Social Media Commons^™

Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen

Media Studies - All Scholarship

This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …

Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson

Media Studies - All Scholarship

As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …

Comparing Funders' Altruism Versus Self-Interest: Leveraging The Context Of Crisis, Dan Liu, Guangzhi Shang, Cynthia Fan Yang

Journal of International Technology and Information Management

While reward-based crowdfunding has widespread popularity, the motivations driving funders, balancing self-interest and altruism, have remained puzzling. Prior research has been constrained by examination methods and produced mixed findings regarding the weight of altruism versus self-interest among funders. Our study takes a fresh perspective, delving into funder behavior amid a major crisis—the tumultuous backdrop of the COVID-19 pandemic. Our findings reveal that funders not only display an increased willingness to contribute but also significantly amplify their contributions, particularly to projects in crisis-affected regions, irrespective of external incentives like rewards. This underscores the prevalence of altruistic motives among funders in challenging …

Understanding The Determinants Of Blockchain Adoption: An Empirical Study, Amarpreet Kohli, Nihar Kumthekar, Piyush Shah, Rebecca Jauch

Journal of International Technology and Information Management

Blockchain technology (BT) has the potential to enhance security and robustness of transactions through a distributed ledger bookkeeping process. This study employs technology-organization-environment (TOE) framework and threat-rigidity theory (TRT) to examine whether perceived disruption caused by COVID-19 pandemic significantly impacted the adoption of BT, and inclination to adopt BT in the US. The COVID-19 pandemic provided a unique backdrop, as it affected businesses across all industries, sizes, and geographies. Results show a non-significant effect of perceived pandemic disruption on the current stage of BT adoption and intention to adopt BT. However, disruption readiness positively influences the current stage of BT …

The Media Framing Of India’S Nuclear Weapons Discourse, Sitakanta Mishra, Hely Desai

International Journal of Nuclear Security

The Indian media has had an immense role in framing public perceptions of nuclear weapons within the Indian subcontinent. Examining the largely nationalistic tone of news coverage helps analyze how the media has shaped India’s idea of its status as a nuclear weapon state. Examining the sociocultural discourse around the bomb, this paper analyzes the major influence that the Indian media has in information distribution and how that influence translates to the formation of the atomic attitudes of the masses. In situating the Indian media’s approach to nuclear weapons at large, this work studied the framing of domestic nuclear weapons …

Player 2 Has Entered The Culture War: Discourse, Ideology, And Narrative In Gamergate 2.0, Ashley C. Mccann

Theses and Dissertations--Communication

My thesis addresses the ever-evolving landscape of Gamergate 2.0. Once a reactionary misogynistic harassment movement dedicated to attacking women in video games, the new iteration of Gamergate has evolved into an entirely new community. In its new iteration, Gamergate is even less ostensibly concerned with video games and more with reactionary content, mixing together nerd media, general pop culture, and right-wing politics. To study this community, I approach the Gamergate 2.0 community as an anti-fandom and reactionary affinity space. I argue that GamerGate 2.0 exists as its own powerful reactionary community that creates a worldview consisting of the desired destruction …

Perceptions Of Stem Education And Artificial Intelligence: A Twitter (X) Sentiment Analysis, Demetrice Smith-Mutegi, Yoseph Mamo, Jinhee Kim, Helen Crompton, Matthew Mcconnell

Teaching & Learning Faculty Publications

Background, context, and purpose of the study: Artificial intelligence (AI) is becoming increasingly prevalent in science, technology, engineering, and mathematics (STEM) education, holding promising potential for supporting the design and implementation of quality STEM education. However, there is a lack of data-based research studying the diverse perceptions of AI in STEM education as conveyed on social media, the factors that influence those perceptions, or the change in those perceptions over time among public audiences. Results, the main findings: The purpose of this study was to examine public perceptions of AI in STEM education by analyzing X posts (Tweets) between 04/28/2020 …

Fostering Critically Conscious Lesson Planning In A Generative Artificial Intelligence Era, Derek Riddle, Paula Cristina Azevedo, Catharyn Shelton, Jaime Colwell, Jori Beck

Teaching & Learning Faculty Publications

Teacher candidates (TCs) use digital resources and social media to plan and develop learning material, and with publically accessible generative artificial intelligence (GAI), TCs are able to generate lesson plans within seconds rather than hours or days. While there is research on how to support TCs' evaluation of reliable digital media, there is little known on how to prepare TCs for GAI content. Using the complementary frameworks of Freire’s (1970) critical consciousness and Jonnasen’s (1991) theory of constructivism, this in-progress design based research seeks to develop an adaptable framework that addresses the evolving nature of technology, specifically GAI, and the …

