Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 73, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Moore, Leigh. Institute Receives National Contract – Applied Physics Institute
• Brewer, Jerry. Cheerleaders Gain National Renown
• Lanter, Charlie. Stephanie Cosby Rolls to Huge Victory – Student Government Association
• Wilson, Misty. Election Day Taxing for Officer Candidates – Student Government Association
• Lecture Series Funded – Leon Page Business Leadership Series
• Harper, Molly. Grant to Help Migrant Workers – PLOW, People Learning Others Ways, U.S. Dept. of Agriculture
• Lanter, Charlie. Regents Committee Gives Budget Firs OK
• Athletes Should Be Allowed to Work
• Harlow, Paige. Editorial Cartoon Athletes Need Money
• Hackett, Hugh. …

Ua12/2/1 New Beginnings, Wku Student Affairs

WKU Administration Documents

Special presidential installation edition of the College Heights Herald.

• Wilson, Misty. Western’s Inauguration History is Short But Sweet
• Lanter, Charlie. Longtime Hilltopper Remembers Past Presidents – Edgar Stansbury
• Through the Years – Henry Cherry, Paul Garrett, Kelly Thompson, Dero Downing, John Minton, Donald Zacharias, Kern Alexander, Thomas Meredith, Gary Ransdell
• Wilson, Misty. Mace Brings Tradition, Feeling to Ceremony
• Mains, Brian. Redesigning History: Medallion Gets New Look After 90-Plus Year History
• Beck, Shannon. Up Close & Personal Strong Ties Bind the Ransdell Family Together – Gary Ransdell, Julie Ransdell
• Craig, Ryan. A College Heights Herald Interview with the Big Chief – …

Comparing The Effectiveness Of Video New Releases And Written News Releases, Art Keegan

Theses and Dissertations

The purpose of this study was to determine if Video News Releases (VNRs) are more effective than written news releases in offering reportable news to television newsroom decision-makers. To answer this question, 45 television newsroom decision-makers from 13 states and the District of Columbia were surveyed. The survey was conducted over the telephone and presented nine questions to decision-makers regarding their usage and storage of VNRs and written news releases. Decision-makers were identified as television news personnel knowledgeable in the usage rate and storage length of VNRs and written news releases.

The study analyzed the responses of all the newsroom …

Ua12/2/1 College Heights Herald, Vol. 73, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Englert, Jennifer. Special Volunteers – Special Olympics
• Lanter, Charlie. Paul Patton Asks for Federal Aid – FEMA, Federal Emergency Management Agency, Hail
• Brewer, Jerry. Josh Detre Doesn’t Fit Traditional Mold – Student Government Association
• Back, Shannon. Stephanie Cosby Wants More Scholarships – Student Government Association
• Alien Presentation Tonight – Hardin Planetarium
• Panhellenic Association Awarded
• Student Government Association Elections Today
• Harper, Molly. Program Focuses on Children – Children First, Programs of Distinction
• Harper, Molly. Anthropology Students Make Their Voices Heard
• Money for Big Sign Could Be Better Used – Electronic …

The Public Relation Firm's Perception Of The Internet's Effect On Its Growth And Profits, Tina Blasberg

Theses and Dissertations

The purpose of the study was to learn if the public relations firm believed that using the Internet had a recognizable effect on its growth and profits. The study attempted to show that if the public relations firm saw that its net profits increased, client base grew, and, as a result, employees' paychecks increased, then it perceived that using the Internet had a positive effect on its growth and profits.

