Social Media Commons^™

Law Student’S Response To The Covid 19 Infodemic On Social Media: An Empirical Study, Jibran Jamsheed

Library Philosophy and Practice (e-journal)

Object: The primary aim of this study is to analyze and determine the skills of undergraduate law students regarding the handling of misinformation about COVID 19 on Social Media. It determines the most reliable and most popular social media platforms used by the law students and also highlighted the different methods used by them to separate the grain from the chaff on social media.

Methodology: This quantitative study was conducted using the survey design. A structured questionnaire was distributed among the participants to collect the data. The collected was analyzed while using the Statistical Package for Social Sciences …

The State Of #Digitalentrepreneurship: A Big Data Leximancer Analysis Of Social Media Activity, Violetta Wilk, Helen Cripps, Alexandru Capatina, Adrian Micu, Angela-Eliza Micu

Research outputs 2014 to 2021

This paper examined online sentiment, key themes and patterns evident in social media activity about digital entrepreneurship. It provides a snapshot-in-time, visual-first perspective on social media user-generated-content (UGC) to better understand the topic of digital entrepreneurship. Global data consisting of 31,017 publicly available UGC which used the #digitalentrepreneurship (hashtag) and the keywords ‘digital entrepreneurship’ were collected. A computer assisted qualitative data analysis software (CAQDAS), Leximancer, was used for an automated text-mining analysis. There is positive online sentiment surrounding digital entrepreneurship technology, ecosystem and industry, and one which promotes women transformation of digital entrepreneurship globally. Negative sentiment pointed out that future …

Examining Audience Receptivity To Theatre Across Various Technological Mediums, Chingyi "Ac" Chan

Mahurin Honors College Capstone Experience/Thesis Projects

This creative project and study was proposed to investigate the impacts of online theatre on audience members’ emotions, feelings, and comprehension of the show. The Research questions asked were: RQ1: How does the viewing medium, if at all, affect the audience's response to a theatrical performance? And RQ2: Which, if any, technological mediums do audiences members prefer to use to watch theatre? Three versions of the same play were made and adapted to their respective social media platforms: YouTube, Instagram Live, and TikTok. Participants were asked to watch one of the three shows and fill out a survey. Forty participants …

Kiss Of Love Campaign: Contesting Public Morality To Counter Collective Violence, Sonia Krishna Kurup Miss

Peace and Conflict Studies

The paper studies the immense opposition to a nonviolent campaign against the practice of moral policing in Kerala to understand the dominant spaces, collective identities, and discourses that give shape to the outrage of public morality in India. The campaign through its politics specifically targeted rightwing and political groups as well as socially embedded familial and institutional structures that exercise control over individuals through patriarchal regimes. The adverse reaction to the campaign revealed that collective aggression or violence can be used to impose majoritarian values and exert social control through the authority of public morality and everyday acts of moral …

What Does A Pandemic Sound Like? The Emergence Of Covid Verbal Art, Karen E. Pennesi

Anthropology Publications

In times of social upheaval, people create and engage with verbal art for entertainment and a feeling of connection. While millions of people were forced to stay home to reduce the spread of COVID‑19 from March to July 2020, verbal artists posted recorded performances online and viewers had more time than usual to watch and share them. COVID verbal art refers to songs, poems, and comedy skits that mention social and physical distancing, quarantine and isolation, hygiene and cleaning practices, everyday experiences during the pandemic, as well as social and political critiques of policies and practices that explicitly mention COVID‑19 …

What Do You Meme? An Analysis Of How College Students At Central Washington University Use Memes, Skyler Smith

Undergraduate Honors Theses

Memes have become a key part of modern living on the Internet. However, it is still unclear who is creating, sharing and interacting with memes. This study examines meme use in college students at Central Washington University while also examining the definition of a meme within the population. Data were collected via questionnaire and interviews resulting in 14 responses and 18 total interviews conducted with 6 participants. Analysis suggests that college students use memes as an important component of private conversations and to reiterate their public identities. On the other hand, meme making is not as prevalent as other types …

The Technology Transfer Network Dynamic In The Information Technology Industry Of Yucatan, Mexico, Francisco Cima, Pilar Pazos, Ana Maria Canto

Engineering Management & Systems Engineering Faculty Publications

The present paper explores the technology transfer linkages among universities, research centers, and private companies in Yucatan, Mexico's information technology industry. Social network analysis (SNA) was used as a method to identify the structural characteristics of the technology transfer collaborations, and the changes in the patterns of interactions among institutions over the years. Data were obtained from the National Council for Science and Technology repository (CONACYT). Associations formed to enhance technology advancement and innovation practices between 2010 and 2018 were analyzed in this study. Network transitivity, the patterns of triadic configurations, and heterophily were compared to uncover the evolution of …

