Mass Communication Commons^™

The Role Of Public Relations Practitioners In Jordanian Hospitals In Managing The Covid-19 Crisis In 2020., Dana Khalil Basheer Al-Shloul

Middle East Journal of Communication Studies

This study aimed to identify the departments and divisions that contributed to public relations in Jordanian hospitals during the COVID-19 pandemic, as well as to determine the procedures undertaken by public relations practitioners and the challenges they faced. Utilizing a descriptive-survey methodology guided by the Crisis and Emergency Risk Communication (CERC) model, the research collected data from a comprehensive sample of 16 individuals using a questionnaire.

The findings revealed that senior management’s participation in pandemic management in the surveyed hospitals was 37.93%, followed by the Ministry of Health at 27.59%. The public relations department’s actions varied by phase. Before the …

Jordanian Digital Media Organizations Rely On Artificial Intelligence To Produce Scientific Content, Baraa Kamal Abdul Latif Abu Humam

Middle East Journal of Communication Studies

The research aims to identify the extent to which workers in Jordanian digital media organizations rely on artificial intelligence in the production of scientific content, by knowing the extent of Jordanian digital media's coverage of scientific content, and the most prominent types of scientific content that rely on artificial intelligence techniques in its production, what are the most prominent roles that artificial intelligence plays during the production of scientific content, and what are the most prominent artificial intelligence techniques used in the production of scientific content, and the  study belongs to descriptive research, and relies on the field survey method, …

Media And Climate Change: Responsibilities And Tasks, Kamel Khurshid Murad, Najm A. Alhatimi Dr., Muhammed Kamel Al-Quran

Middle East Journal of Communication Studies

The study aimed to examine the role of the media in enhancing public awareness of climate change and to assess how media framing of content influences individuals’ beliefs, responses to climate-related messages, and subsequent behaviors. A mixed-methods approach was adopted, combining both quantitative and qualitative methodologies. A survey was conducted with 142 academics and university students to evaluate the media’s role in covering climate change issues and to determine their level of trust in the presented content. Additionally, semi-structured interviews were conducted with five experts specializing in journalism and media, including professionals in media management and program hosting. The findings …

41.82379°N, 71.38497°W, Xiaotong Cai

Masters Theses

I, Xiaotong Cai, have known an abandoned bridge was lifted and stuck at 64-degree from 1976. I have walked and bent down towards it for over 60 times, each paralleling a journal entry. The visits and 27,351 words (up until May 5th) are the living proof: observation, encounters, correspondence, collectively and personally. It’s been nine months since it emerged in flux. Two flesh. A moving outsider and a still bridge. How can an Unused giant activate a human body? Who is the attractor and intervener?

Here, my solution is to conduct a series of small gestures. I say, interpreting without …

I Believe, Rusudan Dushuashvili

Masters Theses

This thesis investigates how products become believable and desirable through the stories that surround them, and how design enables the continuous cycle of desire that defines consumption. Drawing on  the underlying structures of myth-making, identity, and belonging that allow consumer culture to function, it argues that consumer culture operates through the same instruments older systems of belief have always used — narrative, ritual, sacred objects, and shared language — and that design is what makes the story stick to the object.

“I Believe” is an archive of objects collected from contemporary consumer culture. Half are products found in the marketplace; …

War Photography & The Limits Of Empathy, Andrea Shi

Student Theses and Dissertations

The proliferation of photography, particularly war and poverty photography, has had massive implications for the level of vividness with which Americans are able to picture suffering beyond their doors. The mass atrocities that have occurred since the advent of photography – that is to say, the last 200 years – are so relentlessly circulated that they feel, sometimes, as an inevitable byproduct of human nature. It’s not surprising, then, that a lot of media theory and analysis reduce the dilemma of atrocity photographs to a psychological level. Do they numb us, or do they incite empathy? Are they a call …

Please Don’T Kill Big Bird: The Crusade Against Public Broadcasting, Paige Meyer-Draffen

Whittier Scholars Program

The sword and shield conservatives wield in their crusade against the CPB are contradictory constructs that represent the hypocrisy, greed, and monopolistic inclinations that underpin the efforts to kill public broadcasting. The Shield that conservatives stand behind is the rhetorical defenses employed to degrade the institution of Public Broadcasting. Arguments like protecting the American Family in the culture wars from programming like PBS’ Tales of the City (1993), or accusing NPR of being a biased, inaccurate journalistic outlet, and reducing PBS and NPR to only serving “wealthy, white, urban liberals and progressives, who generally look down on and judge rural …

