Social Media Commons^™

Peran Jaringan Sosial Pada Kampanye Lingkungan Di Media Sosial: Kasus Kampanye Melawan Asap, Ika Hariyani

Informasi

Campaigns nowadays are oftenly carried through social medias, including campaigns concerning the environment. Based on previous studies, effectivity of campaigns through social medias were affected by many factors, such as the activity of the online administrator, additional socialization that were carried off- line, and also the involvement of the active followers in social medias. However, this paper views environmental campaign in social medias could be effective if viewed from another side,
that is social network. This study sees how social network can improve the effectivity of environmental campaigns in social medias,therefore it's safe to say that this study brings an …

Social Media At Work: The Roles Of Job Satisfaction, Employment Status, And Facebook Use With Co-Workers, Brett W. Robertson, Kerk Kee

Communication Faculty Articles and Research

Limited research has studied workplace satisfaction in a computer-mediated context, particularly with the use of social media. Based on an analysis of an online survey of working adults (N=512) in various companies and organizations in a metropolitan area in Southern California, we tested the relationships among time spent on Facebook interacting with coworkers, employment status, and job satisfaction. Results show that an employee’s satisfaction at work is positively associated with the amount of time they spend on Facebook interacting with co-workers. Contrary to our initial predictions, results to the second and third hypotheses revealed that part time employees reported having …

People's War In Cyberspace: Using China's Civilian Economy In The Information Domain, Kieran Richard Green

Military Cyber Affairs

China is identified as posing a key challenge to US national security interests in cyberspace. These threats are incurred across the spectrum of conflict, ranging from low-level crime, to network penetration, to cyberattacks that have the potential to cause major physical destruction. Thus far, the majority of strategic assessments of China’s cyber capabilities have focused on the role of the People’s Liberation Army (PLA), which is officially tasked with undertaking offensive operations in cyberspace.[1] However, China does not employ its cyber capabilities in isolation. Rather, it considers cyber to be part of the “Information Domain.” In Chinese doctrine, controlling …

Parallel Session: The Mediating Role Of Brand Image Of Health Product Brands On Consumer-Brand Relationships In Social Media, Dilip Mutum, Jing Ning, Ezlika Ghazali

International Conference on Marketing

This paper presents the finding of a study which examines the mediating role of brand image towards the effects of various brand factors influencing consumer-brand relationship, viz., brand experience, brand attribute, endorser effect, brand familiarity, online advertisement and social media engagement. This paper was extracted from a much larger study which examined the relationships in the context of health product brands in Malaysia. The results of this study hold important implications for both practitioners and academics. Marketers need to make efforts to further improve their brand image and communicate it clearly to the consumers. This will lead to better consumer …

The Persuasive Effect Of Youtube Videos On Food Waste Habits, Deeti Gupta

Master's Theses

In the past decade, food waste has emerged as one of the most important food sustainability issues in developed societies and has received increased attention from academic scholars, policymakers, environmental and other civil society organizations. There have also been a growing number of efforts to mitigate this problem, an important component of which has been education to provide consumers with a clearer understanding of the food waste problem and the methods that they can take to change their food waste behaviors. One of the educational approaches has involved social marketing. Social marketers have recently turned to YouTube and other video …

Toward Augmented Document: Expressive Function Of Catalog, Caroline Courbieres, Sabine Roux, Benoît Berthou

Proceedings from the Document Academy

A library catalog constitutes a communicational tool which allows access to a collection of documents. It contributes to the circulation of knowledge by signaling and locating informational objects. This referencing consists in deconstructing/reconstructing documents according to principles of standardization: the actualized document is then decomposed into diverse characteristics. With the development of online public access catalog (OPAC), catalogs diffuse their own content beyond the documentary space that they are supposed to represent. Thus the communicational models specific to the bibliographic catalog must be deepened. If a catalog could appear as a documentary showcase, the possibility to comment on documents extends …

Retirement Reboot: A Website Redesign, Christina Gillen

Honors Projects

A website could be created with the latest technology, but after a few years it will still need to be updated. This is what happened to Swanton Health Care and Retirement Center’s website. This project is designed to remedy the problem by creating an entirely new website with updated content, images, and interactive features to bring Swanton Health Care’s online presence back to life.

