Brand Media And Health Perceptions: A Thematic Analysis Of Generational Differences,
2025
East Tennessee State University
Brand Media And Health Perceptions: A Thematic Analysis Of Generational Differences, Julie Irene Diaz
Electronic Theses and Dissertations
This thesis explores the influence of brand identity and media on shaping evolving perceptions of health across generations. The three generations considered are Generation X, Millennials, and Generation Z. The initial hypothesis predicted the popular media and brands that each generation interacts with are most likely to influence their perception. Additionally, the health brands most popular with each generation would influence their overall health perception, based on the identity and values of the brand. A qualitative study was conducted using focus groups to gather data about health perceptions, brand identity, media influence, and holistic health. The findings suggest that individuals …
Digital Revival: The Role Of Social And Streaming Media In The Resurgence Of Appalachian Country Music,
2025
East Tennessee State University
Digital Revival: The Role Of Social And Streaming Media In The Resurgence Of Appalachian Country Music, Jacob Cody Powers
Electronic Theses and Dissertations
This study investigates the role of digital media, specifically social media, and streaming platforms, in the resurgence of Appalachian country music. In recent years, niche music genres have found new life through online platforms, which offer unique avenues for discovery, engagement, and community building. Using a mixed methods approach, this research combines quantitative survey data and qualitative thematic analysis to explore how audiences discover Appalachian country music on platforms such as TikTok, YouTube, and Spotify. A cross-sectional survey was distributed to college students and social media users, collecting responses on participants' digital engagement habits, platform preferences, and motivations for exploring …
Exploring The Influence Of Social Media Communication On Destination Branding: A Study Of Saudi Arabia,
2025
University of South Alabama
Exploring The Influence Of Social Media Communication On Destination Branding: A Study Of Saudi Arabia, Abdullah Alshehri
Graduate Theses and Dissertations (2019 - present)
Tourists now find social media important in forming their perceptions and decision criteria when traveling. This Research investigates the impact of destination marketing organizations -generated content and tourist-generated content on tourists' inspiration to visit Saudi Arabia, emphasizing the mediating role of destination image dimensions (cognitive, affective, and sensory) and the moderating role of cultural distance. Based on the Elaboration Likelihood Model, Hofstede Cultural Dimension Theory; the research analyzed a dataset of 237 responses using Partial Least Squares Structural Equation Modelling (PLS-SEM). The findings reveal that destination marketing organizations -generated content and tourist-generated content significantly enhance perceived advertising value, which in …
Riding The Digital Wave: How Large Enterprises Are Embracing Disability Inclusion In The Digital Era,
2025
University of Mary Washington
Riding The Digital Wave: How Large Enterprises Are Embracing Disability Inclusion In The Digital Era, Amanda K. Sheward
Departmental Honors & Graduate Capstone Projects
In today’s world, companies increasingly use disability inclusion within their branding and marketing strategies. This research examines whether these efforts represent authentic commitment or merely use the disability community for performative purposes. Using both a content analysis of social media campaigns and a quantitative survey of individuals with physical or cognitive disabilities, this study investigates perceptions of corporate disability narratives. Findings reveal that while some companies, such as Microsoft and Nike, are seen as making genuine connections with the disabled community, many others fall short, engaging only in surface-level inclusion without systemic change. The study highlights a persistent gap between …
“Every Mother A Missionary”?: The Vlogs Of Mormon Mothers,
2025
University of Mary Washington
“Every Mother A Missionary”?: The Vlogs Of Mormon Mothers, Celia Golden
Departmental Honors & Graduate Capstone Projects
The Church of Jesus Christ of Latter-day Saints (LDS Church) places high expectations on mothers because their role in the church is to rear children into godly adults. When their lives are made public through social media, Mormon mothers online avoid religious expectations by withholding information about their Mormon faith and scarcely showing their husbands on-camera. Mormon husbands are expected to be the providers for the family, but as demonstrated through mothers’ vlogs on Instagram, husbands’ erasure allows for mothers to market their expertise to others as a paid product to earn their own revenue. Through descriptive coding, this study …
Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum,
2025
Calvin University, USA
Media Quiteracy: Why Digital Disconnection Belongs In The Media Literacy Curriculum, Katie Day Good, Michelle Ciccone
Journal of Media Literacy Education
In this essay, we introduce media quiteracy, which we use to conceptualize and describe the valuable learning that can happen through the refusal to take up new media or the act of pausing or ceasing its use. We see media quiteracy as an active and generative approach to learning and argue for its inclusion in the media literacy curriculum. We trace the history of critical engagement with technologies within education and then articulate what media quiteracy can look like in practice. We surface and discuss three potential obstacles to teaching media quiteracy, which include the ways in which it …
Empowering Society Through Digitalization Of Msmes During The Recession,
2025
Universitas Islam Negeri Sunan Kalijaga Yogyakarta
Empowering Society Through Digitalization Of Msmes During The Recession, Diah Ajeng Purwani, Etika Prasetyaningrum, Anindya Septiana Arfiani
JURNAL KOMUNIKASI INDONESIA
One of the sectors and regions affected by the recession in Indonesia’s economic condition is Micro, Small, and Medium Enterprises (MSMEs) in Yogyakarta. Some of the problems that arise include a decrease in MSME turnover, which leads to a reduction in the number of employees. MSMEs need to maintain their businesses if they need to keep up with increasingly rapid technological developments in the online realm in their marketing strategies. The method used in this research is community-based research (CBR) based on cases in the field, which takes the MSME community as the research objective studied through digitalization on social …
Capturing Tradition: The Business, Branding, And Personal Identity Of Senior Portraits In The Modern South,
2025
University of Mississippi
Capturing Tradition: The Business, Branding, And Personal Identity Of Senior Portraits In The Modern South, Xenia R. Minton
Honors Theses
The rise of college students starting photography businesses, particularly in graduation portraits, has transformed the creative and entrepreneurial landscape in the South. This thesis explores the senior portrait culture at the University of Mississippi, analyzing its rapid growth through the perspectives of photographers and academic experts in Southern Studies. Grounded in eight years of experience as a photographer, this study examines the evolution of the industry, business strategies, and cultural significance. Through interviews with seasoned senior portrait photographers and Southern Studies professors, this research investigates how regional traditions, social media, and consumer expectations have shaped the profession. By analyzing these …
The Heritage Co's Social Media Strategy,
2025
Stephen F Austin State University
The Heritage Co's Social Media Strategy, Rylie Cerny, Adyson Ratley, Caitrin Dalton
Undergraduate Research Conference
Objectives • To grow brand engagement. • Build a stronger connection with our audience. • To drive website traffic through social media engagement
Social Media And Sports Betting,
2025
Utah State University
Social Media And Sports Betting, Mikey Bishop
Student Research Symposium
No abstract provided.
