An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content,
2025
Aga Khan University
An Analysis Of The Star Newspaper Online Subscribers’ Willingness To Pay For Content, Lordrick Oswald Mayabi
Master of Arts in Digital Journalism
Newspaper publishers in Kenya continue to amass and grow numbers of online consumers having migrated to social media in the wake of the digital disruption. Despite the huge following online, newspapers continue to give out most of their content for free. But with the continued loss of advertising and sales revenue for the newspapers, some have started to seek ways of supplementing the lost revenue through charges on some of the content on their platforms. The objectives of this study were a) To analyse and understand The Star Newspapers online consumers, b) To establish the pay structure that is most …
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms,
2025
Aga Khan University
The Influence Of Artificial Intelligence On Journalism: Exploring Ethical Considerations For Kenyan Newsrooms, Manny Grace Anyango
Master of Arts in Digital Journalism
The 21st century is defined by rapid technological advancements, among which artificial intelligence (AI) stands as a transformative force. AI's integration into journalism has redefined traditional workflows, offering unprecedented automation, efficiency, and audience engagement opportunities. However, these advancements raise significant ethical concerns, including biases, transparency, accountability, and privacy. This study examines AI's integration into journalism, focusing on Kenyan newsrooms Tuko News, Nation Media Group, and BBC to explore its impact on journalistic practices and ethics. Employing a qualitative approach, the research captures insights from journalists, editors, and technical staff, examining the specific AI tools in use, their impact, ethical challenges, …
The Uptake Of Digital Communication Tools In Corporate Communications Functions At Safaricom Plc,
2025
Aga Khan University
The Uptake Of Digital Communication Tools In Corporate Communications Functions At Safaricom Plc, Melline Norleah Myendo
Master of Arts in Digital Journalism
Digital communication tools have revolutionized corporate communications. These digital communication tools have come to enhance communication efficiency, but the reality for corporates in Kenya reveals a complex web of challenges not just in uptake but also in how these tools have made corporates leverage the digital platform to tell their own stories without the gatekeeping rigors of legacy media. The primary objective of this study was to explore how corporate communication functions have optimized the uptake of digital communication tools. The specific objectives of the study were to explore the uptake of digital communication tools in corporate organisations’ marketing communications, …
Factors Informing The Transition From Journalism To Corporate Communications,
2025
Aga Khan University
Factors Informing The Transition From Journalism To Corporate Communications, Muyanja Robert
Master of Arts in Digital Journalism
This study investigated the shift of journalists to corporate communications, motivated by economic instability, professional obstacles, and the changing dynamics of the media sector. The study sought to evaluate the present work conditions of journalists, investigate the challenges encountered during their move to corporate communications, and analyse the motivations behind this career change. Decreasing earnings, unstable job security, and escalating workloads in conventional journalism have driven numerous journalists to pursue stability, professional advancement, and improved work-life balance in corporate positions. This transition presented problems, such as adapting to new professional standards, inter-role conflicts, and substantial emotional and identity upheavals. The …
The Influence Of Social Media Usage On Traditional News Consumption In Uganda: A Case Study Of Vision Group Uganda,
2025
Aga Khan University
The Influence Of Social Media Usage On Traditional News Consumption In Uganda: A Case Study Of Vision Group Uganda, Owor Daniel
Master of Arts in Digital Journalism
This study investigated the influence of social media usage on traditional news consumption in Uganda focusing mainly on Vision Group Uganda. The study was guided by the Uses and Gratifications Theory (UGT) and the Theory of Consumption Value (TCV) the research explored how motivations perceived value and social media engagement affected the reliance on traditional media for news. The goals included studying platform choice, evaluating the influence of interaction on news habits, and investigating the connection between social media usage frequency and conventional news consumption. Using a mixed-methods approach, the study included interviews with 18 Vision Group employees in addition …
The Legend Of Taylor Heinicke: An Autoethnography Of Unexpected, Passionate Fandom,
2025
