Social Media Commons^™

Tikking The Tok And Leading The Way: Teacherpreneurs Leading On Tiktok, Jori S. Beck, Derrick Riddle

Teaching & Learning Faculty Publications

Teacher shortages in the United States have increased the need for resources for teachers just learning to teach. The purpose of this study was to explore how teacherpreneurs, a type of teacher leader, are leading on TikTok. We grounded this study in the research on teacher leadership, including the five waves of teacher leadership and the most recent development of teacherpreneurship, as well as social media influencers. We qualitatively analyzed 300 videos from 30 different teacherpreneuers to determine the following themes: diverse narratives, entertainment, instructional resources, and advocacy. We describe implications for practice, including teacher preparation, as well as future …

Insights From Father-Toddler Communication Via Tiktok, Joy Lee Hernandez, Abha Gupta

Teaching & Learning Faculty Publications

This qualitative study investigates the characteristics of interactions between fathers and toddlers, as well as their influence on language development. By utilizing video clips from the social media platform TikTok, this research observes and analyses fathers' responses and interactions with their toddlers. The findings indicate that fathers play a crucial role in supporting language development by engaging in conversations, expanding vocabulary, and providing emotional support. The study underscores the significance of fathers' involvement in nurturing language skills during early childhood. However, further longitudinal research is necessary to establish a definitive link between fathers' language input and toddlers' language development. Overall, …

The Exploration Of Modern Life And Nature: A Public Relations Campaign Plan For Community Artists, David Mitchell

Electronic Theses, Projects, and Dissertations

Art can unite individuals and foster a sense of community. When art is accessible, it can act as a meeting place for individuals to connect and share their experiences. It may also generate economic opportunities for artists and communities. In this scholarly document, I briefly discussed how artists, particularly community artists, use visual arts to create connections within communities and to preserve cultures. Further, I discussed the lack of research on public relations in the art field and the importance that public relations holds for visual arts. I explained the critical role my public relations plan and non-profit art organization …

Ai At The Helm: Transforming Crisis Communication Through Theory And Advancing Technology, Timothy Whims

All Theses

This thesis investigates the integration of artificial intelligence (AI), particularly large language models, into crisis communication, focusing on how AI technologies can enhance response strategies and stakeholder engagement during crises. By leveraging established communication frameworks such as Image Repair Theory, Situational Crisis Communication Theory, and the Discourse of Renewal, this research explores the potential for AI to improve both the speed and precision of crisis responses. The study highlights how AI can assist in monitoring public sentiment, drafting tailored responses, and managing real-time information during crisis events. However, it also addresses the limitations of AI, such as its inability to …

Digital Storytelling Strategies For Viewer Engagement: A Rhetorical Analysis Of Youtube Videos By Nonprofit Healthcare Organizations, Maame Aba Afful

Electronic Theses and Dissertations

As reliance on digital media and social media platforms such as YouTube increases, health organizations infuse rhetorical strategies to create memorable and impactful health-related videos to raise awareness and attract support. Nonprofit healthcare organizations use digital storytelling to communicate their impact. In this study, I conduct a rhetorical analysis of five digital storytelling videos shared on the YouTube pages of nonprofit healthcare organizations to: identify how the videos leverage rhetorical appeals, point-of-view (POV), and metadata; and discuss how such strategies might influence viewer engagement or brand objectives. My findings suggest that nonprofit healthcare organizations integrate positive and negative emotional appeals …

Data Security In The Apple Ecosystem: An Evaluation, Kayrene Woods

Cybersecurity Undergraduate Research Showcase

This study provides a comprehensive evaluation of data security within the Apple ecosystem, focusing on the company’s privacy policies, user perceptions, and the effectiveness of its App Store review processes. Employing an interdisciplinary methodology, the research examines Apple’s commitment to data protection, emphasizing transparency and user trust. A survey of user experiences revealed varying levels of engagement and understanding of Apple’s privacy practices, with only 32.8% of respondents having read the Privacy Policy and mixed opinions on its clarity. Additionally, concerns persist about third-party app security, with 39.7% of users expressing apprehension and skepticism about Apple’s App Store review process. …

Social Media As Health Educator: An Assessment Of The Understandability And Accuracy Of Tiktok Content About Contraception, Julianna Coleman, Maetal Haas-Kogan, Andrea Pelletier, Rachel Stoddard, Natasha Johnson, Julia Beatini, Nora Sun, Alex Keuroghlian, Deborah Bartz

Department of Family & Community Medicine Faculty Papers

BACKGROUND: Contraception knowledge and attitudes are largely formed from conversations within one's social network. More recently, this network has expanded to include social media. As the fastest growing social media platform, we aimed to assess popular contraception videos on TikTok for content understandability, actionability and accuracy.