Let’S Tweet!: A Content Analysis Of Health Campaigns’ Usage Of Twitter, Chasiti Gaines

Graduate Theses, Dissertations, and Capstones

Twitter, a popular social networking platform, offers unique opportunities for sharing and disseminating health-related information to the public. Health campaigns frequently use Twitter to raise awareness and encourage a healthy lifestyle among users. The present study aims to investigate health campaigns’ use of Twitter for promoting strategic health messages and public engagement. Through a content analysis of a sample of national health campaigns’ (Let’s Move!, The Heart Truth, Breast Cancer Awareness & Truth) tweets, the research identifies interactive features and message functions across campaign profiles. This study found that most health campaigns use Twitter as a one-way communication tool. This …

An Evaluation Of Blogging As An Educational Tool For Interprofessional Education As Part Of University Experiential Learning, Kelley Robb

Graduate Theses

Since the inception of the Internet, much of our society’s communication has become paperless and instantaneous. The speed at which information can be disseminated has not only changed the way in which we communicate with each other but it has also increased the collaboration between professions, particularly the health sciences. As society shifts to a more virtual environment, it is imperative to assess these online tools to determine whether they elevate our research, educational methods and/or work environment. The purpose of this study was to evaluate whether blogging can be used as an educational tool for interprofessional education in a …

The Transition Experiences Of International Graduate Students In Clark University School Of Professional Studies, Xuesong Huang, Mingyang Lian, Dang Trung, Jay Sheth, Yuwei Yang, Irina Klimenko

School of Professional Studies

In the last decade, the School of Professional Studies at Clark University has witnessed a sharp increase in international students. More and more international students in the millennial generation have entered the School of Professional Studies pursuing one of the two-year graduate programs: Master of Science in Professional Studies, Master of Science in Public Administration, and Master of Science in Information Technology. In the past, working adult student dominant the program. These students already had a career outside the classrooms before them came to study. The millennial international students have generated new adjustment problems. Some of the transition issues of …

Simulations For Crisis Communication: The Use Of Social Media, Siyoung Chung

Research Collection Lee Kong Chian School Of Business

Simulations have been widely used in crisis and emergency communication for practitioners but have not reached classrooms in higher education. The purpose of this study was to investigate the effects that simulations using social media have on learning of crisis communication among college students. To explore the effects, a real-time crisis simulation activity using social media are created for 132 undergraduate students enrolled at a business school. Both quantitative and qualitative data collected from pre- and post-simulation surveys are used to investigate the benefits of simulations on learning and identify the challenges the participants experienced.

Connections With The Current Generation Of College Students Using Digital Marketing Practices, Michael Galindo

Dissertations, Masters Theses, Capstones, and Culminating Projects

Higher education professionals in college and university admissions utilize various forms of communication in enrolling their fall class. The problem with the digital generation, also known as the Millennials, is that students have disconnected from the personal touch - the connection that is established between the student, their admissions counselor and the institution. Often it is found that this connection helps prospective students find that perfect fit in selecting a college.

This study identifies several technological approaches and evaluates their effectiveness in undergraduate admissions recruitment. A review of the literature revealed that recent technological advances such as social media, personal …

Hashtag Recommendation With Topical Attention-Based Lstm, Yang Li, Ting Liu, Jing Jiang, Liang Zhang

Research Collection School Of Computing and Information Systems

Microblogging services allow users to create hashtags to categorize their posts. In recent years,the task of recommending hashtags for microblogs has been given increasing attention. However,most of existing methods depend on hand-crafted features. Motivated by the successful use oflong short-term memory (LSTM) for many natural language processing tasks, in this paper, weadopt LSTM to learn the representation of a microblog post. Observing that hashtags indicatethe primary topics of microblog posts, we propose a novel attention-based LSTM model whichincorporates topic modeling into the LSTM architecture through an attention mechanism. Weevaluate our model using a large real-world dataset. Experimental results show that …

Domain Identification For Intention Posts On Online Social Media, Thai Le Luong, Quoc Tuan Truong, Hai-Trieu Dang, Xuan Hieu Phan

