Social Media Commons^™

Triggered By Socialbots: Communicative Anthropomorphization Of Bots In Online Conversations, Salla-Maaria Laaksonen, Kaisa Laitinen, Minna Koivula, Tanja Sihvonen

Human-Machine Communication

This article examines communicative anthropomorphization, that is, assigning of humanlike features, of socialbots in communication between humans and bots. Situated in the field of human-machine communication, the article asks how socialbots are devised as anthropomorphized communication companions and explores the ways in which human users anthropomorphize bots through communication. Through an analysis of two datasets of bots interacting with humans on social media, we find that bots are communicatively anthropomorphized by directly addressing them, assigning agency to them, drawing parallels between humans and bots, and assigning emotions and opinions to bots. We suggest that socialbots inherently have anthropomorphized characteristics and …

From Archive To Anarchive: How Bereal Challenges Traditional Archival Concepts And Transforms Social Media Archival Practices, Mandi Li

Journal of Contemporary Archival Studies

BeReal, an “anti-Instagram” photo-sharing app, not only challenges the performative culture of social media but also revolutionizes the very concept of ‘archives.’ By employing the technical walkthrough method grounded in software studies, this research found that BeReal can be conceptualized as an anarchive that consists of diverse storytellers, decentralized micro-narratives, and interdependent contexts. More specifically, although some classical archival elements can be found in BeReal, the platform challenges the traditional archival industry in two ways: one, its ordinary record subjects and high level of accessibility shatter the centralization of traditional archives; two, it challenges the humanist value of archivists by …

Impact Of Difficult Negatives On Twitter Crisis Detection, Yuhao Zhang, Siaw Ling Lo, Phyo Yi Win Myint

Research Collection School Of Computing and Information Systems

Twitter has become an alternative information source during a crisis. However, the short, noisy nature of tweets hinders information extraction. While models trained with standard Twitter crisis datasets accomplished decent performance, it remained a challenge to generalize to unseen crisis events. Thus, we proposed adding “difficult” negative examples during training to improve model generalization for Twitter crisis detection. Although adding random noise is a common practice, the impact of difficult negatives, i.e., negative data semantically similar to true examples, was never examined in NLP. Most of existing research focuses on the classification task, without considering the primary information need of …

Beyond A 'Like': Building Parasocial Relationships With Baby Boomers On Facebook, Yunying (Susan) Zhong, Valeriya Shapoval, James Busser

Rosen Research Review

Baby boomers are a crucial cohort for hospitality marketing as they have more money to spend and more time on their hands than younger cohorts. However, reaching them on social media is harder. There is one social media platform popular with baby boomers: Facebook. Dr. YunYing Zhong and Dr. Valeriya Shapoval at UCF Rosen College of Hospitality Management, together with their collaborator, have combined their different areas of expertise to analyze the effectiveness of social media marketing directed at baby boomers from an unusual angle: the illusionary and imaginary relationships we build with fictional characters.

Aktivitas Cross Promotion Dalam Program Youtube Live ! Milik Folkative Studi Kasus The Changcuters, Muhamad Heychael, Hardika Widi Satria, Andrew Christoper Prawira Purba

Jurnal Sosial Humaniora Terapan

Folkative is a new media platform that focuses on engaging the young audience in Indonesia. Folkative utilizes social media platforms such as Instagram and YouTube to publish its content. One of the programs initiated by Folkative is "Live! At Folkative," a music-based entertainment content that started in mid-2021, with subscribers reaching 39,700. This program features both local and international musicians to promote their latest albums or singles through cross-promotion value or exchanging exposure. The aim of this research is to understand the extent to which Folkative's cross-promotion process has an impact on both collaborating parties. To achieve this, the study …

The Zionist Organizations’ Recruitment Of Propaganda Techniques On Facebook: An Analytical Study Of ‘Stand With Us’ Arabic Page, Mueen Fathi Al-Koua, Heba Hussein

Journal of the Arab American University مجلة الجامعة العربية الامريكية للبحوث

The study aimed at identifying the extent to which the Zionist organization ‘Stand with Us’ recruited propaganda techniques through its communication on Facebook to persuade Arabic-speaking audiences to accept the occupation entity presence as an “original” part of the Arab World. It also aimed at identifying the most important topics the organization posits and the way it frames its messages through the Facebook platform. The study used content analysis method to analyze the Arabic Facebook page of the organization from the 1st of May to the end of June 2020, which is the period when Israel announced its annexation plan …