Old Dominion University
The Legend Of Taylor Heinicke: An Autoethnography Of Unexpected, Passionate Fandom, Brendan O'Hallarn
Communication & Theatre Arts Faculty Publications
Passionate fandom is not a novel phenomenon in the field of sport. The fervor of fans builds stadiums and has allowed the sport industry to grow exponentially in the past few decades. Scholars have examined the passionate fan through many theoretical lenses, but comparatively little scholarship has looked at sport fandom fervor from inside. An autoethnographic examination of my unexpected journey as a fan of journeyman National Football League (NFL) quarterback Taylor Heinicke demonstrates how fandom can stir passions and create rituals in sport followers. A multimedia diary of Heinicke's unexpected ascension to starting quarterback of the Washington Commanders provides …
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms,
2025
Aga Khan University
Examining The Status Of Ai Use Guidelines In Editorial Policies Of Kenyan Digital Media Houses And Challenges In Their Formulation And Implementation In Newsrooms, Nickson Mwirigi Mbaabu
Master of Arts in Digital Journalism
Integrating AI in Kenyan digital media houses presents opportunities and challenges, underscoring the need for formal guidelines in newsrooms. This study examined the status of AI use guidelines in the editorial policies of Kenyan media houses, along with the challenges involved in formulating and implementing these guidelines. Semi-structured interviews served as the primary data collection method, conducted with editors and reporters from four purposively selected media houses: Nation Media Group (NMG), Kenyans.co.ke, Nairobileo.co.ke, and Sauce.co.ke, all based in Nairobi. A total of 14 journalists were interviewed. Additionally, editorial policies of the selected media houses were analysed to assess if AI …
Examining The Socioemotional Outcomes Of Social Justice Efforts On Social Media Users: Evidence From The Nfl's Inspire Change Initiatives,
2025
Old Dominion University
Examining The Socioemotional Outcomes Of Social Justice Efforts On Social Media Users: Evidence From The Nfl's Inspire Change Initiatives, Yoseph Z. Mamo, Justin Haegele, Christos Anagnostopoulos, Kwame Agyemang
Human Movement Studies & Special Education Faculty Publications
Despite the growing interest in social justice activities, there is a lack of empirical evidence regarding their impact on various stakeholders, particularly social media users. We gathered longitudinal data from the NFL's @inspirechange X (former Twitter) account, a designated social justice communication handle, between August 2019 and March 2023. During this timeframe, the account garnered 20,967 comments (including original tweets and retweets) from 11,481 distinct users, but our analysis focused on 5851 comments deemed usable from 3632 unique users. Drawing on the social exchange theory, sentiment analysis, and thematic analysis, this study examines social media users' sentiments toward the NFL's …
Critical Environmental Communication Framework,
2025
Virginia Tech University
Critical Environmental Communication Framework, Shumaila J. Bhatti, Srivi Ramasubramanian, Andrea Feldpausch-Parker, Bruno Takahashi, Silje Kristiansen
Media Studies - All Scholarship
This study develops a Critical Environmental Communication (CEC) framework to assess the landscape of Environmental Communication research and to what extent and in which ways critical and justice-oriented perspectives are included. The CEC framework consists of four interconnected themes: (a) Marginalized Ecocultural Identities, (b) Context and Scale, (c) Power and Agency, and (d) Justice, Equity, Diversity, Access, and Inclusion (JEDAI). Using this framework in a bibliometric analysis examining 1,297 Environmental Communication publications, we assess the occurrence of these themes in the scholarship. Our analysis found that Marginalized Ecocultural Identities, and Context and Scale were most frequently occurring, while Power and …
Re-Centering Relation In Media Literacy Practice,
2025
Emerson College
Re-Centering Relation In Media Literacy Practice, Paul Mihalidis, Bobbie Foster, Shannon Burth, Srivi Ramasubramanian, Melissa Tully, Patrick R. Johnson
Media Studies - All Scholarship
As calls for media literacy in formal and informal learning spaces continue to grow, educators’ understanding of media literacies and their purposes remains complex. In 2021, the authors of this paper led a multi-methods research project on media literacy education in the United States, focusing on impact and equity. Findings showed that educators share a commitment to equity and justice but are unclear on how to incorporate them into their work. In response, our research team developed a field guide that maps out equitable media literacy practices for classrooms and communities. In this study, we detail the findings from 11 …
Comparing Funders' Altruism Versus Self-Interest: Leveraging The Context Of Crisis,
