Mass Communication Commons^™

Ua100/2/5 Training School & College High Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about the Training School and College High. Includes catalogs, schedules and student newspapers.

Ua35/11 Wku Honors College Fact Book, Wku Honors College

WKU Administration Documents

Publication promoting WKU Honors College and highlighting activities of students Jennifer Dooper, Khalela Hatchett, Joe Chavarria-Smith, Rachel Reetzke and Jonathan Brantley.

Ua19/16/1 Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Digital Radio Strategies In The United States: A Tale Of Two Systems, Alan G. Stavitsky, Michael Huntsberger

Faculty Publications

This essay analyzes how, despite early interest in the Digital Audio Broadcasting standard (DAB) in the United States, an alternative in-band system (HD Radio) was developed as the approved digital radio standard.

Homophobia, Heterosexism, And Ambivalence In The Premier Issue Of Sports Illustrated Woman/Sport, Lisa M. Weidman

Faculty Publications

The arrival of a magazine dedicated solely to the world of women's sports was an exciting prospect for fans and proponents of women's sports. But the first issue of Sports Illustrated Women/Sport disappointed many who considered it did not put women's sports in the best possible light, who were worried and disappointed that its editors did not print the best stories or even focus on the most deserving athletes. Lisa Weidman decided to investigate further, using feminist theory and prior research findings to better understand the magazine's messages. Through a critical analysis of the magazine's editorial content - at the …

2010 January-February, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to February of 2010.

Constructing Legal Narratives: Law, Language And The Media, Jane Johnston, Rhonda Breit

Graduate School of Media and Communications

This paper proposes using the theory of narratology to connect legal discourses and processes with the way the media translate the law into news. Focussing on the Australian context, it looks at the choice of language used by media in covering courts, how stories are told and retold within these primarily textual environments, as well as the selection processes used by journalists in covering these rounds. The paper extends the argument for a narratology of courts, to a narratology of court reporting, suggesting fundamental criteria of story, discourse and the interpretative context be examined. It foreshadows the need for a …

Finding A Voice: Using The Internet For Free Speech And Expression In Iran, Chelsea Zimmerman

Human Rights & Human Welfare

In July 2009, many Iranians took to the streets to protest the results of the presidential election in which Mahmoud Ahmadinejad won with a reported 62% of the vote. The protests, stemming from allegations of electoral fraud, quickly exposed the government's limited tolerance for dissent. In addition to street demonstrations, protestors utilized social networking websites to express their opposition to the election results. The world, following Internet feeds, witnessed the restrictive mechanisms Iran’s government placed on expression and speech. People throughout the world admonished Iran for the government's interference with cell phone and Internet networks. Iran’s free speech and expression …

How T.V. Promotes An Unrealistic Image Of Romantic Relationships, Tonoah P. Merritt

All Capstone Projects

This study aims to explore and prove that media (as defined in T.V. sitcoms and dramas) portrays an unrealistic expectation that is placed on romantic relationships. More specifically, it can affect the way people think and behave when it comes to marriages and serious relationships. Some may begin to compare their present relationship with a romantic relationship within the sitcoms and dramas. This study will. be used to promote awareness when making conscious and sensible decisions in regards to choosing partners. This will be done by conducting surveys that will exhibit the direct emotional effect of sitcoms and dramas on …

Ua11/1 Public Affairs Publications, Wku Archives

WKU Archives Collection Inventories

Publications created by and about WKU by the Public Affairs Department.

Exploring Wearin And Wearout In Web Advertising: The Role Of Repetition And Brand Familiarity, Sang Y. Lee

Faculty & Staff Scholarship

One of the most researched variables in advertising is repetition. Due to its theoretical and practical importance, repetition has received substantial attention from researchers. However, on the web, there has been little empirical evidence as to how repetition affects advertising effectiveness. This research reports an experiment that examined the effects of repetition and brand familiarity in the web advertising environment. The participants were exposed to 1 of 12 experimental conditions via the web. The results showed that while repetition had weak main effects across the dependent variables, it interacted with brand familiarity on attitudes and purchase intention. Polynomial trend analyses …

Consumer Responses In Sales To Multiple Media Advertising Exposures : The Impact Of Synergy Based On A Study Of Project Apollo Single Source Data, Leslie Wood

Legacy Theses & Dissertations (2009 - 2024)

The primary focus of this dissertation is to answer the question: how does exposure to advertising affect purchasing behavior, and in particular, how does synergy resulting from exposure to advertising in multiple media influence purchasing behavior? This is a critical piece of information in the business decision process of media planning. It determines which media to include in a media plan and how to allocate a limited budget across media in order to optimize the return on investment from advertising. This question has been studied in many ways since it has been a central question for the advertising industry for …

