Social Media Commons^™

Baby Mama – Baby Daddy Drama An Ethnography Of Communication On Black Co-Parenting Talk On Youtube, Rosalyn Whickum

Master of Arts in Media and Communication Plan II Graduate Projects

As co-parenting research continues to emerge, it is important that we include the experiences of Black families in the literature. This project attempts to explore co-parenting talk among Black mothers and fathers on YouTube through Ethnography of Communication (EOC). This EOC analyzed the genres, topics, purposes, settings, keys, participants, message form and content , and act sequences of 100 YouTube videos. From this analysis, a list of recommendations for optimal co-parenting were presented as well as four co-parenting communication roles; Aggressor, Cooperator, Supervisor, and Shifter. This project concludes with a discussion on some of the key observations made during the …

The Importance Of Net.Art Legacy And The Right To Communicate, Anton Makarevych

International Programs

No abstract provided.

The Impact Of Social Media On The Self-Esteem Of Youth 10–17 Years Old: A Review Of The Literature, Jasmine M. Daniels

Dissertations

The world of technology has expanded quickly and vastly since its inception. The creation of social media sites and applications has changed the ways in which youth interact, connect, and share with one another. As the number of social media sites and applications increases, so does their use by adolescents. During adolescence, youth are undergoing the process of identity development and self-esteem is an important part of this development. During this developmental period, adolescents’ self-esteem is likely to be affected by the feedback they receive online through social media sites. There is limited research available that specifically evaluated the impact …

Counterpublics, Abled Sex, And Crip Discourses On Twitter: A Discourse Analysis Of Conversations Of Sexuality And Disability, Claudia Garcia Mendoza

Communication & Theatre Arts Theses

We live in an era in which essential conversations occur online. Social media has become the official voice of presidents and corporations. Donald Trump, the president of the United States, uses Twitter to address public issues and make policy announcements. Similarly, alternative voices have emerged from social media and evolved into public debates, social movements, and massive mobilizations (e.g., Gerbaudo, 2012; Tufeksi, 2017). The community gathering opportunities of social media (boyd, 2011; Parks, 2010; Chambers, 2013) and the possibilities to generate collective knowledge (Jenkins, 2004) stress the necessity to continue to expand the research in digital spaces.

It is important …

Age-Specific Posting: Tailoring Social Media Post To Audience Age, Owen Bridges

Undergraduate Research Journal

With social media becoming the best way to get the word out about something, advertisers have been trying to break the code on how to market their products successfully. The hard part about social media marketing is figuring out what the target audience is for said product. In this study, women’s fashion brands are examined to see if big companies are taking advantage of age targeting through their social media posts. After doing some research, a study like this couldn’t be found. The hypothesis for this study was that each brand would tailor all of their posts towards different social …

Discretionary Dissemination On Twitter, Richard M. Crowley, Wenli Huang, Hai Lu

Research Collection School Of Accountancy

Using an unsupervised machine learning approach to analyze 12.8 million tweets posted by S&P 1500 firms from 2012 to 2016, we find that firms tweet more financial information around significantly negative or positive earnings announcements or accounting filings. Specifically, we observe a symmetric U-shaped relation between the number of financial tweets and the materiality of accounting information events. This relation is consistent with the theoretical prediction in Hummel et al. (2018) which assumes that managers are sensitive to their firm’s fundamental value. We document that this relation also holds for hyperlink usage in tweets about financial information around important events, …

An Attention-Based Rumor Detection Model With Tree-Structured Recursive Neural Networks, Jing Ma, Wei Gao, Shafiq Joty, Kam-Fai Wong

Research Collection School Of Computing and Information Systems

Rumor spread in social media severely jeopardizes the credibility of online content. Thus, automatic debunking of rumors is of great importance to keep social media a healthy environment. While facing a dubious claim, people often dispute its truthfulness sporadically in their posts containing various cues, which can form useful evidence with long-distance dependencies. In this work, we propose to learn discriminative features from microblog posts by following their non-sequential propagation structure and generate more powerful representations for identifying rumors. For modeling non-sequential structure, we first represent the diffusion of microblog posts with propagation trees, which provide valuable clues on how …

