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Articles 151 - 180 of 969
Full-Text Articles in Human Factors Psychology
Analisis Faktor Risiko Distres Pada Petugas Kpps Di Tangerang Selatan: Studi Kasus Pemilu Tahun 2024, Puti Intan Sari, Dadan Erwandi
Analisis Faktor Risiko Distres Pada Petugas Kpps Di Tangerang Selatan: Studi Kasus Pemilu Tahun 2024, Puti Intan Sari, Dadan Erwandi
National Journal of Occupational Health and Safety
General elections or elections are processes for citizens to elect the president, vice president, and representatives directly. Elections are organized by various organizations or bodies, one of which is the polling station organizing group (KPPS). Based on studies, KPPS officers bear a heavy workload leading to distress among them. This research aims to analyze distress risk factors among KPPS officers in South Tangerang during the 2024 elections. The study uses a quantitative method with a cross-sectional study design. Data analysis involves descriptive and inferential statistics. The results show that 68.8% of the officers experience moderate stress, while 31.2% experience mild …
Kajian Risiko Kesehatan Pajanan Bahaya Kimia Benzene, Toluene, Dan Xylene Pada Pekerja Laboratorium Lubricant Pt X, Muhammad Reyhan Ahadin Pratama, Mila Tejamaya
Kajian Risiko Kesehatan Pajanan Bahaya Kimia Benzene, Toluene, Dan Xylene Pada Pekerja Laboratorium Lubricant Pt X, Muhammad Reyhan Ahadin Pratama, Mila Tejamaya
National Journal of Occupational Health and Safety
Lubricant laboratory pose various occupational safety and health hazards to their workers. Exposure to chemical hazards can occur through multiple routes and can lead to both acute and chronic health risks for laboratory workers. This study aims to analyze the health risks associated with exposure to benzene, toluene, and xylene (BTX) among lubricant laboratory workers at PT X. The study was conducted from February to June 2024 using a descriptive analytical research design with the chemical health risk assessment method from the Department of Safety and Health Malaysia (DOSH) 2018. Data collection techniques were employed quantitatively through personal exposure measurements …
Analisis Implementasi Prosedur Keselamatan Distribusi Bbm: Studi Kasus Pt Pertamina Patra Niaga Fuel Terminal Jambi, Tiara Sebrina Afrianti, Hafiz Adli Ananda, Taufiq Ihsan
Analisis Implementasi Prosedur Keselamatan Distribusi Bbm: Studi Kasus Pt Pertamina Patra Niaga Fuel Terminal Jambi, Tiara Sebrina Afrianti, Hafiz Adli Ananda, Taufiq Ihsan
National Journal of Occupational Health and Safety
Distribution of fuel oil (FO) using tanker trucks is highly risky. Although PT Pertamina Patra Niaga has adopted the Tanker Truck Safety Management System, accidents still occur. This study aimed to evaluate the implementation of FO distribution safety procedures at PT Pertamina Patra Niaga Fuel Terminal Jambi. This study used a cross-sectional approach. Primary data were collected through direct observation of 50 tanker trucks, including the physical condition, completeness of documents, and driver behavior. Secondary data, such as accident and inspection reports, were also analyzed. Fishbone analysis was used to identify the root cause, and scoring was done to determine …
Hubungan Konsentrasi Pm 2,5 Dengan Keluhan Gangguan Pernapasan Pada Pekerja Uji Mekanis Up Pkb Pulo Gadung, Armando Wijaya Tampubolon, Doni Hikmat Hikmat Ramdhan
Hubungan Konsentrasi Pm 2,5 Dengan Keluhan Gangguan Pernapasan Pada Pekerja Uji Mekanis Up Pkb Pulo Gadung, Armando Wijaya Tampubolon, Doni Hikmat Hikmat Ramdhan
National Journal of Occupational Health and Safety
Vehicle emissions including traffic and transportation emissions have become the largest source of particulates in many cities in various countries. Health problems due to particulates from motor vehicles can not only occur around the highway, but can also occur in industries that are in contact with motor vehicles. Under these conditions, researchers wanted to conduct a study at UP PKB Pulo Gadung to see the relationship between PM2.5 concentrations and complaints of respiratory problems. The study sample totaled 38 people, consisting of mechanical testers and FKM UI community members as a comparison sample. The average result of measurements taken …
Shadows Of Discrimination: Impacts Of Ambient Discrimination On Queer People In The United States, Kayla A. Dufour
Shadows Of Discrimination: Impacts Of Ambient Discrimination On Queer People In The United States, Kayla A. Dufour
Psychology | Senior Theses