Framing Corporate Social Responsibility On The Websites Of Fortune 10 Green Giants, Kriti Ashok

Master's Theses

This thesis reports a framing study of corporate social responsibility on the Internet. The study explores how Fortune 10 Green Giants frame corporate social responsibility on their websites. The Green Giants are Honda, Continental, Suncor, Tesco, Alcan, PG&E, S.C. Johnson, Goldman Sachs, Swiss Re, and Hewlett-Packard. According to Fortune magazine, these 10 companies have gone beyond what the law requires to operate in an environmentally responsible way. The study is focused on the textual content of these 10 corporation websites. The study involves identification of frames, determination of the most used and the least used frames, and identification of patterns …

Comparative Study Of The Practice Of Product Placement In Bollywood And Hollywood Movies, Shruti Vinayak Gokhale

Master's Theses

Product placement, or placing brands in movies, is a widely recognized practice that dates from the 1980s. This study is a content analysis of product placement in 15Bollywoodand 15Hollywoodmovies from 2005 to 2009.

Statistical tests showed that there were a significantly higher number of product placements in Hollywood movies that were integrated into the storylines, verbally referred to by characters in the movies, appropriate to the movie scenes, and containingimplied endorsementsby the actors than product placements in Bollywood movies. However, in terms of duration of the time that brands were onscreen, product placements in Bollywood movies in 2006 and 2007 …

The Blind Leading The Blind: Who Gets Polling Information And Does It Improve Decisions?, Cheryl Boudreau, Mathew D. Mccubbins

Faculty Scholarship

We analyze whether and when polls help citizens to improve their decisions. Specifically, we use experiments to investigate 1) whether and when citizens are willing to obtain polls and 2) whether and when polls help citizens to make better choices than they would have made on their own. We find that citizens are more likely to obtain polls when the decisions they must make are difficult and when they are unsophisticated. Ironically, when the decisions are difficult, the pollees are also uninformed and, therefore, do not provide useful information. We also find that when polls indicate the welfare-improving choice, citizens …

Commodifying Scarcity: Society, Struggle, And Spectacle In World Of Warcraft, Kevin Moberly

English Faculty Publications

Overrun by monsters and tyrants, and ravaged by fanaticism, excess, and greed, World of Warcraft offers players a chance to struggle metaphorically against that which oppresses them: the excesses of late capitalism as they are represented by the game’s spectacular antagonisms. In order to take advantage of this opportunity, however, players must employ the very thing through which their oppression is manifested. Interpellated into the game as fetishized images, players must construct themselves and function in accordance with the limitations imposed upon them by the race and class of their characters. Players, as such, are incorporated into World of Warcraft’s …

Ad-Induced Affect: The Effects Of Forewarning, Affect Intensity, And Prior Brand Attitude, Sang Y. Lee

Faculty & Staff Scholarship

Emotion in marketing communication is important because it influences the manner consumers process information. Using emotional appeal ads, a between-subjects experiment was conducted to examine the role of forewarning of persuasive intent, affect intensity, and prior attitude. Results indicate that forewarning of persuasive intent of the advertiser had negative attitudinal effects on the dependent variables regardless of experimental conditions. Forewarning of persuasive intent had negative attitudinal effects even among participants who had positive attitudes toward the company, and those who had high affect intensity. Results also indicate that participants who already had negative attitudes toward the brand were not influenced …

Index Of Titles And Authors, Volumes 1-21

Basic Communication Course Annual

No abstract provided.

Competent Public Speaking: Assessing Skill Development In The Basic Course, Judy C. Pearson, Jeffrey T. Child, Liliana L. Herakova, Julie L. Semlak, Jessica Angelos

Basic Communication Course Annual

Effective public speaking skills are essential for a successful life. The authors provide an overall assessment of the basic public speaking course by examining fifteen student attributes divided into three categories (course engagement characteristics, dispositions, and demographics) hypothesized to affect learning and public speaking skill development in the basic course. A four-step hierarchical multiple regression tested two research questions (N = 709). Course engagement characteristics improved students’ public-speaking grade averages, but dispositions did not. The effects of demographic characteristics, particularly biological sex, were not eliminated after controlling for course engagement and dispositional factors (twelve variables). Implications and limitations of the …

Engaging Audiences: An Analysis Of Social Media Usage In Advertising, Emily Fay Mabry

LSU Master's Theses

The growing usage of social media indicates a potentially effective new platform for advertisers. However, little academic research examines how advertisers use these platforms for marketing and communications. This study sought to provide an analysis of current commercial social media usage by conducting interviews at a digital creative agency and full-service agency, in addition to conducting a statewide online survey of advertising professionals. Results indicated that advertisers use social media differently than they do traditional forms of advertising media. In the current digital media environment, advertisers must provide value or an added benefit to the consumer to gain their attention. …