Social Media Commons^™

Interpreting Consumer Attitude Towards Milk Alternatives: A Purchase Intention Model For Marketing Success, Anjolize Wassenaar, Elizabeth Kempen

Journal of Marketing and Consumer Behaviour in Emerging Markets

Within an emerging market context, the purchase of dairy free milk alternatives is not well understood. The purpose of the article is to present a model within which purchase intentions of South African emerging market consumers can be interpreted, providing marketers with information on which product positioning upon market entry and continuous marketing strategies can be developed for the growing niche ultra-heat treated (UHT) milk alternative product category. Using a qualitative, exploratory-descriptive approach, data was gathered in-person and online from 35 participants through mini-focus groups and semi-structured interviews. Through inductive-deductive thematic data analysis, findings describe consumer purchase intention towards UHT …

Ocular Gene Transfer In The Spotlight: Implications Of Newspaper Content For Clinical Communications, Shelly Benjaminy, Tania M. Bubela

Office of the Provost

Background: Ocular gene transfer clinical trials are raising hopes for blindness treatments and attracting media attention. News media provide an accessible health information source for patients and the public, but are often criticized for overemphasizing benefits and underplaying risks of novel biomedical interventions. Overly optimistic portrayals of unproven interventions may influence public and patient expectations; the latter may cause patients to downplay risks and over-emphasize benefits, with implications for informed consent for clinical trials. We analyze the news media communications landscape about ocular gene transfer and make recommendations for improving communications between clinicians and potential trial participants in light of …

The Blessed Assembly: Irreplaceable Physical Co-Presence In Worship And Healthy Hybridity Reimagined After The Pandemic In The Digital Age, Yvette, Ying Wai Lau

Doctor of Pastoral Music Projects and Theses

Because of the unprecedented and unexpected force of the pandemic since 2020, most churches around the world have experienced some online worship during the lockdown of their cities or the mandated closure of the church buildings. For many people, online worship seems to be an equivalent, if not better, alternative for gathering together—a physical co-presence in worship—even after the pandemic has ended. As necessary and vital as online worship experiences have been for Christians during the pandemic, the witness of the church from Pentecost throughout Christian history indicates that gathered worship in physical spaces is irreplaceable for faith formation and …

Unveiling The Dynamics Of Crisis Events: Sentiment And Emotion Analysis Via Multi-Task Learning With Attention Mechanism And Subject-Based Intent Prediction, Phyo Yi Win Myint, Siaw Ling Lo, Yuhao Zhang

Research Collection School Of Computing and Information Systems

In the age of rapid internet expansion, social media platforms like Twitter have become crucial for sharing information, expressing emotions, and revealing intentions during crisis situations. They offer crisis responders a means to assess public sentiment, attitudes, intentions, and emotional shifts by monitoring crisis-related tweets. To enhance sentiment and emotion classification, we adopt a transformer-based multi-task learning (MTL) approach with attention mechanism, enabling simultaneous handling of both tasks, and capitalizing on task interdependencies. Incorporating attention mechanism allows the model to concentrate on important words that strongly convey sentiment and emotion. We compare three baseline models, and our findings show that …

Tular Nalar Curriculum To Promote A Culture Of Critical Thinking Among The Elderly, Santi Indra Astuti, Niken Satyawati, Dwitasari Teteki Bernadeta

Jurnal Vokasi Indonesia

In the digital age, fostering a culture of critical thinking is imperative for all societal groups, including the elderly. However, no sufficient effort does appear to resolve the lack of critical thinking among elderly. Facing with this challenge, Tular Nalar program developed unique curriculum which specifically cultivate critical thinking skills among elderly. The designed curriculum become the backbone of capacity buildings which targeted elderly in 38 provinces of Indonesia. This curriculum is accessible to everyone, designed to enhance critical thinking abilities, and enabling individuals, especially the elderly, to identify, analyze, and make rational decisions in filtering information. The paper presented …

Influencers: The Power Of Comments, Cristina Nistor, Matthew Selove

Business Faculty Articles and Research

Many customers choose products based on information from social media influencers. Companies can pay these influencers to promote their products. We develop a model in which customers read an influencer’s sponsored post for a mix of entertainment and product information, and those who purchase the product can leave comments for future customers. We derive conditions in which a large celebrity influencer endorses all products, whereas a microinfluencer adopts a policy of endorsing only high-quality products. In equilibrium, the microinfluencer screens for high-quality products so his followers do not waste time reading informative comments about low-quality products. By contrast, the celebrity …

Constructing Fame: A Phenomenological Study Of Online Impression Management Among Indonesian Tiktok Celebrities, Vidi Sukmayadi, Dante Darmawangsa, Suffian Hadi Ayub, Sarah Annisa Fadhila

