Social Media Commons^™

Righteous Defenders And Evil Challengers: The Morally Polarized Battle For Books On Reddit, Erika Casburn

Antioch University Dissertations & Theses

The issue of book bans has moved to the forefront of public and political debate over the past few years. Anti-censorship advocates who defend against these challenges have yet to be studied. The purpose of this study was to examine the beliefs and worldviews as expressed by those defenders in a public forum—Reddit. Data in the form of Reddit threads was collected from subreddits belonging to states that have seen the greatest number of book challenges. This data was subjected to discourse analysis, first manually, then by qualitative analysis software (MAXQDA). Analysis revealed that defenders spent a majority of discursive …

Social Media Appearance Pressures And Body Dissatisfaction In Collegiate Athletes: Model Refinement, Group Differences, And Exploratory Insights, Hannah Hunter Miller

Graduate Theses, Dissertations, and Problem Reports (ETD)

In considering athletes’ body image, it is necessary to examine the psychosocial factors, and related psychological processes, that influence it. The body-related pressures athletes experience while navigating social media represent a relatively new and increasingly influential factor that warrants further investigation. The purpose of this study was threefold: (1) to replicate and refine Miller and colleagues’ (in press) model; (2) to examine differences in model variables and relationships across demographic and contextual groups; and (3) to explore aspects of social media perceived as contributing to appearance pressures, as well as strategies athletes may use to mitigate these pressures and their …

Beyond Words: A Systematic Multimodal Framework For Text, Images, And Extreme Helpfulness In Online Reviews, Alvaro J. Aguado Marin

Dissertations

Online product reviews have become increasingly multimodal, combining text with media-rich elements such as images. However, academic research has largely examined textual features in isolation, overlooking how visual content and its interaction with text shape perceived helpfulness. This dissertation addresses that gap by developing and empirically validating a comprehensive framework capturing how textual, visual, and contextual features collectively influence review evaluation. Grounded in the Elaboration Likelihood Model (ELM) and extended through the Text-Image Elaboration Likelihood Model (TI-ELM), the framework advances understanding of how consumers process content from both user- and business-generated sources. It also lays the foundation for examining emerging …

Associations Between Social Media Usage, Physical Activity And Flourishing In Rural University Students, Anna Dysart, Minu Sara Thomas

Journal of Appalachian Health

Introduction: Most adolescents and young adults report significant use of social media.^1-3 However, there is limited research on the effect of social media use, specifically on physical activity and flourishing.

Purpose: This pilot research study examines the correlation between social media usage and the physical activity and flourishing levels of college students at a rural university in Appalachia.

Methods: The authors conducted a survey including the validated Secure Flourishing Index and Stanford Leisure-Time Activity Categorical Item, containing questions on social media use and demographics. Spearman’s rho was used for nonparametric correlations. Pearson’s correlation was used to determine the correlation …

Unseen Bias: How Ai Shapes Religious Narratives In Digital Spaces, Hilman Nurjaman, Achmed Faiz Yudha Siregar, Jasmine Rizky El Yasinta

Journal Of Middle East and Islamic Studies

This study explores the role of artificial intelligence (AI) in shaping religious narratives in digital spaces, particularly on social media platforms and AI chatbots. Using sentiment analysis and qualitative content analysis, this research examines religious discourse in Indonesia, focusing on the impact of AI-driven content personalization, such as 'filter bubbles' and 'echo chambers'. The findings indicate that AI algorithms reinforce religious biases, intensifying polarization and discrimination, especially between majority and minority religious groups. The study also highlights the socio-political factors influencing these dynamics, including identity politics, historical religious tensions, and conservative social norms. This research emphasizes the need for a …

Synergizing Digital And Print: Leveraging Spine Surgeons' Social Media To Transform Publishing And Society Interaction, Benedikt W. Burkhardt, Kai-Uwe Lewandrowski, Choll W. Kim, Morgan P Lorio, Oscar L. Alves, Rossano Kepler Alvim Fiorelli, Sergio Luis Schmidt, Hansen A. Yuan, Alex R. Vaccaro

Department of Orthopaedic Surgery Faculty Papers

BACKGROUND: Social media has fundamentally altered how information is created, disseminated, and consumed, with growing impact on spine surgeons and professional societies. Traditional academic publishing remains the standard for research validation, but digital platforms now shape much of the real-time dialogue in spine care.

OBJECTIVE: To explore strategies for integrating spine surgeons' social media presence with traditional publishing channels to enhance knowledge dissemination, support clinical innovation, and improve member engagement within spine societies.

