Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 73, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Back, Shannon. Gary Ransdell Gets Top Job – Presidential Search
• Leonard, Kim. Proposal Outlines Rights of Owners, Renters – Uniform Residential Landlord & Tenant Act, ULTRA
• Batcheldor, Matt. Campus Stores Offer Convenience
• Professors Read Writers’ Works - Poetry of Wendell Berry
• Mains, Brian. Crime Reports Do Not Reveal Whole Story
• Edelen, James. Alumni, Students Target in Fund-Raising Efforts – Phonathon, Institutional Advancement
• Legends Have Died, Lessons Have Not – Princess Diana, Mother Theresa
• Harlow, Paige. Editorial Cartoon Students Ignore Humanitarians
• People Poll: What Do You Think of Aramark Food …

Ua12/2/1 College Heights Herald, Vol. 73, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Stamper, John. Parking Causes Territory Standoff
• Brewer, Jerry. Red Towels, Blue Tears – Football
• Siria, Stephenie. Local Sigma Alpha Epsilon Guard Against Trouble
• University Awaits Choice of President – Presidential Search
• Information Session Tomorrow
• Leonard, Kim. Habitat for Humanity Builds Homes for Three Local Families
• Batchedldor, Matt. Convenience Stores Yet to Open – Dining Services
• Freshman Seminar Helpful to Students’ Futures
• Harlow, Paige. Editorial Cartoon Freshman Seminar
• People Poll: Do You Think the Freshman Seminar Will Be Effective?
• Howard, Jake. Police Brutality Could Destroy Trust in Authority
• Lenz, Rebecca. …

Ua12/2/1 College Heights Herald, Vol. 73, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Back, Shannon & John Stamper. No President After Five-Hour Meeting – Presidential Search
• Back, Shannon. Eugene Payne Emphasizes Quality – Presidential Search
• Moore, Leigh. Eating Habits Suffer at School
• Stamper, John. Former Professor Moves On – Ray Biggerstaff
• Wage Hike Won’t Affect Students – Salaries
• Book Sale Tomorrow at City Library
• Batcheldor, Matt. Convenience Stores to Open Next Week
• Siria, Stephenie. Greeks Assist in Annual Phonathon – Institutional Advancement
• Barbara Burch Has Done Well as Interim President
• Harlow, Paige. Barbara Burch Holding Up WKU
• Durbin, Derek. Apathy Not a …

A Study Of The Viability Of African American Adoption Recruitment Videotapes As A Promotional Tool For The One Church, One Child Of Pennsylvania, Incorporated Recruitment Campaign, Renee B. Gettys

Theses and Dissertations

Recognizing the enormous number of African American children in foster care in Pennsylvania, members of the Pennsylvania African American clergy, led by Reverend William B. Moore and the Honorable John F. White, Jr., Secretary of Public Welfare met with Governor Robert Casey in 1987.

This successful meeting resulted in the development of the One Church, One Child of Pennsylvania, Incorporated in 1987. The program is a branch of the national One Church, One Child organization, founded by Father George Clements in Chicago, 1970.

One Church, One Child of PA, Inc. is a non profit corporation in partnership with the Department …

1997 September-November, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to November of 1997.

Ua68/13/4 The Link, Vol. 8, No. 1, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Wright State University Volleyball Media Guide 1997, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1997 Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 73, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Olmsted, Mikki. Losing Our Religion
• Lanter, Charlie. Card Offers Driver Deals – Designated Driver Cards, Drunk Driving, Alcohol
• Back, Shannon. Edward Hammond Emphasizes Technology – Presidential Search
• Back, Shannon. Gary Ransdell Wants More Involvement
• Police Set Checkpoints – Drunk Driving, Alcohol
• Scholars Program Session Today – Honors Program
• Emergency Poles Functioning
• Baker, Emily. Michael Seidler Gives Philosophy a Global Perspective
• Stamper, John. Western Taking Lead in Planning State’s Virtual University – Internet
• Harlow, Paige. Editorial Cartoon Parking & Towing
• New Towing Policy Good for Students – Parking & Transportation …