The sample originally selected consisted of 317 United States public relations firms, a sample which consisted of small and large firms ranging from 10 employees up to 100 employees. A …

Ua12/2/1 College Heights Herald, Vol. 73, No. 51 (2), Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Moore, Leigh. Bookstore to Open; Roof Repair Beginning - Hail
• Moore, Leigh. Concert Goes Battle Earth Day Rain
• Lanter, Charlie. Few Differences Emerge As Candidates Air Views - Student Government Affairs
• Wilson, Misty. South Campus a Long Walk Away - Big Red Shuttle, Community College
• Volunteers Needed at Potter Children's Home
• Reserve Space Now Available - Parking, Parking & Transportation
• ROTC Program Coming
• Harper, Molly. Folk Studies Going National - Programs of Distinction
• Batcheldor, Matt. Campus Key System Often Does Not Click - Facilities Management …

Ua68/13/4 The Link, Vol. 9, No. 4, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Ua12/2/1 College Heights Herald, Vol. 73, No. 51, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harper, Molly. Alcohol Policy Change May Come
• Bishop, Virginia. Greeks Tug Through Messy Week – Tug of War
• Batcheldor, Matt. Propping Doors Open Poses Security Breach – Bobby Graham
• Lanter, Charlie. Communications Program Looks Ahead
• Damaged Cars Allowed in Parking Structure – Hail
• Bowling Classes Relocated – Downing University Center
• Race Program Tonight – Baha’i Faith Group
• Batcheldor, Matt. Emergency Plan Worked Well – Hail
• Moore, Leigh. Storm Siren Means Seek Shelter, Go Low – Weather, Tornados
• Faculty Deserve Better Pay
• Harlow, Paige. Editorial Cartoon Poor Faculty Eating Fast …

Ua12/2/1 Special Storm Coverage, Wku Student Affairs

WKU Administration Documents

Special hail storm coverage edition of the College Heights Herald:

• Batcheldor, Matt. Campus Damage Exceeds $4 Million; No One Hurt – Hail, Flooding
• Moore, Leigh. Downing University Center Roof Destroyed; Food Services Continue – Hail, Dining Services
• Batcheldor, Matt. Weather or Not . . . Hail, Flooding

Ua12/2/1 College Heights Herald, Vol. 73, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lanter, Charlie. Western Picks Distinctive Programs – Programs of Distinction
• Laner, Charlie. Folk Studies Almost Axed – Curriculum
• Lanter, Charlie. Former Vice President Gets Job Offer – James Ramsey
• Mains, Brian. Model Trains, Memories Roll – Kentucky Museum, Exhibits
• Book Signing Monday – Eugenia Potter
• Steve Henry Visiting Western
• Radio Raises $55,000 – WKYU-FM
• Whitt, Allyson. Race for Student Government Association Vice Presidency Heats Up – Laura Hancock, Chad Lewis
• Harper, Molly. Anthropology to Lose Two Instructors – Jill Wagner, Valerie Haskins
• Student Should Be Treated Like Adults – …

Ua12/2/1 College Heights Herald, Vol. 73, No. 49, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Brewer, Jerry. Detrex Field Might Be Finished by Fall
• Englert, Jennifer. Long Hours Pay Off at Pageant – Miss Black Western, Alpha Kappa Alpha, Leah Ingram
• Moore, Leigh. Western Clears Illegal Dump
• Lanter, Charlie. New Vice President No Stranger to Big-League Money – Tom Hiles, Institutional Advancement, Alumni Relations
• Trio to Perform Tomorrow – Music
• Lanter, Charlie. Ray Mendel to Rejoin Program Selection Panel – Regents, Programs of Distinction
• Harper, Molly. Faculty Senate Wants Support for Part Timers
• Western Irresponsible in Dumping Trash
• Harlow, Paige. Editorial Cartoon Sandbox Used …

Ua12/2/1 College Heights Herald, Vol. 73, No. 48, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Craig, Ryan. Space Voyage – Hubble Space Telescope, Robert Williams
• Lanter, Charlie. Western Finds Resident Assistants Easily, Pays Less – Housing & Residence Life
• Wilson, Misty. Student Government Association Votes for 24-Hour Visitation in More Dorms – Housing & Residence Life
• President to Be Selected – Council on Postsecondary Education
• Campus Scouts to Navigate Rope Course – Boy Scouts
• Lanter, Charlie. Plans for Gary Ransdell’s Inauguration Moving Ahead
• Moore, Leigh. Western Cited for Illegal Dumping
• Batcheldor, Matt. Early Visitors Frighten Building Attendants
• Students Shouldn’t Miss Chance to Learn
• Harlow, …

Ua68/13/4 The Link, Vol. 9, No. 3, Wku Journalism

WKU Administration Documents

Newsletter created by the WKU Department of Journalism for students and alumni regarding departmental events and activities.

