Social Media Commons^™

Motivations To Seek Science Videos On Youtube: Free-Choice Learning In A Connected Society, Sonny Rosenthal

Research Collection College of Integrative Studies

Do individuals use video sharing sites in their free time to learn about science, and if so, why? This study takes a preliminary look at individual differences that motivate online science video seeking. Among 273 Singapore Internet users who participated in an online survey, most reported using YouTube during the previous week, and one-third reported using it to watch science videos. Hierarchical regression analysis explained 55% of the variance in their intention to seek science videos during the subsequent week. Significant predictors of interest were seeking-related subjective norm, enjoyment of science, and informational use of YouTube. Although these results do …

Inferring Spread Of Readers’ Emotion Affected By Online News, Agus Sulistya, Ferdian Thung, David Lo

Research Collection School Of Computing and Information Systems

Depending on the reader, A news article may be viewed from many different perspectives, thus triggering different (and possibly contradicting) emotions. In this paper, we formulate a problem of predicting readers’ emotion distribution affected by a news article. Our approach analyzes affective annotations provided by readers of news articles taken from a non-English online news site. We create a new corpus from the annotated articles, and build a domain-specific emotion lexicon and word embedding features. We finally construct a multi-target regression model from a set of features extracted from online news articles. Our experiments show that by combining lexicon and …

An Unsupervised Multilingual Approach For Online Social Media Topic Identification, Siaw Ling Lo, Raymond Chiong, David Cornforth

Research Collection School Of Computing and Information Systems

Social media data can be valuable in many ways. However, the vast amount of content shared and the linguistic variants of languages used on social media are making it very challenging for high-value topics to be identified. In this paper, we present an unsupervised multilingual approach for identifying highly relevant terms and topics from the mass of social media data. This approach combines term ranking, localised language analysis, unsupervised topic clustering and multilingual sentiment analysis to extract prominent topics through analysis of Twitter’s tweets from a period of time. It is observed that each of the ranking methods tested has …

Who Posts Selfies And Why?: Personality, Attachment Style, And Mentalization As Predictors Of Selfie Posting On Social Media, Nancy Adler

Dissertations, Theses, and Capstone Projects

This study examines the phenomenon of selfie posting on social media and its relationship to narcissism, the Dark Triad, impulsivity, attachment style, rejection sensitivity, and reflective functioning. The sample was made up of 499 participants who completed an online survey consisting of personality measures and open- and closed-ended questions about selfie posting behavior. Data were analyzed using a negative binomial regression model.

Results: The study found that individuals with high levels of the Dark Triad trait of psychopathy post more selfies on social media than do individuals with low levels of the trait. The Dark Triad trait of narcissism was …

The Queer Allure Of Digital Sociality, Benjamin Parrish Haber

Dissertations, Theses, and Capstone Projects

This dissertation explores the resonance between queer sociality and emergent forms of digital communication. Drawing from queer theory and LGBTQ social histories, this dissertation charts the convergence of digital social modulation with the polyvalence, promiscuity, and mutability of queer sociality. A close analysis of the infrastructure and design of Facebook, Snapchat, Grindr, and other queered social media platforms demonstrates how digital capitalism’s desire for lifelong compulsive engagement is in part facilitated by an appropriation of the ongoingness of queer sexuality and relationality. In highlighting the key role of temporality, aesthetic, and affect in regulating the creation and circulation of digital …

Advancing Democracy One Tweet At A Time, Landon T. Hester

LSU Master's Theses

This thesis takes a broad look how citizens use social media to foster political discussion, enhance political knowledge and engage in political participation in the United States. In this study, democracy is broken down into three empirically measurable components: political discussion, knowledge and participation. To begin, I provide an in-­‐depth review of past research examining the impact social media has on each element of democracy. In addition, I analyze data collected from a novel social media panel of 3,811 Twitter users by researchers from Louisiana State University (Davis et. al, 2017). From this, I measure the impact that Facebook and …

Marketing Strategy Of School Of Professional Studies In China, Jiahui Liu, Jing Wang, Shuo An, Wengxing Wang, Yiwei Wang

