Social Media Commons^™

Authenticity And Audience Relationships Among Nano-Influencers, Samantha O. Lichtenstein

Honors Theses

This study examines how nano-influencers with 2,500 to 25,000 Instagram followers utilize authenticity and vulnerability to build audience trust and drive engagement. Through a thematic analysis of semi-structured interviews with 10 creators, the research identifies three core strategies: maintaining a digital best friend persona through reciprocal interaction, practicing "calibrated vulnerability" that balances personal disclosure with strict safety boundaries, and prioritizing ethical brand alignment to ensure honesty. Grounded in Parasocial Interaction Theory, the findings demonstrate that nano-influencers disrupt traditional one-way media models by fostering intimate, two-way relationships. Ultimately, the results suggest that for this influencer tier, success and consumer action are …

'Here's What Bali Can Do For You': Social Media's Impact On Travel Writing, Carlisle Avalon Jarnigan

Senior Honors Theses

This thesis examines how social media has initiated a shift in the genre of travel writing from educational cultural observation to a form of engagement-driven, monetized travel content creation. Historically, the genre has functioned as a descriptive genre dedicated to educating readers who would never get to see the destinations they read about modern travel writing and content creation use emotional persuasion to market travel experience as a product, redefining the genre. Using methods like geotagging, user-generated content (UGC), and emotionally charged storytelling approaches, travel creators no longer just describe locations but instead promise readers that if they visit, they …

How Elements Including Location, Time Of Day, And Narrative Structure Influence Audience Engagement And Emotional Connection Within Short Form Video Content, Ashleighe Gibson

Communications and Digital Media Theses

This study examines how TikTok-based digital storytelling communicates urban walking experiences in New York City, focusing on how content strategies influence audience engagement and emotional connection. While both walking and short-form video storytelling have been widely studied, their intersection in shaping perceptions of urban environments remains underexplored. Using a mixed-methods approach, a TikTok account was created to document walking experiences, with content systematically varied by key factors including narrative structure, posting frequency, and environmental context. Engagement metrics, including views, likes, comments, and shares were analyzed alongside qualitative reflections to identify patterns in audience engagement and response. Findings indicate that engagement …

Implementing Engagement Strategies For Growth On Twitch, Chandler Gravely

Communications and Digital Media Theses

Online media sites have changed how viewers’ are taking in content in addition to how content creators engage with their audiences. One of these sites that has proven itself as the main source for live-streaming content, is Twitch. Despite how popular the site is, there is a lack of research on how individual creators can use growth and engagement methods over a period of time to help grow an audience and viewer base. This study will look at how doing so over a three-month period can provide valuable insight into expanding one’s viewer base and channel on Twitch. In order …

Connection Through Crisis: A Thematic Analysis Of Dialogic Public Relations And Renewal In Social Media Posts From Nonprofit Organizations During Hurricane Helene, Cassidy L. Gruber

All Theses

During a crisis, nonprofit organizations must communicate quickly and ethically with their stakeholders to maintain a good relationship. Data was collected from nonprofit organizations’ Instagram and X accounts during a one-month period surrounding Hurricane Helene in 2024 to see how organizations were communicating with their stakeholders during a crisis. This study found that nonprofit organizations were implementing elements of dialogic communication and renewal into their social media messages. It was also found that national and global organizations were more vocal than local and regional organizations during the crisis. This research highlights the importance of communicating ethically with stakeholders during a …

Digital Media, Political Priming, And The Strategy Of Donald J. Trump’S 2024 Presidential Campaign, Emma Dayton

Senior Honors Theses

This thesis applies the priming theory of communications and examines its effectiveness in the political realm, specifically, within the digital strategies implemented throughout the 2024 presidential campaign of Donald J. Trump. It was asked to what extent Donald Trump’s digital political priming on social media influenced the most important issues to voters in the 2024 election. The use and impact of rhetoric, images, and partnerships were analyzed in this study to determine the extent to which Trump was able to influence the issues voters deemed as most important. By comparing Trump’s social media use with polling showing the economy and …

The Impact Of Social Media Algorithms On Information Consumption, Emily Scott

Communications and Digital Media Theses

This research examines the profound impact of social media algorithms on information consumption in an era defined by rapid digital transformation. Social media platforms, powered by sophisticated algorithms, personalize user experiences to maximize engagement. These algorithms raise concerns about the formation of filter bubbles and echo chambers, limiting exposure to diverse perspectives, and reinforcing existing beliefs. This study investigates how algorithms prioritize content, the effects on users, and the influence of AI in distorting news and information. It explores the ethical responsibilities of social media companies in mitigating the negative impacts of algorithmic curation and promoting a more balanced and …

