Social Media Commons^™

Creating A "Good Person": Netiquette And Instagram, Melissa S. Danai-Nolder

Theses, Dissertations and Culminating Projects

This project aimed to ask the question, “How does digital etiquette, or netiquette, lead to socialization of self-presentation on Instagram?” I interviewed 15 students classified as "Generation Z" who attend a northeastern university and have an Instagram account. This was done using a convenience sample of participants who were asked to participate in the interview. Done by the convenience of the individuals who were at the location at the time. The results indicate a disconnect between wanting to be seen as a “good person” and the means used to paint this image. Netiquette plays a role in crafting self-presentation, as …

Policy Analysis Of Utah's Family Vlogging Bill: Examining The Influence Of The Mormon Church On Utah State Legislation And Its Effects On Child Performer Protections, Jayna J. Moskovitz

Honors College Theses

Following the criminal sentencing of Mormon family vlogger, Ruby Franke, of the 8Passengers YouTube channel, the state of Utah passed House Bill (H.B.) 322 in 2025 with the aim of protecting minors involved in social media content. This thesis investigates the connection between Mormonism and family vlogging to determine whether the Mormon influence in Utah’s state government impacted the effectiveness of H.B. 322’s provisions. My research asked: How does H.B. 322 protect children featured in social media content? (How) did the involvement of the Mormon Church in Utah politics and/or the high profile of the Ruby Franke case lead to …

Framing Digital Donation: Innovation And Audience Engagement In Short Video Fundraising On Douyin, Qiuyi Chen

Journal of Nonprofit Innovation

Short video platforms are increasingly adopted by nonprofit organizations as tools for charitable communication and fundraising. However, limited research has examined how donation appeals are structured and interpreted within these environments. Existing studies focus on emotional appeal, influencer involvement, and algorithmic visibility, yet donation is often treated as a behavioral outcome rather than as a communicative process.

This study conceptualizes charitable donation as a social situation that must be framed and recognized by audiences in short video contexts. Drawing on Goffman’s frame analysis and employing the Visual–Verbal Video Analysis (VVVA) method, the study analyzes 32 publicly available videos from a …

Comment Sections As Counterpublics; Negotiating Public Discourse In Indonesia’S Digital Media Sphere, Leon Woltermann

Wacana, Journal of the Humanities of Indonesia

This article examines the potential of YouTube comment sections as spaces of commoning in Indonesia’s digital media sphere. Drawing on the concept of counterpublics – that is, parallel discursive arenas where marginalized groups circulate counter discourses and voice their interests – it explores how users negotiate access to the digital public sphere and oppose dominant narratives. The article employs a mixed-methods approach, integrating quantitative and qualitative methods into the analysis of the data, to investigate both the structural features (based on comment metadata) and the discursive content of comments. I argue that the comment sections’ dynamic, non-binding structure facilitates open …

Is Less More? An Analysis Of Microblogs Vs. Discussion Forums As Tools For Understanding The Public, Marco Castillo

Publications and Research

Social media platforms offer valuable tools for public administrators seeking to assess public sentiment on policy issues, especially in urban areas with diverse stakeholder interests. This study investigates how public administrators can leverage social media by comparing communications on Reddit’s discussion forum platform with X’s microblogging platform. I hypothesize that Reddit fosters more subjective, nuanced discussions, providing richer insights into public sentiment. To test this, sentiment and regression analyses are conducted on communications about urban cycling on both platforms. Results indicate that while Reddit facilitates deeper exploration of public issues, X also effectively assesses public sentiment. The study concludes by …

Platform Affordances, Produsage, And The Attention Economy: From Red (Taylor’S Version) To The Life Of A Showgirl, Angela Rose Asuncion

The Manuscript: Journal of Taylor Swift Studies

Social media platforms increasingly operate as infrastructures of visibility, shaping the conditions under which cultural content is produced, circulated, and recognised (van Dijck et al.; Nieborg and Poell). This article examines Taylor Swift’s Red (Taylor’s Version) and The Life of a Showgirl as two distinct visibility configurations emerging from the affordances and algorithmic logics of TikTok and Instagram. Drawing on platform studies (Abidin), celebrity theory (Dyer; Marshall; Marwick), and participatory culture and produsage (Jenkins; Bruns), the study employs a QCA-inspired configurational approach (Ragin) to analyse how clusters of affective cues, aesthetic strategies, parasocial signals, and circulation patterns generate contrasting visibility …