Ua12/2/1 College Heights Herald, Vol. 73, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Mains, Brian. Western Passes Test on Safety – WKU Police
• DeLessio, Christine. Sisterhood – Sororities
• Back, Shannon. James Ramsey Wants to Rebuild Sense of Family – Presidential Search
• Welcome Back Party Tomorrow – Big Red Bash
• New Staff Advisory Council Members Elected
• Cookout Welcomes Anthropologist – Anthropology Club, Jill Wagner
• Baker, Emily. Professor Recognized for Love of Teaching – Lawrence Snyder
• Batcheldor. Matt. Computers, Journalism May Get $18.5 Million Home – Mass Media Technology Hall
• Harlow, Paige. Editorial Cartoon Student Fees for Detrex Field
• Students Deserve Return on Fee …

Ua12/2/1 College Heights Herald, Vol. 73, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Back, Shannon. Campus to Host Finalist’s Forums – Presidential Search
• Karen, Mattias. Home on the Hill – Welcome Back Western Fair
• Batcheldor, Matt. Aramark Cook Up Changes in Food Service – Dining Services
• Steve Henry Running for U.S. Senate
• While You Were Gone – Regents, Gays, Lesbians, Budget, Luther Hughes, John Hardin, Schneider Hall, Bob Skipper, Jackie Addington
• Mains, Brian. Campus Towing Policy Changes – Parking & Transportation Services
• Lanter, Charlie. Bus Driver’s Death Shocks Riders, Friends – Ed Whitis, Big Red Shuttle
• Harlow, Paige. Editorial Cartoon Student Input …

Ua11/1 On Campus, Vol. 7, No. 6, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Regents Name Four Finalists for WKU President
• Brief Profiles of the Presidential Candidates - Edward Hammond, Eugene Payne, James Ramsey, Gary Ransdell
• Status of Women on Campus Task Force to Complete Study by November
• Schedule for Interviews for Presidential Candidates
• Eison, Sheila. Good Things Come in Threes for Western's Joy Gramling
• Judy Chicago to Open Women's Studies Fall Lecture Series Sept. 25
• Eison, …

Guide To Web Site Promotion: How Companies Can Draw More Qualified Traffic To Their World Wide Web Sites, Donald L. Dunnington

Theses and Dissertations

The purpose of this study was to compile techniques available to public relations practitioners to promote World Wide Web sites to a targeted business-to-business audience, Without an active promotion program, using a variety of online and offline media, companies are unlikely to draw sufficient qualified traffic to their web sites to justify the cost of a site. Web technology is changing so fast, and content and usage are growing so quickly, that the only way to keep up is through use of online resources. Finding the resources specifically focused on web site promotion can be daunting, however, without guidance as …

A Study Of Empowered Employees At Two Sears, Roebuck And Company Department Stores, Wellington Watts

Theses and Dissertations

This study analyzed and compared the results of two surveys. The first survey of 40 empowered employees was conducted at the Sears department store in Deptford, New Jersey. The second survey of 40 empowered employees was conducted at the Sears department store in Alexandria, Virginia.

Both surveys tried to determine if being empowered helped employees feel valued by the company. The surveys also tried to determine if being empowered helped employees improve customer service and if managers upheld their obligations to let employees solve customer problems.

The survey results showed that empowered employees at both stores felt they were better …

Telecommuting (And Its Effect On Productivity And Morale), Shown M. Swangin-Horton

Theses and Dissertations

The purpose of this study was to determine the type of effect telecommuting would have on employee morale and productivity. The sample population consisted of one hundred companies and corporations from seven eastern states.

The study indicates that telecommuting had a positive effect on respondents, as their morale and productivity increased. However, some expressed concern about resentment from on site employees and resistance from management regarding the program.

The researcher concluded that with economic, social and environmental concerns, telecommuting can be considered a feasible work solution.

A Study Of Political Campaign Communication Tactics, Janine M. Aruanno

Theses and Dissertations

This study identified issues and campaign elements important to registered voters in Atlantic County during the 1995 general election. In addition, it measured the importance of issues versus party affiliation and character.

The researcher surveyed 197 registered voters in New Jersey's second legislative district. The survey queried voters about their campaign and candidate preferences in the race for the New Jersey State Assembly.

The study determined the importance of several campaign elements: channels, messages, party affiliation and voting records, Additionally, the research showed which issues sparked interest in voters.

Finally, the research determined that party affiliation and effective campaigning are …

Ua68/13/4 The Hilltopper Journalist, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU Journalism Department for students and alumni.