2025
James Madison University
Comparing Funders' Altruism Versus Self-Interest: Leveraging The Context Of Crisis, Dan Liu, Guangzhi Shang, Cynthia Fan Yang
Journal of International Technology and Information Management
While reward-based crowdfunding has widespread popularity, the motivations driving funders, balancing self-interest and altruism, have remained puzzling. Prior research has been constrained by examination methods and produced mixed findings regarding the weight of altruism versus self-interest among funders. Our study takes a fresh perspective, delving into funder behavior amid a major crisis—the tumultuous backdrop of the COVID-19 pandemic. Our findings reveal that funders not only display an increased willingness to contribute but also significantly amplify their contributions, particularly to projects in crisis-affected regions, irrespective of external incentives like rewards. This underscores the prevalence of altruistic motives among funders in challenging …
Understanding The Determinants Of Blockchain Adoption: An Empirical Study,
2025
University of Southern Maine
Understanding The Determinants Of Blockchain Adoption: An Empirical Study, Amarpreet Kohli, Nihar Kumthekar, Piyush Shah, Rebecca Jauch
Journal of International Technology and Information Management
Blockchain technology (BT) has the potential to enhance security and robustness of transactions through a distributed ledger bookkeeping process. This study employs technology-organization-environment (TOE) framework and threat-rigidity theory (TRT) to examine whether perceived disruption caused by COVID-19 pandemic significantly impacted the adoption of BT, and inclination to adopt BT in the US. The COVID-19 pandemic provided a unique backdrop, as it affected businesses across all industries, sizes, and geographies. Results show a non-significant effect of perceived pandemic disruption on the current stage of BT adoption and intention to adopt BT. However, disruption readiness positively influences the current stage of BT …
The Media Framing Of India’S Nuclear Weapons Discourse,
2025
Pandit Deendayal Energy University
The Media Framing Of India’S Nuclear Weapons Discourse, Sitakanta Mishra, Hely Desai
International Journal of Nuclear Security
The Indian media has had an immense role in framing public perceptions of nuclear weapons within the Indian subcontinent. Examining the largely nationalistic tone of news coverage helps analyze how the media has shaped India’s idea of its status as a nuclear weapon state. Examining the sociocultural discourse around the bomb, this paper analyzes the major influence that the Indian media has in information distribution and how that influence translates to the formation of the atomic attitudes of the masses. In situating the Indian media’s approach to nuclear weapons at large, this work studied the framing of domestic nuclear weapons …
Player 2 Has Entered The Culture War: Discourse, Ideology, And Narrative In Gamergate 2.0,
2025
University of Kentucky
Player 2 Has Entered The Culture War: Discourse, Ideology, And Narrative In Gamergate 2.0, Ashley C. Mccann
Theses and Dissertations--Communication
My thesis addresses the ever-evolving landscape of Gamergate 2.0. Once a reactionary misogynistic harassment movement dedicated to attacking women in video games, the new iteration of Gamergate has evolved into an entirely new community. In its new iteration, Gamergate is even less ostensibly concerned with video games and more with reactionary content, mixing together nerd media, general pop culture, and right-wing politics. To study this community, I approach the Gamergate 2.0 community as an anti-fandom and reactionary affinity space. I argue that GamerGate 2.0 exists as its own powerful reactionary community that creates a worldview consisting of the desired destruction …
Exploring Television Portrayal Of Gender-Based Violence In Uganda: A Case Of Ntv And Bukedde Tv,
2025
Aga Khan University
Exploring Television Portrayal Of Gender-Based Violence In Uganda: A Case Of Ntv And Bukedde Tv, Nakagolo Racheal
Master of Arts in Digital Journalism
The study used NTV and Bukedde TV as a case of how television in Uganda portray gender-based violence to address the critical issue of how television framing impacts societal understanding and response to gender-based violence. The research adopted the framing theory as its conceptual lens and employed a mixed-methods approach combining content analysis of television news programs with in-depth interviews with newsroom staff. The findings reveal that Ugandan television predominantly employs victim-centered narratives, focusing on physical and sexual violence while often neglecting psychological violence and systemic contributors such as entrenched patriarchal norms. The human-interest frame emerged as the most utilized, …
Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum,
2025
Aga Khan University
