Public Relations and Advertising Commons^™

Ua68/13/4 Adviews, Wku Journalism

WKU Administration Documents

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua12/2/1 College Heights Herald, Vol. 72, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason. Classic Moment – Sean Dollman
• Back, Shannon. Runner: Man Uses Disability as an Advantage – Bruce Law
• VanWinkle, Cara. Delta Tau Delta: Pledge Exposure Lands Three in Jail, Community Service
• Hall, Jason. Little Texas Kicks a Little at Finale
• Mains, Brian. Micah Martin Rolls Across the Finish Line for Fourth Year in Classic
• Police Tow Cars from Flooded Lot
• Sexual Harassment Not …

Ua11/1 On Campus, Vol. 6, No. 8, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Providing Resources for Minority Students
• Lancaster Lecture on Health Reform - Robert Lightfoot
• Freshman Quality vs. Quantity
• Call All Alumni - Phonathon
• Eison, Sheila. A Season of Celebrating Brahms & Schubert - Sylvia Kersenbaum

Ua62/4 The Western Worksheet, Wku Accounting

WKU Administration Documents

Newsletter created by WKU Accounting and the Eta Omicron chapter of Beta Alpha Psi.

Ua68/13/4 The Link, Vol. 7, No. 1, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Ua12/2/1 College Heights Herald, Vol. 72, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason. Electronic Chip to Track Runners – 10K Classic
• Lucas, Fred. ACT Scores Rising
• LaBelle, Charboneé. Awareness of Homosexuals Increasing in Society
• Monarch Environmental Leaves Western Looking Trashy
• Robinson, George. Get the Facts Before Claiming Party – Politics
• Leonard, Kim. We Must Answer to a Higher Authority
• Simmons, Darryn. Louis Farrakhan Has Right to Freedoms
• Back, Shannon. Line Dancing: Country Style Boot Scootin’ …

Ua12/2/1 College Heights Herald, Vol. 72, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Carjacker Suspect Wanted in Two States – Steven Woolbright
• LaBelle, Charboneé. Kentucky Legislators in Favor of Bill – Same-sex Marriage
• Baker, Emily. Pain: Students Learn to Shape Lives Around Migraines
• Crime Strikes Close to Home
• Knaul, Krista. Congress Followed Will of Majority
• Camplin, Troy. Ms. Flanagan Ignorant
• Simmons, Darryn. Rapper’s Death Brings Lesson to All
• Lega, Stephen. Bill of Rights Update Needed …

Ua12/2/1 College Heights Herald, Vol. 72, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Brewer, Jerry. NAACP: Blacks Have Obligation to Vote
• VanWinkle, Cara. Houses Hub of Activities – Fraternities & Sororities
• Brown, Karen. Gordon Parks’ Struggle to Success Provides Encouragement
• Stamper, John. Police Continue Hunt for Gunman
• Government Shouldn’t Regulate Morality
• Harbaugh, Jack. School Spirit Strong
• Wilson, Randy. Military Still Needed
• Craig, Ryan. Love is More Than Tight Jeans
• Flanagan, Beth. Greed: The Downfall of America
• Krenzin, …

Ua12/2/1 College Heights Herald, Vol. 72, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Gunman Terrorizes Students
• Hutchins, Chris. Gordon Parks
• Wright, Jennifer. Recycling to Start Soon
• Lucas, Fred. Luther Hughes to Aid Recruiting Efforts
• Moving Office is Unwise Decision – Admissions
• Dean, Stacie. Interracial Couples are Beautiful
• Dixon, Paul. Hemp Clarified
• Flanagan, Beth. Races Becoming Less Distinct Each Year
• Walker, Amy. Women’s Power is Ability to Pick
• Lega, Stephen. Western Takes Pepsi Challenge
• Regent Resigns …