METHODS: This is a secondary analysis of the most viewed, contraception-specific TikTok videos that were previously coded as containing educational messaging in a content-analysis study. We assessed videos for understandability (ability to explain a key message) and actionability (identify what they can do to act on that message) using the Patient Education Materials Assessment …

A Systematic Review Of The Effects Of Ai-Assisted Moderation On Individuals And Groups, Zehui Yu, Lukas Otto, Dennis Assenmacher, Claudia Wagner

Human-Machine Communication

This review paper provides a conceptualization of AI-assisted content moderation with various degrees of autonomy and summarizes experimental evidence for how different levels of automation in content moderation and related losses of autonomy affect individuals and groups. Our results show that current research predominantly focuses on individuallevel effects, necessitating a shift toward understanding the impact on groups. The study highlights gaps in exploring different levels of AI-assisted moderation interventions and misalignments of different conceptualizations that make comparing research results difficult. The discussion underscores the prevailing emphasis on harmful content removal and advocates for investigating more constructive moderation techniques, emphasizing the …

The Review Of The Book “Employer Branding – Eine Wissenschaftliche Analyse Des State-Of-The Art Empirischer Untersuchung Im Bereich Employer Branding” Written By Peter Kuhn, Anna Jędrzejczyk

Journal of Marketing and Consumer Behaviour in Emerging Markets

The review of the book “Employer Branding – Eine wissenschaftliche Analyse des State-of-the Art empirischer Untersuchung im Bereich Employer Branding” written by Peter Kuhn

Paper Origami For Program Development And Evaluation Training Of New Extension Employees, Ayanava Majumdar

Journal of Extension

This article describes the use of paper origami as a training tool for Extension evaluation and capacity building workshops. Three paper origami models have been developed and used consistently since 2021 to benefit 131 new Extension professionals. The use of these models added an element of pleasant surprise for workshop participants and fostered collaboration during training. This article describes the construction and usefulness of the origami models to these new employees. Post-event feedback and testimonials are very encouraging to authors who continue to develop additional origami models for training and motivation.

Motivating Marketing Research Respondents To Provide More Elaborated Answers, Michał Ścibor-Rylski

Journal of Marketing and Consumer Behaviour in Emerging Markets

Modern marketing research faces a challenge how to increase the respondents’ productivity and encourage them to give more elaborated answers in the open-ended questions. It’s relevant both for CAWI quantitative projects and the qualitative approaches. The initial research in this area shows that gamified tasks including storytelling enhancements might be a solution to the stated problem. The research project was aimed at the verification of effectiveness of the gamified methods, i.e., questions including a storytelling context, with the use of a bigger, quantitative sample of the regular marketing research respondents – participants of the professional research panel. The research was …

Enhancing Event Reputations: Insights And Recommendations For Secure And Engaging Experiences, Emma Carroll, Catriona Murphy Dr.

ICHRIE Research Reports

This research report presents evidence-based recommendations derived from focus group research to enhance the reputable value of events for practitioners in the industry. The study highlights the increasing pressure on event planners to prioritize attendee safety amidst external threats such as terrorism, pandemics, and ongoing conflicts. The findings emphasize the significant impact of these challenges on attendee behavior and perceptions, necessitating a balance between ensuring safety and delivering enjoyable event experiences. Key recommendations include the development of online reputation management protocols and the integration of semiotic analysis to align event messaging with audience expectations. These interventions seek to equip event …

Three Characters And Me(Me): Positioning Popular Culture To Unpack Emerging Teacher Identity, Gillian E. Mertens, Henry (Cody) C. Miller

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

In this article we narrate an instructional practice we implemented in two different teacher education courses that facilitated conversations about teacher identity through the use of fictional characters who were educators. This practice served two purposes in our course work: firstly, this activity presents students with an opportunity to demonstrate their media interests and career goals; secondly, this activity provides a quick, baseline assessment of how aspiring teachers view their profession and future practice. We detail student responses to this activity and consider how their choices of fictional educators fit into broader patterns we see in popular culture, specifically depictions …