Social Media Usage And The Future Of Museum Outreach: A Case Of The Uganda Museum, Patrick Massa Birabi
Master of Arts in Digital Journalism
Despite its cultural significance, the Uganda Museum, the oldest museum in East Africa, faced challenges of declining visitor numbers and limited social media engagement. the Uganda Museum's digital presence on platforms such as X.com and Instagram remains underutilized due to a lack of strategic alignment with its mission. This study evaluated the extent of social media use for outreach, identified associated challenges and opportunities and developed actionable recommendations for enhancing the Uganda Museum’s digital engagement. The study adopted a mixed-methods approach, which combined 381 visitor surveys with in-depth interviews with 15 museum staff members, and evaluated the Uganda Museum's social …
Everything Old Is Q Again: An Analysis Of The Resurgent #Pizzagate Myth In Social Media,
2025
Montclair State University
Everything Old Is Q Again: An Analysis Of The Resurgent #Pizzagate Myth In Social Media, Bond Benton, Daniela Peterka-Benton
College of Communication and Media Scholarship and Creative Works
On November 28, 2023, X CEO Elon Musk posted a meme suggesting that the #pizzagate conspiracy had been suppressed by powerful forces complicit in the exploitation of children. The #pizzagate conspiracy presumed that elites had organized a ring serving pedophiles in the basement of a pizzeria in Washington D.C. The conspiracy was debunked in major news outlets with social media platforms such as Facebook banning such content, as well (BBC News). These efforts ultimately did not prevent #pizzagate from morphing into the QAnon conspiracy that would galvanize multiple extremist political movements (Bleakley). Specifically, however, #pizzagate as a discrete narrative was …
Lingering Legacy: The Impact Fan Reactions Had On Media Framing In The Rossi-Marquez Rivalry,
2025
University of New Hampshire, Durham
Lingering Legacy: The Impact Fan Reactions Had On Media Framing In The Rossi-Marquez Rivalry, Maryann Lozowski
Honors Theses and Capstones
This study examines the influence that fan commentary has on media framing in sports journalism, especially in times of intense rivalry. The rivalry chosen for this specific study was Marc Marquez-Valentino Rossi as seen in the MotoGP championship. This research discusses the cyclical nature between the interaction of fan and media while shaping popular narratives in sport. A qualitative analysis of media headlines and fan comments was conducted comparing those found at the start of the rivalry in 2015, with reporting at its height, to that of the legacy reporting seen in the years that followed. Findings in this study …
Posting About Goals On Social Media: The Unexpected Effect Of Posting Goal-Intention Photos Rather Than Goal-Pursuit Photos On Goal Attainment,
2025
California State University, Los Angeles
Posting About Goals On Social Media: The Unexpected Effect Of Posting Goal-Intention Photos Rather Than Goal-Pursuit Photos On Goal Attainment, Kelly Eunjung Yoon, Cornelia Pechmann
Atlantic Marketing Journal
Can posting photos online help individuals achieve their goals? Past research has generally found that posting about goals on social media increases motivation to achieve those goals. However, little is known about the consequences of posting different types of goal-related content. This research uses real-world Instagram data to test the effects of posting photos about goal pursuit (i.e., goal enactment behaviors) versus goal intention (i.e., goal planning or setting) on goal attainment. Our findings indicate a positive and significant relationship between posting goal-pursuit photos and goal attainment. Conversely, posting goal-intention photos yields no measurable effect. This finding challenges the generalized …
The Triangle Of Social Media, Mental Health, And Activism: Lessons From July 2024 Anti-Discrimination Students Movement In Bangladesh,
2025
Minnesota State University, Mankato
The Triangle Of Social Media, Mental Health, And Activism: Lessons From July 2024 Anti-Discrimination Students Movement In Bangladesh, Md Belal Hossain
All Graduate Theses, Dissertations, and Other Capstone Projects
This project explores social media, mental health, and activism as three interconnected avenues of academic inquiry in the context of a student movement called the Anti-Discriminatory Students Movement (ADSM), that took place in July-August 2024 in Bangladesh. The movement, also called July Revolution (Bangladesh), overthrew a 16-year-ruling autocratic government and propelled the nation towards significant structural and political reform efforts. Utilizing a mixed method approach, including key informant interviews (N=6) and an online survey (N=396), it investigates how the triangle of social media, mental health, and activism evolved during this movement. Interview analysis reveals five major themes: 1) Ambiguity in …