People identifying as LGBTQIA2S+ in the United States experience victimization, direct discrimination, and violence at a rate of 2 to 4 times higher than their heterosexual counterparts (Bender & Lauritsen, 2021), leading to higher levels of psychological pain and suicidal ideation, with up to 50% of LGBTQIA2S+ people having suicidal thoughts in their lifetimes. Those who experience ambient discrimination, such as witnessing or being made aware of discriminatory behavior of someone other than oneself in your group, have higher levels of psychological pain, PTSD, and substance use (Peterson et al., 2019). The goal of the present study is to gain …
Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi
Resilience And Reality: Exploring The Lived Experiences Of People Living With Hiv In Texas During The Covid-19 Pandemic – A Qualitative Study., Ahmed F. Alanazi
Social Work Dissertations - Archive
This study investigated the lived experiences of individuals living with HIV (PLWH) in the Dallas-Fort Worth (DFW) area of Texas during the COVID-19 pandemic, using an Interpretative Phenomenological Analysis (IPA) framework. The research examined the intersection of health, social dynamics, and psychological resilience among PLWH, who faced compounded vulnerabilities due to systemic inequities and the dual public health crises of HIV and COVID-19. Through semi-structured interviews with ten participants from diverse backgrounds, the study captured the profound impacts of disrupted healthcare systems, heightened stigma, and social isolation on this marginalized population. The findings reveal that the pandemic exacerbated existing inequities …
Teaming With Technology: Adaptive Automation In Joint Cognitive Systems For Industry 5.0, Jessica Johnson
Teaming With Technology: Adaptive Automation In Joint Cognitive Systems For Industry 5.0, Jessica Johnson
Virginia Digital Maritime Center (VDMC) Faculty Publications
Adaptive automation enables dynamic reallocation of functions between people and autonomous agents to improve performance in complex work. This paper presents a meta-analysis of experimental and quasi-experimental studies (2000-2025) on joint cognitive systems in industrially relevant contexts, quantifying effects on task performance, safety/failure management, workload, trust, and learning. Across studies, adaptive automation reliably reduces operator workload and shows moderate gains in task performance and safety, with healthier trust dynamics when adaptations are triggered by human-state or event cues, made transparent to the user, and remain rapidly overridable. Risks emerge when performance-triggered switching is opaque or poorly timed, which can erode …
Transplant Surgeon Fuzzy Associative Memory (Tsfam): Model For Capturing Surgeon Perspective, Rachel Dzieran, Cihan H. Dagli, Robert J. Marley
Transplant Surgeon Fuzzy Associative Memory (Tsfam): Model For Capturing Surgeon Perspective, Rachel Dzieran, Cihan H. Dagli, Robert J. Marley
Engineering Management and Systems Engineering Faculty Research & Creative Works
AI-driven healthcare decision-making is multi-faceted, requiring complex logic to adapt to evolving policies and societal demands. Effective change implementation by healthcare providers and multidisciplinary organ transplant teams depends on adaptive decision-making. The proposed Transplant Surgeon Fuzzy Associative Memory (TSFAM) model introduces a novel approach to Human-AI Teaming, keeping human expertise central while dynamically adjusting to changing requirements. TSFAM employs fuzzy logic to manage imperfect data and human ambiguity, integrating the transplant surgeon perspective with the AI deep learning decision-making tool, creating a resilient solution in this critical domain. By embedding adaptive capabilities into the architecture, TSFAM exemplifies the adaptability of …
Eros And The Sublime: Tools For Reaching Toward An Altered Ecological Consciousness, Aineka Carlson
Eros And The Sublime: Tools For Reaching Toward An Altered Ecological Consciousness, Aineka Carlson
Graduate Student Theses, Dissertations, & Professional Papers
This thesis explores connections between the Kantian sublime and Anne Carson’s ideas regarding “eros.” Since Kant’s Critique of Judgement was published in 1790, the Kantian sublime has grown in popularity and been utilized by theorists and creative writers alike. While the Kantian sublime is often associated with nature in popular culture, there are certain egocentric and phallocentric elements of this mode of thinking that might inhibit a biocentric mindset. Through a character study of Oryx from Margaret Atwood’s novel Oryx and Crake, this thesis draws relations between the subjugation of women, nature, and the ways in which the popularized …
Novel Human Factors Challenges, Unexpected Events, And Safety Hazards Associated With Operation Of Battery-Powered Evtol Aircraft, Kendall Carmody, Bhoomin Chauhan, Maureen Namukasa, Yarisse Adorno, Meredith Carroll