Ua12/2/1 College Heights Herald, Vol. 73, No. 47, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harper, Molly. President Tells Sides to Rach Accord – Gary Ransdell, Women’s Task Force, Human Subjects Review Board
• Lanter, Charlie. Continuing Brotherhood – Kappa Sigma
• Back, Shannon. Professors Remember Experiences with Martin Luther King, Jr. – Saundra Ardrey, Alan Anderson, Harold Little
• Senator Visits Tomorrow – Mitch McConnell
• Award Winners Named – Women’s Studies
• Harper, Molly. Student Government Association Candidates Prepare for Election
• Lanter, Charlie. Former Assistant Coach Provides Scholarships – Edgar Stansbury
• Keith Coffman Served Students Well – Student Government Association
• Harlow, Paige. Editorial Cartoon Keith Coffman
• Danielson, …

Ua12/2/1 College Heights Herald, Vol. 73, No. 46, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lanter, Charlie. Former Coach Wills Estate to Western – Edgar Stansbury
• Moore, Leigh. Copier Contract Won’t Be Renewed – IKON Office Solutions
• Lynn, Kelley. Greeks Kick Off Annual Week With Show
• Smith, Scheri. Group Helps in Adjustment – Women in Transition, Non-Traditional Students
• Incentive Pay Bill Passes – WKU Police
• Seminar to Give Internet Advice
• Felkins, Melissa. Student Government Association Changes Election Guidelines for Downing University Center
• Whitt, Allyson. Author to Discuss KERA Reforms at Book Signing – Holly Holland, Kentucky Education Reform Act
• Whitt, Allyson. University Center Board …

How Super Are Video Supers? A Test Of Communication Efficacy, Noel Murray, Lalita A. Manrai, Ajay K. Manrai

Business Faculty Articles and Research

Interest in the role of video supers-superimposed video presentations of verbal information-has grouwn among consumers, advertisers, the television networks, and public policymakers, as supers have become prevalent in television commercials. The authors empirically address the communications efficacy of video supers in a sample of 200 different commercials that contain video supers Drawing on a theory of modality effects, the authors examine the comprehensive of video supers relative to commercial content. The authors develop hypotheses and analyze structural determinants of video super comprehension, such as presence of a voice-over, rate of presentation, and presentation size. The findings are supportive of the …

Ua68/8/1 History Alumni Newsletter, No. 14, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

Ua11/1 On Campus, Vol. 8, No. 3, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Inauguration Week Events May 2-8, 1998
• Dennis Felton Named WKU Head Men's Basketball Coach
• $88,000 Gift Supports Industrial Tech Program
• $25,000 Gift Supports Potter College Programs
• April is the Month for Robert Penn Warren at WKU
• You Are Invited to the International Gala
• Hughey, Aaron. Concern & Sensitivity: The Key to Survival in Higher Education
• Global Reach / Local Touch Connect @ the …

Ua77/1 Alumni, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Ransdell, Gary. Higher Education a Priority
• Inauguration ’98 Celebrating Excellence
• New Administrative Structure
• Stephen House Elected President of National Group
• Responding to the Institutional Review
• Western’s Public Radio Receives Governor’s Award – WKYU-FM
• Phonathon Sets New Record, Again
• Radon Testing Complete
• Students Receive Psychology Awards
• Radio News Wins Kentucky Press Association Competition
• College Heights Herald, Students Win Journalism Awards
• Student Wins Emmy Award at Regional Competition – Kelly Hobbs
• Sigma Chi Receives National Award
• Lucas, Marion. Dr. Lowell H. Harrison
• Head Start Gets Head Start
• Homecoming!
• Kentucky Museum – Historic Coverings, Tiny Trains
• Gary Ransdell on …

Ua66/10/2 Alumni Newsletter, Wku Mathematics

WKU Administration Documents

Newsletter created by and about the WKU Mathematics department.

