Public Relations and Advertising Commons^™

Public Relation In Corporate Policy, Dilip Cherian

IIMB Management Review

The widely perceived image of Public Relations (PR) as mere window dressing is fast changing. PR is now evolving into a formalised mainstream element of corporate decision making responsible for creating and presenting a robust image of its company and performing the highly sensitive task of balancing between corporate interests and public understanding of corporate performance

Wright State University Men's And Women's Swimming And Diving Media Guide 1997-1998, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1997-1998 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's Soccer Media Guide 1997, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1997 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

The Bison: 1997, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

A Study To Research The Feasibility Of Establishing A Southern New Jersey Chapter Of The Public Relations Society Of America, Joanna F. Bruschi

Theses and Dissertations

The purpose of this study was to research the feasibility of establishing a southern New Jersey chapter of the Public Relations Society of America (PRSA).

Some major findings included: (a) more than fifteen southern New Jersey members of PRSA are interested in joining a southern New Jersey chapter; (b) more than thirty public relations practitioners, not holding membership in PRSA, are interested in joining a southern New Jersey chapter of PRSA.

The findings of the author's survey concluded that establishing a southern New Jersey chapter of PRSA is feasible.

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program listing graduates.

Persuasion Theories In The Practice Of Public Relations In The 1990'S, Susan E. Owens

Theses and Dissertations

The purpose of this study was to present ways in which persuasion theories are currently used in public relations and how persuasion theories could be used in public relations. Some public relations textbooks devote a chapter or section to persuasion theories and how they relate to public relations. The public relations practitioner needed a publication that expanded on these theories and provided cases of how they are used in public relations today.

To research persuasion theories and current application of them, current textbooks and periodicals were reviewed at several libraries. The searches at Rowan College, Richard Stockton College and Ocean …

Christian Conservative Bias In Newspaper Print: A Content Analysis, Ted Christian

Theses and Dissertations

The major purpose of this study was to analyze the content from six major U.S. newspapers regarding their coverage of Christian Conservatives. The newspapers chosen for the study were the: New York Times, Los Angeles Times, Wall Street Journal, Washington Post, Washington Times and Atlanta Journal and Constitution.

Articles from these newspapers from June 1993 through July 1994 were analyzed for their bias against Christian Conservatives or lack thereof. Samples were selected from the newspapers during the time frame chosen when one or more of the following five descriptors appeared in the newspaper text: Christian …

Ua12/2/1 College Heights Herald, Vol. 72, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Dorm Alarm Covers Must be Removed
• Lega, Stephen. Book on Private Offers Closes – Bookstore (WKU)
• Back, Shannon. Web Overload May Prompt Porn Restrictions
• Back, Shannon. Failing Hoods Leave Chemistry Staff Fuming
• Stamper, John. Gunman Abducts Former Student, Drives to Indiana – Courtney Marchal
• Hark, the Herald Angels Sing
• Wilfort, Mary. Students Uninformed
• Allison, William. Censoring Justified
• Carr, Kip. Letter is Ignorant …

Ua11/1 On Campus, Vol. 6, No. 10, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Goldie Blumenstyk. Philosophy Goes High Tech - Cassandra Pinnick
• Hughey, Aaron. Kentucky's Future Tied to Universities, Colleges
• Payne, Nikcole. Dr. Charles Smith, Music Teacher of the Year
• Payne, Nikcole. Why Clinton Defeated Dole in '96 - Larry Winn
• Adult Day Care: A Winner Again
• Forensic Team Sweeps Tournament

Business Communication Today By Sushil Bahl. Response Books, New Delhi. A Division Of Sage Publications., C N Kumar

IIMB Management Review

Ihe book under review, as the author says in the preface, has been mainly targeted at new entrants and students in communication- related fields such as advertising, public relations and media. The book starts with the subject of what business communication is about, and covers aspects of written, verbal and non-verbal communication and how to make them effective. This could serve as a useful hand book for beginners as well as other more experienced practitioners and “executives on-run”.

Ua12/2/1 College Heights Herald, Vol. 72, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Gilbert Hall Fire Sparks Safety Questions
• Lega, Stephen. Central Stores Closing
• Brewer, Jerry. Rodeo Perfection
• Wal-Mart’s Censorship Unacceptable
• Ramsey, James. Marriott Has Served Western Well
• May, Dirk. Consider Perspectives
• Browning, Michelle. Dormitis Cured by 12-Step Program
• Stamper, John. Commentary Causes a Meeting of Minds
• Siria, Stephanie. Parking Still a Hassle at Western
• Leonard, Kim. Campus Organizations Get Assistance
• Leonard, Kim. Statewide Student …

