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Full-Text Articles in Human Factors Psychology

Development Of A Multidimensional Psychometric Scale For Assessing Vulnerability In Human Behavior, Jibran Rasheed Khan, Sumaira Mustufa Qureshi, Farhan Ahmed Siddiqui, Syed Asim Ali Jul 2027

Development Of A Multidimensional Psychometric Scale For Assessing Vulnerability In Human Behavior, Jibran Rasheed Khan, Sumaira Mustufa Qureshi, Farhan Ahmed Siddiqui, Syed Asim Ali

Makara Human Behavior Studies in Asia

Human behavior is a persistent and primary cybersecurity vulnerability. However, existing psychometric tools for assessing these factors are often fragmented, focusing on isolated aspects such as knowledge, compliance intentions, or organizational context, and lack a unifying theoretical framework. To address this gap, this study developed and pilot-tested the Cyber-behavioral Index, a novel multidimensional instrument to holistically assess human behavior. The scale operationalizes the CBS framework, comprising five latent dimensions: attitude and habits, perception and belief, social influence, digital influence, and trust in technology. Following a rigorous development process including expert review (n = 3) and cognitive pretesting (n = 10), …


Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress Aug 2026

Nihilistic Violence Aesthetics In Public Online Communication, Heath Nicholas Landress

Journal of Social, Behavioral, and Health Sciences

Public online communication has increasingly included violence-related content that is meme-based, ironic, visually stylized, multimodal, and only partially ideological. This comprehensive literature review synthesized research on online extremism, extremist memes, toxic multimodal content, dehumanizing digital communication, nihilistic violent extremism, warning behaviors, platform affordances, and youth-facing online environments. The purpose was to clarify what the literature had established; identify where the scholarship remained fragmented; and map research domains relevant to social, behavioral, public safety, and human services scholarship. The review used a structured, comprehensive literature review strategy supported by integrative synthesis procedures. The final corpus contained 34 scholarly sources, including 32 …


Investigating The Effect Of Gendered Seating Proximity On Classroom Success For Female Engineering Students, Cassandra Savukinas, Kayla D. Taylor Jun 2026

Investigating The Effect Of Gendered Seating Proximity On Classroom Success For Female Engineering Students, Cassandra Savukinas, Kayla D. Taylor

Student Research Symposium (SRS)

This research will examine how aspects of an undergraduate learning environment, specifically seating choices and spatial positioning of female-presenting students, affects classroom success for female-identifying engineering students. Existing literature highlights the underrepresentation of women in engineering and gender disparities in STEM education, which persist from elementary school through higher education. Single-sex K-12 school environments report enhanced academic performance and self-esteem for female students; however, few studies explore gendered seating proximity in coeducational, male-dominated undergraduate STEM courses. Investigating how gendered seating dynamics impact components of classroom success can provide insight into improving retention and engagement for female-identifying students in engineering majors. …


Alone And Radicalized: The Hidden Link Between Isolationism And Political Violence, Zaina Siddiqui May 2026

Alone And Radicalized: The Hidden Link Between Isolationism And Political Violence, Zaina Siddiqui

Student Scholar Symposium Abstracts and Posters

As some socially isolated individuals come to view political violence as legitimate, what exactly draws the line towards political extremism? My findings examine the relationship between loneliness, social marginalization, and support for political violence through psychological theories on radicalization. Using Chapman University’s American Fear Survey Wave 11, I examined the correlation between isolationism and a sense of belonging, with the latter leading to support for political violence and extremism. The project contributes to research on political extremism by focusing on loneliness as a loss of belonging and personal significance rather than on ideology or pathology alone. In my research, I …


Narcissism And Eyewitness Identification, Haley M. Hearn May 2026

Narcissism And Eyewitness Identification, Haley M. Hearn

Graduate Theses and Dissertations (2019 - present)

According to the Innocence Project, 69% of individuals exonerated by DNA evidence were initially found guilty due to an eyewitness misidentification (Innocence Project, n.d.-a). A way that investigators attempt to prevent misidentification is by assessing how confident eyewitnesses are in their identifications. There is a large body of research suggesting that these confidence estimates can, in many instances, operate as reliable barometers of accuracy. However, what if an eyewitness is overconfident? Narcissism is a personality trait characterized by overconfidence. If a narcissistic eyewitness reports confidence in their identification of a suspect, should this report be trusted? Two studies were conducted …


Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray Nov 2025

Investigating The Relationship Between Noun Classes And Plant Folk Taxonomy In Chasu Language Of Kilimanjaro Region In Tanzania, Peter Rabson Mziray

Journal of Humanities and Social Sciences

The current study investigates the relationship between noun classes and plant folk taxonomy in Chasu (G 22). The study focuses on two objectives: the first objective is to describe the plant folk taxonomy in Chasu and the second objective is to determine the relationship between noun classes and plant folk taxonomy in Chasu. Data were collected from rural villages in Same and Mwanga districts by using free listing, field interviews (jungle-walk-and-identify), and written texts containing Chasu plant names. The findings reveal that Chasu folk taxonomy reflects different ethnobotanical categories; including a unique beginner which is mmea/mimea ‘plant(s)’, and three life …


Dissociation Of Subjective And Objective Measures Of Trust In Vehicle Automation: A Driving Simulator Study, Samuel Petkac, Tetsuya Sato, Kun Xie, Yusuke Yamani Oct 2025

Dissociation Of Subjective And Objective Measures Of Trust In Vehicle Automation: A Driving Simulator Study, Samuel Petkac, Tetsuya Sato, Kun Xie, Yusuke Yamani

Psychology Faculty Publications

Trust is a crucial factor that influences human-automation interaction in surface transportation. Previous research indicates that participants tend to display higher levels of subjective trust toward lower-level automated systems compared to high-level automated systems. However, administering subjective trust measures via questionnaires can interfere with primary task performance, limiting researchers' ability to measure trust continuously in a real-world manner. In the current driving simulator study, 25 drivers using an advanced driving system (ADS) were randomly assigned to either an active (L2) or passive (L3) automated driving condition. Participants experienced eight near-miss driving scenarios with or without obstructions in a distributed driving …


Grief As Slip: (How Little I Show) An Exploration In Clay, When Words Are Not Enough, Michelle A. Smith May 2025

Grief As Slip: (How Little I Show) An Exploration In Clay, When Words Are Not Enough, Michelle A. Smith

Masters Theses, 2020-current

Grief as Slip (how little I show) implies that even as we acknowledge our mortality and the fleeting nature of life, we still only reveal a fraction of our true selves or our deeper realities. The ceramic artwork in this exhibition carries and conveys a journey through the present and remembered emotions of the artists’ personal narrative. By juxtaposing the tactile nature of clay with the ethereal quality of human experience, Smith contemplates the profound interplay between material transformation and emotional resilience. The exhibition’s intent is to translate the essence of complex emotional states into abstracted forms so they can …


A Psychometric Evaluation Of The Intentionality Bias Task, David Willard May 2025

A Psychometric Evaluation Of The Intentionality Bias Task, David Willard

Graduate Theses and Dissertations (2019 - present)

Intentionality Bias Task (IBT) provides quick and easy assessment of the tendency to overattribute intentionality to the behaviors of others. The IBT has been used repeatedly in research that has attempted to connect intentionality bias to a wide range of disorders and socio-emotional abilities, including schizophrenia spectrum disorder, autism spectrum disorder, and cognitive empathy. To date, however, there has been no systematic examination of the IBT’s psychometric properties. The present study attempts to fill this gap by testing whether the IBT possesses a reliable factor structure. Specifically, the 34 items of the IBT were written to reflect two types of …


The Impact Of Visual Stimuli And The Properties Of Green Walls On Human Well-Being In Built And Immersive Virtual Environments, Alireza Sedghikhanshir Apr 2025

The Impact Of Visual Stimuli And The Properties Of Green Walls On Human Well-Being In Built And Immersive Virtual Environments, Alireza Sedghikhanshir

LSU Doctoral Dissertations

The built environment significantly influences human well-being, particularly in the context of stress recovery and cognitive restoration. This dissertation investigates the impact of visual stimuli, particularly green walls, on human responses related to stress, restoration, and thermal comfort. The research is guided by three primary objectives: (1) examining the role of visual stimuli and their properties in promoting stress recovery and restoration, (2) evaluating the potential of Immersive Virtual Environments (IVEs) as tools for delivering and studying restorative environments, and (3) investigating the influence of green walls on indoor environmental conditions.