Ua12/2/1 College Heights Herald, Vol. 73, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Mains, Brian. Writer to Lecture Tonight – Robert Bly
• Robinson, George. Fans Go Crazy Over Wildcat Win – Basketball
• Moore, Leigh. Cooling Schedule Moved Up
• Moore, Leigh. Students Visit More, Stay Less in Dorms – Housing & Residence Life
• Sports Field Plans Underway – Intramural Sports Complex
• Two Plays Tonight – Theatre & Dance
• Bishop, Virginia My Car Was Completely Gone
• Moore, Leigh. Radon Corrected in Two Buildings – Zacharias Hall, Potter Hall
• Wilson, Misty. Kappa Alpha Psi Disciplined for Stripping Incident
• Women’s Task Force Report Needs to Be …

Ua12/2/1 College Heights Herald, Vol. 73, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Robinson, George. New Coach Looks to Rebuild Tops – Dennis Felton, Basketball
• Back, Shannon. Conflict Surrounds Task Force Report – Women’s Task Force
• Back, Shannon. Wine Served at Faculty Colloquium – Alcohol
• Institutional Research Gets New Director – Robert Cobb
• Easter Egg Hunt Planned – Alpha Delta Pi, Lambda Chi Alpha
• Batcheldor, Matt. Campus Police Incentives Headed for Vote – WKU Police, Employee Benefits
• Harper, Molly. Social Work Spreading Its Message in March
• New Coach Has Big Job Ahead of Him – Basketball, Dennis Felton
• Harlow, Paige. Editorial Cartoon …

Ua12/2/1 College Heights Herald, Vol. 73, No. 43, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lanter, Charlie. Distinctive Programs Reduced to Four – Programs of Distinction
• Wilson, Misty. Fraternity Bares All for Charity – Kappa Alpha Psi
• Harper, Molly. Women’s Studies Not Fluffy – Women’s History Month
• Lanter, Charlie. Western Bringing Race Relations to Forefront – Ethnic Relations Task Force
• Fight Ends In Arrest – Terrence Smith, WKU Police
• Library Closed Tuesday Morning – Helm-Cravens Library
• Harper, Molly. Student Evaluation Proposal Gets Faculty Senate Approval
• Karen, Mattias. Business Seminars Set
• It’s Time to Adopt An E-Mail Policy
• Harlow, Paige. Editorial Cartoon Email Policy
• Malek, …

Ua12/2/1 College Heights Herald, Vol. 73, No. 42, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Batcheldor, Matt. Two New Parking Lots Planned for Hill – Parking & Transportation Services
• Lanter, Charlie & Molly Harper. Computer Spending a Western Priority – Budget
• Brewer, Jerry. Lady Tops Fall Short in Sun Belt Conference Final
• Back, Shannon. Professor Denies E-Mail Misconduct – Rom Milliman, Sexual Harassment
• Moore, Leigh. Composting Program Turns Things Around
• Moore, Leigh. Students Use Preston Health & Activities Center to Gauge Health Goals
• Review Would Keep Faculty Up to Standard – Post-Tenure Review
• Harlow, Paige. Editorial Cartoon Post-Tenure Faculty Review
• Duncan, Kelly. Western Hurting …

Ua12/2/1 College Heights Herald, Vol. 73, No. 41, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Batcheldor, Matt. Students Face Counterfeit Charges – Jason Cardwell, Craig Fagg
• Back, Shannon. Merit Bill Going to Full Senate – Scholarships
• Manley, Beth Greek Pageant Aids Former Students – Stacey Coy, David Hill, Sigma Chi Derby Darling Pageant
• Prizes Available for Sobriety Pledge – Alcohol
• Racial Conciliation Forum Tonight
• Music Recital Saturday
• Harper, Molly. Tenure Policy Change Needed
• Moore, Leigh. Report Says Insurance Benefits Below Average – Employee Benefits
• Women’s History Should Be Celebrated – Women’s History Month
• Harlow, Paige. Editorial Cartoon Women’s History Month
• Fish, Jon. Matt Kilcullen …