Exploring Television Portrayal Of Gender-Based Violence In Uganda: A Case Of Ntv And Bukedde Tv, Nakagolo Racheal

Master of Arts in Digital Journalism

The study used NTV and Bukedde TV as a case of how television in Uganda portray gender-based violence to address the critical issue of how television framing impacts societal understanding and response to gender-based violence. The research adopted the framing theory as its conceptual lens and employed a mixed-methods approach combining content analysis of television news programs with in-depth interviews with newsroom staff. The findings reveal that Ugandan television predominantly employs victim-centered narratives, focusing on physical and sexual violence while often neglecting psychological violence and systemic contributors such as entrenched patriarchal norms. The human-interest frame emerged as the most utilized, …

Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi

Master of Arts in Digital Journalism

Despite its cultural significance, the Uganda Museum, the oldest museum in East Africa, faced challenges of declining visitor numbers and limited social media engagement. the Uganda Museum's digital presence on platforms such as X.com and Instagram remains underutilized due to a lack of strategic alignment with its mission. This study evaluated the extent of social media use for outreach, identified associated challenges and opportunities and developed actionable recommendations for enhancing the Uganda Museum’s digital engagement. The study adopted a mixed-methods approach, which combined 381 visitor surveys with in-depth interviews with 15 museum staff members, and evaluated the Uganda Museum's social …

Everything Old Is Q Again: An Analysis Of The Resurgent #Pizzagate Myth In Social Media, Bond Benton, Daniela Peterka-Benton

College of Communication and Media Scholarship and Creative Works

On November 28, 2023, X CEO Elon Musk posted a meme suggesting that the #pizzagate conspiracy had been suppressed by powerful forces complicit in the exploitation of children. The #pizzagate conspiracy presumed that elites had organized a ring serving pedophiles in the basement of a pizzeria in Washington D.C. The conspiracy was debunked in major news outlets with social media platforms such as Facebook banning such content, as well (BBC News). These efforts ultimately did not prevent #pizzagate from morphing into the QAnon conspiracy that would galvanize multiple extremist political movements (Bleakley). Specifically, however, #pizzagate as a discrete narrative was …

The Triangle Of Social Media, Mental Health, And Activism: Lessons From July 2024 Anti-Discrimination Students Movement In Bangladesh, Md Belal Hossain

All Graduate Theses, Dissertations, and Other Capstone Projects

This project explores social media, mental health, and activism as three interconnected avenues of academic inquiry in the context of a student movement called the Anti-Discriminatory Students Movement (ADSM), that took place in July-August 2024 in Bangladesh. The movement, also called July Revolution (Bangladesh), overthrew a 16-year-ruling autocratic government and propelled the nation towards significant structural and political reform efforts. Utilizing a mixed method approach, including key informant interviews (N=6) and an online survey (N=396), it investigates how the triangle of social media, mental health, and activism evolved during this movement. Interview analysis reveals five major themes: 1) Ambiguity in …

Digital Community Policing: Using Social Media To Engage Students And Enhance Campus Safety, Dathan C. Jackson

Dissertations of Practice

Campus police increasingly rely on social media to reach students, yet little is known about how these efforts influence trust, collaboration, and perceptions of safety. This qualitative case study examined how one public research university’s police department uses social media to support community-policing goals. Data came from student interviews, departmental policy analysis, and a review of social media content.

Findings showed three central patterns. First, top-down, compliance-oriented messaging limited connection and failed to meet students’ expectations for open, two-way communication. Second, consistent and authentic engagement, online and in person, helped build shared responsibility and strengthened trust in campus safety efforts. …

Lingering Legacy: The Impact Fan Reactions Had On Media Framing In The Rossi-Marquez Rivalry, Maryann Lozowski

Honors Theses and Capstones

This study examines the influence that fan commentary has on media framing in sports journalism, especially in times of intense rivalry. The rivalry chosen for this specific study was Marc Marquez-Valentino Rossi as seen in the MotoGP championship. This research discusses the cyclical nature between the interaction of fan and media while shaping popular narratives in sport. A qualitative analysis of media headlines and fan comments was conducted comparing those found at the start of the rivalry in 2015, with reporting at its height, to that of the legacy reporting seen in the years that followed. Findings in this study …

A Content Analysis Of Doubt: How Latter-Day Saints Interact Online When One Of Their Own Seeks Answers, Leilani Naomi Mascio, Ronald Smith

