Social Media Commons^™

Corporate Sociopolitical Activism On Instagram: Brand Responses To Covid-19 And Black Lives Matter, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Tiktok And The Brain: Neuropsychological Correlates Of Short-Form Video Consumption, Caty Enders

Psychology ETDs

Short-form video platforms like TikTok have quickly become the fastest growing segment of social media, thanks to powerful algorithms serving up personalized content driven by large quantities of user data. This study investigates the neuropsychological correlates of digital media use, with a particular focus on TikTok and smartphone screen time among young adults. Combining correlational analyses and an experimental design (n = 49; n = 44 included in final sample), we examined the relationship between digital media use and cognitive and emotional functioning across multiple domains. Objective measures of digital media consumption (daily average screen time and time on TikTok) …

War Photography & The Limits Of Empathy, Andrea Shi

Student Theses and Dissertations

The proliferation of photography, particularly war and poverty photography, has had massive implications for the level of vividness with which Americans are able to picture suffering beyond their doors. The mass atrocities that have occurred since the advent of photography – that is to say, the last 200 years – are so relentlessly circulated that they feel, sometimes, as an inevitable byproduct of human nature. It’s not surprising, then, that a lot of media theory and analysis reduce the dilemma of atrocity photographs to a psychological level. Do they numb us, or do they incite empathy? Are they a call …

A Cross-Cultural Analysis Of Mukbang Influencers In China And The United States: Food, Identity, And Cultural Values, Anni Zhang

UNLV Theses, Dissertations, Professional Papers, and Capstones

Mukbang, a type of online eating broadcast which originated in South Korea, has become a widely popular form of digital media practice across different platforms. Although existing studies have examined Mukbang from perspectives such as audience psychology, health concerns, and platform economies, fewer studies have focused on how Mukbang influencers communicate cultural meanings and identity through food-related media contents in different cultural contexts. To address this gap, this study conducts a cross-cultural analysis of Mukbang influencers in China and the United States, focusing on how food, identity, and cultural values are represented in digital media environments.

This research adopts an …

A Survey Of Health Professions Learners’ Attitudes Towards Social Media In Medical Education: A Substance Use Disorders Education Case Study, Gregory A. Jaffe, Sarah Lawson, William Leach, Mallika Kodavatiganti, Erin Avanzato, Katherine Fesperman, Heather Klusaritz

Department of Family & Community Medicine Faculty Papers

BACKGROUND: Social media is a ubiquitous part of the modern world and plays a key role in the dissemination of information. While utilizing social media for educational purposes has been repeatedly demonstrated as feasible, it has been underutilized in medical education and remains a critical opportunity to integrate microlearning and stigma reduction curricula.

METHODS: A cross-sectional survey on social media usage, attitudes, and beliefs was sent to medical and nursing students at two large academic institutions within Philadelphia. Descriptive statistics are reported, and non-parametric tests were utilized for exploratory analyses.

RESULTS: Health learners were low consumers of social media, reporting …

Laughing Through The Pain: How Dark Humor Meme Culture Normalizes Collective Trauma Among Young Adults, Rusul Abbas

Departmental Honors & Graduate Capstone Projects

This paper examines how young adults use dark humor memes to cope with collective trauma, and whether that humor helps people process painful experiences or gives them a way to avoid dealing with them. Using qualitative content analysis and Huntington's (2013) visual rhetoric framework, three memes from Instagram were analyzed across topics including the COVID-19 pandemic and school gun violence. The analysis found that dark humor memes do not function uniformly. Some help people name and sit with fear, while others package trauma in ways that make it easy to consume and just as easy to ignore. The paper argues …

Resilience In Recreation: Stories Of A Changing Climate, Casey L. Auberle

Graduate Student Portfolios, Professional Papers, and Capstone Projects

As the impacts of climate change become increasingly prevalent, the outdoor activities that bond us to our local communities and environments are under threat. In Missoula, MT, drought, rising temperatures, and wildfire smoke change what it means to fish, ski, run, and recreate in our town. In a series of Q&A style podcasts, environmental philosophy graduate student Casey Auberle creates a platform to share stories of a changing climate through the lens of local recreators and climate activists. Capturing these voices invites us to consider our relationship with nature on both an individual and communal scale, to find unity in …

Qualitative Analysis On Cancel Culture And Family Vloggers: Examining Child Welfare And Digital Accountability On Youtube, Alyson M. Hardy