A series of experimental studies were carried out to …


Rookies To Aces: Investigating The Intuitiveness Of Pilot Interaction For Operating Evtol Aircraft, Shivani J. Patel Apr 2025

Rookies To Aces: Investigating The Intuitiveness Of Pilot Interaction For Operating Evtol Aircraft, Shivani J. Patel

Doctoral Dissertations and Master's Theses

Electric Vertical Take-Off and Landing (eVTOL) aircraft introduce unique movement dimensions beyond traditional fixed-wing and rotor-wing aircraft, requiring novel control interfaces for pilot operation. This study examines the compatibility of gesture-based control movements across participants with varying flight experience levels. This study included a total of 60 participants across four groups; novices (no real or virtual flight experience, n=30), flight simulator gamers (n=10), fixed-wing pilots (n=10), and rotor-wing pilots (n=10). Participants viewed eighteen simulated first-person eVTOL aircraft movements (e.g. pitch, roll, yaw, heave, translations) assessing their intuitive gesture inputs for the different aircraft motions. Additionally, they were asked to sketch …


Influence Of Head Sway On The Availability Of Visual Information In An Affordance Task, Ron Dickson Jr. Dec 2024

Influence Of Head Sway On The Availability Of Visual Information In An Affordance Task, Ron Dickson Jr.

Honors Theses

This thesis investigated how varying postural conditions and environmental challenges influence human affordance perception in virtual environments, focusing specifically on participants’ judgments about whether they could stand upright on sloped surfaces. Using virtual reality (VR) to simulate ramps at various inclines, participants assessed their ability to stand on these slopes under different postural constraints (unaided standing, leaning, and touch-supported). Data was collected on head movement dynamics, including movement magnitude, variability, and complexity, using measures such as Euclidean distance and effort-to-compress (ETC). Logistic and linear regression analyses revealed that slope angle and stance significantly impacted participants' affordance judgments and movement patterns, …


Effects Of Simultaneous Alarms On Resolution Heuristics, Amanda C. Allen Oct 2024

Effects Of Simultaneous Alarms On Resolution Heuristics, Amanda C. Allen

Psychology Theses & Dissertations

Automated signaling systems are frequently used to direct operator attention to potential hazards. Although these automated systems can lead to enhanced human performance, factors such as degraded alarm signal reliability and lack of trust can undermine the potential benefits of automation (Breznitz, 1984; Rice, 2009, Wickens & 2007). Additionally, work by Gilson, Mouloua, Graft, and McDonald (2001), as well as Keller and Rice (2009), suggest that an alarm contained within a larger array of alarms should not be evaluated individually. Due to the increasing use of multiple alarms in complex environments such as operating rooms and cockpits (Konkani, Oakley, & …


An Interaction Between Mental Integration And Levels Of Automation: An Analytic Approach Applying Systems Factorial Technology, Shelby Kate Scarbrough Long Oct 2024

An Interaction Between Mental Integration And Levels Of Automation: An Analytic Approach Applying Systems Factorial Technology, Shelby Kate Scarbrough Long

Psychology Theses & Dissertations

Automation has become nearly ubiquitous in modern society, supporting human performance in personal and professional tasks. Recent works have begun to focus on human-automation performance in speeded perceptual-cognitive tasks using workload capacity analysis, a novel mathematical analysis to measure efficiency of a human-automation team. The present dissertation examined how level of automation and demand for mental integration of information influence human-automation efficiency. Participants performed a multi-element probabilistic decision task with or without the assistance of an automated aid where level of automation and task demand were manipulated. Experiment 1 employed a mixed design with Automation (present vs. absent) and Task …


A Laboratory Evaluation Of The Effects Of Empathy Training On Racial Bias, Victoria D. Suarez, Adel C. Najdowski, Angela Persicke, Jonathan Tarbox Sep 2024

A Laboratory Evaluation Of The Effects Of Empathy Training On Racial Bias, Victoria D. Suarez, Adel C. Najdowski, Angela Persicke, Jonathan Tarbox

