Social Media Commons^™

الخطاب الدعائي الإسرائيلي بالعربية عبر منصات التواصل الاجتماعي: صفحة أفيخاي أدرعي والمنسق عبر فيس بوك نموذجاً, Karmel Badawnh

Middle East Journal of Communication Studies

The image of Israel is created based on pre-determined agendas and meticulously crafted narratives caused by Hasbara and the Israeli Ministry of Propaganda. These organizations target Palestinian and Arab audiences to portray Israel as a ‘humanitarian’ and ‘peace-loving’ nation that is ‘pro-Arab’; while masking the truth that Israel is an occupying power. Moreover, these organizations focus on the so-called sacrifices and efforts of Israel in pursuit of peace.

The study highlights seven contents of Israeli propaganda. From this, Israeli spokespersons, Israeli media units, Al-Munaseq’s page, and Avichay Adraee underwent specialized training. These contents include: giving exaggerated attention to the operational …

Why We Must Commune: Rethinking The Role Of Marketing Communications In Turbulent Times, Javier Garcia

Publications and Research

“Communications” is often thought of as a noun, representing the messages we receive on a daily basis from people, brands, and institutions alike. 

"Communications" is also often associated with an industry that exists to produce such messaging in service of capitalism, with a commercial or otherwise actionable outcome desired from its receiving audience. 

This presentation, hosted by two-time CCNY graduate and senior marketing communications professional and Assistant Professor Javier Garcia, will examine the urgency and opportunity in rethinking the value and study of marketing and communications. 

In his presentation, Professor Garcia will offer suggestions on how to guide students towards …

Understanding Perceptions Of A Peruvian Local Market Program: A Reflexive Thematic Analysis, Rosmery Ramos-Sandoval Dr., Jano Ramos-Diaz

The Qualitative Report

Despite growing global interest in short food supply chains (SFSCs), little is known about how consumers in developing countries perceive these models, especially through digital platforms like social media. This study investigates how Twitter users represent and perceive SFSCs in the context of the Peruvian government´s “De la Chacra a la Olla” program. The study analyzed 1,167 tweets from Peruvian Twitter users referencing the hashtag #DeLaChacraALaOlla between 2014 and 2020, using reflexive thematic analysis within an exploratory case study framework to examine consumer perceptions of SFSCs. The analysis revealed three key themes in consumer perceptions of SFSCs on Twitter: direct …

Refugees In Egypt: State Framing, Ministerial Narratives, And The Politics Of Representation On Social Media, Habiba Kohail

Theses and Dissertations

This study examines Egyptian government discourse on refugees in 2024, a year characterized by heightened regional displacement and the enactment of Egypt’s first Asylum Law (Law No. 164 of

2024). Using a multidisciplinary framework that combines framing analysis with van Dijk's socio-cognitive approach, the study systemically analyzes how the government construct refugees on social

media and sets the boundaries of their inclusion in Egypt.

The thesis analyzes the Egyptian government discourse on refugees across official social media platforms from January 1, 2024, to December 31, 2024, a period that witnessed an increase in the government engagement in the refugee issue …

Hashtags And Hypotheses: Social Media’S Effect On College Students’ Perception Of Science, Ohemaa Koranteng

CAFE Symposium 2026

This project examines how social media influences college students’ perceptions of science and scientific information. As social media has become a primary source of news for many students, it has also increased exposure to misinformation, potentially affecting trust in science. Using a convenience sample approved by the Gettysburg College IRB, data were collected through a Google Forms survey distributed to four student groups on campus. Responses from 62 students were analyzed using Google Sheets. Results show that a majority of students rely on social media for news consumption, with many spending several hours per day on these platforms. While students …

Malaysia’S Social Media And Virtual Communities: Investigating Digital Engagement, Social Problem Management, And Economic Mobility, Muhammad Ridhwan Sarifin, Nur Hafizah Yusoff, Muhamad Hariz Muhamad Adnan

Makara Human Behavior Studies in Asia

This study explores the evolving role of social media in shaping users’ digital engagement, social problem management, psychological well-being, and economic mobility in Malaysia. A total of 374 respondents participated in an online survey, selected using purposive sampling to capture active users across diverse age, income, and educational backgrounds. The study employed a structured questionnaire with Likert-scale items to evaluate perceptions of virtual community participation. Linear regression and moderation analysis were conducted to determine how social media usage predicts social issue management, emotional and social needs fulfillment, and economic opportunity access. Digital literacy was tested as a moderator between social …

A New Brood: The Return Of China's Green Cicada, Ella Murray, Darren L. Linvill, Patrick Warren

Media Forensics Hub Reports

This report examines a network of AI-assisted accounts purporting to be from Australia, the United States, or the Philippines, posting AI-generated commentary on X about each country’s politics and culture. It is very likely that this network originates in China and is facilitated by an LLM given the coordination of their messaging and the structure of the content itself.

