Public Relations and Advertising Commons^™

Ua12/2/1 Hot Spots, Wku Student Affairs

WKU Administration Documents

Special Valentine's Day edition of the College Heights Herald. Includes these articles:

• Walsh, Erica. Hot Spots – Dating
• Haarstad, Havard. Valentine Traditions Practiced Differently Around the World
• Corcoran, Kate. Gary & Julie Ransdell – A Love Story Deeply Rooted in the Hill
• Ragan, Jason. Food Gets Attention on Valentine’s Day
• Compton, Michael. Romantic Flicks Offer Romantic Evening
• Bennett, Jacob. There’s Still Hope for Single Losers
• Loyal, Taylor. Christina Freitag’s Story: Day Improves with Time

Ua12/2/1 College Heights Herald, Vol. 76, No. 37, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hightower, Kyle. Athletic Logo, Markings Will Get Makeover by Fall
• Dawes, Jennifer. Date Rape Reported in Dorm – McCormack Hall
• Moore, Brian. Committee Defends Choice of Collegiate Health Care
• Youngman, Sam. Corvette Makers Sued for $120 Million
• Walsh, Erica. Chris Groves Recovering, Happy to Be at Home
• Hindsight Proves Clinic Deal Dumb – Collegiate Health Care, Health Services
• Grady, Brian. Editorial Cartoon re: Health Services
• Rasdall, Joyce. Interior Design a Timeless Enterprise
• Corbin, Brett. Harlem Globetrotters Dazzle Diddle Arena
• Kickin’ Up Dust – Rodeo
• Dawes, …

Ua12/2/1 College Heights Herald, Vol. 76, No. 36, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Moore, Brian. Collegiate Health Care Likely to Go Under – Health Services
• Dawes, Jennifer & Abbey Brown. Student’s Sex Crime Punished – Lamar Sales
• Corbin, Brett. Commissioner, Western Graduate Dies – Mark Black
• Choral Group’s Valentine Concert Set for Saturday – Bowling Green/Western Choral Society
• Help Needed for Earthquake Victims – El Salvador, India
• Hardin Planetarium Starts Searching for ET
• Walsh, Erica. Web Weather Information Topic of Internet Workshop
• Brown, Abbey. Campaign for Western Ahead of Schedule – Investing in the Spirit
• Broome, Rusty. I’d …

Ua12/2/1 College Heights Herald, Vol. 76, No. 35, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Walsh, Erica. Chris Groves Recovering After Dramatic Cave Rescue – Sides Cave
• Lynch, Caroline. Night-long Rescue Effort Has Happy Ending – Chris Groves
• Youngman, Sam. Students Helping Bowling Green Economic Boom
• Pre-Law Club Hosting Panel
• New Support Group Forming – Eating Disorders
• Hall, Rex. New Traffic Signal Delayed – University Boulevard
• Ragan, Jason. Engineering Program A Step Closer
• Student Government Association Will Benefit from Online Voting
• Grady, Brian. Editorial Cartoon re: Virtual Voting
• Kreitzer, Debbie. Opinion Page an Instrument of Gossip
• Van der Meer, Wieb. …

Wright State University Softball Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001 softball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 76, No. 34, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Karen, Mattias. Professor Trapped in Cave – Chris Groves
• Walsh, Erica. Elections May Go Online – Student Government Association
• Hoang, Mai Beauty King – Matt Curry, Mr. Hilltopper
• Western Grad Places Eighth in Hearst – Matt Batcheldor
• Forensics Team Wins Indiana Tournament
• Moore, Brian. Race Lawsuit File Full of Discrepancies, Contradictions – Robert Dye
• Football Players Deserve Rings
• Grady, Brian. Editorial Cartoon re: Football Championship Rings
• Conger, Aaron. Teachers Should Show Compassion
• Chaney, David. Intro to Toilet Flushing – General Education
• Moore, Conrad. Geography, Geology …

Ua12/2/1 College Heights Herald, Vol. 76, No. 33, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Moore, Brian. Regents Approve Amended Virginia Pfohl Settlement
• Moore, Brian. Another Race Suit Up for Trial – Robert Dye
• Hall, Rex. Administration Gets First Peek at McLean Hall
• Youngman, Sam. Growing Together – Bowling Green, Sandy Jones
• Amazing Tones of Joy Planning Reunion
• Walsh, Erica. Kentucky State University Choir Coming to Bowling Green
• Fees Committee Should Step Lightly – Tuition
• Grady, Brian. Editorial Cartoon re: Tuition
• Gross, Tova. Itemized Bill Needed – Tuition
• Kittinger, John. Egypt Needs a Pyramid – Parking Lots
• Hall, Rex. Luxury …

Ua12/2/1 College Heights Herald, Vol. 76, No. 32, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hall, Rex. Journalism Building Redesigned – Mass Media & Technology Hall
• Corcoran, Kate. Miles Away From Home – Chinese New Year, International Students
• Brown, Abbey. Tuition, Fees May Become Package Deal
• Hall, Rex. Network Computers Protected – Information Technology
• New Pro-Choice Approach on Hill – General Education
• Grady, Brian. Editorial Cartoon re: General Education
• McBroom, Nathan. Apathy, or Selective Ignorance?
• Lynch, Caroline. Would-be Weather Girl Offers Advice to Freshmen
• Selvage, Melissa. Big Red Shuttle Increases Shop Stops
• Hoang, Mai. The Learning Center Helps Students Succeed …