Psychology Division Scholarship

The purpose of the current study was to evaluate the efects of behavioral procedures, including relational training and multiple exemplar training on empathic responding of individuals who display racial bias. In particular, this study used a multielement design with fve adult participants to evaluate whether the presentation of relational frames of coordination and distinction between the participants’ values and the values of a person belonging to a group for which a bias existed altered empathic responses toward people belonging to such groups. The results showed empathic responding was higher when relational frames of coordination were presented and lower when relational …


Exploring Healthcare Chatbot Information Presentation: Applying Hierarchical Bayesian Regression And Inductive Thematic Analysis In A Mixed Methods Study, Samuel Nelson Koscelny Aug 2024

Exploring Healthcare Chatbot Information Presentation: Applying Hierarchical Bayesian Regression And Inductive Thematic Analysis In A Mixed Methods Study, Samuel Nelson Koscelny

All Theses

High blood pressure, also known as hypertension, significantly increases the risk of heart disease and stroke, which are leading causes of death in the United States. While contributing to over 691,000 deaths in 2021 alone in the United States (U.S.), it also imposes immense economic burden on the healthcare system, costing approximately $131 billion annually. One way to address this issue is for increased self-care behaviors and medication adherence, both of which require sufficient health literacy. Despite the importance of health literacy, 90% of U.S. adults struggle with health-related subjects. Overcoming the issues associated with health literacy requires addressing the …


The Viral Spread Of Xenophobia: Analyzing The Influence Of Far-Right Politics On Anti-Asian Sentiment Expressed On Social Media During Covid-19., Robert F. Arnold Iii May 2024

The Viral Spread Of Xenophobia: Analyzing The Influence Of Far-Right Politics On Anti-Asian Sentiment Expressed On Social Media During Covid-19., Robert F. Arnold Iii

Capstone Projects and Master's Theses

Throughout history, viral outbreaks have frequently led to the emergence of biased and discriminatory attitudes, often targeting populations that deviate from Western norms. These sentiments commonly manifest as xenophobia and racism (Chen, 2020; Chou, 2021). This report serves as an in-depth analysis of the role far-right political phrasing of Covid-19 as the “Chinese Virus,” played in the proliferation of anti-Asian and xenophobic attitudes, expressed on the social media platform X (Twitter). This study also aims to better understand the various different factors that cause followers of far-right politics to engage and believe in anti-Asian sentiment online. Using Integrated Threat Theory …


Exploring The Relationship Between Anxiety And Virtual Reality Sickness, David Wesley Woolverton May 2024

Exploring The Relationship Between Anxiety And Virtual Reality Sickness, David Wesley Woolverton

Graduate Theses and Dissertations (2019 - present)

As virtual reality (VR) becomes more commonly used in education, it is important to understand the technology’s weakness and mitigate any potential negative effects on student success. One adverse side-effect of VR use is simulation-induced motion sickness, known in the context of VR as VR sickness. Previous research by Howard and Van Zandt (2021) found that possessing a phobia had a significant positive correlation with VR sickness, but only if the phobia is triggered by the simulation, suggesting that symptoms are actually connected to the anxiety the phobia induces. This study explored the hypothesized correlation between anxiety and VR sickness, …


Visual Attention In Remote Vehicle Supervision: Examining The Effects Of Mental Models And Information Bandwidth, Michael Stanley Politowicz Apr 2024

Visual Attention In Remote Vehicle Supervision: Examining The Effects Of Mental Models And Information Bandwidth, Michael Stanley Politowicz

Psychology Theses & Dissertations

Advances in automation and aviation technologies have been catalysts for the emerging market of Advanced Air Mobility (AAM), an ecosystem of novel aircraft concepts including package delivery drones and passenger carrying air-taxis. Future aircraft operators in this environment will be tasked with remotely supervising multiple highly automated aircraft on a visual interface while receiving less training than traditional pilots. More research should explore how an operator’s potentially limited understanding of an automated system affects visual performance and interactions between human operators and AAM technologies. This study examined the influence of mental models of an autopilot system on visual attention allocation …


Proteomic Profiles Of Cytokines And Chemokines In Moderate To Severe Depression: Implications For Comorbidities And Biomarker Discovery, Kathleen T. Watson, Jennifer Keller, Caleb M. Spiro, Isaac B. Satz, Samantha V. Goncalves, Heather Pankow, Idit Kosti, Benoit Lehallier, Adolfo Sequeira, William E. Bunney, Natalie L. Rasgon, Alan F. Schatzberg Jan 2024