Departmental Honors & Graduate Capstone Projects

This study uses qualitative content analysis to examine how cancel culture on YouTube highlights concerns about children’s rights and parenting ethics in family vlogging. It focuses on YouTube channels 8 Passengers and DaddyOFive. The research analyzes selected videos and audience comments to identify recurring patterns in parenting practices, child treatment, and public response. The study explores how disciplinary moments, emotional distress, and monetized family content are interpreted by audiences and framed within broader ethical debates. Findings show that viewers frequently express ethical concern, empathy for children, and distrust of their parents, while also calling for accountability and regulation. Rather than …

Authenticity And Audience Relationships Among Nano-Influencers, Samantha O. Lichtenstein

Honors Theses

This study examines how nano-influencers with 2,500 to 25,000 Instagram followers utilize authenticity and vulnerability to build audience trust and drive engagement. Through a thematic analysis of semi-structured interviews with 10 creators, the research identifies three core strategies: maintaining a digital best friend persona through reciprocal interaction, practicing "calibrated vulnerability" that balances personal disclosure with strict safety boundaries, and prioritizing ethical brand alignment to ensure honesty. Grounded in Parasocial Interaction Theory, the findings demonstrate that nano-influencers disrupt traditional one-way media models by fostering intimate, two-way relationships. Ultimately, the results suggest that for this influencer tier, success and consumer action are …

Pop Prophets: How Celebrity Culture Shapes Gen Z'S Worldview, Olivia G. Usie

Honors Theses

Generation Z has grown up in a social environment shaped by constant connectivity, digital communication, and immediate access to the lives of others. Because of this, celebrity culture and pop culture may play a larger role in shaping attitudes, behaviors, and identity than they did for previous generations. This study explores how celebrity culture shapes Gen Z’s worldview through four areas: pop culture, celebrity, herd mentality, and cancel culture.

A mixed-method approach was used. Quantitative data was collected through a 28-question survey of 202 participants ages 18–25. Qualitative data was gathered through one focus group of eight participants and three …

'Here's What Bali Can Do For You': Social Media's Impact On Travel Writing, Carlisle Avalon Jarnigan

Senior Honors Theses

This thesis examines how social media has initiated a shift in the genre of travel writing from educational cultural observation to a form of engagement-driven, monetized travel content creation. Historically, the genre has functioned as a descriptive genre dedicated to educating readers who would never get to see the destinations they read about modern travel writing and content creation use emotional persuasion to market travel experience as a product, redefining the genre. Using methods like geotagging, user-generated content (UGC), and emotionally charged storytelling approaches, travel creators no longer just describe locations but instead promise readers that if they visit, they …

How Elements Including Location, Time Of Day, And Narrative Structure Influence Audience Engagement And Emotional Connection Within Short Form Video Content, Ashleighe Gibson

Communications and Digital Media Theses

This study examines how TikTok-based digital storytelling communicates urban walking experiences in New York City, focusing on how content strategies influence audience engagement and emotional connection. While both walking and short-form video storytelling have been widely studied, their intersection in shaping perceptions of urban environments remains underexplored. Using a mixed-methods approach, a TikTok account was created to document walking experiences, with content systematically varied by key factors including narrative structure, posting frequency, and environmental context. Engagement metrics, including views, likes, comments, and shares were analyzed alongside qualitative reflections to identify patterns in audience engagement and response. Findings indicate that engagement …

Implementing Engagement Strategies For Growth On Twitch, Chandler Gravely

Communications and Digital Media Theses

Online media sites have changed how viewers’ are taking in content in addition to how content creators engage with their audiences. One of these sites that has proven itself as the main source for live-streaming content, is Twitch. Despite how popular the site is, there is a lack of research on how individual creators can use growth and engagement methods over a period of time to help grow an audience and viewer base. This study will look at how doing so over a three-month period can provide valuable insight into expanding one’s viewer base and channel on Twitch. In order …

Suplexing Silence: A Media Analysis Of Sexual Misconduct In Pro Wrestling’S #Speakingout, Tommy W. Mccardle

Electronic Theses, Projects, and Dissertations

The 2020 #SpeakingOut movement marked a pivotal moment in professional wrestling, as survivors of sexual misconduct publicly challenged longstanding industry norms surrounding power, silence, and accountability. This study employs thematic analysis (Braun & Clarke, 2006) to examine how survivor narratives and organizational responses constructed competing meanings during the height of the movement between June 1 and August 31, 2020. Drawing from publicly available posts on X (formerly Twitter) and official company statements, the analysis explores how discourse functioned as a site of both resistance and institutional preservation. Inductive analysis of survivor narratives produced three primary themes: Abuse of Power, The …