The Qualitative Report

The relevance of social media platforms in our daily lives is intensifying. Social media have become a "showcase" for our life experiences. In addition, they represent a range of dimensions of our status in the virtual and actual social world. These two factors trigger people to construct particular identities to thrive in dual social ecosystems. Subsequently, Tiktok's prominence as a current trending social media platform with a total of 500 million users globally transforms its function from a communication medium to a medium for gaining social capital. This phenomenon notably influences Indonesian society, with people being heavily invested in that …

Emotional Diplomacy From Tel Aviv To Baghdad: Analyzing The Impact Of Emotional Appeals On Social Media Engagement, Soheil Kafiliveyjuyeh

LSU Doctoral Dissertations

This study investigates the use of emotional appeals in the diplomatic communication of U.S. ambassadors in the Middle East. In the realm of diplomacy, actors might strategically and deliberately exhibit emotions to shape and control how their nation is perceived internationally. The project's primary objective is to explore the effectiveness of emotional appeals in generating social media interactions with politicians’ and ambassadors’ messages, and in building relationships with their target audience through these engagements. Using three studies, I examine the diplomatic communications of U.S. ambassadors in the Middle East by focusing on their utilization of Twitter/X and emotional diplomacy strategies. …

Scaling Expertise: A Note On Homophily In Online Discourse And Content Moderation, Dylan Weber

New England Journal of Public Policy

It is now empirically clear that the structure of online discourse tends toward homophily; users strongly prefer to interact with content and other users that are similar to them. I review the evidence for the ubiquity of homophily in discourse and highlight some of its worst effects including narrowed information landscape for users and increased spread of misinformation. I then discuss the current state of moderation frameworks at large social media platforms and how they are ill-equipped to deal with structural trends in discourse such as homophily. Finally, I sketch a moderation framework based on a principal of “scaling expertise” …

Same Story, Different Narratives: The Influence Of Refugee Concerned Organizations On Egyptian Media, Shaimaa Gheith

Theses and Dissertations

It has been documented in the literature that media usually portrays refugees negatively, which affects how the public reacts to them. Consequently, organizations catering to refugees, referred to in this thesis as Refugee Concerned Organizations (RCOs), try to influence the media aiming to influence the public. So, they produce prepacked information and employ different communication tools. Using the agenda building theory, this research investigated the influence of communication tools used by RCOs on Egyptian media focusing on Facebook and news websites. Qualitative content analysis was conducted for 615 Facebook posts and 111 News reports and supplemented by semi-structured interviews with …

Mediating Effect Of Mobile Banking Trust On Information And System Quality, Marko Van Deventer

Journal of Marketing and Consumer Behaviour in Emerging Markets

In the context of mobile banking services, trust emerges as a pivotal factor influencing both the acceptance and utilisation of these services, significantly shaping customers' confidence in their usage. Existing literature proposes that trust operates as a mediator in the connection between customers' perceptions of the quality of information and the overall system in mobile banking.

This study aimed to investigate whether trust acts as a mediating variable in the relationship between information and system quality within the mobile banking experiences of Generation Y customers in the South African banking sector. Employing a descriptive research design, the study distributed self-administered …

Towards An Inclusive Media Policy Framework Targeting Adolescents In Egypt, Saja Elgredly

Theses and Dissertations

For years, adolescents have been lost between adulthood and childhood. This is even reflected in the policies that directly affect their lives and well-being. In Egypt, there has hardly been a clear political line on how the media should deal with adolescents. As this age group belongs to childhood, most of the laws and regulations are hardly dedicated to address them despite their different characteristics. Within the Egyptian context, there are children's laws concerned with basic children's rights and other laws that relate to the media. However, we notice a gap in adolescent-friendly laws, policies and regulations, especially in the …

Emotionally Stimulated Activism On Tiktok: The Impact Of Exposure To Audiovisual Moral Violation On Collective Action In The “Woman, Life, Freedom” Movement, Laila Abbas

Theses and Dissertations

This thesis unravels new, decentralized mechanisms for mobilization that challenge the traditional understanding of the ‘group-based psychology of collective action.’ By focusing on the Iranian “Woman, Life, Freedom” movement, the study proposes a model that integrates traditional motives for collective action, emotions of different valence, and TikTok audiovisual moral violation stimuli. The proposed model allows for a more complex empirical understanding of the phenomenological experience needed for participation in digital environments. Theoretical assumptions in the current work were guided by the Social Identity Model of Collective Action (SIMCA), the Encapsulated Model of Social Identity for Collective Action (EMSICA), and the …

