Social Media Commons^™

Exploring The Behavioral Intention To Use Collaborative Commerce: A Case Of Uber, C. Christopher Lee, Sinéad Ruane, Hyoun Sook Lim, Ruoquing Zhang, Heechang Shin

Journal of International Technology and Information Management

The goal of our research study is to develop a hybrid instrument built on the revised Unified Theory of Acceptance and Use of Technology (UTAUT2) framework, which is reliable in predicting the behavioral intention to use the Uber ridesharing app. It focuses on extending the UTAUT2 in collaborative consumption, particularly from a consumer and ridesharing-app perspective. Our proposed framework, UTAUT-CC, preserves existing UTAUT2 constructs – performance expectancy, effort expectancy, social expectancy, and facilitating conditions. It also retains demographic moderating variables of age and gender, while maintaining some of the key integral relationships depicted in those models. We integrated three new …

Unveiling The Usage Of Technology In Higher Education Institutions (Heis) In Pakistan: A Study Employing Multi-Group Analysis (Mga), Muhammad Asif Munir Mr., Ghulam Shabir Dr.

Library Philosophy and Practice (e-journal)

Technology has brought changes in the behavioral intentions of students in higher education institutions (HEIs). It also helps them to be creative and innovative during their studies at universities. Literature review reveals that technology acceptance model (TAM) has been widely studied but unfortunately the usage of technology at academia has never been comparatively measured between private and public higher education institutions. This study measures effects of TAM-core variables on academic performance of graduate students of public and private HEIs, additionally, the moderating role of academic self-efficacy between actual usage of social media and academic performance was tested. By using a …

Social Media Self-Regulation And The Rise Of Vaccine Misinformation, Ana Santos Rutschman

All Faculty Scholarship

This essay examines the main characteristics and shortcomings of mainstream social media responses to vaccine misinformation and disinformation. Parts I and II contextualize the recent expansion of vaccine information and disinformation in the online environment. Part III provides a survey and taxonomy of ongoing responses to vaccine misinformation adopted by mainstream social media. It further notes the limitations of current self-regulatory modes and illustrates these limitations by presenting a short case study on Facebook—the largest social media vehicle for vaccine-specific misinformation, currently estimated to harbor approximately half of the social media accounts linked to vaccine misinformation. Part IV examines potential …

Higher Education And The Dei Climate: Exploring And Understanding The Role Of Social Media, Self Esteem, And Intercultural Communication In Diversity, Equity, And Inclusion Initiatives On The College Campus, Christian T. Cardona

University of the Pacific Theses and Dissertations

This study seeks to understand the effects and levels of impact that a university student’s intercultural communication competence, social media usage, and self-esteem have on the students’ attitudes towards diversity, equity, and inclusion (DEI) efforts implemented by institutions of higher education. By studying these three independent variables, this research seeks to improve the understanding of the university students’ attitudes on DEI efforts for leaders and change agents in higher education, providing an inspiration for leaders, administrators, and change agents of higher education to continue collaborating to innovate methods and avenues towards creating a diverse, equitable, and inclusive campus climate, as …

Crossfit, Instagram, And The Mediating Effects Of Social Comparison On Self-Esteem, Michael A. Contreras

University of the Pacific Theses and Dissertations

Over the last 15 years there has been a dynamic shift within the fitness industry, particularly for women. For decades, women were expected to participate in aerobic-based workouts and maintain a thin figure. This thin ideal has been harmful to women and contributed to low levels of self-esteem. CrossFit diverges from aerobics by encouraging strength training and teaching women that workouts can be functional, and beauty does not only lie in one’s aesthetics. The emergence and growth of CrossFit is shifting fitness-related gender norms and expectations, and possibly contributing to higher levels of self-esteem in women. This shift has become …

Evaluating Social Media As A Medium Of Private Communication Through Steganographic Images, Kendall Weldon Coles

Graduate Theses, Dissertations, and Problem Reports (ETD)

Social media is a vastly used communication tool with billions of users worldwide. These social networks provide users the ability to share their ideas and thoughts through the messages, videos, and images that they post. The images that are shared can possibly be embedded with private messages through the use of a steganographic tool. The messages are embedded in a fashion that doesn’t change the visual appearance of an image. This allows for these types of images to hide in plain sight, which creates the possibility of someone communicating privately in a public social media setting. This project proved how …

An Exploration Of How University Development Officers Can Cultivate Year 0 Alums, Lily Mcknight

Graduate Theses, Dissertations, and Problem Reports (ETD)

As higher education in West Virginia continues to lose state funding, students’ tuition is increasing to fill the gap. These tuition increases have led to an increased reliance on private funding and a need to creatively approach engaging new potential donors. Year 0 Alumni are an ignored group of stakeholders when it comes to university fundraising, likely due to their limited potential to make large gifts. However, cultivating these relationships demonstrates the long view necessary for future planning, while providing a novel approach for smaller gifts that can accumulate to meaningful support to address the current emerging need.

