Social Media Commons^™

Social Media And The Court: Exploring Impacts, Challenges, And Legal Considerations In The Digital Age, Jordan Gruce

University Honors College

Social media has become a greater concern to the judicial system as mistrials and overturned convictions continue to take place because of internet-related juror misconduct. This paper sought to understand the implications of social media on the criminal justice system through its use by jurors, judges, attorneys, and individuals outside of the courtroom. It was found that information regarding criminal cases presented online is often negative, biased, and sensationalized, and frequently contains prejudicial evidence that can undermine a defendant’s right to a fair trial by an impartial jury. Jurors may commit misconduct by researching a case online or by communicating …

The Phygital Design Process: Using Emerging Technologies To Create A Phygital Fashion Brand Rooted In Nostalgia, Madeline M. Mcdaniel

Creativity and Change Leadership Graduate Student Master's Projects

This Master's Project is a comprehensive exploration of the intersection of digital fashion design, nostalgia, and sustainable practices. Its primary objective is to create 'project CYBERBAE,' a phygital fashion collection that draws inspiration from early 2000s video game characters, trends, and aesthetics. The project utilizes advanced digital tools like Clo3D to demonstrate a comprehensive digital fashion design process that emphasizes inclusivity and sustainability. It also pioneers the development of a 3D virtual world, providing users with an immersive environment to interact with and experience digital fashion. This virtual space serves as a platform for a community of fashion, technology, and …

Engaging For A Cause: How Nonprofits Can Leverage Theory To Maximize Video Engagement On Instagram., Aiko A. A. A. Jones

Electronic Theses and Dissertations

Video is the second-richest form of media, conveying both verbal and nonverbal cues to viewers (Hasim et al., 2020). When coupled with the accessibility of social media, videos can spark consumer interest and convert neutral parties to brand-supporters (Alamäki et al., 2019; Tseng & Wei, 2020). This study aimed to investigate the effects of using Aristotle’s persuasive appeals, Berger’s STEPPS, and Monroe’s Motivated Sequence on the success of nonprofit organizations’ social media videos, measured in engagement metrics (likes and comments). Through a content analysis of 50 videos posted to Instagram by randomly selected nonprofit organizations, this study found that pathos …

Gender Equality Threatened: A Digital Communication Analysis Of Spanish Right-Wing Political Parties, Daisy Rehbock

International and Global Studies Undergraduate Honors Theses

Spanish right-wing political parties have become incredibly active on social media within the last decade, especially with the creation of the ultra-right wing party Vox, which now has the most followers of any Spanish political party across all social media platforms. The usage of social media by right-wing political parties is a populistic approach that allows politicians to connect directly to their voter base instead of utilizing more ‘elitist’ forms of media. This paper is focused on analyzing the rhetoric of two right-wing Spanish political parties, Vox and Partido Popular, in order to gauge their stances and impacts on gender …

Spiking Engagement: Analyzing Social Media Tactics And Fan Interaction In The Omaha Supernovas, Anne Thomas

Theses/Capstones/Creative Projects

The available engagement of social media for firms and their target market is unmatched. Rather than a one-way communication, it is an open channel. Potential customers can share their thoughts and feelings on the firms’ products and services, and firms can connect with their customers and create brand loyalty. This opens opportunities for marketers to look at new ways and strategies to connect with their customers. This is the same for professional sports teams. Just like a traditional firm, professional sports teams rely on being able to connect with and sell to their target market.

The newly established Omaha Supernovas …

An Exploratory Research On The Sexualization Of Young Women On Tiktok, Grace Schmerz

Student Theses

This study adopts a mixed-method approach, utilizing both qualitative content analysis and quantitative metadata assessments to evaluate 1000 TikTok videos tagged under specific hashtags suggestive of youthful and sexualized themes. Qualitative findings highlighted the characteristics of sexualization through thematic content analysis, sorting behaviors, attire, and the context of music and speech within the videos. Themes such as sexualized postures, sexualized attire, sexualized dancing, sexualized speech, and sexualized gestures were categorized and quantified with the support of descriptive statistics. The study found a significant presence of sexualization in the sample, most prominently in post-pubescent women. Quantitatively, engagement metrics provided insight into …

Online Political Participation Among Younger Generations: A Case Study Of The Nigerian Presidential Election, Bowale Odukale

