Public Relations and Advertising Commons^™

A Historical Study Of Payola: Advertising And Public Relations Or Bribery, Christina Guadagno

Theses and Dissertations

Payola helps get songs played on radio stations. Decades ago, it involved record company promoters giving cash, marijuana and other inducements to disc jockeys so they would add a new song to their playlist. The courts always found the disc jockey at fault.

Then in 1973, the courts began to go after the record companies. This caused the record companies to seek a middleman – independent promoters. Independent promoters helped record companies get songs added to the playlist so record companies did not have to deal with radio stations directly.

Some independent promoters gave large amounts of cash, harder drugs …

The Effect Of Radio Distance Education On Rowan University's Image, Gregory C. Potter Jr.

Theses and Dissertations

This study determined the effects a distance education course on Rowan University's campus radio station has on the image of the institution. The study also examined how a distance education program could enable Rowan to reach the goals of its strategic plan.

Four focus groups of Rowan University students revealed their attitudes about the university's image, distance education, radio as a medium for distance education and what effects distance education has on collegiate image. The focus groups included traditional and non-traditional students, students enrolled in the radio distance education course at Rowan University and students not enrolled in the course. …

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program listing graduates.

Company Logos' Contribution To Corporate Image, Jeanette L. Iversen

Theses and Dissertations

The purpose of this study was to analyze the use of company logos in corporate identity systems and their contribution to corporate image. Logos – or trademarks – identify and differentiate companies and their products, services or ideas. While logos tell about a company's personality, they cannot work in a vacuum – logos communicate along with other components of a corporate identity system.

The researcher conducted a survey study to measure consumers' attitudes toward company logos and the image contribution of the logo. This study was based on the LogoValue Surveys, conduced between 1991 and 1994 by Interbrand Schechter, a …

Ua3/8/6 Wku Creed, Wku President's Office - Meredith

WKU Administration Documents

Correspondence about and drafts of the WKU Creed invitation to dedication and the dedication program.

Analyst Communication For Natural Gas Utilities, Randolph P. Ryerson

Theses and Dissertations

This study's purpose was to investigate whether investor relations professionals from natural gas local distribution companies effectively communicate with their industry's analysts.

Two surveys were designed to compare and contrast the opinions of analysts and LDC IR pros. Surveys were mailed to 15 leading gas industry analysts and 10 LDC IR pros. Ten analysts and 10 LDC IR pros responded. The major findings include:

Sixty percent of the analysts felt communications with IR pros were only somewhat successful while 70 percent of the LDC IR pros ranked the communication as highly successful.

Fifty percent of the analysts ranked one-on-one meetings …

Ua68/2 Intercambio Internacional, Vol. Xiv, No. 2, Wku Latin American Studies

WKU Administration Documents

Newsletter created by WKU Latin American Studies program regarding science, politics and economic advances in Latin America as well as cooperative projects between WKU and universities across Latin America. The newsletter is written in both English and Spanish.

Ua68/13/4 The Link, Vol. 7, No. 5, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Ua12/2/1 College Heights Herald, Vol. 72, No. 56, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Back, Shannon. Aramark Food Service to Replace Marriott
• Lanter, Charlie. D.J. Adds Flavor to Turntables – Jon Foster
• Stamper, John. Regents Chillout on Spending
• Stamper, John. Vice President Names as Interim President – Barbara Burch
• Stamper, John. Board of Regents Closes Doors Again
• Halogen Lights Banned from Dorms
• The 1997 Marsupial Awards
• Cox, Wade. Improve Coverage
• Riley, Jason. Writer’s Guilty Feet Wander into Unchartered …

Ua11/1 On Campus, Vol. 7, No. 4, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Eison, Sheila. The Thomas Meredith Years: 1988-1997
• Commencement Schedule
• Congratulations, 1997 Faculty Award Winners!
• MASTER Plan Means People Helping People - Making Academic & Social Transitions Educationally Rewarding
• Thanks, Nat, for Our Safety - WKU Police
• New Journal Seeks Submissions - Journal of Public Service & Outreach
• Van Winkle, Cara. Feminist Before Feminism Was Cool - Mary Miller
• Libraries Honor Michael L. Morse …

A Measure Of The Effectiveness Of A Service Improvement Video Used In The Fiscal Year 1997 Communications Plan For The Allegheny Area Of The Usps, Raymond V. Daiutolo

Theses and Dissertations

This project measured the effectiveness of a service improvement video prepared by the U S Postal Service's Allegheny Area Corporate Relations department. The video was directed at the letter carrier craft and disseminated to the ten postal districts comprising the Allegheny Area in October 1996.

Information searches for relevant literature were conducted through several databases cataloging books, periodicals, journals and articles with the use of video communication as part of an employee awareness and training strategy.