School of Professional Studies

Chinese students are the most visible international presence at many universities across the United States, and the number continues to grow. Since 2010, The number of graduate students studying abroad has entered the period in which the increase has been declining. Under the circumstance of the weak global economy and high cost of education, the administration needs to attract the attention of Chinese students. In the process of competing for applicants, how to develop marketing strategies to attract students’ eyeballs has become an important means of trying to increase school income through Chinese students. The marketing strategy mentioned in this …

How Visual Communication Strategies, Brand Familiarity, And Personal Relevance Influence Instagram Users’ Responses To Brand Content, Lijie Zhou

Dissertations

This study comprehensively investigated the effects of visual themes, visual perspective, personal relevance, and brand familiarity on brand constructions (attitude-toward-brand, brand love, brand respect, and three dimensions of brand image) on Instagram. The study consists of two parts. In Study 1, the main and interaction effects of visual design elements on individuals’ visual attentions, brand recognition, and attitude toward brands were examined by using a 4 (visual theme: customer-centric, employee-centric, product-centric, and non-branded) × 2 (view perspective: first-person view vs. third-person view) between-subject eye-tracking test. In Study 2, a 4 (visual theme: customer-centric, employee-centric, non-brand, and product-centric) ×2 (brand familiarity: …

Cal Poly State University, San Luis Obispo’S New Dream Center: Bringing Awareness And Increasing Student And Staff Outreach Through Social Media, Brenda Itzel Garcia

Journalism

The following study investigates how using social media as a platform for Cal Poly’s new Dream Center will increase the percentage of outreach and promote awareness among students and staff.

The number of undocumented students on campus continues to grow every year since 2012 when former President, Barak Obama, first introduced introduced DACA. However out of 65,000 undocumented students who graduate high school in the United States, only 10% continue to pursue a higher education, and only 8% of those students actually complete and undergraduate degree.

The purpose of having a dream center is to increase the graduation rates, have …

The Role Of Knowledge Sharing Via Organizational Social Media In The Workplace, Murad A. Moqbel, Fiona Fui-Hoon Nah

Research Collection School Of Computing and Information Systems

Although a plethora of studies have been recently conducted on organizational social media, little research has specifically examined how organizational social media can contribute to organizational workers’ performance through knowledge sharing. The objective of this research is to fill this gap by investigating the role of knowledge sharing in organizational social media use and its effect on in-role and innovative performance through the lens of social capital and social cognitive theories. Hypotheses were developed and a survey study is proposed.

Generating Cultural Personas From Social Data: A Perspective Of Middle Eastern Users, Salminen Joni, Sercan Sengün, Haewoon Kwak, Bernard Jansen, Jisun An, Soon-Gyo Jung, Sarah Vieweg, D. Fox Harrell

Research Collection School Of Computing and Information Systems

We conduct a mixed-method study to better understand the content consumption patterns of Middle Eastern social media users and to explore new ways to present online data by using automatic persona generation. First, we analyze millions of content interactions on YouTube to dynamically generate personas describing behavioral patterns of different demographic groups. Second, we analyze interview data on social media users in the Middle Eastern region to generate additional insights into the dynamically generated personas. Our findings provide insights into social media users in the Middle East, as well as present a novel methodology of using computational analysis and qualitative …

Real-Time Influence Maximization On Dynamic Social Streams, Yanhao Wang, Qi Fan, Yuchen Li, Kian-Lee Tan

Research Collection School Of Computing and Information Systems

Influence maximization (IM), which selects a set of k users(called seeds) to maximize the influence spread over a social network, is a fundamental problem in a wide range of applications such as viral marketing and network monitoring.Existing IM solutions fail to consider the highly dynamic nature of social influence, which results in either poor seed qualities or long processing time when the network evolves.To address this problem, we define a novel IM query named Stream Influence Maximization (SIM) on social streams.Technically, SIM adopts the sliding window model and maintains a set of k seeds with the largest influence value over …

Blogs As Channels For Disseminating Health Technology Innovations, Ashish Joshi, Rinzin Wangmo, Chioma Amadi

Publications and Research

Objectives: The objective of this study was to describe the features of health informatics blogs on the Internet.

Methods: A search was conducted in August, 2016 using the search engine, Google, and key words: ‘mobile health blog,’ ‘telehealth/telemedicine blog,’ ‘Electronic Health Record blog,’ ‘personalized health record blog,’ ‘population health decision support system blog,’ and ‘public/population health dashboard blog.’ The first 24 blogs resulting from each key word search were recorded, generating 144 blogs. A total of 109 unique blogs resulted after removing duplicates and non-functional sites.