METHODS: This perspective reviews current patterns of social media use among spine surgeons, focusing on platforms such as X (formerly Twitter), Instagram, and LinkedIn. It analyzes benefits …

#Diydiabetes: Type One Diabetes, Stigma, And Control In Digital Networks Of Diy Looping, Sophia M. Shelley

Culture, Society, and Praxis

The general public’s awareness of type one diabetes is often lacking and filled with misinformation that can lead to stigma around the disability. Often type one diabetics have to fend for themselves through the means of “DIY diabetes.” The delay in technological innovations and the slow approval rate of Health Canada, compared to the US Food and Drug Administration, makes improving the lives of those with diabetes much more challenging. The self-management of the disability enables diabetics to take agency of their treatment plan and is the primary reason for DIY diabetes. The main reason for this research is to …

The Campus Evp: A Multi-Case Content Analysis Of Employer Branding Communication In U.S. Higher Education, Latoya A. Clarke

Student Theses and Dissertations

This thesis examines how universities across the major geographical regions in the United States communicate their employer brand through the Careers section on their websites and digital recruitment materials. Using a multiple-case qualitative content analysis, the study applies the four-dimensional brand SMRT storytelling framework of story, meaning, ritual, and transmedia to evaluate how institutions signal aspects of their employer value proposition across various content formats. Findings show that meaning and ritual were consistently applied through content formats via mission statements, departmental narratives, and employee photography. However, story and transmedia appeared inconsistently, as fewer content formats featured long-form …

Human Moderators Behind The Ai: Unseen Costs And Hidden Consequences, Jacy Stricker

Student Scholar Symposium

This presentation is about AI-driven content moderation and the ethical and legal concerns surrounding the human moderators who oversee it. While AI helps filter content on platforms like TikTok and Instagram, it often fails to catch nuanced violations, exposing human moderators to harmful material with serious mental health consequences.

The ‘For Youth’ Page: Analyzing Tiktok Content Feeds For College-Aged Users, Hadiyah Mohamed

Honors College Theses

This study analyzes the content college-aged users encounter on TikTok’s “For You” page to understand the ways platform design and user-generated content shape prolonged engagement. Existing research frames doomscrolling largely as a compulsive behavior driven by algorithmic design, often overlooking the role of content itself and why it resonates with young adults. Through qualitative content analysis, 150 videos were collected across three TikTok accounts: scrolling from a personal account, a neutral new account, and a new account under the #CollegeTok tag. Videos were rigorously coded in a spreadsheet for narrative descriptions, topics, captions, hashtags, and tone to capture the themes …

The Trust Equation: Users, Companies, And Safety In The Online Dating World, Hayley Solomon

Student Theses and Dissertations

Digital dating platforms have become essential to modern-day relationship formation, yet concerns about user safety, harassment, deception, and accountability have intensified distrust, particularly among women. This study explores (1) how women’s personal experiences of danger shape their perceptions of dating apps’ trustworthiness, (2) how women explain the nature of trust and distrust in these digital environments, and (3) how communication professionals can design messages that promote safety and strengthen trust on dating platforms. Using a qualitative study design, four focus groups with three participants each were conducted with heterosexual cis-gender women aged 18–50 who had used Hinge, Tinder, or Bumble …

Examining Diversity Messaging Practices Of Division I Athletic College Sports Communicators, David Cassilo

Journal of Issues in Intercollegiate Athletics

In recent years, college athletic communication departments have been tasked with more messaging related to race and diversity. This research used semi-structured interviews to understand the message creation practices of Division I athletic communication departments when generating diversity and social justice messaging. The research was examined within the context of the theory of racialized organizations. Interviews were conducted with 11 athletic communication staff members at Division I universities. Five themes were constructed related to diversity and social justice messaging of athletic communication departments at Division I universities. These are (a) a White world, (b) need to represent collegiate athletes, (c) …

The Impact Of Social Media On Social Inclusion: A Case Study On Gun Violence, Ruolin Xu

Honors Scholar Theses

As TikTok increasingly becomes a primary platform for everyday communication and even an important venue for political communication, concerns have emerged about the potential negative effects of its algorithmic design. Prior research suggests the effect of echo chamber that social media may reinforce users' pre-existing attitudes by repeatedly exposing them to belief-consistent contents and limiting opportunities to encounter diverse viewpoints. Such selective exposure can undermine social inclusion by reducing individuals' openness toward people who hold different backgrounds or political beliefs. Meanwhile, gun control, as one of the most polarizing sociopolitical issues in the US, provides a particularly relevant context for …

Fake News Y Redes Sociales: Cómo El Algoritmo En Torno A La Migración Afecta La Salud Mental, Maria F. Alarcon

Capstones

Las redes sociales son la principal fuente de información para migrantes latinos en Estados Unidos, pero también son un terreno fértil para fake-news que afectan la salud mental y desinforman.