Hell You Talmbout: Mixtapes As Method For Online Environmental Justice Pedagogy, Elspeth Iralu, Caitlin Grann

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

This paper takes on the mixtape as a pedagogical method for approaching urgent and critical topics within the undergraduate online classroom. Drawing on two case studies from different sections of an introductory course on environmental and social justice taught in an American studies department, we demonstrate how mixtape-inspired assignments offer a method for theorizing and enacting the connections between popular culture and critical scholarship around injustice in the humanities and social sciences while also altering the space of the classroom to promote deeper student engagement, comprehension, and reflection. We argue that introducing popular culture as both content and method within …

Using News To Start Class: How Small Daily Interactions Affect Larger Classroom Interactions, Laura M. Dumin

Dialogue: The Interdisciplinary Journal of Popular Culture and Pedagogy

In 2013, I added an extra credit assignment to my freshmen composition classes encouraging students to bring in news stories each class period; this assignment was designed to encourage students to be more willing to participate in classroom discussions. We then spent the first few minutes of each class discussing the stories they brought. After using this assignment for a few years, I had anecdotal evidence to suggest that my students were generally more talkative in class after the first week or two of sharing news. These experiences made me want to see if I could measure some change or …

Echoes Of Exiled Journalists From Africa: Motivation, Resilience, Values And Innovation Of Global Journalism, Gregory Gondwe, Elodie Viale

Communication Studies Faculty Publications

This study examines the motivations, resilience and innovative contributions of

exiled journalists from sub-Saharan Africa, focusing on those from the Democratic

Republic of Congo (DRC), Ethiopia, Eritrea, Kenya, Somalia, Uganda and Zimbabwe.

It categorises these journalists into voluntary exiles, who leave due to a commitment

to journalistic integrity and dissatisfaction with censorship and corruption,

and involuntary exiles, who flee threats, violence or imprisonment linked to their

investigative work. Through in-depth interviews with 32 exiled journalists, the study

explores their adaptation strategies in host countries, their persistent motivations

despite significant challenges and their use of new communication technologies and

online platforms …

Would You Pay An Insta-Doctor A Visit? Social Media Personal Brands And Young Consumer Perception, Małgorzata Szwed

Journal of Marketing and Consumer Behaviour in Emerging Markets

Technological developments and the broad availability of the Internet provide constant access to social media for users. These platforms are used to communicate with friends as well as to follow other users and brands. Also, physicians have public social media profiles on which they publish both professional and personal content. The objective of the paper is to explore and understand customers’ perception of physicians’ social media use. To obtain the purpose, a qualitative research method was adopted that involved 12 semistructured interviews with people who followed physicians’ profiles on social media. The study identifies three consumer groups: social media enthusiasts, …

Texts, Affects And Teenagers: (Im)Material Transmissions Across France And Ireland, Taylor Still

Journal of Franco-Irish Studies

This article examines the circulation of texts between people, spaces and cultural perspectives, addressing disparate mediums from virtual transmission, including social media channels; to physical or material transmission in public space(s). Central to the internationalised transmission of texts, the recent emergence and popularity of channels such as TikTok and Instagram have allowed for more innovative, creative and collaborative literary practices. Focusing on young publics in particular, we interrogate how “viral” transmissive practices can work to re-produce, re-appropriate, and re-interpret literary texts. This article also focuses on the affective experience of these transmissive textual practices, and how the (non-)human interactions can …

Social Media Use By Dental Students In Dental Education, Ellen Lee D.D.S., Brian Chin M.B.A., Ningshu Lyu D.D.S., Yueqi Gao D.D.S.

The New York State Dental Journal

The purpose of this study is to evaluate dental student preferences for the use of social media in dental education. Our aim is to determine what students consider the best types of social media for dental education.

Media Use, Interpersonal Communication, And Personal Relevance As External And Internal Representations Of Climate Change, Sonny Rosenthal, Pengya Ai

Research Collection College of Integrative Studies

Personal relevance is a key driver of individual climate action. It is also related to media use and interpersonal communication, which the current study examines from two perspectives. First, individuals may find climate change personally relevant because they experience it vicariously through the media and other information sources. Second, they may engage with climate change information because the issue is personally relevant. This study tested these models using structural equation modeling of online survey data from representative samples in Singapore (n = 1,997) and the United States (n = 2,009). Findings supported both models, albeit the first one more strongly. …