Ua12/2/1 College Heights Herald, Vol. 73, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Back, Shannon. Senators Look to Combine Merit Bill – Scholarships
• Hieb, Dan. Weird.com: The Internet Offers a Multitude of Strange Places to Waste Time
• Smith, Scheri. Percussion Group to Visit Campus – Nexus, Concerts
• Siren to Be Tested Again – WKU Police, Facilities Management
• Band Concert Tonight – Music
• Harper, Molly. Volunteers Have Little to Fear – Psychology, Experiments
• Moore, Leigh. Jobs Added to Speed Facilities Management Work
• Alcohol Policy Should Be All or Nothing
• Harlow, Paige. Editorial Cartoon Big Red Keg – Alcohol
• People Poll: What Should Be …

Ua11/1 On Campus, Vol. 8, No. 2, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Inauguration Will Feature Celebration of Excellence - Gary Ransdell
• Special Programs for Women's History Month
• Campus Involved in Graduation Fair
• $4 Million Gift Will Aid WKU Football Program
• Summary of the Task Force Study of the Status of Women
• Siria, Stephanie. When a Lump of Coal Turns to Gold - Wei-Ping Pan
• University Relations, Alumni Affairs Win Five Highest Awards in Annual Competition …

Ua12/2/1 College Heights Herald, Vol. 73, No. 39, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Harper, Molly. Council to Study General Education – Curriculum
• Moore, Leigh. Ashes to Ashes – Lent, Religion, Christianity
• Batcheldor, Matt. Pot Arrests Up on Hill – Marijuana, Drug Abuse
• Moore, Leigh. Self-Insurance OK Elsewhere – Employee Benefits
• Chinese Scholars Visit Campus
• Radon Test Available to Students
• Wilson, Misty. Eating Disorders Screening Scheduled for 2:15 Today
• Lanter, Charlie. Cheryl Chambless Reassigned; Sharon Dyrsen Gets Admissions
• Open Up Teacher Evaluation Results
• Harlow, Paige. Editorial Cartoon Student Evaluations
• Black History Month Failure On Campus – Minority Student Support Services
• People Poll: How …

Ua12/2/1 College Heights Herald, Vol. 73, No. 38, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Back, Shannon. Administrative Council Looks at Alcohol Policy
• Mains, Brian. Concert Draws Criticism, Praise – Goldfinger
• Lanter, Charlie. Programs’ Strengths Debated – Psychology, Programs of Distinction, Curriculum
• Mains, Brian. Author Lectures on Key to Writing Mature Fiction – Jane Smiley
• New Siren to Be Installed – Facilities Management, WKU Police
• Skate Park Meeting Tomorrow – Bowling Green Skate & Freestyle Association
• Back, Shannon. Finance & Budget Committee Wants Focus on Maintenance Issues – Regents
• Whitt, Allyson. Nursing Students Work to Help Kids Fight Drugs – Michelle Jackson, Melissa Haynes …

Ua12/2/1 College Heights Herald, Vol. 73, No. 37, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Robinson, George. Familiar Names in Mix – Basketball
• Englert, Jennifer. Bowlers Strike to Help Youngsters – Big Brothers, Big Sisters
• Moore, Leigh. Labor Bill May Affect Western – Labor Unions
• Hutchins, Chris. Doctor: I Wanted to Make a Difference – William Ardrey, Black History Month
• Truck Stolen from South Campus
• Pulitzer-Winning Author to Visit – Jane Smiley
• Government Program Today – Impeachable Acts? The Case of Bill Clinton
• Back, Shannon. Schools Struggling to Hone List – Council on Postsecondary Education, Regional University Excellence Trust Fund
• Harper, Molly. Teacher Training …