Ua12/2/1 College Heights Herald, Vol. 72, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• LaBelle, Charboneé. Restrooms: Americans with Disabilities Act Cuts Through Red Tape
• Leonard, Kim. Ride Plan Set to Begin
• Stamper, John. December Graduates Will Have Lots of Elbow Room
• Hall, Jason. All Hours Must be Completed
• Student Government Association Didn’t Miss the Bus with Resolution
• McDonner, Michael. Labs Wrongly Used
• Browning, Michelle. Meat-centered Diet is Unhealthy One
• VanWinkle, Cara. Dorm Life Offers Little Discipline
• Latham, …

Wright State University Women's Basketball Media Guide 1996-1997, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1996-1997 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 72, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Back, Shannon. Workers Fear Loss of Jobs – Dining Services
• LaBelle, Charboneé. A Moment of Closure – Morgan Violi
• Batcheldor, Matt. Western Price Tag Higher – Tuition
• Bookstore Privatization Needs Thought
• Avery, Shiloh. Bond Shouldn’t End – Kappa Sigma
• Brewer, Jerry. Beliefs Should Frame Everyone’s Life
• Robinson, George. Talk Shows Have Own Sick Humor
• Taylor, Saddler. Separatism is Racism
• Sewell, Steve. Racism Continues
• Lega, …

Ua12/2/1 College Heights Herald, Vol. 72, No. 24, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Morgan Violi’s Body Brought Home
• Brewer, Jerry. Knowledge Empowers – Million Man March
• Smith, Scheri. HIV Victim Finds Strength, Hope in Christianity – Steve Sawyer
• Lega, Stephen. Private Companies Change Bookstores
• Lega, Stephen. Western Looks at Bids – Bookstore (WKU)
• NCAA Violations Serious for All Athletes
• Simmons, Tawnya. Votes do Count
• Corbett, Charles. Learn from Our Wars
• Siria, Stephanie. Food Service Doesn’t …

Wright State University Basketball Media Guide 1996-1997, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1996-1997 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 Back On Track, Wku Student Affairs

WKU Administration Documents

Back on Track special College Heights Herald regarding the men’s basketball program.

• Finch, Mike. Tops Trying to Get Back on Track
• Finch, Mike. Rebounding, Defense Key for Hilltoppers
• Simmons, Darryn. Big Man Seeks to Improve His Average – Robert Marchant
• Simons, Darryn. Sophomore’s Star to Shine – Rob Williams
• Hieb, Dan. Melvin Adams Has No Limits This Year
• Brewer, Jerry. Joe Harney’s Hustle Hits the Floor
• Wilkins, Don. Original Recruit Comes Back to Hill – Vince Edwards
• Finch, Mike. To Err is Human, Winning is Divine for Hilltoppers – Brad Divine
• Wilkins, Don. Kyle Chapman Strengthened Up, Ready for New …

Ua12/2/1 College Heights Herald, Vol. 72, No. 23, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Brewer, Jerry. March: Students Remember Meaning – Million Man March
• Stamper, John. Siren Stirs Up Campus – Tornados
• Hall, Jason. Racism Had Little Affect on Amendment Vote
• Craig, Ryan. Children’s Plays Offer More Than Entertainment
• Campus Should Heed Tornado Siren
• Taylor, Saddler. Writer Stereotyping
• Robinson, George. All Races Should Go Get on the Bus
• House, Jon. Greeks a Family
• Craig, Ryan. First Dates Plagued …

Ua12/2/1 College Heights Herald, Vol. 72, No. 22, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Batchelor, Matt. Student Issues Key – Presidential Election
• Lega, Stephen. Bill Clinton Gets Four More
• Lucas, Fred. Ross Perot Helps Stall Bob Dole
• Hall, Jason. More Dumps Discovered on Western’s Farm
• Lega, Stephen & Fred Lucas. Regents Retreat to Talk of Future Goals, Policies
• No Matter Your Choice, Support President
• Zirnheld, Stephanie. Tired of Racist Articles
• Hutchins, Chris. Poems’ Verse Makes Student Curse
• Armstrong, …

Ua11/1 On Campus, Vol. 6, No. 9, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Considering Health Insurance Options
• Phonathon More than Half Way Toward Goal
• Luther Hughes to Lead Enrollment Management
• Dr. Paul Rice Community College Dean
• Committee to Investigate Pesticides on WKU Farm
• Eison, Sheila. Ironwoman - Libby Greaney
• All About the WKU Student Health Service & Wellness Center
• Give Earth a Chance for the Future - Recycling
• For Senior Adults Only - Institute for Living …

Ua12/2/1 College Heights Herald, Vol. 72, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• LaBelle, Charboneé. T-Shirts Signify Pain of Violence – Clothesline Project
• LaBelle, Charboneé. Stumping in the Park – Tipper Gore
• Lucas, Fred. Women’s Roles Increasing
• Filter Through Muddy Campaigns
• DeArmond, Allison. Thanks to Michelle Browning
• Simmons, Darryn. War Approaching Between the Races
• Baker, Emily. Comedian Dampens School Spirit, Event – Vic Henley
• Gailor, Andrew. Steve Beshear for Students
• Melton, Shana. Greeks About Bonds
• Lucas, Fred. …