Policy Analysis Of Utah's Family Vlogging Bill: Examining The Influence Of The Mormon Church On Utah State Legislation And Its Effects On Child Performer Protections, Jayna J. Moskovitz

Honors College Theses

Following the criminal sentencing of Mormon family vlogger, Ruby Franke, of the 8Passengers YouTube channel, the state of Utah passed House Bill (H.B.) 322 in 2025 with the aim of protecting minors involved in social media content. This thesis investigates the connection between Mormonism and family vlogging to determine whether the Mormon influence in Utah’s state government impacted the effectiveness of H.B. 322’s provisions. My research asked: How does H.B. 322 protect children featured in social media content? (How) did the involvement of the Mormon Church in Utah politics and/or the high profile of the Ruby Franke case lead to …

Digital Media, Political Priming, And The Strategy Of Donald J. Trump’S 2024 Presidential Campaign, Emma Dayton

Senior Honors Theses

This thesis applies the priming theory of communications and examines its effectiveness in the political realm, specifically, within the digital strategies implemented throughout the 2024 presidential campaign of Donald J. Trump. It was asked to what extent Donald Trump’s digital political priming on social media influenced the most important issues to voters in the 2024 election. The use and impact of rhetoric, images, and partnerships were analyzed in this study to determine the extent to which Trump was able to influence the issues voters deemed as most important. By comparing Trump’s social media use with polling showing the economy and …

The Impact Of Social Media Algorithms On Information Consumption, Emily Scott

Communications and Digital Media Theses

This research examines the profound impact of social media algorithms on information consumption in an era defined by rapid digital transformation. Social media platforms, powered by sophisticated algorithms, personalize user experiences to maximize engagement. These algorithms raise concerns about the formation of filter bubbles and echo chambers, limiting exposure to diverse perspectives, and reinforcing existing beliefs. This study investigates how algorithms prioritize content, the effects on users, and the influence of AI in distorting news and information. It explores the ethical responsibilities of social media companies in mitigating the negative impacts of algorithmic curation and promoting a more balanced and …

'Haven't You Heard? I'M The Internet Girl': Katseye Fan Discussions And Parasocial Relationships On Tiktok, Kristin Tuttle

Journalism Undergraduate Honors Theses

This study examines how fans of the girl group KATSEYE interact with each other on TikTok and explores how their discourse may reflect indicators of parasocial relationships. The study is guided by parasocial relationship literature, participatory culture theory, and the Celebrity Attitudes Scale (McCutcheon, Lange, & Houran, 2002), which identifies varying levels and intensities of celebrity worship and emotional investment. The study addresses two research questions: RQ1: How do KATSEYE fans talk about the group and interact with one another on TikTok, and RQ2: How are indicators of parasocial closeness expressed in KATSEYE fan discourse? To answer these questions, a …

You Have Come Too Close To Give Up: The Use Of Social Media By Black Men During Their Doctoral Process, Lamarcus Jermaine Hall

All-Inclusive List of Electronic Theses and Dissertations

The purpose of the dissertation is to determine how and to what extent social media contributes to and supports the success of Black men as they obtain their terminal degrees. A qualitative study collected and analyzed data from the research question, “What are the experiences of Black men who used social media during their doctoral degree process?” Eleven participants from various U.S. regions were interviewed. This research is based on Critical Race Theory (CRT) and Social Network Theory (SNT), which offer frameworks to understand how social media helps participants achieve their terminal degrees. Using a narrative inquiry approach, I highlight …

Soft Life Or Survival? The Digital Rebranding Of Black Womanhood In Online Culture, Elizabeth Revangil

Communications and Digital Media Theses

This thesis examines how Black women are using digital media, specifically the popular social media platform, TikTok, to redefine femininity through the soft life SOFT LIFE OR SURVIVAL 2 movement. Historically, Black womanhood has been tied to strength, resilience, and survival, leaving limited space for softness and emotional vulnerability. This tends to create unrealistic expectations, and an undeniable societal pressure on Black women to perform. In recent years, social media has created opportunities for Black women to challenge these expectations and present alternative definitions of the Black women identity, reshaped around peace, emotional well-being, and softness instead of strength. Using …