Social Media Monitoring And The Admissions Process: A Study Of College Admissions Officers' Use Of Social Media In Undergraduate Application Review, Rachel Karpeles

Graduate Student Dissertations, Theses, Capstones, and Portfolios

This study explored the evolving role of social media in college admissions, focusing on the perceptions and practices of admissions professionals following the U.S. Supreme Court’s 2023 decision on Affirmative Action. The research, utilizing a descriptive design, employed a 31-question anonymous survey administered to a convenience sample of 532 admissions representatives. The findings directly contradict the public and media narrative by revealing a profound paradox: while social media monitoring is not a widespread professional practice, its impact on admissions outcomes for a notable portion of applicants is demonstrably significant.

The study found a majority of respondents believe evaluating applicants based …

The Feelit System: Application Content-Aware Perspectives And Challenges On Understanding User Likes In Social Network Posts, Konstantinos Theocharidis, Hady W. Lauw, Panagiotis Karras

Research Collection School Of Computing and Information Systems

In a series of our prior works, we study influence and subscription maximization problems in social networks that are based on posts having influential content; as content we consider a set of features where each feature corresponds to a specific social network page, whereas influence and subscription relate to gaining the postlike and subscription-to-brand page of targeted users, respectively; subscription is conceptually achieved as repetitive influence on users. So, both influence and subscription depend on content that gains the likes of users; however, to be realistic, modeling and estimating such likes is a complex problem that has not been adequately …

The National Security Internet, Anupam Chander

Georgetown Law Faculty Publications and Other Works

In response to widespread foreign surveillance and growing geopolitical distrust, governments are erecting a national security internet. Pioneered by China, national firewalls have gone global. But where firewalls sought to keep information out, they now seek to keep data in. Governments keen to avoid their citizens’ data from falling into foreign hands demand not only that personal data be stored on local servers, but also require that it be stored on local servers by local companies—what this Article calls “data localization squared.” Enforcing this demand requires a new mechanism of transnational control: immunity from foreign jurisdiction. Artificial Intelligence (AI) systems, …

An Impact Assessment Of The Effectiveness Of Utilizing Informal Health Communication Interventions To Spread Health Recommendations And Change Public Perception, Lina Mohamed Ezzat Ahmed Abdel Mawgoud

Theses and Dissertations

Brain health is an increasingly urgent but critically under-addressed public health priority in Egypt and the wider MENA region. Despite its centrality to aging, productivity, and overall quality of life, public understanding of brain health remains limited, and stigma continues to shape responses to dementia and cognitive decline. This study evaluates the effectiveness of informal, culturally adapted health communication as a tool to shift perception, increase awareness, and promote behavior change among non-medically trained adults in Egypt.

Grounded in global evidence on cognitive reserve, neuroplasticity, and the life-course approach to brain health, the intervention translated expert-informed brain health recommendations into …

Social Media And Public Opinion In Times Of Conflict: How Arab Social Media Impacted International Perspectives On The Gaza War, Mariam Rizk

Theses and Dissertations

This exploratory study examines how Arab social media content creators impacted the international public perception of the 2023 Gaza war through English-language content. The research is conducted through semi-structured interviews with 19 participants: 4 Arab social media content creators and 15 English-speaking university students (13 American citizens and 2 international students studying in American universities). Through these semi-structured qualitative interviews, the research investigates the agenda-setting capabilities of social media during conflicts and identifies effective cross-cultural communication strategies. The study employed purposive sampling with snowball technique, targeting content creators with established social media presence (37,000-426,000 Instagram followers) and university students who …

Normalizing Ai: The Evanishing Effect And Rethinking The Machine Heuristic, Bumju Jung, Cameron W. Piercy, Patric R. Spence

Human-Machine Communication

This study examines how people evaluate factual claims attributed to human journalists versus artificial intelligence (AI) news bots, and how these evaluations are shaped by individual endorsement of the machine heuristic. An online experiment (N = 233) used a 2 (Agent: human vs. AI) × 2 (Information Veracity: accurate vs. inaccurate) design in which participants viewed a short tweet embedded in either a human or AI profile and then rated perceptions of source credibility, objectivity, bias, and accuracy. Endorsement of an AI-focused machine heuristic was significantly associated with higher source credibility, perceived objectivity, and perceived accuracy, and lower perceived bias, …

Strategi Personal Branding Youtuber Asian Survivor Dalam Membangun Motivasi Donasi: Studi Analisis Konten Video Youtube, Muhammad Sulthon Asykur, Hasyim Asyari

Jurnal Administrasi Bisnis Terapan

ABSTRACT

Content creators face significant challenges in maintaining audience engagement and social relevance amidst dynamic platform algorithms. This study analyzes YouTuber Asian Survivor's personal branding strategy in building authenticity, engagement, and audience donation motivation using a mixed-methods approach. Quantitative analysis employed t-tests and binary logistic regression on 101 videos, while qualitative analysis was conducted through in-depth interviews and observation. Results indicate that neither vulnerable nor inspiring narrative types significantly differentiate engagement levels; however, videos that successfully raised donations exhibited significantly higher engagement rates. Regression analysis proved that an increase in engagement rate raises donation probability by 2.5 times. Qualitative findings …

Pabrik Gula Di Tangan Netizen: Pemanfaatan User Generated Content (Ugc) Sebagai Mesin Promosi Film, Muthiah Khansa Basyirah, Khairunnisa Devani Aqtus Permana Putri Putri, Peny Meliaty Hutabarat, Yunita Miftahul Jannah

