Social Media Commons^™

Investigating The Effect Of Full And Partial Social Media Abstinence On Fear Of Missing Out And Well-Being Outcomes: A Daily Diary Experimental Approach, Andree Hartanto, K Tennakoon Appuhamillage Sandeeshwara Kasturiratna, Meenakshi Kothari, A. Y. H. Goh, Frosch Yi Xuan Quek, Nadyanna M. Majeed

Research Collection School of Social Sciences

With social media deeply embedded in our daily lives, there is an ongoing debate about its potential negative impact on well-being outcomes. Several lines of correlational research suggest that social media use is associated with reduced well-being. However, these findings are preliminary, heavily relying on cross-sectional data. To address this limitation, our study implemented an experimental paradigm that manipulated varying degrees of social media abstinence and assessed fear of missing out, as well as multiple well-being outcomes, including anxiety, depressive symptoms, life satisfaction, perceived stress, affective states, loneliness, sleep quality, and cognitive failures. A total of 280 regular social media …

Are Emojis The New Words? A Sentiment Analysis Of Social Media Brand Conversations, Yashodhan Karulkar, Dev T. Vora, Siddharth Vaddepalli, Yash Thakur

Journal of International Technology and Information Management

Emojis have become an increasingly important aspect of consumer-brand interactions in the Indian subcontinent. However, the impact of emoji use on brand image and mental health remains underexplored, particularly in emerging economies like India, where structured research on this topic is limited. To address this gap, the present study analyzes over 4,600 consumer tweets related to 19 prominent brands across eleven industries. Using VADER sentiment analysis, the research develops a metric to assess consumer sentiment and brand engagement in relation to emoji usage. The findings indicate that effective integration of emojis contributes to positive consumer sentiment and enhanced brand engagement. …

Social Media Influencers' Impact On Purchasing Decisions, Kennedi Kutz, Erin Flynn, Kiara Espinal, Julia Cheney

Proceedings of the New York State Communication Association

The study conducted entails how the usage of social media and the parasocial relationships with social media influencers impact the audience’s purchases as a consumer. The survey covers a wide range of questions discussing the different social media platforms, how often they engage on these platforms, and how often they click and engage with advertisements and influencers. It also covered questions that collected the demographics of the participants to give a better understanding of which groups are more likely to be influenced by advertisements and influencers. We have found that younger audiences are more likely to have their consumer purchases …

Stochastic Gradient Descent-Based Inference For Dynamic Network Models With Attractors, Hancong Pan, Xiaojing Zhu, Cantay Caliskan, Dino P. Christenson, Konstantinos Spiliopoulos, Dylan Walker, Eric D. Kolaczyk

Business Faculty Articles and Research

In Coevolving Latent Space Networks with Attractors (CLSNA) models, nodes in a latent space represent social actors, and edges indicate their dynamic interactions. Attractors are added at the latent level to capture the notion of attractive and repulsive forces between nodes, borrowing from dynamical systems theory. However, CLSNA reliance on MCMC estimation makes scaling difficult, and the requirement for nodes to be present throughout the study period limit practical applications. We address these issues by (i) introducing a Stochastic gradient descent (SGD) parameter estimation method, (ii) developing a novel approach for uncertainty quantification using SGD, and (iii) extending the model …

The Ability Of Chatgpt To Aid In The Rapid Development Of Inoculation Message Treatments: A Case Study And Recommendations, Alicia Mason, Josh Compton, Griffin Cooper

Faculty Submissions

One of the most widely known types of AI technologies in recent years is ChatGPT. ChatGPT is a state-of-the-art language model that has revolutionized natural language processing by generating human-like text with context and coherence, enabling new possibilities for human-AI interaction (Brown et al., 2020). This case study reports on a 10-week conversational AI training initiative to assess whether ChatGPT4 can (a) identify the structural elements and features of conventional inoculation messages (i.e., forewarnings and preemptive refutations); (b) augment inoculation message design features (i.e., linguistic signatures, language, and length); (c) adapt messages for specific audiences (i.e., younger populations, experts); and …

Mentoring And Change Management: Integrating Organizational Mentorship With Change Initiatives, Ramiro Pesina, Danny Darden, David Silberman

Student Posters

Change is an inevitable and defining force in organizations. While structured change management frameworks provide critical guidance, they often overlook the human dimensions of change. We investigate mentoring and argue that it should not merely support change initiatives but serve as a strategic driver of successful transformations, serving as a multidimensional driver of cognitive alignment, emotional support, and behavioral adaptation, and introduce a mentoring framework that addresses these areas while bridging the gap between the procedural and human-centric change elements.

