Social Media Commons^™

Considering Ai For The Classroom To Boost Civic Learning And Democratic Engagement, Joseph P. Zompetti, Lance R. Lippert, Stephen K. Hunt

eJournal of Public Affairs

Artificial Intelligence (AI) poses significant risks to society generally and higher education specifically. However, it offers potential benefits in terms of students’ civic learning and democratic engagement. By equipping students with the skills to use AI for the common good and fostering their awareness of the potential dangers of AI, we can bolster democracy. In this article, we explore the status quo along with expectations and near-term predictions for AI. Next, we explore some of the most significant and common concerns related to AI. Finally, we draw upon a variety of resources, identify “best practices,” analyze the strengths and weaknesses …

Influencer Authenticity: To Grow Or To Monetize, Cristina Nistor, Matthew Selove, J. Miguel Villas-Boas

Business Faculty Articles and Research

Social media influencers can grow their number of followers by endorsing products that are authentic for their social media persona or, alternatively, monetize their followers by endorsing a wider variety of products. We develop a dynamic model in which an influencer continuously decides whether to be authentic as she balances increasing awareness with generating revenues from sponsored posts. We derive conditions in which the influencer is authentic during an early growth phase, but she becomes inauthentic once a large enough fraction of potential followers are aware of her. Celebrities become inauthentic at a lower awareness level than pure social media …

Sport Social Hub: Using The Power Of Collaboration To Develop Hands-On Social Media Competencies, Alisa Agozzino, Brendan O'Hallarn, Peyton Stensland, James Strode

The COSMA Journal

This paper introduces Sport Social Hub, a collaborative, multi-institutional social media exchange inspired by the Commission on Public Relations Education's (CPRE) emphasis on key knowledge, skills, and abilities (KSAs) in public relations education. Sport Social Hub engaged students from four universities in topical, sports-themed assignments. These assignments involved creating memes, analyzing historical and contemporary sports photographs, profiling industry professionals with infographics, and developing engagement contests. The paper outlines how Sport Social Hub addresses CPRE's recommended KSAs within social media, collaboration, and creative thinking. Utilizing social media platforms as pedagogical tools, Sport Social Hub aimed to enhance students' social media competencies, …

I Could Get A Look At A T-Bone Steak By Sticking My Head Up A Bull’S A** But I Would Rather Take The Butcher’S Word For It: An Applied Approach To Persuasive Communication, Corey J. Liberman

Proceedings of the New York State Communication Association

This teaching activity tasks students working in groups to determine how to structure messages to increase the likelihood that those targeted with these messages would find themselves in a new cohort. Persuasion is all about the creation, solidification, and alteration of attitudes and are, according to research, the most statistically significant predictors of behavior: people are more likely to engage in behaviors if they have positively-valenced attitudes toward them. According to Harvard Health (2022), 8% of the world’s population does not eat meat, while the remaining 92% find themselves in other cohorts (e.g., eat meat monthly, eat meat weekly, eat …

Fatphobia In Ballet: The Impact Of Organizational Practices On Body Size And Mental Health In American Ballet Companies, Ashley Chenery

Proceedings of the New York State Communication Association

In American ballet companies, female dancers’ weights factor into decisions regarding hiring, casting, and promotions. However, female dancers are now using social media to speak out against fatphobic organizational practices. This paper analyzes personal accounts of size discrimination posted to Instagram and YouTube by high-profile veteran ballerinas of New York City Ballet. It also includes interviews with professional Gen Z ballerinas (in companies spanning the US), who discuss current fatphobic practices in companies and schools. Utilizing qualitative coding, this paper seeks to disarticulate thinness from artistry and to urge mental health as a priority in American ballet.

Social Media Influencers' Impact On Consumer Purchasing Decisions, Kennedi O. Kutz, Kiara Espinal, Erin Flynn, Julia Cheney

Proceedings of the New York State Communication Association

The study entails how social media usage and parasocial relationships with social media influencers impact the audience’s purchases as a consumer. The survey covers a wide range of questions discussing the different social media platforms, how often they engage on them, and how often they click and engage with advertisements and influencers. It also covered questions that collected the participants' demographics to better understand which groups are more likely to be influenced by advertisements and influencers. We have found that younger audiences are more likely to have their consumer purchases influenced by social media advertisements and influencers than older audiences. …

A Study To Explore How People Evaluate The Quality Of Their Medical Information From The Social Media For Celiac Disease, Phillip Arnold

Theses and Dissertations

Every day, millions of people visit various social media platforms to post updates on their daily lives, to search for information, and to repost and/or potentially like posts on social media. This has led to scores of pieces of misinformation appearing on these social media posts. While some misinformation can be harmless and disregarded by the general public, there are various subject matters, including medical treatments and diseases, where misinformation on the treatment and other various subjects involving the disease can lead to dire consequences. This research proposes to investigate how social media users vet their data on two different …