Ua11/1 On Campus, Vol. 7, No. 5, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Eison, Sheila. Our Time Now: 1997 Kentucky Postsecondary Education Act
• Regents Approve Budget; Honor Area Legislators
• President Search Continues
• VanWinkle, Cara. About Folklore & All Things Familiar - Erika Brady
• Faculty & Student Commencement Awards
• University Relations Staff Win Communicator Awards Again
• Bob Skipper Named Interim Director, University Relations
• Joy Gramling Re-Elected Staff Regent
• John Hardin Named Assistant Dean, Potter College
• Luther Hughes …

The Impact Of Intranets On College And University Public Relations Professionals, Daniel Murphy

Theses and Dissertations

The purpose of this thesis was to determine the impact of intranets with regard to the future job responsibilities and functions of public relations professionals in the field of higher education.

The hypothesis of this paper was that as more and more colleges and universities begin embracing intranets as a communication tool, the issue of information management will arise. The question of who or what department will be responsible for the information that is placed on an educational institution's intranet will be consistent and problematic.

College and university public relations professionals need to be aware of the problems, opportunities, changes …

Interdisciplinary Public Relations: A Curriculum For Undergraduate Study At Oakwood College, Patrice Thomas Conwell

Theses and Dissertations

The purpose of this project was to create a public relations curriculum for undergraduate study to prepare students as effective practitioners and communicators in the 21st century.

Public relations education has changed over the years to meet the needs and trends of the industry, and today is no exception. The continued rise of Integrated Marketing Communications, and the desire to strengthen the counseling and management functions of public relations make it necessary to evaluate undergraduate curricula to ensure students are being properly prepared to enter the workforce.

The undergraduate curricula of 11 schools were analyzed and compared for subject matter …

Seashore Tourism Brochures And Advertising: Characteristics Of Effectiveness, Andrew Cripps

Theses and Dissertations

The purpose of this study was to identify the visual design elements that contribute to the effectiveness of seashore tourism brochures and print advertising.

For the first part of the study, the researcher interviewed seven tourism communications professionals for resorts from Cape Cod, Mass., to Virginia Beach, Va. The researcher asked them to indicate the most effective elements in the following categories: brochure format, color tones, overall tone, use of text, style of text, use of photos and the elements within those photographs.

The researcher also conducted a survey of a non-random sample of 31 potential seashore resort visitors. The …

An Assessment Of The Sister Cities International Program As An International Public Relations Entity, Laura A. Mitchell

Theses and Dissertations

Going global is the business perspective for the 21st century. Unfortunately, global perspective from American business and organization is limited. With the world shrinking at an astonishing pace, organizations need to find their communication channels to their international publics.

The purpose of this study was to learn if the techniques used in the Sister Cities International Program are effective for international public relations. The findings of this study would prove helpful to international public relations professionals in planning their own programs based on the effectiveness of the Sister Cities Program.

Five cities were evaluated based on their activities, public relations …

A Case Study To Evaluate The Strategies And Techniques Used By The Cooper Foundation And Radio Station Wxtu, 92.5 Fm, To Coordinate And Conduct The First Annual Wxtu Cooper Kids Radiothon Broadcast, January 24 And 25, 1997, Randi Woerner

Theses and Dissertations

The purpose of this study was to evaluate the strategies and techniques used by The Cooper Foundation and radio station WXTU, 92.5 FM, to coordinate and conduct the first annual WXTU Cooper Kids Radiothon broadcast, January 24 and 25, 1997.

To start the evaluation process, a telephone survey was carried out by the author. To produce a +/- 8% margin of error, at the 95% confidence level, the author conducted 150 telephone surveys of donors who called-in pledges during the 1997 Radiothon. The systematic random sample method was used to draw names from the master list of 1100 Radiothon donors. …

A Survey Of The 1997 Whitesbog Preservation Trust Membership To Determine Motivational Factors That Successfully Encouraged Members To Join Or Renew Membership In Whitesbog Preservation Trust, Patricia L. Frasier

Theses and Dissertations

A survey was conducted to determine what factors successfully motivated members to join or renew membership in the Whitesbog Preservation Trust (a.k.a. the Trust). The survey was sent to 127 members who responded to the 1997 annual membership letter sent in December 1996. Of the 127 members who received the survey, 70 responded.