Proteomic Profiles Of Cytokines And Chemokines In Moderate To Severe Depression: Implications For Comorbidities And Biomarker Discovery, Kathleen T. Watson, Jennifer Keller, Caleb M. Spiro, Isaac B. Satz, Samantha V. Goncalves, Heather Pankow, Idit Kosti, Benoit Lehallier, Adolfo Sequeira, William E. Bunney, Natalie L. Rasgon, Alan F. Schatzberg

Psychology Division Scholarship

Objective: This study assessed the proteomic profiles of cytokines and chemokines in individuals with moderate to severe depression, with or without comorbid medical disorders, compared to healthy controls. Two proteomic multiplex platforms were employed for this purpose. Metods: An immunofluorescent multiplex platform and an aptamer-based method were used to evaluate 32 protein analytes from 153 individuals with moderate to severe major depressive disorder (MDD) and healthy controls (HCs). The study focused on determining the level of agreement between the two platforms and evaluating the ability of individual analytes and principal components (PCs) to differentiate between the MDD and HC groups. …


Ufo Witness Testimony (Reliability)--'Flyer' Sep 2023

Ufo Witness Testimony (Reliability)--'Flyer'

The International Journal of Ecopsychology (IJE)

No abstract provided.


Attention And Task Engagement During Automated Driving, James Richard Unverricht Aug 2023

Attention And Task Engagement During Automated Driving, James Richard Unverricht

Psychology Theses & Dissertations

Many young drivers suffer fatal crashes each year in the United States at a rate approximately three times greater than more experienced drivers. Automated driving systems may serve to mitigate young drivers high crash rates but remain underexplored in research. This dissertation project examined the effects of levels of automation and interestingness of auditory clips on latent hazard anticipation in young drivers during simulated driving. Participants drove a vehicle at varying levels of vehicle automation (SAE Level 0, 2, or 3) in simulated scenarios, each containing a latent hazard event during which a boring, neutral, or interesting auditory clip was …


Addressing Vaccine Hesitancy Through A Trust In Science Training Intervention, Nathan Dumessa May 2023

Addressing Vaccine Hesitancy Through A Trust In Science Training Intervention, Nathan Dumessa

All Dissertations

Vaccine hesitancy is an ongoing public health issue that has been underscored by the COVID-19 pandemic and has implications for future pandemics and other vaccines. This research aimed to understand and address the factors associated with hesitancy. Study 1 was a correlational study that measured several factors that could predict vaccine hesitancy among Black and White participants recruited online (n = 364). Findings suggest that trust in science was the strongest predictor of attitudes towards the vaccine’s safety and effectiveness, which in turn strongly predicted vaccine hesitancy. Study 1 established the direct and indirect relationships between several predictors of …


Food Related Intrusive Thoughts: A Pilot Study, Hoor Ul Ain Apr 2023

Food Related Intrusive Thoughts: A Pilot Study, Hoor Ul Ain

Honors Theses

Food related intrusive thoughts (FRITs), a type of intrusive thoughts, might be associated with greater frequency of food intake, greater anxiety and distress, and negative affect in general. However, little is known about the experience of FRITs in the moment. I hypothesized that (1) momentary food related intrusive thoughts or FRITs would be positively related to momentary negative affect and (2) that time since eating will moderate this relationship such that people with more time since eating will show a stronger positive relationship between FRITs and negative affect. These relationships were not found to be significant; however, there was a …


Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian) Mar 2023

Chatgpt As Metamorphosis Designer For The Future Of Artificial Intelligence (Ai): A Conceptual Investigation, Amarjit Kumar Singh (Library Assistant), Dr. Pankaj Mathur (Deputy Librarian)

Library Philosophy and Practice (e-journal)

Abstract

Purpose: The purpose of this research paper is to explore ChatGPT’s potential as an innovative designer tool for the future development of artificial intelligence. Specifically, this conceptual investigation aims to analyze ChatGPT’s capabilities as a tool for designing and developing near about human intelligent systems for futuristic used and developed in the field of Artificial Intelligence (AI). Also with the helps of this paper, researchers are analyzed the strengths and weaknesses of ChatGPT as a tool, and identify possible areas for improvement in its development and implementation. This investigation focused on the various features and functions of ChatGPT that …