Results: Blogs with ‘.com’ extensions were most prevalent (72%, n = 79). More than …

Children's Perceptions Of Cyberbullying, Julissa Bonilla

Media and Communication Studies Summer Fellows

This study analyzed children’s perceptions of cyberbullying in a focus group of six youths, ages 10-15. The primary goal of this research was to supplement and expand on previous cyberbullying research that focused heavily on surveys, but didn’t provide youths’ voices or perspectives (Lenhart, 2010; Wang et al., 2009). Specifically, participants were asked to share their definitions of cyberbullying, their opinions about its pervasiveness, and their thoughts about the connection between cyberbullying and self-disclosure. Findings show that children’s perceptions of cyberbullying are similar to those identified in previous, survey-based research. Participants noted the role of technology in facilitating regular bullying …

Adapting New Media Literacies To Participatory Spaces: Social Media Literacy Practices Of Multilingual Students, Osman Solmaz

Journal of Media Literacy Education

Approaching the new media literacies as social practices through the lens of Participatory Culture Framework, the present study adapted new media literacies to online social networks and examined the social media literacy practices of international graduate students (IGSs). The data was collected through an online survey of 90 IGSs, semi-structured interviews with 13 volunteers, and social media data of these volunteers. Quantitative and qualitative analyses of the data revealed that IGSs engage in various social media literacy practices through the employment of multimodal tools and resources afforded by social networking sites despite differences across a multitude of literacies. Based on …

Proving Marketing Roi: A Digital Marketing Framework, Andrew Wiltsie

Master of Arts in Media and Communication Plan II Graduate Projects

The purpose of this study is to analyze emerging literature on the best practices in selecting marketing objectives, web analytics/KPI goals, and marketing mix channels by using digital marketing to provide executives with proof of marketing ROI. Evidence-based research was used to analyze emerging trends in digital marketing by combining literature on setting marketing objectives, web analytic and KPI goals, and selecting marketing mix channels. This study contributes a framework that can be used by both educators and practitioners to showcase the most common practices in digital marketing and how they can be applied to create an effective and efficient …

Social Network Impact On Corporate Performance And Governance, Jonathan Chew Hoe Khoo

Dissertations and Theses Collection

Motivated by the centrality measures constructed in Larcker, So and Wang (2013), I affirm that board connectedness positively affect firm performance in Singapore, and even if we were to measure firm performance by Tobin's Q. The impact on firm performance persists over at least four years. Controlling for Corporate Governance using a proprietary database, the Singapore Corporate Governance Index, only the Eigenvector centrality under simple-weighted and hyperbolic-weighted projections survives the robustness test, suggesting that firstly, the local proxy of Corporate Governance based on OECD principles possibly controls for what is proxied by the Betweenness, Closeness and Degree centrality measures, and …

Growing Up With Porn: The Developmental And Societal Impact Of Pornography On Children, Gail Dines

Dignity: A Journal of Analysis of Exploitation and Violence

No abstract provided.

College Students And Online Political Expression During The 2016 Election, Kenneth W. Moffett, Laurie L. Rice

SIUE Faculty Research, Scholarship, and Creative Activity

While college students traditionally exhibit low levels of political participation and interest in politics, they are more likely to engage in some forms of political expression than their elders. Their greater familiarity with online forms of political expression and engagement potentially lowers their barriers for political involvement. In turn, this potentially draws more young adults into the political process. We compare the precursors of expressive forms of online political engagement to those of talking to someone offline and trying to persuade them to vote for or against a candidate or party among college students. We find that both activities are …

The Role Of Different Tie Strength In Disseminating Different Topics On A Microblog, Felicia Natali, Kathleen M. Carley, Feida Zhu, Binxuan Huang

Research Collection School Of Computing and Information Systems

The study of information flow typically does not distinguish the choices of tie strength on which the information flows. All receivers of the information are assumed to have the same potential to pass on the information. Modifying the SEIZ (susceptible, exposed, infected, skeptic) model, we discover that people choose to retweet strong or weak ties based on the topic. We made two modifications in the model. In the first modification (Model I), we assume that the contact rates of agents in different compartment and the probability of an agent transitioning from one compartment to another are different for strong ties …