Novel Human Factors Challenges, Unexpected Events, And Safety Hazards Associated With Operation Of Battery-Powered Evtol Aircraft, Kendall Carmody, Bhoomin Chauhan, Maureen Namukasa, Yarisse Adorno, Meredith Carroll
Aeronautics Faculty Publications
As the AAM industry approaches its respective takeoff, novel dimensions of aircraft design, including propulsion systems and pilot interfaces, have emerged. These new and often complex dimensions result in operations differing from traditional aviation contexts, with the potential to influence pilot behavior and decision-making (Mendolia et al., 2022). There are also novel safety-critical events that pilots must be prepared to cope with on battery-powered aircraft. To examine these issues, we conducted an interview study with 11 pilots and engineers who have either flown, worked on, or conducted research pertaining to electrically powered aircraft. During the interview process, the participants were …
Comparing Interactive Versus Static Educational Images On Student Learning Outcomes, Noah Schwartz
Comparing Interactive Versus Static Educational Images On Student Learning Outcomes, Noah Schwartz
Honors Undergraduate Theses
Static images routinely accompany text in educational sources such as textbooks, articles, and websites to convey complex, educational information. These are generally effective; however, current technology allows for interactive images that seem to enhance engagement. How effective are these interactive images? The present study investigated whether an interactive image produced better learning outcomes compared to a static image using the same text. Specifically, this study examined whether interactive images affected comprehension, memory, engagement, and cognitive load differently than static images. In this study, data from 153 college student participants were analyzed. First, participants were assigned to read about the neuropsychology …
Music Therapy For Women Survivors Of Human Trafficking And Domestic Violence, Dorothy Briggs
Music Therapy For Women Survivors Of Human Trafficking And Domestic Violence, Dorothy Briggs
SPARK Symposium Presentations
As music therapy research progresses, populations that are underrepresented and under-researched become more evident. There is a lack of research, specifically intervention studies, addressing the needs of women survivors of human trafficking and domestic violence. The aim of this study was to construct a goal focused plan of care created by and for these survivors. Nine music therapy sessions were created, each focusing on a different goal outlined by women survivors completing the work development program at Strings for Hope in Nashville, Tennessee. The sessions followed a natural progression, addressing increasingly more difficult topics. One session was led with the …
Enhancing Nuclear And Radiological Security In Polarized Times: Safeguarding Against Extremist Insider Threats, Jessica Baweja, Madelyn Dunning, Keithan Rogers
Enhancing Nuclear And Radiological Security In Polarized Times: Safeguarding Against Extremist Insider Threats, Jessica Baweja, Madelyn Dunning, Keithan Rogers
International Journal of Nuclear Security
Domestic violent extremism has been on the rise in recent years, fueled by growing political polarization, the COVID-19 pandemic, and the spread of misinformation online. This concerning trend raises an important question: has this increase in extremist violence manifested in more incidents involving radioactive or nuclear (RN) materials and a corresponding security concern? To explore this question, we analyzed existing data on events involving chemical, biological, radiological, or nuclear materials over time. Specifically, we examined the rate of RN-related incidents, the targets of these events, and the ideologies motivating the perpetrators by using the Violent Non-State Actor Chemical, Biological, Radiological, …
Understanding Human-Agent Teaming: A Mixed-Methods Examination Of Perceptions And Interactions, Valerie Robbins-Roth, Kendall Carmody, Bella Deloach, Meredith Carroll, Amanda Thayer, Jessica Wildman
Understanding Human-Agent Teaming: A Mixed-Methods Examination Of Perceptions And Interactions, Valerie Robbins-Roth, Kendall Carmody, Bella Deloach, Meredith Carroll, Amanda Thayer, Jessica Wildman
Aeronautics Faculty Publications
While quantitative research on trust in HATs is well-established, there is a significant gap in understanding individuals’ subjective experiences during trust violations and repair. This study explores how people perceive and respond to these events, guided by three key questions: (1) How do participants describe emotional and behavioral responses to trust violations and repair? (2) How do personality traits influence reactions? (3) What qualitative themes emerge in the dissolution of trust? Using a mixed-methods approach, participants engaged in a 1-hour simulated search-and-rescue mission with four autonomous agents. During the task, one agent committed two trust violations, followed by repair attempts …