Ua12/2/1 College Heights Herald, Vol. 72, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason. Admissions Changes Chiefs
• LaBelle, Charboneé. Iraq’s Message Echoes on Hill
• Lega, Stephen. Alternatives: Hemp Task Force’s Research Went Up in Smoke
• Bynum, Benjamin. Grammy Award Winner Coming to Western – George Winston
• Faculty, Staff Gun Policy Long Overdue
• Adams, Tim. Writer Uninformed
• Esposito, Mike. Same-sex Marriage Shouldn’t be Denied
• Simmons, Darryn. Gangsta Lifestyle Bad for Tupac Shakur
• Lega, Stephen. Third Parties Offer …

Ua12/2/1 College Heights Herald, Vol. 72, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Hurricane Fran
• VanWinkle, Cara. Bill Clinton Rules Favored – Tobacco
• Baker, Emily. Life With Diabetes is Bittersweet for Many Students
• VanWinkle, Cara. Olympics: Greek Pledges Keep Spirit Alive
• Signs of a World Becoming Less Humane
• Browning, Michelle. Cancer: Protect Yourself from Harmful Rays
• Hall, Jason. Board of Regents Get Frowns, Stars from Students
• Simmons, Darryn. Purpose of Armed Services Questioned
• Miller, Kristen. …

Ua12/2/1 College Heights Herald, Vol. 72, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Lega, Stephen. Sophomores May Have to Live in Dorms
• Leonard, Kim. Student Government Association Favors Housing Idea
• Wright, Jennifer. Futures Burning at Stake – Tobacco Farming
• Lucas, Fred. Rousing Republicans
• Dorm Proposal Doesn’t Address Problems
• Howell, Jay. Mike Esposito is Wrong About Republicans
• Howard, Jake. Unwarranted Police Searches Wrong
• Crume, Angela. Point in Commentary Needs to be Clarified
• Hall, Jason. Provide-A-Ride Hinges on Student …

Ua11/1 On Campus, Vol. 6, No. 7, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Abrell, Chris. Karst, Teaching, Public Service - A Winnig Package Deal - Nicholas Crawford
• Kentucky Museum News
• Mrs. Sarah Thompson, Wife of Western's Third President, Dr. Kelly Thompson Dies
• Abrell, Chris. Summer Digs Turned Archaeological Gold-Mine - Valerie Haskins
• Nine to be Inducted into Alumni Hall of Fame - Thomas Cook, Clem Haskins, The Hilltoppers, Patricia Garrison-Corbin, Charles Kleiderer
• Eison, Sheila. Remembering Jim …

Ua68/13/5 Pr Perspectives, Kelly Thompson Chapter, Public Relations Student Society Of America

Student Organizations

Newsletter created by the WKU Kelly Thompson Chapter of PRSSA regarding members, activities and alumni.

Wright State University Volleyball Media Guide 1996, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1996 Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 72, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Lucas, Fred. Parties Seeking Identity – U.S. Presidential Campaign
• Stamper, John. Tobacco Road – A Journey to the Harvest
• Leonard, Kim. Kristen Miller Makes Plan to Drive Party-Goers Home
• Leonard, Kim. Student Government Association Gives More Money to Campus Clubs
• Night Owls Can Now Flock to the Library
• Bradley, Ryan. Commentary Didn’t Have Facts Straight
• Esposito, Mike. Voters Offered Two Major Differences
• Howard, Jake. …

Ua12/2/1 College Heights Herald, Vol. 72, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason. Bowling Green Hits Big Time
• Stamper, John. Death May Earn Suit – Billie Johnson
• Baker, Emily. My Image: Cancer Survivor Builds Support
• Western Trying to Sneak Around New Law – Minimum Wage
• Howard, Jake. Public Inquisition is Embarrassing – Richard Jewell
• Simmons, Darryn. Citizens Shouldn’t Complain About Illegal Immigrants
• Brown, Karen. Let Them Hear You, Speak Up for Yourself
• Hall, Jason. John …