Tools For Collective Thought: Augmenting Collaborative Sensemaking, Jacob Zimmerman Jan 2023

Tools For Collective Thought: Augmenting Collaborative Sensemaking, Jacob Zimmerman

Pomona Senior Theses

As some pioneers of personal computing argue, we have yet to reach the potential that computing offers to enhance our cognition. Some modern scholars of tools for thought give a prerogative to develop transformative tools for thought (Matuschak & Nielsen, 2019), recognizing that the tools we may use enable new thought patterns and thus new cognitive abilities. As cognition is mediated both by our tools and by the minds of others, I evaluate the current state of literature on tools built to support collaborative sensemaking, a domain of collective cognition characterized by various interdependent cognitive processes. To apply and test …


Investigating Collaborative Explainable Ai (Cxai)/Social Forum As An Explainable Ai (Xai) Method In Autonomous Driving (Ad), Tauseef Ibne Mamun Jan 2023

Investigating Collaborative Explainable Ai (Cxai)/Social Forum As An Explainable Ai (Xai) Method In Autonomous Driving (Ad), Tauseef Ibne Mamun

Dissertations, Master's Theses and Master's Reports

Explainable AI (XAI) systems primarily focus on algorithms, integrating additional information into AI decisions and classifications to enhance user or developer comprehension of the system's behavior. These systems often incorporate untested concepts of explainability, lacking grounding in the cognitive and educational psychology literature (S. T. Mueller et al., 2021). Consequently, their effectiveness may be limited, as they may address problems that real users don't encounter or provide information that users do not seek.

In contrast, an alternative approach called Collaborative XAI (CXAI), as proposed by S. Mueller et al (2021), emphasizes generating explanations without relying solely on algorithms. CXAI centers …


Evaluating The Stigma Toward Counseling In The African American Community, Jamaica Chapman Oct 2022

Evaluating The Stigma Toward Counseling In The African American Community, Jamaica Chapman

Doctoral Projects

Self-stigma is an important factor that hinders help seeking through the use of mental health services. “Self-stigma is the reduction of an individual’s self-esteem or self-worth caused by the individual self-labeling herself or himself as someone who is socially unacceptable” (Vogel et al., 2006, p. 325). Attitudes have suggested both men and women struggle with depression in this population, and that they are reluctant to addressing psychological problems. Most are overly concerned about the stigma associated with mental illness. Though some are open to seeking treatment through mental health services, religious coping in this community is the most preferred method …


The Interplay Between Perceived Usability And Quality In Visual Design For Tablet Game Interfaces, Uttam Kokil, Tracy Harwood Jun 2022

The Interplay Between Perceived Usability And Quality In Visual Design For Tablet Game Interfaces, Uttam Kokil, Tracy Harwood

Faculty Articles

Research in human-computer interaction (HCI) has shown inconsistencies in the relationship between users’ perception of usability and the quality of visual design in digital products. Research is lacking in the gaming domain for visual design in user interfaces on tablet screens. Despite extensive research on visual aesthetics and perceived usability, best practices offer limited guidance for game interfaces from a user-centered design perspective.

The objectives of this study are twofold: to employ a design-oriented methodology to create a real iOS tablet game app from start to finish using ideation, focus groups, iterative prototyping, usability testing, and empirically evaluating game participants’ …


The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina May 2022

The Significance Of Sonic Branding To Strategically Stimulate Consumer Behavior: Content Analysis Of Four Interviews From Jeanna Isham’S “Sound In Marketing” Podcast, Ina Beilina

Student Theses and Dissertations

Purpose:
Sonic branding is not just about composing jingles like McDonald’s “I’m Lovin’ It.” Sonic branding is an industry that strategically designs a cohesive auditory component of a brand’s corporate identity. This paper examines the psychological impact of music and sound on consumer behavior reviewing studies from the past 40 years and investigates the significance of stimulating auditory perception by infusing sound in consumer experience in the modern 2020s.

Design/methodology/approach:
Qualitative content analysis of audio media was used to test two hypotheses. Four archival oral interview recordings from Jeanna Isham’s podcast “Sound in Marketing” featuring the sonic branding experts …