The Role Of Cognitive Flexibility And Psychological Resilience In Enhancing Operational Performance Among Air Traffic Controllers, Seda Ceken
International Journal of Aviation, Aeronautics, and Aerospace
The aim of the study was to examine the effect of cognitive flexibility on psychological resilience among air traffic controllers (ATCOs). In the study using a quantitative research design, data were collected from a total of 217 ATCOs from three separate units (APP, ACC and TWR) via a survey. The relationship between cognitive flexibility and psychological resilience was examined using hierarchical regression analysis, controlling for demographic variables such as gender, experience, ATC unit and educational status. In the first stage of the analysis, these demographic factors were included in the model and their effects on psychological resilience were evaluated. The …
The Reasons For The Silence Of First Officers: A Qualitative Study, Seda Ceken, Pinar Unsal Bayrakci
The Reasons For The Silence Of First Officers: A Qualitative Study, Seda Ceken, Pinar Unsal Bayrakci
International Journal of Aviation, Aeronautics, and Aerospace
This study explores the reasons why first officers choose to remain silent in the cockpit or refrain from reporting errors after a flight. Effective communication and error reporting is crucial for flight safety, yet limited research has examined the factors contributing to silence among first officers. To address this gap, semi-structured interviews were conducted with 19 first officers (13 males, 6 females) working in the Turkish aviation sector. Data were collected through online Zoom interviews and analyzed using creative coding techniques in MAXQDA 22. Content analysis revealed 14 themes related to cockpit silence, including the captain’s manner, power distance, lack …
Data-Driven Layout Design For Smart Remanufacturing: A Flexible Optimization Model And A Case Study, J. A. Afari, A. Gosavi, J. Hu, R. J. Marley
Data-Driven Layout Design For Smart Remanufacturing: A Flexible Optimization Model And A Case Study, J. A. Afari, A. Gosavi, J. Hu, R. J. Marley
Engineering Management and Systems Engineering Faculty Research & Creative Works
Abstract: In remanufacturing, a vital segment of the sustainable, low-carbon circular economy, existing versions of the traditional unequal-areas facility layout problem (UA-FLP) model face significant limitations in designing layouts. To be specific, in the process of minimizing the material-handling cost (MHC), these models also alter departmental dimensions, often diverging from construction specifications. This poses a difficulty, as critical equipment required for remanufacturing, e.g., sorting and cleaning machines, have unalterable dimensions, which implies that departmental dimensions cannot be changed from specifications provided. To address this, a novel Flexible Envelope UA-FLP (FE-UA-FLP) model is proposed in this work for designing layouts wherein …
Aviation Guilt: The Role Of Human Factors In Airline Incidents, Alexander Silva
Aviation Guilt: The Role Of Human Factors In Airline Incidents, Alexander Silva
Williams Honors College, Honors Research Projects
Human factors play a central role in aviation safety, influencing entire processes in an aviation environment. This paper reviews human factors in aviation as a whole to create a picture of what causes many aviation accidents. Models such as the SHEL model, Swiss Cheese Model, and Wickens MRT will be introduced to illuminate both the ways in which a flight deck should operate and why certain decisions are made in critical situations. Some of the deadliest aviation accidents have resulted from human error, such as the Tenerife airport disaster and AF447. These disasters were seminal in the development and execution …
From Vinyl To Viral: Evaluating The Mere Exposure Effect Through Music And Technological Advancements, Ariana R. Deboo
From Vinyl To Viral: Evaluating The Mere Exposure Effect Through Music And Technological Advancements, Ariana R. Deboo
Honors Undergraduate Theses
The Mere Exposure Effect (MEE) refers to a psychological pattern in which a person develops preference for a stimulus that has been repeatedly presented to them. The present study examined environmental influences of preference through repeated exposure to music. Social media platforms such as TikTok, Reels, and Shorts influence where people listen to music. The fast-paced consumption algorithm for new media is provided by quick, entertaining videos that allow users to scroll past content that does not keep their attention. A total of 406 participants (n=406) were involved in this study. The purpose for this study was to identify how …