Enhancing Stance Classification On Social Media Using Quantified Moral Foundations, Hong Zhang, Quoc-Nam Nguyen, Prasanta Bhattacharya, Wei Gao, Liang Ze Wong, Brandon Siyuan Loh, Joseph J. P. Simons, Jisun An

Research Collection School Of Computing and Information Systems

This study enhances stance detection on social media by incorporating deeper psychological attributes, specifically individuals’ moral foundations. These theoretically-derived dimensions aim to provide an interpretable profile of an individual’s moral concerns which, in recent work, has been linked to behaviour in a range of domains including society, politics, health, and the environment. In this paper, we investigate how moral foundation dimensions can contribute to detecting an individual’s stance on a given target. Specifically, we incorporate moral foundation features extracted from text, along with semantic features, to classify stances at both message-and user-levels using traditional machine learning and Large Language Models …

Challenging Beliefs: Examining The Efficacy Of Corrections For Conspiratorial And Partisan Misinformation, Ava Zwolinski

Dissertations, Theses, and Capstone Projects

The threat of misinformation is widely acknowledged among researchers and laypeople (NORC, 2021). When misinformation coalesces with conspiracy theories, the repercussions can be especially dangerous, sometimes even fatal. Events such as the January 6th insurrection and the Buffalo Tops Supermarket shooting were both, in part, inspired by misleading information and conspiracy theories (Burke, 2022; Dawsey, 2023). While misinformation involving conspiracy theories is recognized as possibly posing a greater threat to correction efforts (Lewandowsky, 2021a), no study has yet experimentally manipulated the presence or absence of conspiratorial elements within misinformation. This dissertation explores whether conspiratorial misinformation is more difficult to correct …

Female Fandom In The Digital Era: ‘Alternative Universe’ For Promoting Thai Boys Love Drama, Monika Sri Yuliarti

JURNAL KOMUNIKASI INDONESIA

Digital era has changed human’s life, including in the practice of fandom. It results in a much broader dissemination of fans-related products produced by the fans, such as alternative universe (AU) as part of fan fiction. In addition, nowadays, Thailand popular culture is rising, especially with the boys’ love drama series (Thai BL drama) which caught foreign viewers’ interest, including Indonesians. This study explores how AU can be considered as a tool for promoting Thai BL drama which goes to fandom actively involvement in the promotion of a foreign country's cultural product with taboo value. It is a qualitative content …

The Role Of Indonesian Doctors As Content Creators In Fighting Health Hoaxes, Myths, And Stigma On Social Media, Lydia Okva Anjelia, Deddy Mulyana, Jenny Ratna Suminar

JURNAL KOMUNIKASI INDONESIA

Amidst the proliferation of disinformation and misinformation related to health on social media, the public must ensure that the sources of information are trustworthy. This research aims to explain the role of doctors in the fight against health hoaxes, myths, and stigma spread through social media. The study adopts qualitative research with a phenomenological approach to understand doctors' experiences and perceptions regarding their efforts to address health hoaxes, myths, and stigma on social media. Fifteen doctors as content creators in Jakarta and Bandung were selected as informants using purposive sampling. The data was collected through interviews, observation participation, and documentation …

Cyber Crime Against Women's Personal Data On Online Platforms And The Role Of Pdp Laws, Ambar Alimatur Rosyidah, Farah Fajriyah, Rahayu Rahayu

JURNAL KOMUNIKASI INDONESIA

The presence of online platforms such as financial technology lending platforms is like a double-edged knife for women. These platforms pave the way for restrictions on women accessing loans. However, the use of fintech poses risks to women. They become victims of cybercrime with the existence of desk collectors who collect online loans and the third party who use the women's data. This study aims to examine the cybercrime implications of using fintech experienced by women related to fintech lending and then explore the role, data protection, and scope of the PDP Law as a solution. This study uses Qualitative …

Baby Dust: A Narrative Analysis Of Infertility Journeys On Youtube, Patricia Carrillo

Electronic Theses and Dissertations

Infertility is a distressing experience for those diagnosed and often exacerbated by engagement with biomedical treatments. This thesis is an exploration of infertility “journeys” posted on YouTube. Through a narrative analysis of 8 YouTube channels, several key themes were identified, specifically embodiment of the infertility label, barriers to treatment, and agency. This work uses the mindful body framework to look at how the individual body, social body, and body politic shape and reinforce these themes in the context of biomedical infertility treatment. These findings suggest infertility is a dynamic and distressing experience but by engaging in the narrative process, through …