To this …

#Canceled: Positionality And Authenticity In Country Music’S Cancel Culture, Gabriella Saporito

Graduate Theses, Dissertations, and Problem Reports (ETD)

From its beginning in film and television and its early adoption by Black Twitter, cancel culture has become a phenomenon in the era of social media. Marked by the popular hashtags #cancel, #canceled, #[InsertNameHere]isOverParty, and #Surviving[InsertNameHere], cancel culture is a practice which involves publicly denouncing and/or shaming a person or company when they do something that is considered offensive or objectionable. It saw a resurgence in the era of #MeToo that has not slowed down in an age dominated by social media presidents and global pandemics. Cancel culture has also seen a recent re-adoption by the political right, which begs …

Is Care In The Air?: A Crisis Ethics Case Study Of American Airlines’ Communication During The Covid-19 Pandemic, Lily V. Hicks

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research proposes a qualitative case study of American Airlines’ communication during the first month of the COVID-19 global pandemic. Data from the airline’s press releases along with its tweets and a sample of organizational responses to those tweets are offered for proposed analysis using the lenses of Situational Crisis Communication Theory, the Applied Model of Care Considerations, and the body of crisis literature on audience coping and emotions during crises. This in-depth look at a unique communication phenomenon will be a fundamental step in examining how airline communication exhibits ethics or lack thereof and is related to people’s emotions …

The Uncanny Swipe Drive: The Return Of A Racist Mode Of Algorithmic Thought On Dating Apps, Gregory Narr

Publications and Research

As algorithmic media amplify longstanding social oppression, they also seek to colonize every last bit of sociality where that oppression could be resisted. Swipe apps constitute prototypical examples of this dynamic. By employing protocols that foster absent-minded engagement, they allow unconscious racial preferences to be expressed without troubling users’ perceptions of themselves as non-racist. These preferences are then measured by recommender systems that treat “attractiveness” as a zero-sum game, allocate affective flows according to the winners and losers of those games, and ultimately amplify the salience of race as a factor of success for finding intimacy. In thus priming users …

Theorizing #Girlboss Culture: Mediated Neoliberal Feminisms From Influencers To Multi-Level Marketing Schemes, Frankie Mastrangelo

Theses and Dissertations

I define girlboss feminism as emergent, mediated formations of neoliberal feminism that equate feminist empowerment with financial success, market competition, individualized work-life balance, and curated digital and physical presences driven by self-monetization. I look toward how the mediation of girlboss feminism utilizes branded and affective engagements with representational politics, discourses of authenticity and rebellion, as well as meritocratic aspiration to promote cultural interest in conceptualizing feminism in ways that are divorced from collective, intersectional struggle. I question the stakes involved in reducing feminist interrogations and commitments to discourses of representation, visibility, and meritocracy. I argue that while girlboss feminism may …

Analyzing Tweets On New Norm: Work From Home During Covid-19 Outbreak, Swapna Gottipati, Kyong Jin Shim, Hui Hian Teo, Karthik Nityanand, Shreyansh Shivam

Research Collection School Of Computing and Information Systems

The COVID-19 pandemic triggered a large-scale work-from-home trend globally in recent months. In this paper, we study the phenomenon of “work-from-home” (WFH) by performing social listening. We propose an analytics pipeline designed to crawl social media data and perform text mining analyzes on textual data from tweets scrapped based on hashtags related to WFH in COVID-19 situation. We apply text mining and NLP techniques to analyze the tweets for extracting the WFH themes and sentiments (positive and negative). Our Twitter theme analysis adds further value by summarizing the common key topics, allowing employers to gain more insights on areas of …