The survey asked respondents to identify the Seasonal Series event or other factor(s) that motivated them to become or renew membership in the Trust. The survey also included a section on demographics for the purpose of analyzing the data. The statistical analysis of the survey was done …

A Study Of Selected Hebrew High Schools In Cherry Hill, New Jersey To Determine How They Confront The Problem Of Assimilation In The American Jewish Community, Linda Friedman

Theses and Dissertations

This study examines the goals and curricula of two supplementary Hebrew high schools and questions whether they changed their focus after the release of the 1990 Council of Jewish Federations' National Jewish Population Survey, which cited a 52% rate of intermarriage since 1985. The study investigates the synagogues' response to the reported 52% rate of intermarriage, as well as the response of the south Jersey Jewish community as a whole. It probes successful strategies for synagogues and their staff to increase the retention rate of their post bar/bat mitzvah students, through their confirmation.

By means of interviews with rabbis, principals, …

Creating Effective Employee Newsletters, Linda M. Blair

Theses and Dissertations

The purpose was to produce a source of information and procedures for readers to create and maintain a high quality employee newsletter. Today it is difficult for companies, both small and large, to maintain good communication between management and employees. Lack of and poor communication are major problems in the workplace. It is necessary for companies to create and maintain a timely and well written newsletter to inform, communicate, recognize and motivate employees. The primary research performed for this study included a completed questionnaire from twenty professionals who had won an award in their professional society and five other noted …

A Case Study Of The Restoration Of College Athletic Programs And Academic Image, Edward P. Callinan

Theses and Dissertations

The study was designed to show that public relations is an integral part of a college's athletic program.

The researcher conducted questionnaires and solicited interviews of 15 individuals from three different institutions The three chosen schools were Fordham University, University of Massachusetts at Amherst, and Indiana University of Pennsylvania. Those interviewed from each school included the coach of the selected team, the public relations director, an athlete of the selected team, student government president, and professor.

This study proved that public relations is necessary to restore a college athletic team's image. It also found that division affiliation, the language the …

The Relationship Among Sports Reporters, Coaches And Sports Information Directors Regarding Student-Athlete Interviews, Scott Ronaghan

Theses and Dissertations

This thesis sought to determine if sports information directors were preparing their student athletes for media interviews. The author surveyed SIDs and student athletes from 30 different ECAC institutions sponsoring men's basketball. Also surveyed were newspaper reporters who cover the respective schools. A major portion of the survey involved the amount of media training SIDs conduct for their student-athletes.

Two-thirds of the 18 SIDs said they trained their student athletes for interviews. The most common technique SIDs used was one-on-one meetings with the student athletes. Representing the team in a positive light was the most Common subject stressed to the …

A Study Of The Presence Of Bias In Reporting On The Socially Sensitive Issue Of Abortion, Benjamin E. Martin

Theses and Dissertations

In a content analysis of news articles and a survey of newspaper editors, this study determined if bias in print media can be detected through the content of news writing.

For the content analysis, news articles dealing with abortion were taken from the New York Times and the Washington Post. The articles, which appeared between Oct. 5 and Nov. 5, 1996, are straight news stories and do not include editorial or opinion articles. Coders were given a series of ten questions to answer for each article. For the survey, editors in New Jersey, New York and Pennsylvania were surveyed …

The Effects Of Print Advertising Campaigns On Consumers' Attitudes Towards Physician Primary Care Practices Affiliated With Jefferson Health System, Maryann Lobianco

Theses and Dissertations

Due to managed care, the recent, rapid changes in healthcare forced hospitals to form health systems by joining with other hospitals and individual physician practices. As these health systems form, the competition for patients increases as does the need to keep consumers abreast of the changes within the forming health systems.

As a result, both health systems and physician practices launched advertising campaigns to reach these consumers. These campaigns must be tested for their effectiveness.

Two major healthcare competitors, Jefferson Health System and Main Line Health System, recently affiliated and formed Great Valley Health, which is a physician primary care …

Ua12/2/1 College Heights Herald, Special Summer Edition, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Simmons, Darryn. Western, Nebraska Courting Paul Sanderford
• VanWinkle, Cara. Western Custodian Remembered – Jerry Robertson
• Brown, Karen. John Hardin Named Assistant Dean – Potter College of Arts & Letters
• Simmons, Darryn. Regents Approve Resolution, Budget – Gays, Lesbians
• Lenz, Rebecca. More Than 900 Students Graduate in May Ceremony – Commencement, Class of 1996 (WKU)
• Brown, Karen. Regent Donates Endowment – Raymond Preston
• Committee Interviews Six Finalists – Presidential Search
• Staff Regent Elections Wednesday
• Photojournalism Students Rewarded at National Contest – Jonathan Kirshner, Chad Stevens
• Summer Programs at Library – …