParty, and #Surviving[InsertNameHere], cancel culture is a practice which involves publicly denouncing and/or shaming a person or company when they do something that is considered offensive or objectionable. It saw a resurgence in the era of #MeToo that has not slowed down in an age dominated by social media presidents and global pandemics. Cancel culture has also seen a recent re-adoption by the political right, which begs …

Re-Spatializing Gangs: An Exponential Random Graph Model Of Twitter Data To Analyze The Geospatial Distribution Of Gang Member Connections, Ryan J. Roberts

Political Science & Geography Faculty Publications

Gang studies often use location-based approaches to explain gang members’ interconnectedness. Although this perspective remains consistent with the proximity principle that the smaller the geographic space, the greater the likelihood of observing connections between individuals, location-based studies limit our understanding of gang member connections to narrowly defined geographic spaces at specific points in time. The advent of social media has re-spatialized gang member interconnectedness to unbounded geographic spaces, where the preservation of online activity can extend indefinitely. Despite having an online presence, most research examining the digital footprint of gangs tends to be descriptive. This study collects Twitter data to …

Cultivation Theory: Media Effects Toward Consumer Evaluations Of The Criminal Courts, Lindsey Dale Elliott

Murray State Theses and Dissertations

A substantial body of literature connects media effects to consumer perceptions of the criminal justice system. Research on the topic of cultivation theory has highlighted that an increased fear of crime within the general populace, due to an exaggeration of violence and criminal activity in the mass media, has spurred increased support for punitive policing, harsher sentencing, and positive feelings toward capital punishment. However, no research exists to explicate the cultivation of consumer perceptions toward the criminal courts. This study examines the impact of media consumption through television, the internet, and social media on consumer evaluations of the criminal courts. …

Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles

UNF Graduate Theses and Dissertations

Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …

The Uncanny Swipe Drive: The Return Of A Racist Mode Of Algorithmic Thought On Dating Apps, Gregory Narr

Publications and Research

As algorithmic media amplify longstanding social oppression, they also seek to colonize every last bit of sociality where that oppression could be resisted. Swipe apps constitute prototypical examples of this dynamic. By employing protocols that foster absent-minded engagement, they allow unconscious racial preferences to be expressed without troubling users’ perceptions of themselves as non-racist. These preferences are then measured by recommender systems that treat “attractiveness” as a zero-sum game, allocate affective flows according to the winners and losers of those games, and ultimately amplify the salience of race as a factor of success for finding intimacy. In thus priming users …

The Power Of Social Media In Berlibur As New Social Movement In West Bandung Regency Indonesia, Meria Octavianti, Atalia Praratya

Informasi

Social media has a tremendous power to drive community participation in development. This is evidenced by Berlibur (bebersih keliling lembur) 'Cleaning Our Surroundings', a program that have been successfully held regularly by many communities in West Bandung Regency. Berlibur is a new social movement in West Bandung that is rooted from the concern of various communities about environmental cleanliness, particularly about the bad habit of littering. This study employed qualitative method with case study approach to describe how the power of social media can drive community participation in this independent environmental cleaning up program. The results showed that the form …

Journalism Through Learning Design, Geoff Decker

Capstones

Abstract

At its core, journalism is a civic enterprise with a mission to help citizens better understand their world and communities. Fulfilling this lofty mission in today’s digital media landscape poses new and evolving challenges, but it also presents a unique opportunity to reexamine the relationship between storytellers and their audiences. Advancements in the learning sciences in recent decades offer important insights into how the mind works. In teaching and learning, pedagogical experts and practitioners increasingly utilize these insights to refine and implement instructional strategies that increase student engagement, motivation, and learning. This capstone project aims to establish a framework …

Utilization Of Social Media In Ethnic Identity Political Communication : Case Study Of Sundanese Ethnic Political Communication Regent Dedi Mulyadi In Political Development In Purwakarta Regency, West Java Province, Indonesia, 2008-2018, Asep Gunawan, Siti Karlinah Abdurachman, Cece Sobarna, Evie Ariadne Shinta Dewi

Library Philosophy and Practice (e-journal)

The reality of ethnic identity becomes an interesting phenomenon when used in political communication practices, especially in democratic government systems, because it can be a differentiator for its users in forming a political image or identity. Using a qualitative research method with a case study approach, this research succeeded in revealing that the attributes of political communication by Regent Dedi Mulyadi through verbal and nonverbal messages and his political communication strategy were the practice of managing impressions to form a certain political identity. To achieve this goal, the use of social media is an important political communication strategy. The construction …

The Gay Men Who Play With Their Hiv Status., Matthew I. Euzarraga

Capstones

• Since the 90’s a group of individuals known as Bug Chasers, predominately gay men have been playing a game of cat and mouse actively wanting to be caught and infected with HIV. This is a dive into the world of bug chasing.

Implementation Of Green Marketing Concept Throughsocial Media Activities: A Systematic Literature Review, Elnur Nabivi

Journal of Marketing and Consumer Behaviour in Emerging Markets

The last century’s industrial and technological development has led to the growth of environmental problems such as global warming, climate changes, water, air, and ground pollution. The awareness of modern consumers about these issues is growing, and companies respond by using “green marketing” strategies. Green marketing refers to the development and marketing of products that are considered environmentally safe. Furthermore, the extensive use of the Internet and increasing social media’s importance in recent years forced brands to communicate with consumers in this way. In this study, these two mega-trends influencing contemporary consumer behavior were combined: social media and green marketing. …

Law Enforcement’S Use Of Facial Recognition Software In United States Cities, Samantha Jean Wunschel

Honors Program Theses and Projects

Facial recognition software is something we use every day, whether it’s a suggested tag on our Facebook post or a faster way to unlock our phones. As technology becomes increasingly pervasive in our lives, law enforcement has adapted to utilize the new tools available in accessory to their investigations and the legal process.