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A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab 2021 University of Mississippi

A Tale Of Two Companies: The Importance Of Public Relations Amidst The Shift Towards Corporate Activism, Olivia Schwab

Honors Theses

By comparing the controversies that stemmed from Papa John’s John Schnatter and CrossFit’s Greg Glassman, some obvious public relations strategies stand out, including but not limited to understanding an audience, adapting to a changing environment, establishing a crisis communications plan, and taking controversial stands on issues close to the audience’s hearts. Most importantly though, if companies preach messages of social change, they must follow up on their stances with corrective action to do their best to help facilitate it in society.

While examining the history of corporate activism, it is clear why and how some corporations become ...


Spartan Daily, April 29, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 29, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 37


Spartan Daily, April 28, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 28, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 36


Spartan Daily, April 27, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 27, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 35


The Guardian, Week Of April 26, 2021, Wright State Student Body 2021 Wright State University

The Guardian, Week Of April 26, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of April 26, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Spartan Daily, April 22, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 22, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 34


Spartan Daily, April 21, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 21, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 33


The Prospector, April 20, 2021, UTEP Student Publications 2021 University of Texas at El Paso

The Prospector, April 20, 2021, Utep Student Publications

The Prospector

Headline: UTEP Faculty Discuss Anti-Asian Hate Crimes


Spartan Daily, April 20, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 20, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 32


The Guardian, Week Of April 19, 2021, Wright State Student Body 2021 Wright State University

The Guardian, Week Of April 19, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of April 19, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Human-Machine Communication: Complete Volume. Volume 2, 2021 University of Central Florida

Human-Machine Communication: Complete Volume. Volume 2

Human-Machine Communication

This is the complete volume of HMC Volume 2.


Spartan Daily, April 15, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 15, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 31


Spartan Daily, April 14, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 14, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 30


Nabisco Oreo Social Media Campaign: Be Oreoriginal, Abigail Adams 2021 Stephen F Austin State University

Nabisco Oreo Social Media Campaign: Be Oreoriginal, Abigail Adams

Undergraduate Research Conference

Be OREOriginal is an inspiring idea that encourages consumers to not only be true to themselves and their passions but create things that reflect their imaginations and creativity in any form that feels right to them. This campaign aims to involve today’s teenagers in something that will give them an opportunity to find a creative outlet and inspire them to follow their passions. In addition, this campaign hopes to help these young people connect with each other on a more personal level through the shared passions of art.


Spartan Daily, April 13, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 13, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 29


The Guardian, Week Of April 12, 2021, Wright State Student Body 2021 Wright State University

The Guardian, Week Of April 12, 2021, Wright State Student Body

The Guardian Student Newspaper

News articles from The Guardian for the week of April 12, 2021. The Guardian is the official student-run newspaper for Wright State University. It has been published regularly since March of 1965.


Spartan Daily, April 8, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 8, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 28


Spartan Daily, April 7, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 7, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 27


The Prospector, April 6, 2021, UTEP Student Publications 2021 University of Texas at El Paso

The Prospector, April 6, 2021, Utep Student Publications

The Prospector

Headline: The Wellness Issue


Spartan Daily, April 6, 2021, San Jose State University, School of Journalism and Mass Communications 2021 San Jose State University

Spartan Daily, April 6, 2021, San Jose State University, School Of Journalism And Mass Communications

Spartan Daily, 2021

Volume 156, Issue 26


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