Ua12/2/1 College Heights Herald, Vol. 76, No. 31, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Brown, Abbey. General Education Requirements May Be Changing
• Moore, Brian. Adjustments Sought in Virginia Pfohl Deal
• Dawes, Jennifer. Power & Prayer – Glenn Woodard, WKU Police
• Western Leading Hearst Broadcasting Competition
• Forensics Team Wins Awards
• Ragan, Jason. College Heights Herald is Again Finalist in National Competition
• Walsh, Erica. Students Attend Inauguration – George Bush
• Hall, Rex. Corvette Awards Western Intern – Stephanie Lamb
• University Senate Resolution Speaks for All – Virginia Pfohl, Tenure
• Grady, Brian. Editorial Cartoon re: Keg Reward
• Glaser, Joseph. Bad Judgment Abounds …

Ua12/2/1 College Heights Herald, Vol. 76, No. 30, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Moore, Brian. University Senate Opposes Virginia Pfohl Deal – Tenure
• Haarstad, Havard & Sam Youngman. Dream: Forever Young – Martin Luther King Jr. Day
• Bennett, Jacob. Historic Death on Historic Day – Susan Crabtree
• Walsh, Erica. Attendance a Struggle for Student Government Association
• Walsh, Erica. Student Government Association Selects Finance Vice President Replacement – Mark Rawlings
• Hall, Rex. Weather Station Still Suffering from Storm
• University Safe at Last – University Boulevard
• Grady, Brian. Editorial Cartoon re: WKU’s Offer to Students
• Faculty Going the Extra Mile …

Ua12/2/1 College Heights Herald, Vol. 76, No. 29, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hall, Rex. New Light Intended for Safety
• Bennett, Jacob. Carnegie Hall Singing a Dream – WKU Chamber Singers
• Moore, Brian. Virginia Pfohl Settlement Sirs Questions of Diversity – Tenure
• Moore, Brian. Western Seeks Benefits for Use of Hilltopper
• Corbin, Brett. Get Ready to Brawl – Rough & Rowdy Brawl, Boxing
• WKU Bookstore Extends Hours
• Ragan, Jason. Two Gifts Announced – Football
• Hall, Rex. Statues May Get New Home – Four Seasons, Italian Garden
• Brown, Abbey. New Student Assessment Program Addresses Student Needs
• University Lucks Out …

Ua12/2/1 College Heights Herald, Vol. 76, No. 28, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Moore, Brian. Western Settles Reverse Discrimination Lawsuit – Virginia Pfohl, Tenure
• Dawes, Jennifer. Freshman Caught With Gun in Dorm – Tyress Zehner
• Walsh, Erica. New Faces new Land – Sophia Soberon, Talia Angulano, Paola Herrera, International Students
• Youngman, Sam. Censorship Case Overturned – Kentucky State University
• 15 Questions We Want Answered
• Grady, Brian. Editorial Cartoon re: Big Red College Student
• Karen, Mattias. The College Heights Herald’s 2001 Odyssey
• Shinall, Dave. Number of International Students Enrolled at Western Increasing
• Stricklin, Erica. Students May Find Uses for …

2001 January-September, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from January to September of 2001.

Harmonized Yet In Tune With The Local Conditions: An Investigation Of Global Advertising And The Inherent Challenges Of Reaching Broad Audiences Without Compromise, Alison Dye

MA TESOL Collection

In the field of advertising communications on a global scale seems to be largely driven and pulled by current trends of thought. And often times pushed through the pipelines of transnational, networked agencies in search of speedy, cost-efficient and unified solutions. Certainly, reaching a broad audience with the most economical route is a real concern of companies today and will continue to be the case. I beckon brand bearers, concept developers and advertisers to merely dare to consider a more nuanced set of factors prior to spinning out global campaigns. Those elements include: inquiry into the true existence of a …

A Content Analysis Of Value-Based Advertising Strategies On The Internet, Ali Caglar Kepekci

Theses Digitization Project

The purpose of this study is to analyze the contents of various web sites to determine whether they implement value-based advertising strategies relative to the level of buyer involvement.

Viewers' Perceptions Of Television Commercials' Influence Message Appeals, Product Commercials And Self-Reported Locus Of Control, Alan Bruce Satzger

Theses Digitization Project

In this study linkages between television viewers' perceived locus of control, message appeals in commercials, and types of commercial product were studied within the context of household television use.