By interviewing participants who have been involved in mentoring programs yet experienced significant organizational change, we will identify their support …

How Effective Are Fact-Checks In Pakistan And Who Engages With Them?, Waqas Ejaz, Sacha Altay, Muhammad Ittefaq

School of Communication Studies - Faculty Scholarship

For fact-checks to be effective, they must first and foremost reach their intended audience. Yet, little is known about what determines engagement with fact-checks and how to enhance their reach. We conducted a pre-registered online survey experiment in Pakistan (N participants = 302, N observations = 1208) investigating the effectiveness of fact-checking, and the determinants of engagement with fact-checks and misinformation. We found that fact-checking reduced misperceptions, especially among the most misinformed. Trust was an important moderator of the effectiveness of fact-checking and of engagement with both the fact-checks and misinformation. For instance, fact-checks were more effective among participants who …

The Shift To Visual News Consumption: Exploring Egyptian Users' Motivations, Behaviors, And Perceptions Of News Values, Credibility, And Recognition On Instagram As A News Source., Hussein Battah

Theses and Dissertations

With the evolution of visual social media such as Instagram, news consumption and dissemination became different, focusing on Visual and Graphic content. With the current political and social-economic challenges in Egypt and the Region, such as The war in Gaza and the Egyptian economic crisis, the need for simple and immediate news updates became essential. Instagram has now satisfied that need among various users, specifically youth. This paper explores how consuming news over "Instagram" has influenced Egyptian users' perception of News Values and their definition of what to consider news. The paper also studies how several sources on Instagram have …

The Non-Apology Of Tyler, The Creator, John Gibaud

CAFE Symposium 2025

This project analyzes the behavior and statements of the musician Tyler, The Creator as compared to contemporary understandings of the steps, requirements, and functions of a public apology. In 2009, Tyler, The Creator began his career as a solo singer songwriter, using shock value tactics to gain the attention of the public with lyrics and online comments which glorified murder, sexual assault, and kidnapping. Outcries against the themes of the comments and lyrics called for an official public apology and acknowledgement from Tyler, The Creator, however, such a statement never came to fruition. Since his problematic debut, Tyler, The Creator …

Familiarity Of Psychiatric Terms Among College Students, Julia Pekala

CAFE Symposium 2025

Recently, there has been an increase in the usage of psychiatric terminology used among internet users. Terms such as autism, obsessive compulsive disorder, and attention deficit hyperactivity disorder are thrown around without an understanding of these words and their true meaning. These words are picked up and used in a similar context as any other internet lingo, in an ironic, joking manner, without proper consideration of their origins and meaning. Due to most content on the internet being unmoderated and seemingly endless, users are often faced with misleading information about real clinical disorders. The use of these words follows the …

The Significance Of Social Media Neologisms Across The Globe, Molly Bushong

CAFE Symposium 2025

Social media neologisms, new terms coined through digital platforms, have drastically altered human communication, and will only continue to do so as technology rapidly advances. These words and phrases develop alongside society as innovative technology, experiences, and phenomena are continuously introduced into everyday life. Although neologisms have been present throughout all time and social media's existence, research has identified that their popularity has exponentially increased in recent years. My research builds upon previous research while exploring how social media neologisms have evolved over the past five years, their impact on language formality, and the familiarity of these terms across various …

Why Are Youtubers Bad At Apologizing?, Tejaswi Amatya

CAFE Symposium 2025

There has been an increasing number of youtuber apology videos in the past few years, but almost all the youtubers fail at apologizing. My poster delves deeper into why are youtubers so bad at apologizing and how they can improve.

Revisiting The Diffusion Of Innovations Theory In The Digital Era: Adoption Of Artificial Intelligence In Social Media, Aliaa Khaled Elshabassy

Theses and Dissertations

The present study aims at revisiting the applicability of Rogers’ diffusion of innovations theory in the digital era, particularly in relation to recent advancements in Artificial Intelligence and their use in social media. The role of generational differences in influencing the adoption and non-adoption of these technologies is also explored. Drawing on the rich insights of qualitative data, the researcher adopts a multi-method approach comprising seventeen interviews with academic and professional experts and four focus group discussions among different generations to collect first-hand insights on AI adoption in the present time. AI was itself used for qualitative data analysis, including …

A Socioeconomic Analysis Of Fashion Entrepreneurs And The Use Of Self-Branding To Influence Consumer Behavior, Jasmine Gibbs-Stepter

LSU Doctoral Dissertations

The fashion industry is widely recognized as a significant sector within the global economy, crucially driving trends, creating jobs, and shaping culture. Despite its prominence, entrepreneurs from marginalized socioeconomic backgrounds often encounter considerable hurdles in establishing their businesses and sustaining them over time. These challenges manifest in various forms, including access to vital financial resources, insufficient networking opportunities, and restricted entry into lucrative markets, making it difficult for these entrepreneurs to compete in a dynamic and competitive landscape.