Ua12/2/1 People, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring these articles:

• Struck, Angela. Game Master – Eck Branham
• Cravens, Jayne. Heart of the Art – Ron Estes
• Humphreys, Mack. A Western Timeline 1906-1986
• Turner, Todd. The Main Drag – Terry Lindsey, Drag Racing
• Are You Well-Red? – WKU Trivia

Ua12/2/1 College Heights Herald, Vol. 72, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• VanWinkle, Cara. Group Mourns Its Loss – Kappa Sigmas
• Back, Shannon. A Step Above the Rest – African American Greeks
• Lega, Stephen. Third Party Provides an Alternative for Voters
• Hall, Jason. Diddle: Dedication Continues Despite Rain – E.A. Diddle Memorial Park
• Stamper, John. Student Worker, 48, Dies After Apparent Heart Attack in Garrett – Jerry Kelly
• Speakers on Campus Add Spice
• Westwood, Thomas. More …

Ua12/2/1 College Heights Herald, Vol. 72, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. DUI: Law Puts Brakes on Underage Drinking
• Lucas, Fred. Students Break Stereotypes of Voter Apathy
• LaBelle, Charboneé. Effects of Childhood Abuse Often Perpetuate Cycle
• Davis, Rochelle. Temple Grandin Succeeds Despite Living with Autism
• New DUI Law Unfair to Those Under Age
• Bryant, Betty. Student Perseveres
• Lott, Charles. Parking No Problem at Health Service
• Simmons, Darryn. Interracial Dating Should be From Heart
• Brewer, …

Ua12/2/1 College Heights Herald, Vol. 72, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• VanWinkle, Cara. Kappa Sigmas Banned – Hazing
• Stamper, John. Girl’s Body Found – Morgan Violi
• VanWinkle, Cara. Meeting’s Legality Raises Questions – Kappa Sigma
• Hall, Jason. Finance: Candidates Sing Same Song on Student Issues
• Hazing is Intolerable
• Moats, Bill. Apology in Order
• Shannon, Rick. Michelle Browning, Jack Kevorkian Are Both Wrong
• Brewer, Jerry. Negro National Anthem Should be Appreciated by All
• Brown, Karen. City …

Ua12/2/1 College Heights Herald, Vol. 72, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason. Debate Panel Proclaims Bob Dole Victor
• Lega, Stephen. Plan’s Revision on Hold – Desegregation Working Group
• LaBelle, Charboneé. Protective Orders Help Victims of Domestic Abuse
• Mayo, Travis. Dean Brings South Africa to Western – Howard Bailey
• Students Need Both Sides to Make Choice
• Sudborough, Gary. CIA Not Doing Job
• Longwell, Tom. Don’t Attack Religion
• Browning, Michelle. People Have Right to Quality of …

Ua12/2/1 College Heights Herald, Vol. 72, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason. Jack Kemp Pushes Tax Cut
• Blanford, Scarlet. One World Many Cultures, No Barriers – International Festival
• LaBelle, Charboneé. Coming Out Day Stresses Diversity and Education
• Stamper, John. Vigil Stirs Haunting Memories – Alcohol Awareness Week
• Hall, Jason. Committee to Investigate Dumping – WKU Farm
• Student Government Association Resolution Needs Student Support
• Bell, Thomas. Constitution Protects Freedom of Religion
• Carr, Kip. Thanks to …

Ua12/2/1 College Heights Herald, Vol. 72, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason & John Stamper. Battle for the 1996 Ballot
• Lucas, Fred. Jack Kemp to Rally Students Today
• Lega, Stephen. Buddhist Choir: When You Hear It, You’ll Know – International Festival
• Blandford, Scarlet. Bowling Green Tastes International Flavor
• Domestic Violence a Reality
• Dicker, Regina. Parking a Hassle, Guide is Needed
• Holloway, Todd. Commentary Wrong
• Leonard, Kim. Reward Judge for Doing Good – Joe Huddleston …

Ua12/2/1 College Heights Herald, Vol. 72, No. 13, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Hall, Jason. Farm’s Dumped Chemicals Identified
• LaBelle, Charboneé. Departments to Determine Wage Increase
• Lega, Stephen. Campus Bookstore May Go Private
• Students Make a Difference by Voting
• Bussey, Charles. Debate Nothing New
• Ashworthe, Michael. Stories Appreciated
• Mutter, Sharon. Aging is Different for Every Person
• Flanagan, Beth. Church, State Don’t Mix Well
• Simmons, Darryn. Crack: Government to Blame
• Owens, Gina. Congress Bill Serves No Purpose
• Bradley, …