This thesis activity reported on the effectiveness of the inaugural video using information collected from interviews with South Jersey letter carriers; a survey of …

The Changing Role Of The Physician As A Consequence Of The "Gag Clause" In Managed Health Care Contracts, Emily Riley

Theses and Dissertations

In November 1995, at a meeting of the Managed Health Care Congress, Harvard Medical School professor and physician Dr. David Himmelstein, delivered a presentation that included a slide of what he called the "gag clause" in his U.S. Healthcare contract. Dr. Himmelstein explained that he was being restricted in what he could say to his patients - three days later, U.S. Healthcare terminated his contract.

This event, coupled with Dr. Himmelstein's appearance two weeks later on the Donahue Show, sparked a flood of media attention and, in turn, a public outcry. Managed health care, designed to regulate and curtail growing …

An Analysis Of The Design, Implementation And Measurement Of A 401k Employee Communication Campaign For Checkpoint Systems, Inc. Headquarters Employees To Evaluate Their Understanding Of The Plan, Gina Marie Redrow

Theses and Dissertations

This project evaluates the effectiveness of a 401(k) communications campaign for employees at Checkpoint Systems, Inc. headquarters located in Thorofare, New Jersey.

Information searches for relevant literature were conducted through several databases cataloging books, periodicals, journals and articles. The findings of this literature search identified elements of effective 401(k) communication campaigns. These elements were used as a guide to measure the design of Checkpoint's plan.

Focus groups were conducted with managers and employees to determine their understanding of the plan and obtain feedback to be used as evaluation. The compiled data was analyzed to determine the overall effectiveness of the …

Ua12/2/1 College Heights Herald, Vol. 72, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Sexual Orientation Clause Put on Hold
• Back, Shannon. Seven Employees Have 90 Days to Work – Printing Services
• Mains, Brian. Special Day for Olympians
• Brewer, Jerry. Old School Days Relived – Delta Spencer, Class of 1929 (CHS)
• Leonard, Kim. Pay Between Genders Not Equal at Western
• Stamper, John. Department Receives $200,000 Endowment – Engineering Technology
• Stamper, John. President’s Salary, Benefits Reviewed
• A …

Ua12/2/1 College Heights Herald, Vol. 72, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classified

Articles in this issue:

• Leonard, Kim & John Stamper. Student Fees May Rise $25 for Computers
• Batcheldor, Matt. Keith Coffman Takes Charge – Student Government Association
• Back, Shannon. Food Service Contract Still Undecided
• Back, Shannon. Finance Committee Closes Meeting Door
• Batcheldor, Matt. New Student Government Association President Maps Upcoming Term
• Equality in Scholarships Vital
• Back, Shannon. Family Ties More Important Than College
• Craig, Ryan. Springtime Causes Fever-ish Ailments …

Ua12/2/1 College Heights Herald, Vol. 72, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Batcheldor, Matt. New Student Government Association Officers to be Elected Today
• Mains, Brian. Miss Black Western Spotlights Talent
• Lenz, Rebecca. Vigil Remembers Lost Lives – National Child Abuse Prevention Month
• Riley, Jason. Banshee Brings in 4,000 for Best Party of the Year
• Davis, Rochelle. Volunteers Make Neighborhood Appealing – Parker Bennett School
• Student Government Association: Send in the Clones
• Molley, Sean. Quit Complaining
• LaBelle, …

Ua12/2/1 College Heights Herald, Vol. 72, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Task Force OKs Paul Patton’s Reform Plan
• Lanter, Charlie. Students Recommend Professors
• Batcheldor, Matt. Student Government Association Pass Anti-Discrimination Policy by Slim Margin
• Batcheldor, Matt. Athletic, Academic Scholarships Unequal
• Stamper, John. Board of Regents to Decide on Staff Raises
• Downtown Event to Remember Children – National Child Abuse Prevention Month
• Regents’ Rush is Big Mistake – WKU Presidential Search
• Render, Todd. Cover …

Ua12/2/1 College Heights Herald, Vol. 72, No. 51, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Higher Education Task Force Discusses Proposal
• Lega, Stephen. Queens of the Night – Lesbian Bisexual Straight Gay Alliance
• Siria, Stephanie. Omega Psi Phi Win, Then Lose District Step Show
• Stamper, John. Thomas Meredith Explains Importance of Paul Patton’s Plan
• Regents, Student Government Association: Support Anti-Discrimination Policy Revision
• Lanter, Charlie. Some Chilling Answers to Alarm Questions
• Riley, Jason. Maturity, an Old Foe, Creeps …

Ua12/2/1 College Heights Herald, Vol. 72, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Back, Shannon. Radon Testing Postponed
• Back, Shannon & Mikki Olmsted. Sorority Hall Elevator Catches Fire – Meredith Hall (WKU)
• Batcheldor, Matt. Students Question Student Government Association’s Elitist Attitude, Concern
• Lenz, Rebecca. Diversity Conference Discusses Homosexuality – Lesbian Bisexual Straight Gay Alliance
• Batcheldor, Matt. Student Government Association: Include Gays in Western’s Anti-Discrimination Policy
• A Heavenly Plan from Registrar
• Stephens, Julie. Thanks for Concern
• Poullous, Jennifer. …