Martha Stewart's Enduring Legacy: A Social Media Case Study,
2025
Utah State University
Martha Stewart's Enduring Legacy: A Social Media Case Study, Holly Asay
Student Research Symposium
Martha Stewart gained fame in the 1990s and, at 83 years old, remained culturally relevant on her personal Instagram account. Despite early criticism, she had 2.6M followers and high engagement in 2025.
The Digital Dairy Diary: Exploring The Emotional Responses Of Utah Social Media Users To Dairy Content,
2025
Utah State University
The Digital Dairy Diary: Exploring The Emotional Responses Of Utah Social Media Users To Dairy Content, Patryce Eldredge
Student Research Symposium
Social media is powerful in distributing information and helping society to develop perceptions and sentiments. Social media can be a useful tool in community agriculture. However, without an understanding of the emotions held by social media users concerning the dairy content on social media, ag educators can’t effectively use social media as an educational tool.
Social Media Health Campaign: Combating Rsv In Infants Through Education And Advocacy,
2025
Utah State
Social Media Health Campaign: Combating Rsv In Infants Through Education And Advocacy, Kyndie Jorgensen
Student Research Symposium
Education and awareness surrounding RSV has made people more aware of how it is spread and what it is. Less communication campaign work has been done to help people understand the symptoms of RSV in healthy adults who may pass it to infants and to support parents in advocating for their child's safety.
The Effectiveness Of Social Media Campaigns In Promoting Agricultural Education And Careers,
2025
Utah State University
The Effectiveness Of Social Media Campaigns In Promoting Agricultural Education And Careers, Regan Christensen
Student Research Symposium
72% of adults in the US are now using at least one social media site, according to a PEW Research Study.
Cultivating Connections: How @Sigmaalphasorority Strengthens Sisterhood Through Social Media,
2025
Utah State University
Cultivating Connections: How @Sigmaalphasorority Strengthens Sisterhood Through Social Media, Sheridan Brown
Student Research Symposium
My topic explores how Sigma Alpha uses social media to cultivate sisterhood and community across its chapters
Slam Dunks And Social Media: The Rise Of Usu Men's Basketball On The Court And Online,
2025
Utah State University
Slam Dunks And Social Media: The Rise Of Usu Men's Basketball On The Court And Online, Isabel Howell
Student Research Symposium
Branding is everything in the world of sports. A large part of a team’s success comes from their branding, and an essential part of that is social media. The USU men’s basketball team has had an eventful and memorable season, but that’s not just due to their success on the court. The Aggies have been very active on social media, engaging students, fans and viewers across the country. Since January, the team’s Instagram handle has shared hundreds of different posts, from post-game highlights, event and game promotion, and behind-the-scenes of the beloved players. This research dives into some of the …
Wishes In The Digital Age: How Make-A-Wish Transforms Lives Through Social Media,
2025
Utah State University
Wishes In The Digital Age: How Make-A-Wish Transforms Lives Through Social Media, Haleigh Deming
Student Research Symposium
Make-A-Wish is an inspiring nonprofit organization whose mission is to create life changing experiences by granting wishes to children with critical illnesses. Along with countless donations and volunteers, Make-A-Wish uplifts families by spreading the word and promoting wishes throughout multiple social media platforms.
Connections Around The Globe: Duolingo's Unique Approach To Expanding Its Target Audience Through K-Pop,
2025
Utah State University
Connections Around The Globe: Duolingo's Unique Approach To Expanding Its Target Audience Through K-Pop, Savanna Seal
Student Research Symposium
In the contemporary marketing landscape, brands must forge genuine connections with their target audiences to cultivate engagement and loyalty.
Impact Of Social Media On Interpersonal Communication Skills,
2025
Utah State University
Impact Of Social Media On Interpersonal Communication Skills, Kenadie Jackson
Student Research Symposium
There is fear of social media enhancing a communications crutch which allows space to withdraw from important social cues and interactions.
"Everyone Watches Womens Sports", Promoting Inclusion And Raising Awareness Through Social Media,
2025
Utah State University
"Everyone Watches Womens Sports", Promoting Inclusion And Raising Awareness Through Social Media, Katelyn Bytheway
Student Research Symposium
The "Everyone Watches Women's Sports" campaign is an initiative by TOGETHXER, a media and commerce company founded by athletes Alex Morgan, Chloe Kim, Simone Manuel, and Sue Bird. Launched in December 2023, the campaign aims to elevate the visibility and support of women's sports.