'Haven't You Heard? I'M The Internet Girl': Katseye Fan Discussions And Parasocial Relationships On Tiktok, Kristin Tuttle

Journalism Undergraduate Honors Theses

This study examines how fans of the girl group KATSEYE interact with each other on TikTok and explores how their discourse may reflect indicators of parasocial relationships. The study is guided by parasocial relationship literature, participatory culture theory, and the Celebrity Attitudes Scale (McCutcheon, Lange, & Houran, 2002), which identifies varying levels and intensities of celebrity worship and emotional investment. The study addresses two research questions: RQ1: How do KATSEYE fans talk about the group and interact with one another on TikTok, and RQ2: How are indicators of parasocial closeness expressed in KATSEYE fan discourse? To answer these questions, a …

You Have Come Too Close To Give Up: The Use Of Social Media By Black Men During Their Doctoral Process, Lamarcus Jermaine Hall

All-Inclusive List of Electronic Theses and Dissertations

The purpose of the dissertation is to determine how and to what extent social media contributes to and supports the success of Black men as they obtain their terminal degrees. A qualitative study collected and analyzed data from the research question, “What are the experiences of Black men who used social media during their doctoral degree process?” Eleven participants from various U.S. regions were interviewed. This research is based on Critical Race Theory (CRT) and Social Network Theory (SNT), which offer frameworks to understand how social media helps participants achieve their terminal degrees. Using a narrative inquiry approach, I highlight …

Soft Life Or Survival? The Digital Rebranding Of Black Womanhood In Online Culture, Elizabeth Revangil

Communications and Digital Media Theses

This thesis examines how Black women are using digital media, specifically the popular social media platform, TikTok, to redefine femininity through the soft life SOFT LIFE OR SURVIVAL 2 movement. Historically, Black womanhood has been tied to strength, resilience, and survival, leaving limited space for softness and emotional vulnerability. This tends to create unrealistic expectations, and an undeniable societal pressure on Black women to perform. In recent years, social media has created opportunities for Black women to challenge these expectations and present alternative definitions of the Black women identity, reshaped around peace, emotional well-being, and softness instead of strength. Using …

Scrolling Fatigue: How Continuous Short-Form Video Consumption Affects User Attention And Satisfaction, Maribeliy Ramos Jimenez

Communications and Digital Media Theses

This thesis focuses on the negative effects that derive from continuous short-from video consumption. It specifically examines the relationship between user scrolling fatigue, attention, and satisfaction with constant usage of short-form video platforms. It mainly focuses on the use of digital platforms such as TikTok, Snapchat, Facebook, and Instagram. This research builds on previously examined empirical investigations that analyzed the effects of scrolling through short-form video digital platforms influences users’ memory, stress, and procrastination. The research analyzes the possible connection with the use of survey-based quantitative methods. The study aims to determine how users process the continuous exposure to short-form …

Voices Of A New Era: A Discursive Psychology Study Of Influencer-Follower Discourse On Tiktok, Andrea Guerrero Hernandez

Electronic Theses and Dissertations

The present study researched and investigated the discourse of five mega fashion influencers on TikTok, as well as the discourse of 15 followers engaging with fashion influencer content on the same platform. The theory used to guide this study was discursive psychology theory, which provided the groundwork for understanding how both influencers and followers position their identities, justify their actions and decisions, and construct their reality. The primary aim of this research is to deepen understanding of how influencer discourse shapes follower discourse, identifying recurring patterns, contradictions, and the ways in which tensions are negotiated. The findings reveal a range …

Log Off To Level Up: The Effect Of Social Media Hiatus On Goal Pursuit, Nekysha L. Y. Jalil, Yong Han Tan, Andree Hartanto, Eddie M. W. Tong

Research Collection School of Social Sciences

Concerns are growing that social media, with its constant notifications and attention-grabbing content, may distract individuals and hinder progress toward important goals. Despite its pervasive presence in our lives, the impact of social media on goal achievement has not been thoroughly studied. This within-subject experimental study aims to investigate the effects of social media hiatus (SMH), a short abstinence from social media usage, on goal pursuit processes. Participants (N= 107) completed daily diaries over three consecutive days of SMH and three days of regular social media use. SMH was manipulated by blocking participants’ access to multiple social media platforms. The …

Branding The Protector And Helper: How The U.S. Army National Guard Presents Itself In Humanitarian Outreach, Aaron Otoo Acromond

Electronic Theses and Dissertations

This study examines how the United States Army National Guard constructs and communicates its humanitarian identity during domestic disaster response through official social media. Addressing limited scholarship on how hybrid military institutions frame their roles in domestic crises, the research applies qualitative content analysis to visual and textual posts from official Facebook and Instagram accounts during three disasters: Hurricane Ian (2022), the Hawaii Wildfires (2023), and Hurricane Helene (2024). The analysis identifies three communication themes: operational preparedness and technical capacity, humanitarian assistance to affected civilians, and collaboration with civilian agencies. These narratives portray the National Guard as a professional and …