Why I Think Linkedin Is Age Neutral And How It Bridges Generational Gaps, Essraa Nawar

Library Articles and Research

"Earlier this morning, during a lively conversation with my Information Gone Wild podcast co-hosts— Maurice Coleman , Paul Signorelli , our marketing consultant, Abbie Fentress Swanson —we brainstormed strategies to better market our newly launched series. As we debated which platforms could effectively reach our diverse audience, I suggested focusing more on LinkedIn. My reasoning? LinkedIn is one of the few digital spaces that feels genuinely 'age-neutral.' Unlike platforms like Instagram, Snapchat, or TikTok, where generational lines are sharply drawn, LinkedIn is where people of all ages—from my 19- and 21-year-old sons who (shockingly) like my posts there, to my …

Corporate Social Advocacy: A Study Of Brand And Consumer Activism In The Era Of Social Media, Christa L. Taylor

Student Theses and Dissertations

As corporations recognize the importance of balancing profitability with social responsibility, the adoption of corporate social advocacy has become a critical approach for addressing pressing social issues, fostering trust, and enhancing brand reputation. Growing public pressure has forced corporations to take a more vocal stance on social and political issues. Considering that corporate social advocacy is an emerging trend and is viewed as a practice outside of a corporation’s standard business practices, organizations have been presented with a new challenge of achieving legitimacy in their advocacy and taking on an expanded role as corporate citizens. This study explores the ways …

Modeling Knowledge Graphs And Its Applicability In Multi-Source Social Network Data, Abiola Sylvester Akinnubi

Theses and Dissertations

Social network analysis is becoming more relevant with the rise of Large Language Models and other AI frameworks, particularly as online content creation surges. However, analyzing social network data from different platforms to study online opinions and influence campaigns remains challenging. Even more complex is the concept of multi-source social network analysis. Knowledge graphs, an essential part of Web 4.0 and crucial in information modeling and encoding, offer a unique solution. They allow for a more concise encoding of relationships between entities and related discussions. However, there is limited investigation into using multi-source data for examining online information campaigns and …

Age. Cultural Intelligence, Social Media Use And Anxiety, Bill Comstock

Master's Theses & Other Graduate Student Works

This August 2024 Master of Science in Psychology thesis at Lipscomb University study investigated the intricate relationship between social media use, age, cultural intelligence, and anxiety levels, aiming to unravel potential interactions and influences across diverse demographics. In a survey-based approach, 49 participants from various age groups and cultural backgrounds were tested for age, cultural intelligence scores (CQS), anxiety levels (GAD-7), and social media use patterns assessed by the Social Networking Time Use Scale (SONTUS). The central hypothesis posited that age, cultural intelligence, and social media use collectively interact in predicting anxiety levels. To address this, a multiple linear regression …

Youtube Influencers In Bangladesh: Analyzing Message Strategies Of Sponsored Ads In Vlogs, Monira Begum

Master's Theses

Social media influencers, particularly YouTube influencers marketing emerged as a growing industry in Bangladesh. However, research on this topic is limited. This study effectively addresses this gap and following quantitative methods and content analysis, this study mainly examines Influencers and brand categories, the narration of sponsored brands in advertising, influencers’ interactivities, and engagement with the followers, and message strategies in ads employing Taylor’s six-segment message strategy wheel, advertising appeals, and message formats. Results indicate that influencers' dominant vlog content is entertainment, as well as technology as prevalent brand characteristics in the study.

Regarding the narration of the sponsored ads, this …

Empowering Change To Shape Tomorrow: An Integrated Marketing Communications Plan For The Building Wealth Initiative, Ramtin Ranjpour

Electronic Theses, Projects, and Dissertations

We are witnessing a renaissance — one where organizations are expected to be a community with a valued culture. With the rise of this wave, incorporating integrated marketing communications (IMC) into organizations is more vital than ever. This project uses the public relations theory of relationship management, and the marketing model of AIDAR (attention, interest, desire, action, retention) to craft a professional IMC plan for the Building Wealth Initiative (BWI), an Inland Empire nonprofit organization specializing in financial literacy and services. The project uses focus groups and secondary research through informal online observations to gain the essential understanding for creating …

Exploring The Use Of Social Media Among Theme Park Guests: A Uses And Gratification Theory Approach, William J. Henderson

All Dissertations

Theme parks have provided billions of dollars to the local economies of tourist destinations (Blair & Rush, 1998; Warden, 2019). In the digital age, the theme park experience is shared with vast online audiences and so there is a need to understand how theme parks are presented on social media from the guest perspective. Specifically, it is vital to understand the uses and gratifications of social media use and content creation from guests and influencers within a theme park context.

The Uses and Gratifications Theory serves as a foundational theory for this research to understand the psychological gratifications found through …