Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 74, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Goetz, Kristina & Molly Harper. Western May Allow Alcohol at Events
• Goetz, Kristina. Help Stop Underage Alcohol Use – Bowling Green-Warren County Partnership for a Drug-Free Community
• Wilson, Misty. Dorm Assault Victim Speaks Out
• Man Arrested for Assault – Kevin Wilson
• Lanter, Charlie. Head Start Founder Leaves Legacy on Hill – Charles Clark
• Karen, Mattias. Summer Renovations Eliminate Radon Problem
• Policy Change Admirable – Sexual Harassment
• Tabor, Chris. Editorial Cartoon re: Sexual Harassment
• Herald Policy
• Eslinger, Justin. Your View – The Human Speedbumps? Cartoon
• Harlow, …

Wright State University Volleyball Media Guide 1998, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 1998 Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 74, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Overstreet, Camille. A Show of Hands – Sign Language
• Mayo, Travis. Athletics Hope Success Means Fans
• Harper, Molly. University Adopts Harassment Policy
• Lanter, Charlie. Regents to Hear Post-Tenure Review Proposal
• Harper, Molly. Part-Time Faculty May Receive Pay Raise
• Strong Teams Won’t Last Without fans
• Tabor, Chris. Editorial Cartoon re: Apathy for Sports, Big Red
• Hartz, Mike. Misplaced Crosswalks Are to Blame for Safety Problem – University Boulevard
• Wilder, Jerry. Students, Alumni Both Deserve Court Seating – Diddle Arena
• Magarian, Sharyn. Campus Holds Football Bash
• Stamper, …

Ua12/2/1 College Heights Herald, Vol. 74, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Goetz, Kristina. Some Dorms Stifling
• Wilson, Misty. 17-Year-Old Arrested for Hit & Run – University Boulevard
• Karen, Mattias. Sports Bar to be Added to Downing University Center
• Lanter, Charlie. Wendell Ford Reflects on Life in Kentucky Politics
• Englert, Jennifer. Student Government Association Wins in Seating Decision – Diddle Arena
• Lanter, Charlie. University Boulevard Neighbors Want to be Included
• Dorms too Hot to Call Home
• Tabor, Chris. Editorial Cartoon re: Satan Living in Dorms
• Alcohol Proposal Mimics Big Brother
• Back, Shannon. First Lady Would Rather be …

Ua12/2/1 On Top Of The World, Wku Student Affairs

WKU Administration Documents

Special football issue of the College Heights Herald, contains articles:

• Mayo, Travis. Small, Fast Defense Will Face Big Task
• Mayo, Travis. New Offense Will Confuse a Lot of People
• Brewer, Jerry. Success Can Earn Coach Recognition – Jack Harbaugh
• Mayo, Travis. We’re Definitely Eyeing the Gold Ring
• Sutton, Lyndsay. Replacing Losses Critical for Topper Offense
• Taking a Look at Western’s Opponents
• Mayo, Travis. Offensive Line Under-appreciated, But Satisfied

Ua12/2/1 College Heights Herald, Vol. 74, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Wilson, Misty. Two Students Hit on University Boulevard – Jarrod Eubank, Shelly Cecil
• Harper, Molly. Teacher Loss Means Class Cancelled – English
• Magarian, Sharyn. Bad to the Bone – Roger Scott
• Karen, Mattias. It’s a Pain for Dorm Dwellers Still Waiting to Move Into Rooms
• Plan Could Save Lives – University Boulevard
• Tabor, Chris. Editorial Cartoon re: Big Red’s Traffic Solution
• Lucas, Fred. Bill Clinton’s Savior: American Apathy
• Whitt, Allyson. Dean Carl Martray Leaves After 27 Years
• Karen, Mattias. Energy Use May Cause Air Conditioning …

Identity And Image: A Miss America Case Study, Melissa C. Connell

Theses and Dissertations

Through brochure copy and other communication channels, such as electronic media, organizations strive to effectively echo the company's beliefs, attitudes and values. Target audiences perceive the company in certain ways based on this media projection. Sometimes the image a company believes it has established is far different from the one the public sees.