Speech-Language Pathologists' Online Discussions Of A Controversial Treatment Approach For Children With Speech Sound Disorders: A Qualitative, Netnographic Study, Rachael Withrow, Tim Brackenbury, Emily Anzicek

Honors Projects

A controversial approach in child speech-sound disorders is nonspeech oral motor exercises (NSOME). NSOME targets the functioning of the articulators in activities that do not involve speaking (such as blowing through whistles, drinking from straws, and pushing the tongue against resistance). The underlying belief of NSOME is that increasing musculature performance and neurological organization through these types of isolated actions will directly improve children’s phoneme productions. However, there is minimal peer-reviewed research evidence to support its use. Despite this, many clinicians use NSOME, citing successes they and their colleagues have had with past and current clients. The use of Evidence-Based …

Media Framing Of The Bawku Conflict In Ghana: An Analysis Of Cultural Biases, Narratives, And Peacebuilding Implications, Falilatu Saaka

Master of Arts in Media and Communication Plan II Graduate Projects

This research examines the media framing of the Bawku conflict in Ghana, focusing on how cultural biases shape the portrayal of ethnic disputes and influence public perception. Utilizing a qualitative discourse analysis grounded in Framing Theory and Afrocentric critique, the study analyzes ten news reports from major Ghanaian media outlets to identify patterns of bias, narrative construction, and ideological positioning. Findings reveal that media coverage predominantly emphasizes security and stability, often at the expense of addressing deeper political, economic, and historical factors. Language, imagery, and sourcing choices tend to reinforce stereotypes, skewing public understanding towards ethnic dichotomies, particularly between the …

Expanding The Pantheon Of “Place-Myth”: Media-Induced Travel In College Students Who Study Abroad, Isabella M. Shevetz

Honors College Theses

Media-induced tourism refers to any travel that is in some part motivated by the consumption of mass media related to that location. Media-induced tourism and mass-tourism have led to nation branding and destination marketing across the globe, two industry phenomena that have worked to skyrocket tourism in places where it was not previously a large driver of the local economy. The expansion of mass media availability and the birth of social media mean the media roles of producer and audience member have blurred. Ordinary people now have the influential power of large media corporations. In destination marketing, the user-generated content …

Pilattes; A Campaign With Prickly Pear Coffee Co., Grace Elizabeth Lappenga, Karis Grace Joe, Abigail Brooke Encalade

SPARK Symposium Presentations

The Prickly Pear Coffee Co. campaign sought to build awareness and community engagement around the brand’s new mobile camper location in Franklin, Tennessee. Founded by Annika Baylis, Prickly Pear Coffee Co. is a Christ-centered brand that began as a mobile espresso cart during the COVID-19 pandemic and grew into a Nashville staple with multiple storefronts.

With the new Franklin location facing limited awareness and a reduced marketing budget following complications from the January 2026 ice storm, three students in Belmont University’s PR Campaigns class conducted a situation analysis that included audience research, social media audits, and influencer identification. These insights …

The Evolution And Impact Of Fashion Marketing In The Age Of Social Media, Lillie L. Warrington

Honors Theses

This research paper aims to analyze the effect of social media on consumer behavior in fashion marketing by investigating how fashion brands have adapted their strategies to leverage social media platforms effectively and exploring the role of social media influencers in shaping brand perception and consumer loyalty. By addressing these objectives, this research seeks to contribute to the growing body of knowledge on digital marketing in the fashion industry, offering valuable insights.