The rise of social media, with platforms like Instagram leading the charge, has ushered in a new era for fashion entrepreneurs. As …

Victim/Perpetrator, David D. Moy

Theses and Dissertations

Throughout this text, David Moy will discuss the inner working of his investigation on image overload and materialization. Through tactics of blurring, erasure, and layering he achieves obfuscation in his printed media. In doing so, he questions the compounding nature of image/text that negate themselves in the larger context of time in the digital age.

Toward An Ecosystem Of Non-Fungible Tokens From Mapping Public Opinions On Social Media, Yunfei Xing, Justin Z. Zhang, Yuming He, Yueqi Li

Information Technology & Decision Sciences Faculty Publications

As blockchain technology advances, non-fungible tokens (NFTs) are emerging as unconventional assets in the commercial market. However, it is necessary to establish a comprehensive NFT ecosystem that addresses the prevailing public concerns. This study aimed to bridge this gap by analyzing user-generated content on prominent social media platforms such as Twitter, Weibo, and Reddit. Employing text clustering and topic modeling techniques, such as Latent Dirichlet Allocation, we constructed an analytical framework to delve into the intricacies of the NFT ecosystem. Our investigation revealed seven distinct topics from Twitter and Reddit data and eight topics from Weibo data. Weibo users predominantly …

Digital Identity Negotiation: How International Students Balance Home And Host Country Ideals On Social Networking Sites, Oluchi Ikwuakam

Theses, Dissertations and Capstones

Minority groups, including people from lower socioeconomic backgrounds, various ethnicities or races, gender non-conforming individuals, and others who are not part of the societal majority, face daily challenges due to unequal access to digital technology. From elementary school through college, the gap between students with better access to digital tools and those without becomes evident in how these technologies are used in classrooms. International students, who may be a majority group in their home country, become part of a minority in their host country as they seek better educational opportunities. These technologies, such as social networking sites, often reflect the …

Technology-Facilitated Abuse (Tfa): Analyzing Trends, Tactics, And Victim Responses On Reddit, Solomon G. Dandekar

Computer Science and Engineering Theses - Archive

The increasing integration of technology into daily life has provided numerous benefits but also significant risks, particularly when exploited by malicious actors in cases of technology facilitated abuse (TFA). Per- petrators can misuse technology to monitor, control, and intimidate their partners, random strangers, etc. exacerbating cycles of abuse. From location tracking and cellphone surveillance to smart device manipula- tion, spyware, and doxing, digital tools have become powerful instruments for coercion and control. This research project investigates the role of technology in stalking and harassment by analyzing discussions on a relevant subreddit where victims share their experiences, strategies for coping, and …

Organic Social Media Strategy For The University Of Akron, Alexander Busch

Williams Honors College, Honors Research Projects

This project develops a research-based organic social media strategy for the University of Akron, addressing the growing importance of digital communication in higher education and the need for authentic, student-centered engagement. Although the university maintains an active presence on platforms such as Instagram, TikTok, Facebook, and X, its current content often reflects a corporate tone that limits relatability and audience connection. This project proposes an alternative content strategy instead: organic advertisements. These are unpaid, and rely on the algorithm to be promoted. The project proposes a five-week content calendar featuring mascot-driven campaigns and event-based initiatives to strengthen brand identity and …

Voices From The Field: A Q Methodology Study In Postsecondary Cte Faculty Retention, Brandon Hensley, James E. Bartlett, Michelle Bartlett

Educational Leadership & Workforce Development Faculty Publications

The postsecondary career and technical education (CTE) faculty shortages intensify challenges in recruiting and retaining qualified faculty. This study examines the viewpoints of faculty regarding workplace experiences and values concerning retention using Q methodology. Grounded in Herzberg’s Two-Factor Theory and Job Embeddedness Theory, the research identifies viewpoints toward remaining in the profession. A Q-set of 64 statements was developed through an academic literature review, contemporary publications, social media, and expert input. Thirty-four CTE faculty from multiple institutions sorted the statements on −7 to +7 forced distribution under the condition of “statements that influence their desire to stay in their roles”. …