As organizations aim to achieve this identity/image alliance, critics assert that the Miss America Organization has failed to meet the stated standards. In recent years, the Miss America Organization has received criticism from former contestants, politicians, feminist groups and some of its 80 million viewers for its …

Ua12/2/1 Sports, Wku Student Affairs

WKU Administration Documents

Sports section of the College Heights Herald, contains articles:

• Mayo, Travis. For Willie Taggart, A Chance at Greatness
• Mayo, Travis. Senior-Packed Team Hopes for Title – Football
• Brewer, Jerry. Travis Hudson Could Be Whistled for Traveling – Volleyball
• Mayo, Travis. Linebacker Suspended After Drug Indictment – Bernie Adams
• Moore, Leigh. Team Hopes Intensity Will Mean Success – Volleyball
• Hill, Chris. Runners Begin Year with Key Injuries
• Sisco, Scott. Soccer Team Rebuilding After Loss of Key Players
• Hill, Chris. Runners Trying to Keep Crown
• Darr, John. Leslie Johnson Lands Spot in WNBA
• Brewer, Jerry. Who’ll Win, Who’ll Lose This Season

Ua12/2/1 College Heights Herald, Vol. 74, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. This issue contains articles:

• Lanter, Charlie. Parking, Safety Problems Solved?
• A Guide to the College Heights Herald’s Changes
• Hall, Jason & Dan Hieb. Summer’s Not Over
• Hall, Jason. Mammoth More than Just Caves
• Moore, Leigh. President Says Some Athletics Programs May Go
• Moore, Leigh. Coaches Remain Optimistic Despite Gary Ransdell’s Comments
• Welcome to the College Heights Herald
• Ambivalent Puppet Masters? Not Quite – College Heights Herald
• Karen, Mattias. New Lot for Commuters to Open Next Month
• Wilson, Misty. City Commission Considering Regulations for Keg Buyers
• Back, Shannon. John Minton …

Ua3/9/5 Hopkinsville Kiwanis Club, Wku President's Office

WKU Administration Documents

Talking points used by WKU president Gary Ransdell at a meeting of the Hopkinsville Kentucky Kiwanis Club regarding Western Kentucky University.

Ua11/1 On Campus, Vol. 8, No. 6, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File

This issue includes articles:

• Skipper, Bob. Applied Science & Tech WKU's First Program of Distinction
• WKU Regents Elect Cornelius Martin Chair; Kristen Bale Vice Chair; Welcome Three - Stephanie Cosby, Ronald Sheffer, James Tennill
• Yarbrough, Alex. Meet WKU's 1998 Distinguished Professors - Richard Salisbury, Julia Roberts
• Eison, Sheila. Professor With a Cause: Corporate Advocacy - Judith Hoover
• Yarbrough, Alex. He's Dr. Historian to His Colleagues - Vernon Sheeley
• Annuoncing This Year's Productivity Awards …

Ua12/2/1 View Of The Hill, Wku Student Affairs

WKU Administration Documents

Special welcome to campus issue of the College Heights Herald. This issue contains articles:

• Ransdell, Gary. Welcome to WKU
• Campus Map
• Felkins, Melissa. Student Government Association: Long-Term Effects Mostly Positive
• Olmsted, Mikki. Office Provides Support for Minority Students – Minority Student Support Services
• Newcomer Information
• University Services
• Academic Calendar 1998-1999
• Englert, Jennifer. Intramurals: It’s Just Fun
• Fitness: Preston Health & Activities Center Offers Students Fitness
• Panhellenic Association
• Interfraternity Council
• Greek Map
• Local Churches
• Englert, Jennifer. Religious Organizations Provide Chance to Praise God with Friends
• Karen, Mattias. Getting Involved Important

Ua11/1 On Campus, Vol. 8, No. 5, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Dr. Gary A. Ransdell is Inaugurated Ninth WKU President
• WKU 143rd Commencement Revives Tradition with Outdoor Ceremony
• Regents Approve $142 Million Budget
• Franklin Bank & Trust Establishes WKU Lecture Series
• Gone Fishin'! - WKU retirees
• Business College Receives 1 Million+ Gift - Leon Page
• Ribbon Cutting for the Community College
• Ransdell, Gary. The Delicate Balance Between Past and Future
• Siria, Stephanie. Grant Will …

Universities And Their Communities: What Fosters Positive Town-Gown Relations?, Nicole M. Spagnolia

Theses and Dissertations

The purpose of this thesis was to decipher what solutions and approaches have worked in solving conflicts between colleges and their communities and make the information available to other schools.

A review of research related to this study was conducted in conjunction with in-depth interviews with college relations personnel from various institutions. The information gathered was then used to conduct primary research in the form of a mail survey.