Ua12/2/1 College Heights Herald, Vol. 72, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Lega, Stephen. Council on Higher Education Checks Affirmative Action Goals
• LaBelle. Charboneé. Increase: It’s a Double-Edged Sword – Minimum Wage
• Blandford, Scarlet. Welsh Singers Say They Come Straight from the Pig’s Snout – Haverfordwest Male Voice Choir
• Lega, Stephen. New Vice President Didn’t Tread Water – Fred Hensley, Institutional Advancement
• Handrails Pay Off More Than One Way
• Hall, Jason. Students’ Views Overlooked – Again …

Ua12/2/1 College Heights Herald, Vol. 72, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason. Former Plumber Wins Discrimination Case
• Lega, Stephen. Handrails Take Hold of the Hill
• Stamper, John. Poet, Professor Will be Remembered for His Writing – Jim Wayne Miller
• LaBelle, Charboneé. Cracks Pervade Keen Hall’s First Floor
• Getting Views Expressed, Ours and Yours
• Johnson, Jerry. Towing Cars Now Could Involve Guns
• Johnson, Jerry. Deceased Friend Missed in Downing University Center – Charles Crume
• Simmons, …

Ua11/1 On Campus, Vol. 6, No. 6, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Abrell, Chris. The Accessible Professor - Lester Pesterfield
• Fred Hensley Named Institutional Advancement Vice President
• Emergency Phones: Two Minutes to Safety
• Brown Printing Gives Engineering Technology $30,000
• Grants for Economic Development Institute Total $34,500
• All for International Exchange - Consortium for Belize Educational Cooperation
• Public Radio Wins Jesse Stuart Award
• Abrell, Chris. Teaching the Ancient Art of Puppetry - William Kessler
• Kentucky Library …

Guidelines For College And University Publications Directors On Building Effective Partnerships With Printers And Graphic Designers, Susan L. Enzman

Theses and Dissertations

The purpose of this thesis project was to compose guidelines to help facilitate communication and understanding between graphic designers and printers as they work together to service higher education publication offices.

A review of previous research pertinent to this study was conducted. Original research was undertaken in the form of a mail survey distributed to 100 publication directors/managers at four year colleges and universities throughout the country.

The survey was used to determine how various publications offices operate and to elicit suggestions publication directors/managers have for working effectively with graphic designers and printers.

The core of this project was the …

Ua11/1 On Campus, Vol. 6, No. 5, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Abrell, Chris. Preserving Their Traditions - Michael Ann Williams
• Abrell, Chris. Carlton Jackson, Daniel Roenker, Named First Distinguished Professors
• Congratulations to Our Retirees!
• Dr. Charles M. Anderson Named Vice President for Information Technology
• 139th Commencement Honors 15 Top Graduates
• Finance & Administration Reorganizes
• More Science from the Internet
• Abrell, Chris. Learning at Lost River Cave
• Committed to Being an Advocate for Women - …

Ua68/13/4 Limited Edition, Wku Journalism

WKU Administration Documents

Newspaper created by students participating in the Minority Journalism Workshop hosted by the WKU Journalism Department.

• Ramsey, Carine. Labor of Love - Judy Schwank
• Johnson, Shalana. Mayor Ties Fires to Race - Church arson
• Cunningham, Shalonda. Social Service Agencies' Funds Restored
• Davis, Tonie. Nece's Place - Earnece Walker
• Carroll, Tyneia. Cornelius Martin Shucks Corn for Cars
• Davis, Tonie. Elderly Foster Goodwill at Girls Club
• Seymore, Shauna. Howard Bailey Combines Hard Work, Compassion
• Rucker, Lori. Students Get Basics at the News
• Carroll, Tyneia. Freshman Program Hopes to Lessen Dropout Rate
• Doss, Tremecca. Church Burning Investigation Efforts Minimal
• Rucker, Lori. Police Need …