Users' Trust Perceptions Of Ai Search Results, Leilani J. Cordoves
Users' Trust Perceptions Of Ai Search Results, Leilani J. Cordoves
Honors Undergraduate Theses
Utilizing a repeated measure design, this experiment analyzes users’ perceptions of artificial intelligence embedded within search engines compared to traditional linked search engines in various contextual situations. The purpose of this study is to find the differences in confidence for differing search methods and the variables of trust that lead to these perceived differences. Using screenshots of AI overview search results and linked search results, we asked participants questions of confidence and human-computer trust to gauge their perceptions of the varying search methods. We find evidence of a significant interaction effect in confidence scores between the search method and the …
Investigating The Effects Of Binaural Beats On Encoding Efficiency And Working Memory Performance In College Students With Attention-Deficit/Hyperactivity Disorder Traits, Megan Daza
Honors Undergraduate Theses
Binaural beats (BB) have been increasingly explored as a non-invasive cognitive enhancement tool, particularly in populations with neurodevelopmental conditions such as Attention-Deficit/Hyperactivity Disorder (ADHD). This study investigates the effects of beta-frequency binaural beats on encoding efficiency and working memory performance, specifically verbal-spatial working memory, in college students with ADHD traits. Using a 2 (ADHD/Neurotypical) × 2 (Low/High Cognitive Load) mixed ANOVA design, participants will complete an N-back working memory task under baseline, binaural beats, and control (white noise) conditions. Key research questions examine whether binaural beats improve working memory accuracy and reaction time, whether their effects vary across cognitive load …
Disconnected Minds: Exploring Nomophobia And Adhd's Impacts On Driving Hazard Perceptions Among College Students, Stephanie Zheng
Disconnected Minds: Exploring Nomophobia And Adhd's Impacts On Driving Hazard Perceptions Among College Students, Stephanie Zheng
Honors Undergraduate Theses
An increasing psychological concern in the 21st century is the development of the fear of being unable to access one's mobile phone, also known as nomophobia. However, its impact on individuals with Attention-Deficit/Hyperactivity Disorder (ADHD) remains largely unexplored. Given ADHD’s association with impulsivity, attentional difficulties, and emotional dysregulation, those with the condition may be particularly vulnerable to nomophobia, which can affect every aspect of their daily lives, ranging from interpersonal relationships to their academic success and overall physical and mental well-being. This study aims to answer four questions: how does ADHD impact the severity of nomophobia among college students, do …
Leveraging Physiological Signal Activity And Self-Report Data To Assess Students’ Trust In “My Friendly Mind” App And Its Impact On Their Mental Health Knowledge: A Mixed-Method Phase 1 Clinical Trial Focusing On Depression And Attention Deficit Hyperactivity Disorder From Human Factors Standpoint., Yeganeh Shahsavar
Graduate Theses, Dissertations, and Problem Reports (ETD)
Mental health issues have become a significant global public health concern, especially among younger generations. The growing number of mental health challenges, combined with limited access to quality care, makes the problem even worse. Studies reveal that over 70% of individuals worldwide in need of mental health services do not receive appropriate care. Digital health technologies have the potential to enhance mental health services by making them more accessible and affordable. Despite the increasing popularity of mental health mobile applications (mHealth), there remains a lack of robust evidence of their effectiveness and the level of user trust, particularly in areas …
Factors Contributing To Fatalities In Helicopter Emergency Medical Service Accidents, Jenna Korentsides, Joseph R. Keebler, Mihhail Berezovski, Alex Chaparro
Factors Contributing To Fatalities In Helicopter Emergency Medical Service Accidents, Jenna Korentsides, Joseph R. Keebler, Mihhail Berezovski, Alex Chaparro
Publications
INTRODUCTION: T his study aimed to update and reinforce previous research on helicopter emergency medical service accidents in the United States. By investigating predictors of fatalities after helicopter emergency medical service crashes through the application of machine learning techniques, we updated existing data sets and sought to uncover patterns that traditional analysis might not reveal.