Trust, Influence, And The Two-Step Flow Of Communication: How Msu Jmc Freshmen Navigate Information Networks In The Digital Age, Caroline Blakeman

Honors College Theses

This study examines how Murray State University students in the Journalism and Mass Communications department engage with information and interpersonal trust through the lens of the Two-Step Flow of Communication. Using a quantitative survey, participants reported how they receive and evaluate information across six domains: politics, healthcare, education, international conflict, religion, and campus news. The survey also explored participants’ own perceptions as “opinion leaders” within their social networks. Findings reveal that coworkers, family members, and religious associates were consistently rated as high-trust sources of information. In particular, trust in religious associates showed a notable pattern: participants who expressed higher levels …

Disclosures, Disclaimers, And Disinformation Advertising, Areeb Asif

Northwestern Journal of Law & Social Policy

Every regular internet user in the United States has been exposed to fake news at some point. Most of them, if not all, would agree that this problem needs a solution. Nevertheless, even as fake news has taken on unforeseen prominence in recent years, very little concrete action has been taken to curb its impact on American society. Some scholars have chalked this up to the Supreme Court’s expansive conception of the First Amendment, which makes it incredibly challenging to regulate political speech. Others posit that the problem is Section 230, which allows platforms to profit from fake news without …

How Gen Z Makes Sense Of Csr Communication: The Role Of Perceived Altruism And Cultural Ideology In Responses To Internal And External Csr, Yezi Hu, Yanni Ma, Di Mu

Communication Faculty Publications and Presentations

This study aims to examine how Generation Z consumers respond to internal and external corporate social responsibility (CSR) posts on social media. By exploring the mediating role of perceived altruism and the moderating role of cultural ideology, this research seeks to provide a nuanced understanding of how ideological orientations shape CSR communication effectiveness.

This study conducted an online experiment (N = 509) to examine how Gen Z, an emerging powerhouse of consumers, responds to corporate social responsibility (CSR) communication. Participants were randomly assigned to view a social media post highlighting either internal CSR, external CSR, or a neutral control message. …

Talinghaga At/Ng Pakikibaka: Pagsusuri Sa Mga Pahayag Ng All Up Academic Employees Union - Los Baños, 2019-2020, Cris Lanzaderas, Jennifer Cruz Delfin, Rowell Madula

Dalumat: Multikultural at Multidisiplinaryong E-Journal sa Araling Filipino

Mahalaga sa anomang organisasyong panlipunan ang mabisang pakikipag-ugnayan sa mga pinagsisilbihan nito. Sa kaso ng mga unyon, tungkulin nito ang regular na pakikipagkomunikasyon sa mga miyembro at hindi miyembro nito hinggil sa iba’t ibang usaping may kaugnayan sa sariling kagalingan at kagalingan ng mga kapwa manggagawa. Isa na sa mga paraang ito ang paglalabas ng mga pahayag o statement. Nagagamit din ang pahayag bilang isang kasangkapan sa paglalatag ng tindig at paniniwala ng mga kasapi nito sa isang partikular na isyu. Para sa papel na ito, sinuri ng mga mananaliksik ang dalawampu’t anim (26) na pahayag o statement ng All …

Social Media's Impact On Female Generation Alpha's Beauty Standards And Consumer Habits, Matisen O'Brien

Theses

This study examines how social media shapes beauty standards and consumer behaviors among female Generation Alpha (ages 7–13). As the first generation fully immersed in digital culture, these young girls face early exposure to influencer marketing, algorithmic promotion, and adult beauty practices, which influence their skincare routines and product preferences. The research highlights the decline of child-centered physical spaces, intensifying their engagement with digital platforms. Using a mixed-methods approach focused on a subgroup of female gymnasts, the study combines quantitative surveys and qualitative analysis to reveal how social media affects identity formation, consumer choices, and related mental health concerns. Results …

African American Women And Blogs: The Allure Of Culture-Specific Beauty Blogs, Kalari Flotree

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

The purpose of this qualitative, multi-case study was to explore the identity-related dress and appearance management implications of culture-specific beauty blog readership. The study was informed by three research questions: (a) Why and how do African American women seek out culture-specific beauty blogs? (b) What roles do African American women assume while engaging with culture-specific beauty blog communities? (c). How do African American women use culture-specific beauty blog content to inform identity-related processes of appearance management and dress?

The sample of this multiple-case study included nine participants, each representing a distinct case. Data were collected through individual, semi-structured, in-depth interviews, …