An Exploration Of How University Development Officers Can Cultivate Year 0 Alums, Lily Mcknight

Graduate Theses, Dissertations, and Problem Reports (ETD)

As higher education in West Virginia continues to lose state funding, students’ tuition is increasing to fill the gap. These tuition increases have led to an increased reliance on private funding and a need to creatively approach engaging new potential donors. Year 0 Alumni are an ignored group of stakeholders when it comes to university fundraising, likely due to their limited potential to make large gifts. However, cultivating these relationships demonstrates the long view necessary for future planning, while providing a novel approach for smaller gifts that can accumulate to meaningful support to address the current emerging need.

To this …

The Sound Of Identity: Audios And Hashtags As Nexuses Of Practice On Tiktok, Lindsey Wright

Honors Undergraduate Theses

This study investigates TikTok audios and hashtags through the lens of digital literacy studies, using Ron Scollon's nexus of practice as a theoretical framework. The researcher sought to investigate literacy practices on TikTok, such as how lurkers and posters interact with the app in ways that both define and are defined by their individual identities. Relative to other social media platforms, there is a dearth of research on TikTok. This study contributes to the gap while also building off the findings of Kaye et al., who investigated authorship and (mis)attribution on the app, and Sachs et al.'s claim that Goffman's …

The "Information Pandemic": Technical Communication And False Information On Social Media In The Age Of Covid-19, Mia M. Stephens

Honors Undergraduate Theses

The goal of this thesis is to explore the various forms of rhetoric utilized in digital communities pertaining to COVID-19. The body of this thesis synthesizes social media data with original human subjects research, supplemented by a review of the literature surrounding digital communication. The analysis of these freestanding communities highlights the differences in communication throughout these spaces, as well as discusses their differences in reaction to disordered information. Through rhetorical analysis of the language employed by COVID-19 denialist communities on Twitter and a review of the experiences of COVID-19 “long-haulers” in COVID-19 related online communities (such as Facebook and …

From Screen To Shining Screen: Representations Of Youtube As A Democratic Platform For A Community Of Authentic Creators, Emily Tarvin

Electronic Theses and Dissertations, 2020-2023

This dissertation analyzes representations of the social media platform YouTube, as described by its community and the company, in order to understand how the platform fits within American narratives of democratic technology. I argue that throughout different descriptions of YouTube, such as the corporate branding of the platform as democratic and the communal understanding of YouTube as outside of mainstream media, the language of democracy functions as a balancing act. The YouTube company, content creators, and regular viewers use democratic rhetoric to negotiate the ideals of community on the platform and capitalist endeavors, such as advertising and brand deals. I …

How Twitter Exposes Daily Whiteness Practices In Mexico And Argentina, Erika Maribel Heredia

Electronic Theses and Dissertations, 2020-2023

This dissertation questions: How is the social imaginary about the meaning of being white in Mexico produced, reproduced, and problematized in Twitter Discourse? How is the social imaginary about the meaning of being white in Argentina produced, reproduced, and problematized in Twitter Discourse? How are the social imaginaries in Twitter Discourse in Mexico and Argentina related to the cultural and symbolic power exercised by the United States, and does US power influence the structure of privileges built around Whiteness? For doing that, I collected up to 10K tweets using two keywords to identify discourses surrounding Whiteness in tweets from users …

Effects Of Clickbait Headlines On User Responses: An Empirical Investigation, Supavich Fone Pengnate, Jeffrey Chen, Alex Young

Journal of International Technology and Information Management

This study investigates the influence of a conventional method of delivering news headlines, clickbait, on online users’ perceptions and responses. An experiment was conducted on two groups of news headlines—traditional news and clickbait—to provide empirical evidence of the effects of clickbait on online users. The findings suggest that clickbait headlines can evoke users’ arousal and curiosity. In addition, the results from structural equation modeling fill the gap in the literature by providing evidence of the factors influencing users’ intention to read and share online news. The results reveal that while the major determinant of users’ intention to read news stories …

Branding Small Businesses In Small Communities, Lacey Jenkins

Masters Theses

Branding has grown into a vital part of communicating a brand to its audience members. Unfortunately, large portions of branding tactics are geared towards large corporations in large communities. Small and mid-sized businesses require different tactics in order to create a brand that effectively communicates its purpose and values to its consumers. Because of this, this thesis is looking at the branding tactics of a small business in Charleston, Illinois. This business, Phoenix Elite, showed weaknesses in multiple areas of its branding package. Using a literature review, the goal is to create a better understanding of what branding is, as …