Public Relations As A Marketing Strategy In The United Arab Emirates, Abdulla Butti Alqubaisi

Theses Digitization Project

The United Arab Emirates (UAE) became known to the world when oil was discovered. Since that tine, the country has modernized and developed into one of the largest trading centers in the world. The purpose of this research is to identify companies in the UAE who are currently using public relations, and those that would benefit from its use. The objective is to provide marketing managers with the knowledge of the benefits of public relations and how it could be used to advantage in their marketing plans. Primary and secondary data was selected for the study. Primary data consisted of …

The Case Of Food Lion Versus Abc News: The Anatomy Of A Public Relations Crisis And The Use Of Counter-Attack Strategies, Steven Duanef Case

Theses Digitization Project

As the popularity of news magazine format television programs increase, companies can find themselves in the middle of a public relations crisis. Although a very attractive alternative, counter-attack public relations can be very dangerous and have serious repercussions if not handled properly.

Integrating Public Relations Into Marketing Strategies In The State Of Qatar, Hamad Faleh Al-Hajri

Theses Digitization Project

This study investigates the prevalence of public relations in Qatar's private sector and assesses the marketing manager's awareness of and attitude towards public relations.

Wright State University Men's And Women's Swimming And Diving Media Guide 2001-2002, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001-2002 Swimming and Diving team. This guide includes photographs, player stats, game results, and records.

Wright State University Baseball Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide that features information about the coaches and players of the Wright State University's 2001 Men's Baseball team. This guide includes photographs, player stats, game results, and records.

Wright State University Women's Soccer Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001 Women's Soccer team. This guide includes photographs, player stats, game results, and records.

Wright State University Men's Soccer Media Guide 2001, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2001 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

Creating An Affinity Card Program: Developing A Response For Proposal, Peter A. Gasparro

Seton Hall University Dissertations and Theses (ETDs)

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The Bison: 2001, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

A Genre Analysis Of Advertisements In A Local Newspaper, Moi Moi Yong

Student Works (2000-2009)

This study attempts to investigate the organisation of advenisements on private institutions of higher learning taken from 'The Star' daily and to provide a descriptive account of how the advertisements are structured Twenty advertisements on different private institutions of higher learning are selected and analysed using the nine move structure analysis adapted by S. Kathpalia (1992). This genre based move structure is employed as a format to study the structure of these advertisements. It is revealed that there is a uniform pattern of organisation of the elements in the advertisements. An eight move structure is identified. It is also found …

Ua12/2/1 Learning To Let Go, Wku Student Affairs

WKU Administration Documents

Magazine issue of the College Heights Herald regarding graduation:

• Kinnunen, Krystal. Learning to Let Go – Graduation
• Lanter, Charlie. Graduates Will Take a Chance in Job Market
• Hoang, Mai. Students Turn to the Internet While Looking for a New Job
• Gaines, Jim. Finally Headed to the Real World
• Batcheldor, Matt. Jobless Graduates, Let This Be Your Blueprint
• Corcoran, Kate. Career Services Help Students Prepare for Their Future

Ua12/2/1 College Heights Herald, Vol. 76, No. 27, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Youngman, Sam. New Fees May Affect Financial Aid
• A Moment . . . on the Hill – An Hour of Everyday Life on Campus
• Hoang, Mai. Alumnus Founding Irish City – William Thomas, Eutopias
• Dawes, Jennifer. Government Class Will Take Trip to Washington, D.C. for Inauguration
• Warren, Brandy. Amy Caswell Resigns from Student Government Association
• Stocking Stuffers for All from the College Heights Herald Staff
• Stinson, Sam. Pictures Need to Be Seen – Humane Society
• Randolph, Patty. Shocking Pictures Worthwhile – Humane Society
• Shaver, Vicki. Pet Owners Need Reminder …

Ua12/2/1 College Heights Herald, Vol. 76, No. 26, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Lynch, Caroline. Golf, Tennis Teams Edge Administration in Biggest Match
• Lynch, Caroline. University Senate a Successful Venture
• Moore, Brian. Over & Out – Football
• Warren, Brandy. Hours on End – Cassie Martin, Student Government Association
• Sports Cuts Solve No Problems
• Grady, Brian. Editorial Cartoon – Bombing WKU Small Sports
• Stuart, Katie. Some Students Like Sports
• Cawthorn, Shawna. Cats Equal Kids – Humane Society
• Davis, Jeff. Drive Carefully, Western
• Dawes, Jennifer. Perspectives Forum Raises Important Issues – Gary Ransdell
• Hall, Rex. Mama Yaa Coming to Celebrate Kwanzaa
• Bennett, Jacob. Snowman …

Ua12/2/1 College Heights Herald, Vol. 76, No. 25, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news.

• Warren, Brandy. Diddle Arena to Get $28 Million Renovation
• Ragan, Jason. Students Camp Out for Chance to Live in McLean Hall
• Dawes, Jennifer. Western’s Computer Network Susceptible to Hacking
• Lynch, Caroline. Officer Alleges Incompetency – Anthony Purcell, WKU Police
• Act Now to Protect Campus Online Privacy
• Grady, Brian. Editorial Cartoon – Diddle Arena
• Frost, Jack. Students Don’t Want Sports
• Felton, Dennis. Thanks for Caring – Basketball
• McCabe, Jaclyn. Too Many to Love – Bowling Green Warren County Humane Society, Andy McDowell
• Corbin, Brett. WKU Telescope Undergoes Renovation – Bell …