Jurnal Sosial Humaniora Terapan

Social media continues to drive growing digital trends in Indonesia, including marketing strategies. TikTok has become one of the social media platforms capable of gaining wider exposure due to its ability to create viral content. In line with the increasing use of TikTok, the phenomenon of User Generated Content (UGC) has emerged. This study aims to examine UGC in the marketing strategy of the film Pabrik Gula (Sugar Factory) to improve effective communication, close relationships with audiences, and creative content production strategies. This study uses User Generated Content (UGC) as the research subject and Pabrik Gula as the object, using …

Livestreaming A Doitocracy: Platform-Jumping Participatory Practices In Modular Synthesis Gear Cultures, Eliot Bates

Publications and Research

Earth Modular Society (EMS) is a cross-platform community dedicated to live hardware modular synthesis, with their primary efforts going into a 24/7 modular “radio station” that livestreams on Twitch and YouTube, and a supporting Discord chat server. Although part of the broader modular synthesis gear culture (a large-scale social formation that coalesces around specific classes of fetishized technical objects), EMS represents a new development in gear cultures as it foregrounds live performance and minimizes the accrual of status via conspicuous consumption. The normative governance structures of platform-specific gear culture communities preclude all but one or a handful of users from …

Peran United In Diversity (Uid) Sebagai Ngo Dalam Mewujudkan Sdgs 17: Partnerships For The Goals Melalui Kolaborasi Lintas Sektor Di Indonesia, Tamara Ibra Nina Hidayat, Anak Agung Ayu Intan Parameswari

Jurnal Sosial Humaniora Terapan

Penelitian ini menganalisis peran United in Diversity (UID) sebagai organisasi non-pemerintah (NGO) dalam memperkuat kemitraan multi-pihak untuk mendukung implementasi Sustainable Development Goal (SDG) 17: Partnerships for the Goals di Indonesia. Menggunakan pendekatan kualitatif deskriptif, penelitian ini menelaah bagaimana UID berfungsi sebagai platform kolaborasi yang menghubungkan pemerintah, sektor swasta, akademisi, masyarakat sipil, serta mitra internasional dalam mendorong agenda pembangunan berkelanjutan. Hasil penelitian menunjukkan bahwa UID berperan sebagai fasilitator utama kemitraan lintas sektor melalui inisiatif seperti Tri Hita Karana (THK) Forum, yang pada tahun 2022 berhasil memobilisasi estimasi komitmen blended finance lebih dari USD 30 miliar untuk proyek-proyek yang terkait dengan berbagai …

Digital Influencer Sebagai Faktor Pembentuk Brand Awareness Produk Time Phoria Di Kalangan Generasi Z, Maura Najwa Maitsa, Hudi Santoso, Enden Darjatul Ulya, Rici Tri Harpin Pranata

Jurnal Sosial Humaniora Terapan

Digital influencers play an important role in building brand awareness among Generation Z through digital marketing communication. This study aims to analyze the characteristics of digital influencers, including credibility, expertise, and attractiveness, as factors shaping brand awareness of the beauty product Time Phoria among Generation Z who consume content on the TikTok platform. The study adopts a descriptive quantitative approach using a survey of 100 respondents who met the research criteria. The results show that credibility, expertise, and attractiveness of digital influencers contribute positively and significantly to brand awareness, with credibility identified as the most dominant factor. These findings highlight …

Homemaking In Hashtags: A Rhetorical Study Of Hannah Neeleman’S #Tradwife Narrative Across Social Media, Emma Arneson

Speaker & Gavel

This study analyzes the rhetorical construction of Hannah Neeleman’s “tradwife” persona across TikTok, Instagram, and her commercial website. Using Fisher’s narrative paradigm and McGee’s fragmentation thesis, it examines how curated domestic imagery, entrepreneurial branding, and selective storytelling shape cultural narratives of femininity, domestic labor, and agency. Focusing on August 2024 posts following a high-profile media controversy, the analysis reveals how fragmented digital content generates emotional coherence despite ideological contradictions. The findings demonstrate how audiences assemble meaning from partial narratives, illustrating the persuasive power of fragmented rhetoric in shaping contemporary discourse on gender and traditional values.

Nasionalisme Di Era Artificial Intelligence: Scoping Review, Mudita Vidyananda, Angelina Regina Halim, Patricia Irene, Muhammad Firliansyah Maliki, Ivana Suryaprawira, Bonar Hutapea

Jurnal Sosial Humaniora Terapan

This paper aims to map and thematically present the existing literature on the intersection of Artificial Intelligence (AI), identity, and AI Nationalism, following a scoping review approach. A systematic search was conducted across the Scopus, Web of Science, ACM Digital Library, and Google Scholar databases to identify relevant studies. The selected studies, published between 2020-2025, focus on the impact of AI on identity and geopolitics, resulting in six papers included in the final synthesis. The analyzed studies employed various methods, including conceptual, qualitative, quantitative, and mixed-methods approaches. Data extracted from each study included author, publication year, objectives, methodology, and key …