It's A Mean, Mean World: Social Media And Mean World Syndrome, Samantha Kemp

University Honors Theses

Born from cultivation theory, which suggests that media has a profound effect on viewers' perceptions of the world around them, Mean World Syndrome is a psychosocial phenomenon that describes increased levels of fear, anxiety, and pessimism, as well as an overall perception of the world as "meaner" than it actually is, as a result of heavy viewership of violence-related mass media. Mean World Syndrome has primarily been associated with television consumption, but a major societal shift towards consumption of social media instead of television over the last two decades necessitates investigation into how social media affects its users. Through an …

Understanding The Consumption Of Antimicrobial Resistance–Related Content On Social Media: Twitter Analysis, Hyunuk Kim, Chris R. Proctor, Dylan Walker, Ronan R. Mccarthy

Business Faculty Articles and Research

Background: Antimicrobial resistance (AMR) is one of the most pressing concerns in our society. Today, social media can function as an important channel to disseminate information about AMR. The way in which this information is engaged with depends on a number of factors, including the target audience and the content of the social media post.

Objective: The aim of this study is to better understand how AMR-related content is consumed on the social media platform Twitter and to understand some of the drivers of engagement. This is essential to designing effective public health strategies, raising awareness about antimicrobial …

Social Media Reactions To Apologies From Public Figures, Brands, And Companies And Its Impact On Reputation, Melissa N. Dolan

Student Theses and Dissertations

Apologies issued by public figures, brands, and companies after a scandal or public perception of wrongdoing are common occurrences that have a significant impact on a brand's overall reputation. The impact on reputation hinges on how apologies are dissected and criticized by audiences on social media, which in turn influences public opinion and perception of the brand, company, or public figure. Furthermore, social media has exacerbated condemnation or support for public apologies, because it provides a platform for public discourse on the matter. Apologies are powerful tools that can be effective if implemented well or can be detrimental to a …

Social Media In The Corporate World, Linelle C. Lestrade

Student Theses and Dissertations

This study focuses on the rise of corporate brands on social media and the resulting identity issues. Four marketing and PR professionals were interviewed for this study utilizing oral history as qualitative research method. People were selected for membership based on their networks and reputations as authorities in their respective fields. All the discussions were recorded on Zoom with everyone's consent. All four participants brought varied expertise and experience in social media marketing and management to the discussion. They were picked because their backgrounds fit the study's goals best. Open-ended questions were used to elicit responses to personal experiences, issues, …

“Omg, I Think You May Have Just Changed My Life”: Binge Eating Disorder Recovery In Instagram Comment Sections, Caitlin Roe

Electronic Theses and Dissertations

As the internet and social media have become a more ingrained part of everyday life, online eating disorder pro-recovery communities have become a common topic of examination in the psychological sciences. However, there has been little focus on online binge eating disorder (BED) pro-recovery communities specifically. Additionally, there has not been much exploration into the use of comment sections as a part of pro-recovery communities. The current study used codebook thematic analysis to code ten BED pro-recovery Instagram comment sections to examine the interactive data present within this recovery community. Four themes were developed during analysis: detailed self-disclosure, sharing experiences …

Exploration To Brand Communication On Tiktok, Victoria M. Priola

Student Theses and Dissertations

The purpose of this study was to explore the connection between the video-sharing social media platform TikTok and companies that use it to publish corporate branding content. The research intends to compare TikTok to other social media outlets. The motivation behind this study was fueled by the want to understand where TikTok lands within a company’s social media content planning process. Can TikTok ever become a solid foundation in social media content planning like Facebook, Instagram and Twitter have been? Most of the previous research on TikTok has proven how unique the platform is compared to other social media, but …

Hacker, Influencer, Counter-Culture Spy: Cyberspace Actors’ Models Of Misinformation And Counter-Operations, Benjamin Kessell

College of Computing and Digital Media Dissertations

As misinformation continues to spread on social media, its residents have begun to fight back, independent of any platform. This organic resistance to the diffusion of misinformation is a clearly observable phenomenon with roots in Anonymous’ distributed campaigns from the 2010s outwards. Hacker and information security communities are acting in defense of some of their favorite spaces, most notably, Twitter. Security researchers of all stripes use it for sharing indicators of compromise but, as the diffusion of misinformation becomes more problematic it becomes more difficult to find signals in the noise.