METHODS: Using the National Transportation Safety Board database, the authors analyzed a dataset of 267 helicopter emergency medical service accidents between 1991–2022. We first calculated fatalities odds ratios for each condition. We then plotted geospatial locations of all reported accidents. Finally, we used XGBoost regression …
Is Sex Necessary? Or Why You Feel The Way You Do, James Thurber, E. B. White
Is Sex Necessary? Or Why You Feel The Way You Do, James Thurber, E. B. White
Zea E-Books Collection
Contents: The Nature of the American Male : A Study of Pedestalism • How to Tell Love From Passion • A Discussion of Feminine Types • The Sexual Revolution : Being a Rather Complete Survey of the Entire Sexual Scene • The Lilies-and-Bluebird Delusion • What Should Children Tell Parents? • Claustrophobia, or What Every Young Wife Should Know • Frigidity in Men • Answers to Hard Questions • Glossary
The year was 1929, the height of the Roaring Twenties and the eve of the Crash and Great Depression. A “Sexual Revolution” was in progress, and two writers from The …
Influence Of Time Pressure And Flood Information Type On Flood Alert Effectiveness In Driving, Katherine R. Garcia, Scott Mishler, Jing Chen
Influence Of Time Pressure And Flood Information Type On Flood Alert Effectiveness In Driving, Katherine R. Garcia, Scott Mishler, Jing Chen
Psychology Faculty Publications
Flood alerts are a means of risk communication that alerts the public to potential floods. The purpose of this research was to investigate factors that affected drivers' understanding and actions given a flood presented through a mobile navigation application. Two experiments were conducted to examine the effects of time pressure and type of flood information on drivers' planned actions when faced with potential flooding. Participants were asked about their planned actions given one type of flood information in a driving scenario either with or without time pressure. Our results indicated significant differences in participants' behaviors across the different flood information …
Tap, Swipe, And Connect: Exploring Perceptions Of Inclusivity Through Smartphone Design And Accessibility, Carmen Van Ommen
Tap, Swipe, And Connect: Exploring Perceptions Of Inclusivity Through Smartphone Design And Accessibility, Carmen Van Ommen
Doctoral Dissertations and Master's Theses
There has been an increasing importance placed on customization of products and desire for the product to allow the consumer to express themselves or fit into desired social groups with their product choices. Designing products to be inclusive can encompass these desires, as well as ensure that a wide range of user groups can use the products well. In general, there is little research in the field of perceptions of inclusivity with consumer technology products. Previous research has validated a scale to measure Perceptions of Technology Product Inclusivity (PTPI) with different user groups and technology product groups, however no research …
Mini-Maps, Crucial Or Controversial: Assessing The Influence Of Perceived Spatial Orientation And Cognitive Mapping Performance On Video Game User Experience, Angela Le
Doctoral Dissertations and Master's Theses
Decades of game studies, also known as video games research, have revealed frequent video gameplay is positively correlated with enhanced cognition. An area of study that is limited, however, is the relationship between spatial cognition, specifically the domains of spatial orientation and cognitive mapping and their effects on video game user experience for games employing visual navigational aids. Video game user experience is influenced by many factors such as graphics and audio, gameplay mechanics, user interface design, etc. The present study aims to explore whether spatial abilities influence and are significantly correlated with user experience for games using heads-up displays …
The Effect Of Need For Cognition & Need For Affect On Human Reliance And Artificial Intelligence Interactions, Aliyah Mcgowan
The Effect Of Need For Cognition & Need For Affect On Human Reliance And Artificial Intelligence Interactions, Aliyah Mcgowan
Doctoral Dissertations and Master's Theses
Abstract
With the increased use of Artificial Intelligence (AI) automations in fields like medical diagnoses and mental health queries, there are concerns regarding an individual’s trust and reliance on the technology. Reliance on AI output may lead an individual to accept inaccurate or incorrect information without further analysis. Trust may influence reliance and trust formation may be a product of affective processing. This study investigated the relationship between Need for Affect (NFA), Need for Cognition (NFC), and trust and reliance on AI interactions. Participants were assessed on the NFA scale for willingness to approach or avoid emotional stimuli, the NFC …
Technology Emancipative And Traditionalist Value In Cross-Cultural Market Segmentation, Maria Petrescu, Burak Cankaya, Marie-Odile Richard, Aidin Namin
Technology Emancipative And Traditionalist Value In Cross-Cultural Market Segmentation, Maria Petrescu, Burak Cankaya, Marie-Odile Richard, Aidin Namin
Publications
This article identifies five key consumer segments based on digital technology-related behavior, attitudes toward technology (ATT), and cultural values, using cross-cultural data from the large-scale World Values Survey and national data from Pew Research data, and a combination of traditional clustering, latent class analysis, and explainable artificial intelligence (XAI) methods. The segments— Moderate Tech Enthusiasts, Highly Religious Traditionalists, Tech-Savvy Cosmopolitans, Secular Emancipatives, and Conservative Technophobes— reveal varying degrees of technology adoption and cosmopolitanism across cultures. The results indicate the interconnectedness between consumer behavior and attitudes toward technology, emancipative values, religiosity, political orientation, and cosmopolitanism, as well as the influence of …