The mail survey was sent to 400 college relations personnel from across the country. The survey was used to discover what conflicts colleges are experiencing with their communities and how they …

A Study Of The Measurable Benefits Of "Content" Web Sites For Companies In The Sports Collectibles Industry, Brian S. Cahill

Theses and Dissertations

Many public relations professionals have used the internet to feature information on "content" web sites. These sites, which companies were spending thousands of dollars per year to create and maintain, were not used for commerce, but for marketing and public relations use.

This study examined the measurable benefits of "content" web sites of companies in one industry, the sports collectibles industry. All companies in this industry were included in this study. This study used the sports collectibles industry as a microcosm of all companies which were using "content" web sites.

Through a mail survey, data were collected to reveal the …

Motivational Functions Of Volunteerism: Similarities And Differences Between Low & High Risk Communities, Deborah L. Cole

Theses and Dissertations

A functional approach provides a framework for identifying psychological and behavioral aspects associated with decision-making, experiences, and consequences. The functional approach to volunteerism suggests that different people, or sub-populations, may actually be motivated to serve based upon individual and varying personal, social, and psychological functions. The purpose of the study was to investigate any motivational differences or similarities between adults living in high at-risk and low at-risk communities with regard to volunteerism.

High and low at-risk communities were identified by the seven community at-risk indicators suggested by the Carnegie Council on Adolescents. Those communities with three or less indicators were …

Ua68/2 Intercambio Internacional, Vol. Xv, No. 1, Wku Latin American Studies

WKU Administration Documents

Newsletter created by WKU Latin American Studies committee regarding science, politics and economic advances in Latin America as well as cooperative projects between WKU and universities across Latin America. The newsletter is written in both English and Spanish.

The Study Of Methods Used By Public Relations Firms To Assist In Attracting And Maintaining Clients, Donna M. Field

Theses and Dissertations

The purpose of this study was to determine the methods that public relations firms use to do public relations for themselves to attract new clients and to maintain existing clients. The author researched and analyzed whether public relations firms do public relations for their respective firms, the methods used, as well as the reasons why or why not.

A survey was sent to 60 public relations firms belonging to Pinnacle Worldwide, Inc., an international corporation of independent public relations firms with offices in major cities throughout the United States and the world. Forty-seven responses were received.

The results of the …

Ua3/9/5 Address To The Duke University Talent Identification Search Program, Wku President's Office

WKU Administration Documents

Speech delivered by WKU president Gary Ransdell to students involved in the Duke University Talent Identification Search Program.

What Employees Want To Know During Times Of Organizational Change, Stacy Smith Napolitano

Theses and Dissertations

The purpose of this study was to determine what issues or topics are most important to employees during times of organizational change. It is important for managers to effectively communicate these issues, especially in today's changing business world.

The author conducted this research by surveying employees at organizations going through major change. The respondents were selected randomly from employee lists at each organization. The sample size was 315. The data was collected through inter-office mail at each location and sent to the author, who tabulated it using the Microsoft Access computer program. The results were tabulated by overall results, gender, …

Ua45/6 Commencement Program, Wku Registrar

WKU Administration Documents

Commencement program listing graduates.

Establishment Of Public Relations Programs In New Jersey Public Schools, Liberty Delgado Harshaw

Theses and Dissertations

The purpose of the study was to determine effectiveness of public relations methods through use in a centralized, decentralized or coordinated plan. Survey research of public schools in New Jersey studied the following areas:

1. Superintendent training in public relations
2. Establishment of policies
3. Type of programs - centralized, decentralized, or coordinated - and reasons why used
4. Methods of communication used
5. Success of public relations program
6. Feedback methods used to evaluate effectiveness of programs
7. If no PR program existed, reasons why and intentions for implementation of future programs.

The survey was mailed to the superintendents of 594 operating public school districts in …

A Context Analysis Of Same-Company Advertisements In Gay And Lesbian Publications Compared With Mainstream Publications, Sharon Ann Follmer Miken

Theses and Dissertations

In a content analysis, this study reviewed and analyzed advertising placed by national corporations in lesbian and gay magazines. The presumption was that the homosexual population is a viable niche that is being targeted by corporations with a segmented marketing approach. The purpose was to determine if these companies changed the content of these ads in any way to address the needs of the gay consumer.