Social Media And The Technological Infrastructure Of Polarization In The United States: How Do We Move Forward?, Phoebe Cordova

Dissertations and Theses

The United States is currently experiencing extremely high levels of polarization that is unique to other times in history. One way to account for this historical difference is the fact that polarization is playing out under the novel conditions generated by technology and, specifically, social media. Thus far, work in the area of social media and polarization has primarily focused on proving a causal relationship between the two with contributions across disciplines remaining disparate without an integrative framework of understanding. Strikingly, there are few contributions from the field of conflict resolution, indicative of the more sweeping need for the field …

Phillis Wheatley Peters’S British Publicity Campaign, Susan Carlile

ABO: Interactive Journal for Women in the Arts, 1640–1830

Scholarship has tended to place its focus on Phillis Wheatley Peters’ unsuccessful efforts in America, followed by an account of one British figure, the Countess of Huntingdon, who patronized the publication of Poems on Various Subjects in London in 1773. However, the chronology of the British campaign, the modes of print publication, and the locations in which Phillis Wheatley Peters’ words were published deserve closer attention. This essay highlights previously unknown or unremarked upon British publications outside London, the Drewry Derby Mercury, the Ipswich Journal, the Hibernian, and John Gillies’s Memoirs of the Life of the Reverend George Whitefield, …

Cultivating Agriculture - Cultivando Agricultura: Content Creator, Sophia L. Garcia

Agricultural Education: Graduate Internship Reports

Agriculture is rooted in culture, yet we rarely discuss the people who drive the industry today. Many voices have yet to share their stories of influencing or making a difference in the agriculture industry. As a result, the idea of a podcast arose as a free, convenient, and accessible way for everyone to hear and communicate stories. During the project, my co-host, Daniela Ramos, and I will work together to address this issue. To diversify and separate the workload, we will each host three episodes individually. As part of my role, I will also be responsible for marketing, including creating …

Framing The Fight: Revolutionary Feelings In Virtual Communities, James Reilly

Dissertations, Theses, and Capstone Projects

This study considers how social media impacts emotional processing, and ultimately social movement development. Through a multidisciplinary lens, I explore how social media fits within larger media ecologies, particularly during times of social upheaval and collective action. Grounded in an examination of organizational efforts in advance of the 2011 Egyptian revolution, I look at how communication patterns create common emotional cues that help form the movement. Considering framing, emotional habitus, and subjective agency within digital spaces, I demonstrate how social media has emerged as an articulating space for social movements to develop and plan before drawing wider, offline populations to …

Legislating The Taboo: Taboo Subcultures, Political Communication, And Public Policy, Rebecca S. Krisel

Dissertations, Theses, and Capstone Projects

This dissertation, titled "Legislating the Taboo: From Subculture to Public Policy," comprises three articles that collectively delve into the intersection of taboo subcultures, political communication, and public policy. While the fields of sociology and anthropology more thoroughly explore the concepts of "taboo" and "subcultures," political science has not given them due attention. This research seeks to bridge this gap by examining how taboo subcultures evolve into political constituencies with policy demands and how these demands are communicated through various mediums, including mainstream and social media.

The first article, "Virtual Dance Communities and The Right to the Internet," investigates how the …

Resilience And Advocacy: A Narrative Analysis Of Disability Campaigns In The United States, Jennifer-Lyn B. Youberg

Student Theses and Dissertations

This narrative analysis delves deeply into the REV UP, #IHelpVeterans, and Snack Zone disability campaigns, dissecting their shared themes and strategies. It underscores the pivotal role of community engagement, stressing the importance of not just raising awareness but actively involving communities in advocacy efforts. Moreover, it highlights how these campaigns leverage personal narratives to humanize disability issues, making them more relatable and compelling. Additionally, the study emphasizes the necessity of advocating for systemic change, pointing out that while individual actions matter, broader structural reforms are needed to address deeply entrenched barriers. By fostering collaboration, amplifying marginalized voices, and pushing for …

À La Comment Du Peuple — How Youth Communicated, Connected, And Collaborated Online Around The French Presidential Election Of 2022, Nicholas H. Howe

Senior Theses

How are French youth communicating online with themselves and how are they interacting with the information they consume? This study considers the question by examining YouTube comments from the comment sections of two interviews done on presidential candidates during the 2022 presidential election by 26-year-old influencer, Hugo Decrypte. These comments were compared with comments from interviews done by traditional TV news sources on the same candidates (BFMTV, a privately owned broadcaster, and Touche pas à mon poste!, an originally public broadcast hosted by a Gen-X TV personality). The comments were scraped using Octoparse web data extraction software and then sorted …