All Theses

The 2023 presidential elections in Nigeria represented a significant milestone in the nation's democratic progression, capturing the interest of observers both within the country and abroad. This study identifies the key online opinion leaders who participated in the electoral discourse, their generational affiliation, and the role of social media in facilitating youth engagement throughout the political process. Using Sprinkl, an online monitoring tool to harvest publicly available tweets containing the hashtag #NigeriaDecides2023 from February 11 to March 15, coupled with interviews, the study identified the prominent opinion leaders with significant influence, their types of messages and the motives behind youth …

A Rhetorical-Sociological Understanding Of Emotion, Amy Boone

All Dissertations

This project presents a rhetorical-sociological understanding of emotion while foregrounding the place and role of language. Born from Sara Ahmed’s work in The Cultural Politics of Emotion, it presents a simplified equation (contact + orientation = emotion) as both a prescriptive and descriptive formula for making sense of human emotional experience. Starting with an exploration of the difficult-to-understand affect system, this dissertation identifies both rhetoric and affect as energies which cannot be understood apart from their traces, the things they move, produce, and become. As a way to get at these often-invisible forces, two trace studies are conducted which explore …

Talking About Aphasia: A Social Media Analysis Of What Individuals With Aphasia And Communication Partners Convey About Functional Discourse, Anna Williams

Graduate Theses and Dissertations

This study aimed to blend what we know about aphasia and functional communication. Specifically, how individuals with aphasia are functionalizing communication on the social media platform of YouTube. Extensive clinically significant literature exists on functional communication within speech-language pathology that provides practical guidance for clinical applications. Moreover, an emerging theoretical framework on functional communication and aphasia has sparked fresh insights, particularly from the perspective of individuals with aphasia. This perspective holds promise for exploring how individuals and their families leverage social media for functional communication. This study aims to integrate established clinical research findings on functional communication with the evolving …

Untangling Influence: The Effect Of Follower-Followee Comparison On Social Media Engagement, Yi Peng, Liling Lu

Research Collection Lee Kong Chian School Of Business

Social media platforms and marketers are keen on identifying truly influential creators. Number of followers (i.e., those who follow creators) and number of followees (i.e., those who are followed by creators) serve as cues to infer creators' influence. However, a cue of creators' actual influence is under-addressed and its effect on social media engagement remains to be explored. This research fills the gap in the literature by investigating how the cue of creators' actual influence (i.e., follower-followee comparison) may affect followers' engagement behavior. The study further examines the moderation effects of media-, topic-, and creator-related factors. The present work leverages …

From Tweets To Token Sales: Assessing Ico Success Through Social Media Sentiments, Donghao Huang, S. Samuel, Quoc Toan Huynh, Zhaoxia Wang

Research Collection School Of Computing and Information Systems

With the advent of social network technology, the influence of collective opinions has significantly impacted business, marketing, and fundraising. Particularly in the blockchain space, Initial Coin Offerings (ICOs) gain substantial exposure across various online platforms. Yet, the intricate relationships among these elements remain largely unexplored. This study aims to investigate the relationships between social media sentiment, engagement metrics, and ICO success. We hypothesize a positive correlation between favorable sentiment in ICO-related tweets and overall project success. Additionally, we recognize social media engagement indicators (mentions, retweets, likes, follower counts) as critical factors affecting ICO performance. Employing machine learning techniques, we conduct …

Towards Explainable Harmful Meme Detection Through Multimodal Debate Between Large Language Models, Hongzhan Lin, Ziyang Luo, Wei Gao, Jing Ma, Bo Wang, Ruichao Yang

Research Collection School Of Computing and Information Systems

The age of social media is flooded with Internet memes, necessitating a clear grasp and effective identification of harmful ones. This task presents a significant challenge due to the implicit meaning embedded in memes, which is not explicitly conveyed through the surface text and image. However, existing harmful meme detection methods do not present readable explanations that unveil such implicit meaning to support their detection decisions. In this paper, we propose an explainable approach to detect harmful memes, achieved through reasoning over conflicting rationales from both harmless and harmful positions. Specifically, inspired by the powerful capacity of Large Language Models …

The Drivers Of Academic Novelty In Digital Capitalism: Job Insecurity, Mental Illness And Time Poverty, Adalberto Fernandes

Emancipations: A Journal of Critical Social Analysis

The present-day digital capitalist academy increases novel academic results by leveraging factors such as precarious academic employment, time poverty, and mental illness. This paradigm reveals a confluence that turns seemingly negative aspects into productive elements. The consequence of this hypothesis is that by enhancing work, time and mental health conditions, there may be a reduction in the number of novelties, with an enhancement of academic's role as producers of truth.