Midwest Social Sciences Journal

This content analysis examines how members of the Church of Jesus Christ of Latter-day Saints (LDS) interact with doubting members in online forums, focusing on Facebook and Reddit. Analyzing 1,115 comments from four public posts (August 2024–January 2025), six emergent themes characterize these interactions: (1) normalizing doubt, (2) thought-terminating clichés, (3) bringing back to the fold, (4) hierarchical escalation, (5) attributing doubt to Satan, and (6) emotional reasoning. Findings reveal that LDS members overwhelmingly dominate these discussions, employing doctrinal language, personal narratives, and appeals to authority to reintegrate doubters. Notably, non-member interference was rare, suggesting moderated or self-selected engagement. The …

Empowering Crisis Information Extraction Through Actionability Event Schemata And Domain-Adaptive Pre-Training, Yuhao Zhang, Siaw Ling Lo, Phyo Yi Win Myint

Research Collection School Of Computing and Information Systems

One of the persistent challenges in crisis detection is inferring actionable information to support emergency response. Existing methods focus on situational awareness but often lack actionable insights. This study proposes a holistic approach to implementing an actionability extraction system on social media, including requirement gathering, selection of machine learning tasks, data preparation, and integration with existing resources, providing guidance for governments, civil services, emergency workers, and researchers on supplementing existing channels with actionable information from social media. Our solution leverages an actionability schema and domain-adaptive pre-training, improving upon the state-of-the-art model by 5.5% and 10.1% in micro and macro F1 …

Echo Chambers On The Left, Echo Chambers On The Right: How Socioideological Identity Emotion Shape Social Interaction Behavior On Social Media, Dean Carl Jackson

Dissertations and Doctoral Documents, University of Nebraska-Lincoln, 2023–

This dissertation investigates how echo chambers emerge on social media by shifting the lens from aggregate patterns of information exposure to moment-by-moment, individual level interaction decisions between peers. I theorize that selective exposure online is not only about what content people consume or avoid, but also about selective social exposure—accepting, rejecting, or sharing with the sources of that content—guided by sociopolitical identity, ideological distance (ID), and discrete emotions. To test this, I employ two survey experiments using real tweets varying in ideological extremity and measure user’s likelihood to Block, Follow, Retweet, or reply, alongside self-reported emotional reactions and ID between …

Between Worlds, Between Selves: Comparative Self-Presentation Under Social Expectation Uncertainty Among U.S. Students And Vietnamese International Students, Thu Dang

Communication Theses - Archive

In an increasingly globalized professional environment, this study examines differences in uncertainty about social expectations, social comparison, and inauthentic self-presentation between U.S. students and Vietnamese international students on LinkedIn. Grounded in cultural dimensions and social comparison frameworks, the research investigates (1) differences in uncertainty, social comparison, and inauthentic self-presentation between the two groups, (2) the predictive roles of uncertainty and social comparison on inauthentic self-presentation, and (3) the moderating effects of country and self-construal levels on these relationships.

Survey data were collected from Vietnamese international students (n = 163) and U.S. students (n = 160). The findings revealed …

#Mmiw On Instagram: Contemporary Representations Of Missing Indigenous Women, Girls, And Two-Spirit People​, Sydney E. Cathcart, Renu Pariyadath

University of South Carolina Upstate Student Research Journal

This research paper overlooks the disproportionate number of missing persons and violence towards Indigenous groups, particularly women. Communication research has pointed to mass media lacking coverage on missing or murdered cases of Indigenous people, contributing to invisibility of the issue and lack of attention to the problem. Individual efforts to increase sources of information have been utilized in social media to make up for where mass media lacks. Social media creators who look to raise awareness, mobilize grassroot actions, and expand community ties. Content analysis was used to analyze content in Instagram under hashtags relevant to #MMIW–Missing and Murdered Indigenous …

Collegiate Athlete Branding And Name, Image, And Likeness On Instagram, Carson Shaw, Renu Pariyadath

University of South Carolina Upstate Student Research Journal

This study explores how collegiate athletes use Instagram to build their personal brands and maximize their Name, Image, and Likeness (NIL) potential in the era of digital self-promotion. Since the 2021 Supreme Court ruling allowing college athletes to profit from NIL, social media has become a key platform for visibility, engagement, and financial opportunity. Guided by Erving Goffman’s Self-Presentation Theory, this research employs a qualitative content analysis of 80 Instagram posts from eight collegiate athletes—four high-profile and four low-profile—representing diverse sports, genders, and institutions. Sixteen content themes drawn from prior research were analyzed, including personal life, business life, athletic performance, …