The two most prominent national magazines that serve the lesbian and gay population in the United States are The Advocate and Out. From these two magazines was drawn a universe of national corporations that …

A Content Analysis Of New Jersey Law Firms' World Wide Web Site Home Pages, Karen Kaufman

Theses and Dissertations

The purpose of this study was to analyze the content of New Jersey law firm home pages on their World Wide Web sites in order to compare and contrast selected variables.

Previous studies and information on legal Web site presence on the World Wide Web was researched.

Fifteen Web sites were studied to compile an initial list of variables. The variables were adjusted based on research of the law firms and browsers' opinions. Twenty-nine variables were selected.

Major Web sites researched were the National Law Journal, the Indiana University School of Law, and the American Bar Association. None led to …

How Are Hospitals Disseminating Their Patient Confidentiality Policies To Their Employees?, Sally Sapega

Theses and Dissertations

Depending on a patient's illness, as many as 100 health professionals and administrative personnel may have access to the hospital record, all with a legitimate reason. Many people are understandably concerned about confidentiality because of the range of information in medical records that is often necessary to ensure an accurate diagnosis and successful treatment -- including very personal information about a person's physical, mental, and sometimes even emotional well-being. This thesis examined how 20 Delaware Valley hospitals communicate their patient confidentiality policies to their employees. The survey specifically asked the channels through which their confidentiality policies are communicated (i.e. training …

A Study Of The Correlation Between Internal Communication Programs And Employee Morale, Gary L. Brown

Theses and Dissertations

This study analyzed the relationship between internal communication programs and employee morale. Fifty-three communication professionals were contacted to determine:

• whether their company had an internal communication policy
• whether supervisory staff were trained to communicate effectively
• whether supervisory staff were held accountable for communicating with their subordinates
• the perceived benefits to internal communication programs.

Telephone interviews and mailed surveys yielded the following major conclusions:

• Ninety-five percent of the respondents felt there is a direct correlation between internal communication and employee morale.
• Five percent of the respondents felt there is an indirect correlation between internal communication and employee morale.
• Seventy-seven percent of …

Ua12/2/1 College Heights Herald, Vol. 73, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lanter, Charlie. University Boulevard Negotiations Optimistic
• Lanter, Charlie. Gordon Ford College of Business Receives $1 Million – Leon Page
• Brewer, Jerry. Danielle McCulley Selected No. 1 in American Basketball League Draft
• Back, Shannon. Council on Postsecondary Education Postpones Programs of Distinction Decision
• Harper, Molly. Lack of New Funds May Lead to Belt-Tightening for Western – Budget
• 1998 Marsupial Awards
• Harlow, Paige. Editorial Cartoon Space for Lease
• Harrell, Drew. Increase for Campaign Spending Limits Needed – Student Government Association
• Lobo, Mazz. Athletes Not Just Like Regular Students
• People Poll: What …

Ua12/2/1 College Heights Herald, Vol. 73, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Batcheldor, Matt. Students Admit to Funny Money Scheme – Jason Cardwell, Craig Fagg, Counterfeiting
• Mains, Brian. Kentucky Derby Anything But Real Quiet
• Lanter, Charlie. Ogden College of Science & Engineering Integrates Programs
• Harper, Molly. Women’s Task Force Report to Be Released
• Gordon Ford College of Business to Get $1 Million
• Child ID Program Saturday
• Hall, Jason. Gary Ransdell Tenure Good So Far
• Moore, Leigh. New Home, Big Grant for Physics Laboratory – Applied Physics Institute
• Don’t Miss Out on Inauguration Events
• Harlow, Paige. Editorial Cartoon Gary Ransdell Installation
• Hoover, …

1998 May-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from May to October of 1998.

Ua11/1 On Campus, Vol. 8, No. 4, Wku University Relations

WKU Administration Documents

On Campus newsletter featuring articles about faculty, staff and events at Western Kentucky University. Regular features are:

• College News
• Sponsored Programs
• Hot off the Press
• Personnel File
• Coming Up - Calendar of Events

This issue includes articles:

• Siria, Stephanie. Mace Will Add to WKU's Rich Tradition
• WKU Supporter Col. Ed Stansbury Pledges $1 Million+ for Scholarships
• WKU Hires Veteran Fundraiser as Vice President - Thomas Hiles
• Spring Commencement May 16, L.T. Smith Stadium
• Catch the Spirit of the MASTER Plan - Making Academic & Social Transitions Educationally Rewarding
• Skipper, Bob. Faculty Emeriti Robert & Catherine Ward Give Property to Support …