Effective Motivation Of Front-Line Employees, Regina M. Audio

Theses and Dissertations

Motivating front-line employees to perform at optimum levels is a challenge for managers and business owners. Non-management employees from Southern New Jersey for-profit and non-profit companies responded to a survey to offer comments as to which of six specific types of motivational phrases would best motivate them to perform optimally in common workplace situations involving: quality, teamwork, personal responsibility to organizational policy and procedure, initiative, and customer service issues. Participants considered top performers by their managers were asked to choose which phrase would best motivate them in each situation in an attempt to identify which phrases are most effective in …

Ua68/13/4 Shoptalk, Wku Journalism

WKU Administration Documents

Newspaper created by students participating in the High School Publications Workshop hosted by the WKU Journalism Department.

• Workshoppers Recognized at Luncheon
• Hunt, Scott & Sarah Willhelm. Workshop 1996 a Success
• Miller, Kathy. What About Bob Adams?
• Stark, Loree. Ken Harper, Alanna Redd Make Dorms Fun and Safe
• Bellamy, Emily. The Women Are Still in Charge
• Bellamy, Emily. Juames Kenney, Craig Bell Share Interests in Music and Photography
• Fletcher, Ken. Students Enjoy Wasting Their Time
• Miller, Kathy. George Tames Lives on Through Photographs
• Bellamy, Emily & Ken Fletcher. Preparing for the Unexpected
• Gerald, Lindsay. Guys, Pay Attention!
• Fletcher, Ken & Scott …

A Study Of The Implications Of The Internet Upon Two-Way Symmetric Communication In Public Relations, Tarek M. El-Kharboutly

Theses and Dissertations

This thesis examined the implications and ramifications of the advent of online communication technologies, such as the Internet, on the profession of public relations.

As brokers of information, public relations professionals must adapt to and incorporate online tools into their arsenals. As the consumer public takes to the Internet in search of information, the Internet provides a means by which organizations can gauge which issues are of concern. It is the only alternative to falling out of touch with a restless consumer public that demands ever-higher levels of customer service.

The author presented a case study of the Pentium microprocessor …

A Study Of Public Relations Practice In The Tobacco Industry: Misuse And Social Responsibility, Andrew M. Casper

Theses and Dissertations

The study's major purpose was to improve the quality and reputation of public relations practice in private industry. The study examined needed improvements m public relations by focusing on the ineffectual and negative practices of the tobacco industry, Also, the study reviewed public and media perceptions of tobacco companies.

The research involved telephone inquiries, information from not-for-profit organizations, and a review of 108 publications using the headings, "Public Relations" and "Tobacco Industry."

Other research included an opinion survey administered to 100 undergraduate students at Rowan College of New Jersey.

Survey results found that a majority of students, smokers, and nonsmokers …

A Study Of Meeting Planners' Tactics To Market Conferences, Seminars, And Workshops, Erika March

Theses and Dissertations

This study identified, through secondary research and a written survey, methods to effectively market meetings. The research found patterns in the areas of Communication, Direct Mail, Program Planning, Feedback/Evaluation, and Follow-up. These research areas were used in forming the structure of the survey questions.

The meeting planning survey was sent to 17 meeting planners who were chosen based on a June 1995 ranking in Meeting News as "The 25 Most Influential People in the Meetings Industry." The 25 represent different types of planners in different industries. These planners were surveyed to obtain marketing ideas from the top meeting planners in …

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program listing graduates.

Ua12/2/1 College Heights Herald, Vol. 71, No. 59, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason. Study Raises Staff Salaries
• Goetz, Kristina. Students Protest Fee Hike
• Lega, Stephen. Title IX Plan Receives Funding from $25 Fee
• Tungate, Matthew. Board of Regents Approve $125 Million Budget
• Tungate, Matthew. Money Usually Left Over at Year’s End
• Stamper, John. Awards: Daniel Roenker, Carlton Jackson Named Distinguished
• Scott, Mike. Three Percent Raise Not Enough for Some
• Lucas, Fred. New Students Pay Rate …