"This Is How The West Ends": A Content Analysis Of Conservative Youtubers Notions Of Western Excellence, Michelle Johnson

Undergraduate Research Symposium 2024

In 2023, YouTube was one of the most used social media platforms in the United States alone. While existing scholarship (Finlayson 2022) has observed linkages between right-wing social media and distrust in institutions of government, family, and others, I seek to understand how conservatives use YouTube as a means to teach their audience racialized, gendered, and nationalistic ideas about the Western hegemonic order. To examine this issue, I conducted an in-depth qualitative content analysis of three key conservative content creators: Ben Shapiro, Matt Walsh, and Michael Knowles. Two videos were chosen within each creator's profile using keyword searches such as …

Tackling Networked Misogyny Through Graduate Curriculum Design, Carolyn M. Cunningham

Feminist Pedagogy

This paper explores the importance of sharing feminist research through digital projects. One of the barriers of digital projects is the networked misogyny that graduate students face. This paper offers several strategies for addressing networked misogyny, including teaching about digital privacy, strategies for documenting harassment, collective engagement, and integrating trauma-informed pedagogy.

Trajectories Of Digital Flourishing In Adolescence: The Predictive Roles Of The Developmental Changes And Digital Divide Factors, Jasmina Rosič, Lara Schreurs, Sophie H. Janicke-Bowles, Laura Vandenbosch

Communication Faculty Articles and Research

Digital flourishing refers to the positive perceptions of digital communication use in five dimensions: connectedness, positive social comparison, authentic self-presentation, civil participation, and self-control. This three-wave panel study among 1081 Slovenian adolescents (M_age = 15.34 years, 53.8% boys, 80.7% ethnic majority) explored the trajectories of their digital flourishing dimensions over 1 year (2021–2022). Latent class growth analysis identified two classes. Adolescents in the first class reported high levels of digital flourishing, which remained stable over time, whereas those in the second class reported low levels of digital flourishing with decreased self-control over time. Autonomy-supportive restrictive, autonomy-supportive active, and …

The Actions Of A Lonely Woman And The Effects Of Online Incel Communities On Society, Antara Dabral

Richard T. Schellhase Essay Prize in Ethics

In recent years, the resistance to women’s rights movements has started to shift from only being based on gender roles and has started to take root in insecurity and anxiety surrounding a dating life. This phenomenon has been further exacerbated with the advent and growth of the internet, where ideas are allowed to spread across the world rapidly which has created online forums where people known as incels gather.

In this paper, I ascertain that these online forums have a broad incel culture and community founded on victimhood and frustration and how they were formed as a consequence of a …

Research On The Random Evolutionary Game Decision Of Online Media Platform Management Behavior, Yiwen Wang, Tan Chunhui, Xiaofei Xue, Xuedong Wang

Journal of Scientific Information Research

[Purpose/significance]By analyzing the stochastic evolutionary game of control behavior of online media platforms under uncertain environment, we provide suggestions for public opinion control of online media platforms. [Method/process]Based on the stochastic evolution model of Moran process, this paper uses natural selection rules as the strategy updating rules, explores the factors that influence the governance behavior of online media platforms, and analyzes the equilibrium results under the dominance of external randomness factors and internal factors. [Result/conclusion]The study found that the control behaviors adopted by online media platforms are mainly influenced by three factors： external randomness factor, the scale of the number …

An Evaluation Of Social Media Privacy Policy Compliance Based On Lda Topic Modeling, Xukan Xu, Li Yi, Jin Tang

Journal of Scientific Information Research

[Purpose/significance]In today's increasingly important personal information protection, the compliance evaluation study of social media privacy policies in China is conducted to provide reference for improving social media privacy policies and strengthening personal information protection. [Method/processes]The article selects 28 commonly used social media and comparatively analyzed their privacy policy texts based on LDA topic model, completeness evaluation and reading sense analysis. [Result/conclusion]It is found that with the introduction of relevant information protection laws, social media has made positive progress in privacy protection and information security, but there existed room for further improvement in terms of policy integrity, protection of special groups …

Exploring Demagoguery And Political Rhetoric’S Impact Through Social Media, Avery Palsma

Honors Thesis

Demagoguery refers to political rhetoric and activity that seeks support by appealing to the desires and prejudices of ordinary people. Demagogues are political leaders, such as Donald Trump and Adolf Hitler, who gain power by using a destructive approach to popular discourse. They influence culture by perpetuating and influencing ideologies, allowing them to take advantage of and fuel a dominating culture. Demagogues are present in today’s culture as the political divide becomes greater. This study aims to explain why demagogues are so influential and how social media might be contributing to their growth. In order to do this, three communication …