Research Collection School Of Computing and Information Systems

Today, more and more Internet users are willing to share their feeling, activities, and even their intention about what they plan to do on online social media. We can easily see posts like "I plan to buy an apartment this year", or "We are looking for a tour for 3 people to Nha Trang" on online forums or social networks. Recognizing those user intents on online social media is really useful for targeted advertising. However fully understanding user intents is a complicated and challenging process which includes three major stages: user intent filtering, intent domain identification, and intent parsing and …

Efficient Online Summarization Of Large-Scale Dynamic Networks, Qiang Qu, Siyuan Liu, Feida Zhu, Christian S. Jensen

Research Collection School Of Computing and Information Systems

Information diffusion in social networks is often characterized by huge participating communities and viral cascades of high dynamicity. To observe, summarize, and understand the evolution of dynamic diffusion processes in an informative and insightful way is a challenge of high practical value. However, few existing studies aim to summarize networks for interesting dynamic patterns. Dynamic networks raise new challenges not found in static settings, including time sensitivity, online interestingness evaluation, and summary traceability, which render existing techniques inadequate. We propose dynamic network summarization to summarize dynamic networks with millions of nodes by only capturing the few most interesting nodes or …

Social Media And Political Communication In The 2014 Elections To The European Parliament, Paul Nulty, Yannis Theocharis, Sebastian Adrian Popa, Olivier Parnet, Kenneth Benoit

Research Collection School of Social Sciences

Social media play an increasingly important part in the communication strategies of political campaigns by reflecting information about the policy preferences and opinions of political actors and their public followers. In addition, the content of the messages provides rich information about the political issues and the framing of those issues during elections, such as whether contested issues concern Europe or rather extend pre-existing national debates. In this study, we survey the European landscape of social media using tweets originating from and referring to political actors during the 2014 European Parliament election campaign. We describe the language and national distribution of …

From Footprint To Evidence: An Exploratory Study Of Mining Social Data For Credit Scoring, Guangming Guo, Feida Zhu, Enhong Chen, Qi Liu, Le Wu, Chu Guan

Research Collection School Of Computing and Information Systems

With the booming popularity of online social networks like Twitter and Weibo, online user footprints are accumulating rapidly on the social web. Simultaneously, the question of how to leverage the large-scale user-generated social media data for personal credit scoring comes into the sight of both researchers and practitioners. It has also become a topic of great importance and growing interest in the P2P lending industry. However, compared with traditional financial data, heterogeneous social data presents both opportunities and challenges for personal credit scoring. In this article, we seek a deep understanding of how to learn users’ credit labels from social …

‘Tweetboard’ – A Case Study Of Developing A Micro-Blogging Platform For Higher Education, Shao Cheh Joyce Hsu, Gan, Benjamin, Jin Lee, Shu Hui Sheryl Lim, Xie Yan Jeremy Lim, Thomas Menkhoff, Si Xian Sherman Tan, Charles Jason Woodard, Qiu Cheng Yap

Research Collection School Of Computing and Information Systems

This paper reports experiences made at an Asian university in developing a social media platform based on Twitter in the context of a final year capstone project where information systems management students get an opportunity to solve ‘a real-world problem for a real client’. In this case study, the challenge was provided by a faculty member’s request for an interactive social media application which engages less outspoken students in class via a social medium they are familiar with: Twitter. We reconstruct the project’s evolution; describe the main features of the application called ‘TweetBoard’ and share lessons learned in developing a …

Hands 2 Paws – A Canine Artist Story, London Labrador, Leza Labrador

The Transdisciplinary STEAM+ Journal

Artwork made by London, a canine artist.

Effectiveness Of Online Health Communities: Assessment Of Social Support And Stress, Amit Saha

Theses and Dissertations

With increasing prevalence of autism spectrum disorder (ASD) among the younger generation, there is a shortage of adequate resources to deliver care for the individuals dealing with autism. Families dealing with autism face enormous economic costs and emotional stress to provide care for personnel diagnosed with ASD. Globally, almost two billion people use social media regularly to connect and stay in touch with their friends, family, and acquaintances irrespective of distance. For the families dealing with autism, social media provide an open and easily accessible platform to share, gather and exchange information. Systematic analysis of this extensive interaction among autism …