Ua12/2/1 College Heights Herald, Vol. 72, No. 49, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Pretrial Postponed Because of Psychiatric Evaluation – Ray Biggerstaff
• Olmsted, Mikki. Two Western Employees Arrested – Eric Lindgren, Beverly Pruett
• Lynn, Kelley. Family Bluegrass Band – The New Generation Bluegrass Band, Whittinghill Family
• Batcheldor, Matt. Student Government Association Candidates Preparing for Elections
• Lanter, Charlie. Sorority’s Showcase Spotlights Western Student’s Talent – Delta Sigma Theta
• Higher Education Plan Can Work
• Brown, Karen. Returning to Church, …

Ua12/2/1 College Heights Herald, Vol. 72, No. 48, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Politics Surface in Higher Education Debate
• Smith, Scheri. Preregistering for Fall 1997 Semester Pays Off for Students
• Olmsted, Mikki. Western Employee Indicted on Forgery – Michael Petruna
• Riley, Jason. Western TV Ranked Nationally for Best News
• Can Paul Patton Pull It Off? – Education Reform
• Beach, Bennie. Respect Colleagues
• Riley, Jason. Life After Being a Hate-Monger Isn’t So Bad
• Craig, Ryan. Sean …

Ua68/13/4 The Link, Vol. 7, No. 4, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Ua11/1 On Campus, Vol. 7, No. 3, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Come to Campus & See the Sky Show! - Hale-Bopp
• What's a Comet Anyway?
• Committee Sets Timetable for President Search
• Upward Bound for Vets Offers Free College Prep
• Videoconference Addresses Household Cleaning Products
• Women's Alliance Awards Deadline April 7
• Take a Daughter to Work April 24!
• Lecture Series Will Honor Valere Scott
• Madison, Ann. The Circus in the Attic - John Venable
• Warren …

Ua12/2/1 College Heights Herald, Vol. 72, No. 47, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Back, Shannon. Student Injured Crossing Street – Fred Lucas
• Finch, Mike. Arizona Claws Past UK, 84-9
• Siria, Stephanie. Film Festival Helps Students
• Lynn, Kelley. Differences, Similarities Shown Through Music – Native Americans
• Back, Shannon. Conflict Brings WKU Women’s Alliance, Others Together
• Stop the Cycle of Abuse
• Jessup, Millie. Support These Women – WKU Women in Transition
• Batcheldor, Matt. Take Care of University Boulevard Problem …

Ua68/13/4 Adviews, Wku Journalism

WKU Administration Documents

Newsletter created by the Advertising section of WKU Department of Journalism for students and alumni regarding section events and activities.

Ua66/10/2 Alumni Newsletter, Wku Mathematics

WKU Administration Documents

Alumni newsletter created by and about the WKU Mathematics department.

Political Propaganda: A Postmodernist Analysis (Part I), Ibpp Editor

International Bulletin of Political Psychology

This article presents a number of conceptual problems with assuming that political propaganda is an effective tool in seeking political power.

Ua12/2/1 College Heights Herald, Vol. 72, No. 46, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Judges’ Opinions Not in Western’s Favor
• Stamper, John. Whistle Blown on University’s Actions – Wieb van der Meer vs. WKU
• Stamper, John. Paul Patton Releases Plan for Higher Education
• Smith, Scheri. Two Fraternities to Stop Alcohol Use at Houses – Phi Delta Theta, Sigma Nu
• Leonard, Kim. Committee Picks Criteria for New President
• Fess Up – No Butts About It
• Crawford, Matthew. …

Ua12/2/1 College Heights Herald, Vol. 72, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Lanter, Charlie. Professor Starred in Show – Kay Payne, Romper Room
• Back, Shannon. Cherry Hall Roof Done, Leaky Spots Continue
• Lucas, Fred. Some Students Support Computer Fee
• Smith, Scheri. Sororities Teaching Community Kids, Adults – Delta Sigma Theta, Alpha Kappa Alpha
• Smith, Scheri. Grant Helps Minority Teachers
• Student’s Claims Unsettled – Sigma Alpha Epsilon
• Support Red Cross Month
• Weigel, Richard. Apology, Investigation Necessary
• Shannon, …

Ua12/2/1 College Heights Herald, Vol. 72, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

Regular features include:

• Just a Second
• Campus Line
• For the Record / Crime Reports
• People Poll
• Sports
• Diversions
• Movie Reviews
• Classifieds

Articles in this issue:

• Stamper, John. Governor Paul Patton Delivers Blow to Higher Education
• Riley, Jason. Cassandra Pinnick Not Afraid to Share Opinions
• LaBelle, Charboneé. Board of Regents Hires Firm to Find President
• James Ramsey Stays at Western
• Well Done, Lady Toppers
• Ray Mendel & Joy Gramling. Regents Actions Appropriate
• Lucas, Fred. Al Gore’s Virtue, Like Finance Reform, a Misconception
• Marsh, John. Technology Holds Back Typing Soldier
• Lenz, …