Extending Ethos In Digital Rhetorics, Andrew J. Hillen

All Graduate Theses and Dissertations, Spring 1920 to Summer 2023

This dissertation researched the concept of ethos, or appeal to authority or trust, on the social media platform, Twitter. Looking at collections of tweets, I found that the characteristics of the Twitter platform, as well as the general qualities of writing online, pushed users to use short cuts to trust, such as focusing in on specific buzz words, or through referencing well known organizations and individuals. Users also used internet culture as its own source of authority. They demonstrated that they were up to date on the latest trends and memes, and so were trustworthy accounts to follow. Users appealed …

Bootstrapping Web Archive Collections From Micro-Collections In Social Media, Alexander C. Nwala

Computer Science Theses & Dissertations

In a Web plagued by disappearing resources, Web archive collections provide a valuable means of preserving Web resources important to the study of past events. These archived collections start with seed URIs (Uniform Resource Identifiers) hand-selected by curators. Curators produce high quality seeds by removing non-relevant URIs and adding URIs from credible and authoritative sources, but this ability comes at a cost: it is time consuming to collect these seeds. The result of this is a shortage of curators, a lack of Web archive collections for various important news events, and a need for an automatic system for generating seeds. …

Preventing Parkland: A Workable Fourth Amendment Standard For Searching Juveniles' Smartphones Amid School Threats In A Post-Parkland World, Andrew Mueller

William & Mary Bill of Rights Journal

On February 14, 2018, Nikolas Cruz, age nineteen, went to the Marjory Stoneman Douglas High School campus in Parkland, Florida, armed with an AR-15 rifle. He opened fire, killing seventeen students. His unspeakable actions culminated in an attack, which eclipsed the 1999 Columbine High School Massacre to become the deadliest school shooting at a high school in American history. In the immediate months following this still-recent tragedy, schools across the United States were flooded with “copycat” threats of violence. Terroristic threat charges levied against juveniles have likewise skyrocketed.

These recent events have resulted in new and burdensome pressures for schools …

"The Only Disability In Life Is A Bad Attitude": So-Called "Inspirational" Media In The Age Of Trump, Eve Bohakel Lee

Graduate Theses, Dissertations, and Capstones

This study explores the reactions of ideologically divergent social media users to so-called “inspiration porn,” or mediated images of physically disabled persons doing ordinary—or extraordinary—activities, relegating those depicted to vehicles for the emotional or spiritual gratification of nondisabled or typically able (or, among disabled observers, differently so) persons. This is important because although a quarter of American adults identify as living with a disability themselves, ableism remains very internalized; others’ experience is still very voyeuristic when presented in this medium. The objective of this study is to describe an approximate correlation—either positive or negative—between the popularity of inspiration porn and …

Setting The Future Of Digital And Social Media Marketing Research: Perspectives And Research Propositions, Yogesh K. Dwivedi, Elvira Ismagilova, D. Laurie Hughes, Jamie Carlson, Raffaele Filieri, Jenna Jacobson, Varsha Jain, Heikki Karjaluoto, Hajer Kefi, Anjala S. Krishen, Vikram Kumar, Mohammad M. Rahman, Ramakrishnan Raman, Philipp A. Rauschnabel, Jennifer Rowley, Jari Salo, Gina A. Tran, Yichuan Wang

Marketing and International Business Faculty Research

The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts’ perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues including artificial …

Patterns Of Population Displacement During Mega-Fires In California Detected Using Facebook Disaster Maps, Shenyue Jia, Seung Hee Kim, Son V. Nghiem, Paul Doherty, Menas Kafatos

Mathematics, Physics, and Computer Science Faculty Articles and Research

The Facebook Disaster Maps (FBDM) work presented here is the first time this platform has been used to provide analysis-ready population change products derived from crowdsourced data targeting disaster relief practices. We evaluate the representativeness of FBDM data using the Mann-Kendall test and emerging hot and cold spots in an anomaly analysis to reveal the trend, magnitude, and agglommeration of population displacement during the Mendocino Complex and Woolsey fires in California, USA. Our results show that the distribution of FBDM pre-crisis users fits well with the total population from different sources. Due to usage habits, the elder population is underrepresented …

Social Media In Business-To-Business Marketing And Sales: Review Of Literature & Research Recommendations, Daniel Bello Manjarrez