The study will be conducted through a comprehensive review of existing research and primary research, including a survey of 143 participants, to better understand how social media affects …

Lessons Learned For Improving Trainee Engagement And Utilization Of Education And Training Materials For Cancer Research, Katerina M. Santiago, Tania Galindo, Michaela A. Dinan

Advances in Cancer Education and Quality Improvement

Background: A core component of the National Cancer Institute Cancer (NCI) Cancer Center Support Grant requires cancer centers to coordinate research career enhancement and related activities. The Yale Cancer Center, an NCI-designated comprehensive cancer center, established the Cancer Research Training and Education Coordination (CRTEC) component in 2016. In response to the needs of trainees, CRTEC has developed several initiatives that we have identified and described here as best practices to engage and support trainees.

Methods: We had 2 aims to improve engagement: 1) increasing our visibility and trainee awareness of CRTEC and nurturing bidirectional communication and 2) offering …

Taman Kota Sebagai Ruang Publik Dalam Meningkatkan Intraksi Sosial, Reakreasi, Dan Ekspresi Budaya Masyarakat Perkotaan, Tar Isa Wulan Dari

Jurnal Sosial Humaniora Terapan

Urban parks represent a strategic form of public space that plays a significant role in supporting social life in urban communities. This study aims to analyze the role of urban parks as public spaces in enhancing social interaction, recreational activities, and cultural expression among urban residents. The research employs a literature review and descriptive analysis of relevant previous studies. The findings indicate that urban parks function as social interaction spaces that bring together diverse community groups regardless of age, social status, or cultural background, thereby strengthening social cohesion and a sense of belonging. In addition, urban parks provide recreational facilities …

Coverage, Traits, And Geographic Distribution Of Online Surgeon Reviews: Large-Scale Cross-Sectional Analysis, Michael Geng, Carlos Riveros, Yash B. Shah, Sanjana Ranganathan, Kai Fok, Renil Sinu Titus, Vatsala Mundra, Eusebio Luna Velasquez, Dharam Kaushik, Allan S. Detsky, Angela Jerath, Benjamin N. Breyer, Yusuke Tsugawa, Christopher J. D. Wallis, Raj Satkunasivam

Student Papers, Posters & Projects

BACKGROUND: The use of online physician rating platforms has significantly increased and has been shown to influence physician selection. There are limited data on the use of these platforms for rating surgeons.

OBJECTIVE: In this study, we sought to assess the geographic distribution of and patterns in rating scores of surgeons in the United States. Additionally, we examined rating volumes across different surgical specialties and the association between peer-nominated and patient-initiated ratings on online rating platforms in the United States.

METHODS: We conducted a cross-sectional study by identifying 201,154 surgeons in the United States via the National Plan and Provider …

Hungary For More? Russian Storm-1516 Narratives And Engagement Tactics Targeting Hungary’S 2026 Parliamentary Election., Ella Murray, Darren Linvill, Patrick Warren

Media Forensics Hub Reports

This report identifies and analyzes a coordinated influence operation aligned with the Russian Storm-1516 ecosystem and targeting Hungary’s 2026 election. The campaign leverages a network of inauthentic social media accounts to disseminate fabricated narratives, amplify political attacks, and undermine trust in Hungarian opposition leader Péter Magyar and the TISZA party. The campaign reflects a broader evolution in Russian influence operations, combining established narrative laundering techniques with new amplification strategies. These include the use of fabricated media outlets, paid influencers, and a network of commercial marketing accounts with links to Africa. The campaign leverages likely compensated influencer accounts as well as …

Cowpox And Counterpublics: A Rhetorical Analysis Of Anti-Covid Vaccine Conspiracy Theories On Social Media, Cole Melton '26

Honor Scholar Theses

In order to better understand why people construct and perpetuate anti-COVID vaccine conspiracy theories, I perform a rhetorical analysis of some conspiracy theories widespread on social media during the height of the COVID vaccination effort. I begin with a literature review, highlighting the history and efficacy of vaccine technology, gathering characteristics and definitions of conspiracy theories, and reviewing the history of the anti-vaccine movement. Ultimately, I argue that anti-COVID vaccine conspiracy theorists understand vaccination as an attack on personal rights by the U.S. government, prompting the conspiracy theorists to establish an ideological institution rival to the U.S. government that would …

