Social Media Commons^™

The Effectiveness Of The Israeli Digital Diplomacy Targeting The Arab Public On Social Media Platforms, Moeen Koa, Hiba Nassar

An-Najah University Journal for Research - B (Humanities)

This study assessed the effectiveness of the Israeli occupation state's digital diplomacy directed at the Arab public according to a three-dimensional framework. The study employed content analysis to analyze a sample of posts from two Israeli official pages on Facebook from October 13 to November 13, 2022, based on three dimensions proposed by Bjola and Jiang (2015): agenda-setting, presence-expansion, and conversation-generating. The results showed that despite the effectiveness of the occupying state's digital diplomacy according to these dimensions, the authors see these dimensions as superficial metrics that do not express the efficacy of this type of diplomacy. The high number …

Understanding The Misunderstandings: Using Deliberative Democracy And Communication Ethics To Overcome Societal Polarization In Post-Truth America, Jessica Neu

Electronic Theses and Dissertations

This work contributes to communication scholarship by advancing the discussion of deliberative democracy to include communication ethics and popular culture artifacts to use as case studies in an exploration of how to engage in a type of dialogic civility that acknowledges identity politics without allowing it to be a barrier to progress in a post-truth society. As such, this work provides a sense of how to engage in conversation that recognizes and hears the Other in a way that makes all stakeholders uncomfortable. From this discomfort comes growth, as individuals do not necessarily need to completely alter their ideologies, morals, …

Queering Tv In The Age Of Tiktok, Greta Reel

Graduate Theses, Dissertations, and Capstones

This thesis asks how fans have created their own queer representation on the social media platform TikTok. It looks at the tools afforded by TikTok that fans have used to “ship” non-canon woman-loving-woman couples and to “queer” television show characters. It also examines how fans on TikTok have reacted to television plotlines they were unhappy with, such as the “bury your gays” trope. Four shows, all after the year 2000, are used as case studies. These shows are Wednesday (2022-present), Criminal Minds (2005-present), Stranger Things (2016-present), and Killing Eve (2018-2022). Numerous TikTok videos and comments revolving around each show are …

Image Repair Strategies And Theories And The Lost Apology In Crisis Communication, Bridget Crowley

Departmental Honors & Graduate Capstone Projects

This research paper examines different image repair strategies and theories, and how well three different real-life examples of recent responses to crisis utilized strategies that are discussed. The literature review covers specific image repair strategies and theories, and then there is the analysis of specific cases where public figures went through a crisis and responded in an effort to clear their names. The findings summarize why each case was not successful, and why people with large followings need to know key image repair strategies that can help save one’s reputation.

The Prevalence Of Anti-Feminist Content On Tiktok And Youtube Shorts, Naomi Jones

Departmental Honors & Graduate Capstone Projects

In today's digital landscape, online platforms serve as hubs of political discourse, akin to modern-day town halls. Among these platforms, TikTok has surged in popularity, emerging as a significant arena for ideological exchange. However, it has also become a breeding ground for anti-feminist rhetoric, a trend not exclusive to TikTok but also observable across competitors like YouTube Shorts. A content analysis conducted on the initial 100 videos suggested by both TikTok and YouTube Shorts for a new account revealed several noteworthy insights. Within this sample, it was found that 5% of TikTok videos contained anti-feminist themes, while only 3% of …

An Open Conversation: Deliberating Perceptions Of Power Through New Media, Abigail Barnes

Dissertations

This research aims to investigate aims to critically assess how mediated participants utilize new media spheres deliberate upon perceptions of power through rhetorical criticism and critical discourse analysis. Since the conception of social media, users have utilized the platforms to network, negotiate, and dissent from controversies through mediated public deliberation. The present study aims to nuance how Habermas’ original conception of deliberative rhetoric has transformed through new media deliberation. To exemplify this change in deliberative rhetoric, the present study will also critically evaluate online social movements through the case study of the AOC Tik Tok Challenge, responses to online controversies …

Advertising On Snapchat: Exploring The Influence Of Celebrities Among Young Women In Saudi Arabia, Hessah Alqahtani

Dissertations

This study explored the influence of Snapchat celebrities on the purchase decisions of young women in Saudi Arabia. Uses and Gratifications theory and Source Credibility theory were used to investigate motivations for and factors that affect engagement with Snapchat celebrities. An online survey was conducted among 467 social media users. It was found that most Saudi women (62.9%) were motivated to engage with Snapchat celebrities to seek information.They would likely to purchase products endorsed by celebrities who were deemed trustworthy, attractive, and experts in the field. They also responded more favorably to celebrities who they believe are a fit for …

Untangling Influence: The Effect Of Follower-Followee Comparison On Social Media Engagement, Yi Peng, Liling Lu

Research Collection Lee Kong Chian School Of Business

Social media platforms and marketers are keen on identifying truly influential creators. Number of followers (i.e., those who follow creators) and number of followees (i.e., those who are followed by creators) serve as cues to infer creators' influence. However, a cue of creators' actual influence is under-addressed and its effect on social media engagement remains to be explored. This research fills the gap in the literature by investigating how the cue of creators' actual influence (i.e., follower-followee comparison) may affect followers' engagement behavior. The study further examines the moderation effects of media-, topic-, and creator-related factors. The present work leverages …

Misinformation In U.S. Food And Agriculture: A Policy Analysis Of Impacts And Recommended Solutions, Jamie Woodside

Journal of Food Law & Policy

This paper aims to review the current state of play of misinformation in the U.S. food and agriculture sectors—delving into the roots of misinformation, its propagation through social media and traditional channels, and its consequences for the agricultural sector and society at large. Additionally, through an examination of existing laws, regulations, and potential legal remedies, this paper aims to shed light on the challenges posed by misinformation and offers recommendations for mitigating its harmful effects.