University Honors Theses

Social media usage in business to business marketing and sales has been steadily rising since its advent in the late 2000s. Similarly, research surrounding social media in this context has increased, with specific focus on its usage, influence, and adoption from B2B marketers and salespeople. This focus has resulted in gaps in the literature, especially when regarding small and medium B2B enterprises. This review of literature provides a systemic understanding of the research landscape by identifying the theory, methods, context, and results of twenty-one peer-reviewed business marketing articles concerning social media. This review also proposes five key recommendations to inform …

Lexical Borrowings In The Use Of Singlish By Bloggers, K. Panneerselvam Vilashiiney

Student Works (2020-2029)

Singapore English is among the many new Englishes which have emerged across the world. It is divided into two forms; Standard Singapore English and Colloquial Singapore English also known as Singlish. The colloquial variety of this English is viewed as crippling the Standard English and has led to the initiation of the Speak Good English Movement by the Singapore government. Recently, linguists such as Wee (2014) have stated that Singlish should be allowed to be used as it reflects the true cultural identity of Singaporeans and this has led to the initiation of the Speak Good Singlish Movement. Singapore’s bilingual …

I-O Can Has Meme? Using Memes To Engage Others With I-O Psychology Content, William P. Jimenez, Lisa M. Kath, Sayeedul Islam, Gordon B. Schmidt

Psychology Faculty Publications

Memes are ubiquitous, and they have become a major part of online interactions (Kitchener, 2018). Memes may be an accessible medium that organizations can use to connect with potential employees, customers, and the general public. Not only have memes been used by companies for marketing (e.g., Murray et al., 2014), but they also have been used for outreach by organizations as diverse as academic libraries (e.g., Woodworth, 2018), government influence campaigns (e.g., Zakem et al., 2018), and political campaigns (e.g., Graham, 2020). In this paper, we discuss the current state of Internet memes in the I-O psychology community as well …

A Drawing A Day Keeps The Pandemic Away: Vol 9, University Of Nevada, Las Vegas

A Drawing a Day Keeps the Pandemic Away

The project is called A Drawing a Day Keeps the Pandemic Away. We created it on March 17th, which was the day when we realized that we weren’t going to be able to go back into the museum and continue installing the exhibitions we had been planning to open on March 27th. People were asking us what we, as an art museum, were going to do to reach out to the community during the pandemic shutdown and honestly we were wondering that ourselves, so we had an online brainstorming session and came up with the idea of posting a daily …

Structural Decomposition Of Deviant Cyber Flash Mobs On Twitter: Examining Statistical And Network Features Using Focal Structure Analysis, Billy Spann

Theses and Dissertations

Online Social Networks (OSNs) are largely considered a powerful vehicle to disseminate information. It is common to see social media used for propaganda maneuvering, disinformation campaigns, and crowd manipulation. These platforms also provide a method to coordinate and influence behavior. Many crime organizations use social media to coordinate events and then quickly disperse making it difficult to identify the actors. The focus of this study is to advance our understanding of the use of collective action theory measurements in communication networks extracted from Deviant Cyber Flash Mobs (DCFMs). We assess the formation of these cyber collective groups by analyzing the …

Becoming Agricultured: Creating An Agriculture Literacy Podcast For Consumers, Madalyn C. Souza

Agricultural Education and Communication

Today’s consumers want to become more aware of where their food comes from. There is a need and a desire to bridge the gap between consumers and production agriculture. One way to reach consumers is through audio podcasts. Podcasts are digital audio recordings that are streamed online. The podcast Becoming Agricultured will be a platform to show the relationship between agriculture and the environment, food, fiber and energy, animals, lifestyle, the economy and technology. The podcast is aimed to tell agriculture's story through factual research and personal accounts of those involved in different sectors of the agriculture industry and cultivate …

Going Viral: Youth And Sexual Assault In The Digital Age, Anna Gjika

Dissertations, Theses, and Capstone Projects

This dissertation examines the growing phenomenon of using digital media technologies to capture and perpetuate sexual abuse. Focusing on instances of high-profile juvenile sexual assault, I use case studies, interviews, focus groups, and thematic media analysis to investigate (a) how crime, gender, status and technology intersect for young people growing up digital, and (b) the ways technology intersections with sexual abuse to create new forms of crime, new ways to victimize and perpetuate harm, as well as new opportunities to investigate and address sexual violence both through the criminal justice system and in the public. I argue that young people …