Assessment Of Cooking Matters Facebook Platform To Promote Healthy Eating Behaviors Among Low-Income Caregivers Of Young Children In The United States: A Pilot Study, Qi Zhang, Jill Panichelli, Leigh Ann Hall

Community & Environmental Health Faculty Publications

How best to deliver healthy-eating education through social media among a low-income population remains understudied. To assess the impact of the Cooking Matters (CM) Facebook page on healthy eating behaviors among low-income caregivers, we conducted a pre–post survey of new CM Facebook followers in early 2020. A convenience sample was recruited at baseline from WICShopper app users and the CM Facebook page. The recruited sample included 397 low-income caregivers of a child younger than 6 who never followed CM Facebook. Among the baseline caregivers, 184 completed the follow-up survey. Paired t-test and McNemar–Bowker tests were conducted to compare the outcomes …

The Consent Of Man: An Examination Of Privacy Awareness, Surveillance, And Privacy Policy (Mis)Use, Will Reilley Silberman

Theses and Dissertations--Communication

The problem of privacy is nuanced, pervasive, and requires an elevated approach. Given the lack of consistency with regard to privacy’s conceptualization and operationalization, research is needed that examines variables related to privacy to better understand how privacy operates in the present day. This dissertation aims to better understand nuances of privacy by gauging knowledge of online privacy, technological affordances related to privacy, and knowledge of surveillance. In this study, human subjects from a large southern University were presented with an opportunity to use a privacy-invasive smartphone application. After doing so, they viewed one of three privacy policies. Finally, they …

The Persuasive Power Of Instagram Metrics: Examining How User-Generated Cues Affect Consumer’S Perception Of Influencer Credibility, Madison Lea Wallace

Theses and Dissertations--Communication

Since 2019, Instagram has been testing the removal of a visible like count on posts. This change particularly pertains to social media influencers whose popularity is visibly displayed through the number of likes and comments their posts receive. Therefore, the present study experimentally investigated how varying levels of the like (i.e. hidden, approximate, and exact) and comment (hidden and exact) display on Instagram’s Explore page affect user’s credibility evaluations of unknown influencers. Guided by the Heuristic Systematic Model, MAIN Model and Warranting Principle, this study conducted a 3 (like display: hidden likes, approximated number of likes, and exact number of …

Higher Education And The Dei Climate: Exploring And Understanding The Role Of Social Media, Self Esteem, And Intercultural Communication In Diversity, Equity, And Inclusion Initiatives On The College Campus, Christian T. Cardona

University of the Pacific Theses and Dissertations

This study seeks to understand the effects and levels of impact that a university student’s intercultural communication competence, social media usage, and self-esteem have on the students’ attitudes towards diversity, equity, and inclusion (DEI) efforts implemented by institutions of higher education. By studying these three independent variables, this research seeks to improve the understanding of the university students’ attitudes on DEI efforts for leaders and change agents in higher education, providing an inspiration for leaders, administrators, and change agents of higher education to continue collaborating to innovate methods and avenues towards creating a diverse, equitable, and inclusive campus climate, as …

Crossfit, Instagram, And The Mediating Effects Of Social Comparison On Self-Esteem, Michael A. Contreras

University of the Pacific Theses and Dissertations

Over the last 15 years there has been a dynamic shift within the fitness industry, particularly for women. For decades, women were expected to participate in aerobic-based workouts and maintain a thin figure. This thin ideal has been harmful to women and contributed to low levels of self-esteem. CrossFit diverges from aerobics by encouraging strength training and teaching women that workouts can be functional, and beauty does not only lie in one’s aesthetics. The emergence and growth of CrossFit is shifting fitness-related gender norms and expectations, and possibly contributing to higher levels of self-esteem in women. This shift has become …

Image Source Identification Using Convolutional Neural Networks In Iot Environment, Yan Wang, Qindong Sun, Dongzhu Rong, Shancang Li, Li Da Xu

Information Technology & Decision Sciences Faculty Publications

Digital image forensics is a key branch of digital forensics that based on forensic analysis of image authenticity and image content. The advances in new techniques, such as smart devices, Internet of Things (IoT), artificial images, and social networks, make forensic image analysis play an increasing role in a wide range of criminal case investigation. This work focuses on image source identification by analysing both the fingerprints of digital devices and images in IoT environment. A new convolutional neural network (CNN) method is proposed to identify the source devices that token an image in social IoT environment. The experimental results …