Advr 3300: Intro To Advertising (Syllabus),
2021
The University of Memphis
Advr 3300: Intro To Advertising (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3300: Intro To Advertising Honors (Syllabus),
2021
The University of Memphis
Advr 3300: Intro To Advertising Honors (Syllabus), Brandon Davis
Journalism and Strategic Media Syllabi Archive
Course Description: Broad survey of advertising in an economy of abundance and its relationship to marketing. Traditional, non-traditional and social media advertising will be studied. Problems and techniques of planning and coordinating an integrated series of advertising efforts for a successful plan will be discussed.
Advr 3324: Creative Strategy (Syllabus),
2021
The University of Memphis
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Jrsm 7100: Entrepreneurial Media (Syllabus),
2021
The University of Memphis
Jrsm 7100: Entrepreneurial Media (Syllabus), Cynthia Daniels
Journalism and Strategic Media Syllabi Archive
Course Description: Examines business models and new media tools that can encourage entrepreneurial thinking andplanning in various fields of mass communication, as well as the theory and practices of traditional media management. Subjects will include assessment, organization and strategy, budgeting, decision-making, and other functions in advertising, news, and public relations.
Advr 3324: Creative Strategy (Syllabus),
2021
The University of Memphis
Advr 3324: Creative Strategy (Syllabus), Ruoxu Wang
Journalism and Strategic Media Syllabi Archive
Course Description: Principles of advertising psychology in relation to proven techniques for understanding the creative process, including writing effective copy and designing effective advertising. One lecture hour, four laboratory hours per week.
Jrsm 8080: Quantitative Research Methods (Syllabus),
2021
The University of Memphis
Jrsm 8080: Quantitative Research Methods (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Familiarization with content analysis, survey research, data analysis, and field studies as practiced by reporters, editors, and public relations decision makers; modern research techniques and class project using computer analysis.
Advr 3330: Digital Analytics & Evaluation (Syllabus),
2021
The University of Memphis
Advr 3330: Digital Analytics & Evaluation (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …
Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus),
2021
The University of Memphis
Advr 3330: Dig.Analytics & Evaluation Hon (Syllabus), Andrea Wiley
Journalism and Strategic Media Syllabi Archive
Course Description: This course was developed to help you (a) understand the need and importance behind social media and other digital platform analytics and (b) to teach you how to leverage the data made natively available by Facebook, Twitter, Instagram and LinkedIn, as well as Google Analytics, to evaluate social and digital PR/marketing campaigns. A bulk of this course will be spent working first-hand with data. After working with the data, you will learn how to identify key data points, create charts and graphs to visualize your analysis, glean insights and make actionable recommendations based on those insights. You will …
Advr 4327: Media Planning (Syllabus),
2021
The University of Memphis
Advr 4327: Media Planning (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Procedures for analyzing the advertising situation, writing advertising and media goals and setting advertising appropriations. Use of a microcomputer program to develop and evaluate optimum advertising media schedules.
Advr 4326: Advertising Research (Syllabus),
2021
The University of Memphis
Advr 4326: Advertising Research (Syllabus), Joel Nichols
Journalism and Strategic Media Syllabi Archive
Course Description: Fundamentals in advertising research; nature of the market, appropriate advertising strategies, message effectiveness and media audiences; primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis.
Crmm 4500: Web Publish L: Html/Css (Syllabus),
2021
The University of Memphis
Crmm 4500: Web Publish L: Html/Css (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction of web design software and web design concept; basic knowledge of web markup language html and cascading style sheets (CSS); overview of WordPress as content management system (CMS); development of website projects incorporating multimedia elements.
Crmm 4526: Photojournalism (Syllabus),
2021
The University of Memphis
Crmm 4526: Photojournalism (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Advanced skills and photojournalism techniques for online and publication photography; emphasis on portraiture, sports, features, and general news.
Crmm 4550: Web Publish Ll: Html/Css (Syllabus),
2021
The University of Memphis
Crmm 4550: Web Publish Ll: Html/Css (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Crmm 4550: Web Publish Ll: Html/Css Honor (Syllabus),
2021
The University of Memphis
Crmm 4550: Web Publish Ll: Html/Css Honor (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Creation and development of website projects; systematic training in writing html codes; focused learning of cascading style sheet (CSS); final production of a multimedia project.
Crmm 4600: Creative Social Video (Syllabus),
2021
The University of Memphis
Crmm 4600: Creative Social Video (Syllabus), Michael Robinson
Journalism and Strategic Media Syllabi Archive
Course Description: The course offers instruction, training, practice and analysis on YouTube channel development, including research, organization, branding, and content presentation skills. The course will focus on effective production and editing concepts as they relate to video, audio and graphic design. The framework of the course is centered on YouTube, but the skills translate to all popular social media platforms.
Crmm 4900: Creative Media Lab (Syllabus),
2021
The University of Memphis
Crmm 4900: Creative Media Lab (Syllabus), Matthew J. Haught
Journalism and Strategic Media Syllabi Archive
Course Description: Planning, development, design and execution of a multimedia project for print and digital display application, including data visualization, illustration, branding, video and photography.
Jour 3120: Reporting (Syllabus),
2021
The University of Memphis
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
Jour 3526: Multimedia Storytelling (Syllabus),
2021
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Jin Yang
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3526: Multimedia Storytelling (Syllabus),
2021
The University of Memphis
Jour 3526: Multimedia Storytelling (Syllabus), Garrett Pilgrim
Journalism and Strategic Media Syllabi Archive
Course Description: Introduction to the basic elements of multimedia journalistic storytelling. Students will produce news-driven multimedia packages for various storytelling platforms, including photography, audio, video, and data visualization.
Jour 3120: Reporting (Syllabus),
2021
The University of Memphis
Jour 3120: Reporting (Syllabus), Pamela Denney
Journalism and Strategic Media Syllabi Archive
Course Description: Writing and reporting news and news feature stories using both traditional and new media techniques with an emphasis on developing sources and advanced skills for digital reporting.