These actors’ response to the issues at hand is …

Celebrity Affect, Social Media Fandom, And Parasocial Interactions: A Thematic Analysis Of Fan Reactions To Kris Wu’S Sexual Scandals In China, Yan Zhao

Communication ETDs

In this thesis, the rise and fall of a popular Chinese celebrity, Kris Wu, provided the context to examine fans’ negotiation of parasocial and affective relationships in online interactions with the celebrity and other fans. On the basis of a thematic analysis of Chinese fans’ comments on social media before and after Wu’s arrest and conviction for rape and other sexual crimes in 2022, I highlight the fluidity of fans’ positive and negative parasocial interactions and emotional attachments to a celebrity. The analysis suggests how fans can prioritize their continued support and admiration for a celebrity above matters of morality …

Digital Waves: Communicating Feminist Movements, Shauna M. Macdonald

Feminist Pedagogy

Online learning provides opportunities for pedagogical growth and innovation. When tasked with teaching an undergraduate Gender and Communication class during a virtual semester (amid the COVID-19 pandemic), I sought ways to engage students through online technologies rather than working against or despite them. The Digital Waves (DW) assignment, one that asks students to research and then create digital representations of a particular “wave” of feminism, was one of several strategies I adopted; it quickly evolved into a favorite.

Professional Athletes Tell All: Communication Techniques To Assist In A Successful Podcast, Wilnir Louis

Seton Hall University Dissertations and Theses (ETDs)

An increasing number of athletes are utilizing various mediums to communicate to fans. A rising medium that athletes are adopting is podcasting. While there are studies that discuss the benefits of podcasting, there is limited research that provides individuals, specifically athletes, with the proper knowledge on how to effectively communicate on a podcast platform. This project investigates what athletes can do to make their podcasts engaging for viewers and listeners. A case study was conducted that included textual and content analysis of the top episodes of two successful athlete-driven podcasts. Findings from the research guided the creation of a visual …

Amending Amendments: Digital Colonialism, Bill C-11, And Assessing The Call For Improvement, Kayla Victoria Destiny Clarke

Major Papers

Media scholars Nick Couldry and Ulises Mejias (2019) define digital colonialism as the “term for the extension of a global process of extraction that started under colonialism and continues through industrial capitalism, culminating in today's new form: instead of natural resources in labor, what is now being appropriated is human life through its conversion into data” (p. 22). This research will critically analyze the Canadian government’s ill-received Bill C-11: the Amended Consumer Privacy Protection Act by using digital colonialism as a conceptual framework to reveal the Bill’s essential limitations. It will consist of two sections: 1) an in-depth exploration of …

Navigating Context Collapse: A Strengths-Based Approach To Building Youth Civic Empowerment. A Response To “Blended Spaces: Reimagining Civic Education In A Digital Era”, Ellen Middaugh, Mariah Kornbluh, Mark Felton

Democracy and Education

In the article “Blended Spaces: Reimagining Civic Education in a Digital Era,” the authors joined a new area of research on "civic media literacy," or the capacity to use media with civic intentionality. Building on previous scholarship that examined how to support youth capacity for effective civic inquiry, dialogue, expression, and action in the digital age, the authors contributed to this literature by usefully elaborating on the phenomenon of “context collapse” and the challenges this blurring of the boundaries between public and private spheres may present, particularly in the liminal spaces where the shifting boundaries most clearly depart from the …

Breaking Me Down And Lifting Me Up: An Autoethnography Of Being A Black Autistic Woman Online, Morgan Harper-Nichols

Ought: The Journal of Autistic Culture

This autoethnography investigates the diverse challenges associated with being a Black, undiagnosed autistic woman coming of age on the internet, and examines how online experiences shaped my identity over the past twenty years. Early encounters with racism and cautious self-expression on platforms such as forums, GeoCities, Myspace, and YouTube are explored as my initial efforts to "fit in" in virtual spaces. I discuss how engaging with platforms like Instagram and Etsy enabled my participation in the gig economy while grappling with my pre-diagnosis social struggles. I also share how I navigate post-2020 experiences as a Black autistic online creator, how …

The Value Of An Integrated Marketing Campaign To Grow Interest In Visiting The U.S. National Parks, Hermine Granberry

Honors Theses

When the centennial celebration of the National Park Service was approaching in 2016, the National Park Service launched a two-year campaign to only commemorate the last century of NPS, but to also reconnect Americans with the parks. Ten years have passed since the initial creation of the campaign. This thesis researches the value of how another integrated marketing campaign could increase visitation to the U.S. National Parks in the future.

Through evaluating the previous Find Your Park campaign and current trends in travel and vacation, this research investigates not only future campaign ideas but also the use and incorporation of …