A Content Analysis Of Media Framing Regarding Name, Image, And Likeness And The Transfer Portal In Men’S College Basketball, Ethan Alexander

Honors College Theses

This study investigates media framing as it relates to name, image, and likeness (NIL) and the transfer portal in men’s college basketball. This study serves as an introductory point for future framing research surrounding NIL and the transfer portal, two topics that have not been thoroughly researched up to this point. While the analysis does reveal previously unrecorded frames, the data and study as a whole serve as foundational tools for future research and are not conclusive regarding these specific topics and their usage within framing research. Through the deductive coding of articles published by ESPN throughout the last five …

Going For Gold: Increasing Overall Membership In The Mankato Figure Skating Club, Stephanie Carlson

Strategic Communication Master of Arts Thesis Projects

The Mankato Figure Skating Club (MFSC) is a non-profit community sports organization that provides skating lessons to the Mankato Community. The main problem facing MFSC is its unstable membership numbers. The purpose of this project is to use research and analysis to uncover strategic and creative solutions. Secondary research revealed that volunteer volume, management, organization culture, and community investment are important in running a successful non-profit sports organization. MFSC needs to grow its membership numbers, otherwise this 50-year-old organization may have to disband. MFSC has not conducted research and analysis like this before; this project is the first to provide …

Bring The Heat, Bring The Savings: Supporting Strategic Growth For A Minnesota-Based Energy Efficiency Nonprofit, Abigail P. Oldenberg

Strategic Communication Master of Arts Thesis Projects

The Minnesota-based nonprofit organization Center for Energy and Environment (CEE) exists to deliver effective energy solutions to cold-climate states. Its primary mission is to make energy more affordable for residents and businesses, promote environmental equity, and lower carbon footprints. This project considers the social and political landscape in the United States and its impact on environmental nonprofits. Given the status of grants allocated for energy efficiency programs, while prioritizing the organization’s business development goals, Center for Energy and Environment must diversify its revenue streams. Primary and secondary research conducted for this project includes annual impact reports, social media and website …

How Elements Including Location, Time Of Day, And Narrative Structure Influence Audience Engagement And Emotional Connection Within Short Form Video Content, Ashleighe Gibson

Communications and Digital Media Theses

This study examines how TikTok-based digital storytelling communicates urban walking experiences in New York City, focusing on how content strategies influence audience engagement and emotional connection. While both walking and short-form video storytelling have been widely studied, their intersection in shaping perceptions of urban environments remains underexplored. Using a mixed-methods approach, a TikTok account was created to document walking experiences, with content systematically varied by key factors including narrative structure, posting frequency, and environmental context. Engagement metrics, including views, likes, comments, and shares were analyzed alongside qualitative reflections to identify patterns in audience engagement and response. Findings indicate that engagement …

Implementing Engagement Strategies For Growth On Twitch, Chandler Gravely

Communications and Digital Media Theses

Online media sites have changed how viewers’ are taking in content in addition to how content creators engage with their audiences. One of these sites that has proven itself as the main source for live-streaming content, is Twitch. Despite how popular the site is, there is a lack of research on how individual creators can use growth and engagement methods over a period of time to help grow an audience and viewer base. This study will look at how doing so over a three-month period can provide valuable insight into expanding one’s viewer base and channel on Twitch. In order …

The Cultivating Influences Of Mass Media: Portrayals Of Female Athletes In The Wnba, Reece Wassink

Senior Seminars and Capstones

The differences in how male and female athletes are represented in the media are a significant topic of scholarly interest for decades. My goals are to better understand how female athletes are positioned within the media landscape and how such portrayals may cultivate public perceptions of their athletic performance, because the sports community is powerful, influential, and historically dominated by masculine identities. This study extends the research conversation by examining the portrayal and coverage of female athletes on accounts/posts dedicated to women’s sports, especially the WNBA. This research is conducted through the observation and qualitative systematic content analysis of selected …

Decoding Trafficking Films: Advocate Perspectives On Human Trafficking Portrayals, Avery Mock

All Theses

The crime of human trafficking is often used as a plot point in popular action films in the United States, however, many of these portrayals do not fully represent the truth of the crime, how it occurs, and who the victims are. Nonprofit organizations often combat this misrepresentation to re-educate the public, in addition to aiding survivors and fighting for legislation. Previous research has looked into false representations of human trafficking in both news and fictional media, as well as public and advocate sentiments of popular film portrayals. This thesis aimed to better understand the ways in which anti-trafficking advocates …