A Parent's Guide To Social Media Safety, Catherine Grimley

Gator Team Child Juvenile Law Clinic

The goal of this White Paper is to provide parents and other caregivers with a compilation of literature from some of the most popular social media platforms in one convenient place. It aims to help parents understand what parental controls and account settings are available, so they can facilitate important conversations with their teens regarding social media safety.

Groomer Discourse: A Transgender-Sensitive Critical Discourse Analysis Of Queerphobic Hate Speech On Twitter, William Evans

Honors Theses

In recent times, online internet hate speech has received more and more attention due to its adaptive and mutative nature, emerging not in a vacuum but instead sprouting from the seeds of social inequity. A specific form of queerphobic hate speech known as groomer discourse or predation libel has taken new form in online spaces. This recent development, targeted almost exclusively towards the queer community and their allies, is uniquely situated at the intersection of transgender rights and sexual education in the United States. Using qualitative and quantitative methods, this study expands Spallaccia’s gender-sensitive critical discourse analysis (CDA) into a …

An Examination Of Missing Person Social Media Engagement Through Data Mining And Experimentation: An Application Of The Crisis And Emergency Risk Communication Model, Cailin M. Kuchenbecker

Communication (PhD) Dissertations

According to the Federal Bureau of Investigation (FBI), approximately 600,000 individuals are reported missing each year in the United States (2022). When missing person cases do not meet alert (e.g., AMBER) criteria, law enforcement often utilize social media to crowdsource information to ultimately return the missing home. Therefore, guided by the crisis and emergency risk communication model (CERC; Reynolds & Seeger, 2005) and its recently clarified propositions (Miller et al., 2021), the purpose of this dissertation was to (a) identify strategies law enforcement use to crowdsource missing person information and (b) experimentally test message characteristics that facilitate prosocial sharing of …

Sexual Exploitation: The Crisis And Eradicative Solution, Tonnie Adams Bracey

Nonprofit and NGO Studies Student Projects

French writer Jean-Baptiste Alphonse Karr wrote, “The more things change, the more they stay the same.” I find this to be true in our current era of the digital age. Although technology has gifted a newly improved and vast method of making worldwide connections and broadening our perceptions and views, a change in how we communicate has conveniently presented itself, but the historic pattern of how we handle these new advancements have indeed stayed the same.
Smart phones are a mainstream vessel employing the world with a plethora of information while giving all sorts of people access to individual’s lives …

Storytelling For Social Change: Using Victim Narratives From Social Media To Disrupt Rape Myth Acceptance Among College Students, Grace Carmack

Journalism Undergraduate Honors Theses

This study employed a narrative intervention experiment aimed at challenging college students' acceptance of rape myths (RMA). Rape myths are erroneous beliefs that shift blame for sexual violence (SV) from perpetrators to victims and encompass stereotypical misconceptions about women. Three authentic narratives, shared anonymously on social media by college victims of sexual violence, were selected for their varying levels of graphic detail and situational context. The study's objective was not only to interrogate RMA among college students but also to discover which of the three narratives was most effective in reducing RMA among readers, utilizing the Transportation Theory as a …

Social Media And The Court: Exploring Impacts, Challenges, And Legal Considerations In The Digital Age, Jordan Gruce

University Honors College

Social media has become a greater concern to the judicial system as mistrials and overturned convictions continue to take place because of internet-related juror misconduct. This paper sought to understand the implications of social media on the criminal justice system through its use by jurors, judges, attorneys, and individuals outside of the courtroom. It was found that information regarding criminal cases presented online is often negative, biased, and sensationalized, and frequently contains prejudicial evidence that can undermine a defendant’s right to a fair trial by an impartial jury. Jurors may commit misconduct by researching a case online or by communicating …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

Gender Equality Threatened: A Digital Communication Analysis Of Spanish Right-Wing Political Parties, Daisy Rehbock

International and Global Studies Undergraduate Honors Theses

Spanish right-wing political parties have become incredibly active on social media within the last decade, especially with the creation of the ultra-right wing party Vox, which now has the most followers of any Spanish political party across all social media platforms. The usage of social media by right-wing political parties is a populistic approach that allows politicians to connect directly to their voter base instead of utilizing more ‘elitist’ forms of media. This paper is focused on analyzing the rhetoric of two right-wing Spanish political parties, Vox and Partido Popular, in order to gauge their stances and impacts on gender …

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

From Tweets To Token Sales: Assessing Ico Success Through Social Media Sentiments, Donghao Huang, S. Samuel, Quoc Toan Huynh, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relationships among these elements remain largely unexplored. This study aims to investigate the relationships between social media sentiment, engagement metrics, and ICO success. We hypothesize a positive correlation between favorable sentiment in ICO-related tweets and overall project success. Additionally, we recognize social media engagement indicators (mentions, retweets, likes, follower counts) as critical factors affecting ICO performance. Employing machine learning techniques, we conduct …

An Exploratory Research On The Sexualization Of Young Women On Tiktok, Grace Schmerz

Student Theses

This study adopts a mixed-method approach, utilizing both qualitative content analysis and quantitative metadata assessments to evaluate 1000 TikTok videos tagged under specific hashtags suggestive of youthful and sexualized themes. Qualitative findings highlighted the characteristics of sexualization through thematic content analysis, sorting behaviors, attire, and the context of music and speech within the videos. Themes such as sexualized postures, sexualized attire, sexualized dancing, sexualized speech, and sexualized gestures were categorized and quantified with the support of descriptive statistics. The study found a significant presence of sexualization in the sample, most prominently in post-pubescent women. Quantitatively, engagement metrics provided insight into …