Suplexing Silence: A Media Analysis Of Sexual Misconduct In Pro Wrestling’S #Speakingout, Tommy W. Mccardle

Electronic Theses, Projects, and Dissertations

The 2020 #SpeakingOut movement marked a pivotal moment in professional wrestling, as survivors of sexual misconduct publicly challenged longstanding industry norms surrounding power, silence, and accountability. This study employs thematic analysis (Braun & Clarke, 2006) to examine how survivor narratives and organizational responses constructed competing meanings during the height of the movement between June 1 and August 31, 2020. Drawing from publicly available posts on X (formerly Twitter) and official company statements, the analysis explores how discourse functioned as a site of both resistance and institutional preservation. Inductive analysis of survivor narratives produced three primary themes: Abuse of Power, The …

The Effects Of Excessive Smartphone Use On Interpersonal Relationships, Lisa M. Whitesell

Electronic Theses, Projects, and Dissertations

Smartphones are integral to daily life, generating a propensity for overuse that raises concerns about the potentially adverse effects on social connections and communication. Previous research is primarily quantitative, focused on male subjects outside the United States, and has not explored the impact of smartphone use on relationships from the perspective of close friends and family. This study addresses the gap by applying qualitative methodologies using a more balanced gender sample in the United States. Semi-structured interviews will capture participants’ experiences and perceptions of how excessive smartphone use affects their interpersonal relationships. Open-ended questions will explore smartphone use patterns, the …

Resilience, Stress, And Emotion Regulation In College Students: A Moderated Mediation Model Of Tiktok Engagement, Samuel Bibat, Jon Thang, Hui Zhang, Hannah Carrie, Jessica Golden

Journal of Social, Behavioral, and Health Sciences

This study examined associations between stress, resilience, emotion regulation (ER), and TikTok use. Data were collected from 101 undergraduate students (M_age = 20.04, SD_age = 4.02) at a Midwestern private university. Participants completed self-report measures of TikTok use and intensity (i.e., emotional attachment), resilience, perceived stress, and intrapersonal and interpersonal ER. Mediation and moderated mediation analyses were conducted using PROCESS macro models. Stress mediated the relationship between resilience and TikTok use but not intensity. Interpersonal ER moderated the resilience–stress link, with higher interpersonal ER amplifying the negative association between resilience and stress, which in turn was linked …

Quantifying Macrophyte Ecosystem Services And Improving Environmental Nonprofit Messaging, Peyton R. Hughey

All Theses

Environmental nonprofits are essential to the management and restoration of our natural spaces. They are also tasked with engaging the public via outreach, education, and advocacy. As natural spaces are degraded, the ability of environmental nonprofits to deliver on their missions will become increasingly important. This study aimed to improve two approaches to environmental nonprofits’ missions: ecological restoration and social media communication.

Environmental nonprofits operate with limited resources, and ecological restoration can be an exhaustive task; therefore, we explore functional restoration as a tool. In this study, we focus on the use of functional, trait-based restoration to restore ecological function …

Romanticizing 'Monsters': Sexualized Digital Fandom Of The Menendez Brothers, Kimberly M. Brooks

All Theses

This study was conducted to explore the expressions of sexualized fandom and parasocial relationships within the context of true crime. The Menendez Brothers were chosen as the case to focus on due to the Netflix dramatization ‘Monsters: The Lyle and Erik Menendez Story’ release and online popularity. Reddit was the platform chosen for data collection because of the longstanding presence of true crime followers participating in dialogue on the platform. The r/MenendezBrothers thread was chosen to collect data from because of its large following and large number of weekly contributions. Sprinklr, the social media analytics platform, was employed to gather …

A Stress-Induced Digital Escapism Framework For Understanding The Link Between Stress And Problematic Social Media Use, Hwajin Yang, Frosch Yi Xuan Quek, Xiu Hui Salin Yap, Yue Qi Germaine Tng, Gilaine Rui Ng

Research Collection School of Social Sciences

Given that stress is a significant risk factor for problematic social media use, understanding the underlying psychological mechanisms is essential. We introduce the Stress-Induced Digital Escapism (SIDE) framework, which posits that negative internal emotional responses to external stressors may increase reliance on maladaptive emotion regulation strategies that fail to alleviate distress. These processes may, in turn, strengthen escapism motives that lead to seeking emotional relief through compulsive social media use. Using structural equation modeling (N = 238), we examined three integrated psychological pathways—negative stress reactions, maladaptive emotion regulation strategies, and escapism motives—as sequential mediators linking external demands to problematic social …