A Research Proposal: Gender Differences In The Experience And Impact Of Fear Of Missing Out (Fomo), Valeria Garcia, Yesenia De Leon

Posters - 2026

Fear of Missing Out (FoMO) is the anxiety individuals feel when they believe others are having rewarding experiences without them, a feeling that has increased with the rise of social media. Constant exposure to others' curated lives can lead to social comparison, increased social media use, and negative outcomes such as decreased academic focus and poorer mental health. Research suggests that FoMO may be experienced differently across genders due to differences in social expectations and online behaviors. For example, women may be more likely to engage in social comparison and seek validation, while men may use social media for different …

Next-Generation Democratic Cyber Statecraft - Balancing The Signal: Shutdown Shocks And Democratic Digital Governance, Scott M. Di Panni

School of Public Policy Capstones

This paper develops Next-Generation Democratic Cyber Statecraft (NG-DCS), a unified strategic doctrine for democratic governments to contest the cognitive domain against authoritarian adversaries. Drawing on twenty-six years of cross-national panel data (1999–2024) spanning 213 countries, game-theoretic modeling, and qualitative case analysis, the paper establishes three interconnected empirical and theoretical foundations. First, cross-national OLS regression across 160+ countries demonstrates that regime type is the dominant structural determinant of internet freedom (R²=0.615, β=2.513, p< 0.001), explaining more than twice the variance attributable to per-capita wealth (R²=0.268). Democratic governance, not economic development, produces open digital environments. Second, a two-way fixed effects (TWFE) difference-in-differences study exploiting government-ordered internet shutdowns as discrete policy interventions finds that digital restrictions causally degrade V-Dem governance quality by 0.21–0.38 standard deviations (p< 0.001 across all specifications). Treatment effects are immediate (β=−0.302 at k=0) and persist through five post-treatment years (β=−0.246 at k=+5), indicating structural rather than transitory governance damage. Parallel trends validation (p=0.352) and Callaway–Sant’Anna heterogeneity-robust estimation (ATT=−0.230, SE=0.077) support causal identification. Instrumental variable triangulation (2SLS β=−0.949, p=0.005) confirms that simultaneity was attenuating, not inflating, the primary estimates. Third, formal game-theoretic analysis reveals that the current U.S.–adversary equilibrium is (Restrain, Escalate)—the risk-dominant but Pareto-inferior outcome of a Stag Hunt structure. China, Russia, North Korea, and Venezuela each occupy structurally distinct positions (Stackelberg commitment, asymmetric two-level, autarky, and reactive trigger, respectively), requiring differentiated doctrinal responses rather than a uniform strategic playbook. Generative AI and algorithmic governance are shown to accelerate cognitive vulnerability by collapsing influence operation costs and exploiting engagement-optimized platform architectures that systematically degrade deliberative capacity in democratic populations.

Social Media Microtrends And The Economic Realities Of Young Consumers, Camila Berumen

Posters - 2026

This study expects to reveal how social media microtrends act as indicators of the economic realities' young consumers experience, including financial pressure, shifting spending habits, and changing values around consumption. By analyzing how these realities are expressed through digital trends, the research will provide a deeper understanding of how economic conditions are communicated in everyday online behavior. This research addresses the issue that traditional economic measures often overlook lived experience, especially among younger generations. By focusing on microtrends, the study offers a more nuanced and accessible way to understand how economic realities are felt and expressed, rather than just measured. …

Rvx In The Spotlight: Generating Awareness Growth For Belmont, Eloise G. Dornfeld, Lynda K. F. Clark, Kathryn E. Roller, Zoe E. Walls

SPARK Symposium Presentations

RVX is a student organization at Belmont University dedicated to students with the passion for dance and love for K-pop. With recent success of a dance cover for the “K-pop Demon Hunters” song “Golden,” the team has grown in following on social media. However, on campus awareness has not had the same trajectory. Spotlight PR, composed of four students in the spring 2026 Public Relations Campaigns class at Belmont University, partnered with RVX to increase general student and faculty awareness on campus. RVX began in 2017 with seven members and has grown to 26. Most notably, the student organization has …