The Impact Of Social Media Algorithms On Information Consumption, Emily Scott

Communications and Digital Media Theses

This research examines the profound impact of social media algorithms on information consumption in an era defined by rapid digital transformation. Social media platforms, powered by sophisticated algorithms, personalize user experiences to maximize engagement. These algorithms raise concerns about the formation of filter bubbles and echo chambers, limiting exposure to diverse perspectives, and reinforcing existing beliefs. This study investigates how algorithms prioritize content, the effects on users, and the influence of AI in distorting news and information. It explores the ethical responsibilities of social media companies in mitigating the negative impacts of algorithmic curation and promoting a more balanced and …

الصمت المُصنّع والرأي المُوجَّه: دراسة تحليلية في آليات تشكيل الرأي العام الدولي تجاه الحرب على غزة (2023–2024) من خلال نظرية دوامة الصمت ونموذج المعتقدات الانتقائية, Ibrahim Akka, Mujahid Jihad Faraj, Doha Mazid, Yahya Mashaqi

Middle East Journal of Communication Studies

This study aims to provide a critical and in-depth analysis of Western media coverage of the Gaza War (2023–2024) through a comparative content analysis of three major international news channels: BBC, CNN, and Fox News, across three consecutive time phases. The research is grounded in a dual theoretical framework that combines Noelle-Neumann’s Spiral of Silence theory (1974) and the Selective Belief System (SBS) model (Lord et al., 1979), employing a mixed quantitative–qualitative methodology applied to a sample of 240 televised news items covering the period from October 2023 to May 2024.

The findings reveal a clear dominance of …

Pour & Ponder: A Gen Z Evaluation Of Hospitality And Communication In Wineries Of The Ozarks, Evan W. Seay

Agricultural Education, Communications and Technology Undergraduate Honors Theses

Generation Z represents an emerging consumer group within the hospitality and tourism industry, yet winery experiences are often designed with more traditional audiences in mind. As younger consumers increasingly value authenticity, communication, and experience-driven hospitality, wineries must consider how their practices align with evolving expectations. This honors thesis explores winery hospitality and communication practices in the Ozarks through a Generation Z perspective using a creative, experience-based approach. The final product of this project was Pour & Ponder, a podcast created to document reflective discussions following visits to three wineries: Sassafras Springs Vineyard, St. James Winery, and Ozark Hills Winery. …

Reporting The Unverifiable: Ethical Journalism And Disinformation About North Korea, Alexandra M. Pasto

Departmental Honors & Graduate Capstone Projects

Journalists face significant challenges reporting on North Korean information due to restricted access, state-controlled media, and pervasive amounts of disinformation. This study includes a qualitative content analysis of journalistic practices and existing academic frameworks related to verification and reporting in highly restricted information ecosystems. The findings suggest and recommend that competitive media pressures often encourage the circulation of sensational or unverified claims, particularly in coverage of highly controlled media states like North Korea. In response, this argues that journalists must adopt a verification-centered approach to reporting that prioritizes accuracy, minimizes sensationalism, and clearly communicates uncertainty. This research highlights the growing …

The New Wild West: A Case Study Analysis Of The Communication Methods Surrounding Ai Infrastructure In West Texas, Thomas Sorensen

Electronic Theses and Dissertations

In the past several years, artificial intelligence has taken the world by storm. It has enabled numerous innovations across all sectors, and its usage continues to grow daily. This increase in demand for AI products has led to the development of AI data centers nationwide. Fueled by competition between the public and private sectors, many projects are underway. This study focuses on one such project in West Texas: the Stargate Data Center. This project is being constructed near Abilene, Texas, and has had an instrumental impact on the daily lives of its citizens. This research project seeks to answer the …

Soft Life Or Survival? The Digital Rebranding Of Black Womanhood In Online Culture, Elizabeth Revangil

Communications and Digital Media Theses

This thesis examines how Black women are using digital media, specifically the popular social media platform, TikTok, to redefine femininity through the soft life SOFT LIFE OR SURVIVAL 2 movement. Historically, Black womanhood has been tied to strength, resilience, and survival, leaving limited space for softness and emotional vulnerability. This tends to create unrealistic expectations, and an undeniable societal pressure on Black women to perform. In recent years, social media has created opportunities for Black women to challenge these expectations and present alternative definitions of the Black women identity, reshaped around peace, emotional well-being, and softness instead of strength. Using …