The Impact Of Social Media On Teenage Females Self-Esteem, Amanda C. Perkovich

All Graduate Theses, Dissertations, and Other Capstone Projects

Social media has become the way we connect with the world. Social networking sites, including Facebook, Instagram, Snapchat, Twitter and TikTok, allow users to share intimate details of their lives, upload photographs, initiate and maintain relationships, plan social gatherings, observe the lives of others and express beliefs, values and emotions. In the last ten years, numerous articles have focused on the relationship between social media use and mental health however, very few studies have concentrated on self-esteem, especially in teenage females. The purpose of this literature review is to explore the associations between increased social media activity (greater than 2 …

Table Of Contents Jitim Vol 30 Issue 1, 2021

Journal of International Technology and Information Management

Table of Content

Conference Proceedings Of The 32nd Annual Iima Conference

Journal of International Technology and Information Management

Conference Proceedings of the 32nd Annual IIMA Conference

Twitter Content Analysis Of The Australian Bushfires Disaster 2019-2020: Futures Implications, Gregory Willson, Violetta Wilk, Ruth Sibson, Ashlee Morgan

Research outputs 2014 to 2021

Purpose: This paper aims to explore the themes and nature of sentiment of Twitter content that discussed the Australian bushfire disaster 2019–2020 and its associated wildlife devastation, with considerations for the future of Australia’s tourism industry. Design/methodology/approach: A large, qualitative data set consisting of all publicly available Twitter posts during the period of the Australian bushfires from December 2019 to March 2020 that mentioned the bushfires and wildlife are explored. Findings: The devastation of wildlife through the Australian bushfire disaster elicited emotionally charged Twitter content from both Australian and overseas users. Positive sentiment focused on offering support to areas impacted …

Love The Customers: Principles Of Interpersonal Relationships Applied To Social Media, Tracey Kyles

UNF Graduate Theses and Dissertations

Social media has changed communication, and its influence is far-reaching. Companies have adapted and tweaked their marketing strategies to more personal approaches to reach their audiences. This is especially evident in recent years. It can be observed, for example, by fast-food Twitter accounts attracting the attention of online users through witty personas and sarcastic tweets. This phenomenon is the motivation of this research looking into relationships between brands and their social media followers. Here, interpersonal relationship theories are referenced to uncover what encourages these kinds of relationships as well as discover which methods deliver the most positive responses, likes, and …

Detecting Incentivized Review Groups With Co-Review Graph, Yubao Zhang, Shuai Hao, Haining Wang

Computer Science Faculty Publications

Online reviews play a crucial role in the ecosystem of nowadays business (especially e-commerce platforms), and have become the primary source of consumer opinions. To manipulate consumers’ opinions, some sellers of e-commerce platforms outsource opinion spamming with incentives (e.g., free products) in exchange for incentivized reviews. As incentives, by nature, are likely to drive more biased reviews or even fake reviews. Despite e-commerce platforms such as Amazon have taken initiatives to squash the incentivized review practice, sellers turn to various social networking platforms (e.g., Facebook) to outsource the incentivized reviews. The aggregation of sellers who …

Hidup Dalam Transit: Representasi Diri Digital Pengungsi Muda Oromo Di Instagram Terhadap Rekonstruksi "Refugeeness" Dalam Interaksi Antara Pengungsi Dan Audiens, Clarisa Irene

Antropologi Indonesia

The representation of refugees and asylum seekers should not be bounded to media’s depiction of it. This paper focuses on refugees’ self-representation on Instagram, one of the most used social media platforms in the world, which cannot be understood separately from their daily life as refugees. Drawing from the observation of young Oromo refugees, I find that Instagram—and other social media—are used as a form of online participation to fill their days in transit. Other than offering the Oromo youths access to entertainment and new insights, Instagram also provides a space in which they can build and maintain relationship and …

Spectatorial Sisterhood: Relasi Sosial Pengguna Second Account Di Instagram, Amelia Rugun Sirait

Antropologi Indonesia

Instagram is a popular image based social media platform. Usually, users have their own accounts for their personal profile to be viewed publicly. As Instagram features develop, users may have more than one account. Accounts that are specific to certain circle of friends are called “second accounts” and treated as private accounts used to express and relate through images. In this social media ethnography, seven subjects shared their experiences through uploaded images, videos and texts. They have the awareness to avoid relationships and gazes in their main account by building a different subjectivity in their second account. Contents on their …