Public Relations and Advertising Commons^™

Amusement Park Crisis Management, Joe Costal

Theses and Dissertations

This thesis attempts to establish a benchmark for amusement park crisis management through the careful examination of two contrasting crisis response case studies.

The first study, a deadly fire at Six Flags Great Adventure, in Jackson Township, New Jersey, exemplifies the causes, components and effects of improper crisis planning. Analysis of the study closely examines all events leading to and resulting from the fire, with most content coming from the memories of professionals directly involved in the tragedy. Designations of the Six Flags case provided the basis of every amusement crisis plan written since.

The second study, a deadly boat …

Communication Planning : An Integrated Approach By Sherry Devereaux Ferguson, New Delhi: Sage Publications, 1999., Asha Kaul

IIMB Management Review

No abstract provided.

The Implications Of The Financial Services Modernization Act On Life Insurance Industry Communications, Michael A. Weinberg

Theses and Dissertations

This study's purpose was to assess the effects of legislation known as The Financial Services Modernization Act on life insurance industry communicators. The November, 1999 legislation effectively broke down the barriers separating the major financial services industries in the U.S. - life insurance, banking, and securities.

An email survey of a random sample of the Life Communicators Association (LCA) U.S. membership was conducted. The LCA is a professional organization of marketing communications, advertising, and public relations professionals working for life insurance and other financial services firms. 242 surveys were emailed.

The results indicated that most of the LCA members were …

Rutgers Camden Center For The Arts Audience Study, Meridith Auerbach

Theses and Dissertations

The Rutgers Camden Center for the Arts strives to serve the regional community with diverse types of programming and to promote a love for the performing arts. The center wants to program events people are interested in attending. Audience likes and dislikes need to be studied and considered when choosing events for a season. The audience's opinion is important because they bring in revenue and therefore play a key role in the success of a theater.

There are factors that may persuade people to attend programs at the Rutgers Camden Center for the Arts. Likewise, audiences may have negative perceptions …

Development Of A Course Of Study For An Undergraduate Course In Global Communication, Kim Lynn Mullikin

Theses and Dissertations

This thesis studies the components of successful undergraduate global communication courses. The thesis examines curriculum of American and European colleges and universities' global communication courses and programs. The author analyzed syllabi and course textbooks and surveyed Rowan University College of Communication staff members to develop a course of study for an undergraduate course in global communication.

The study determined that the top 10 topics to be included in a global communication course are: culture, globalization, politics, adaptation, race, television and film, business, conflict and culture shock.

Culture and globalization were covered in more than 50% of the syllabi studied. Adaptation, …

Branding For Nonprofit Organizations, Shannon Cogan

Theses and Dissertations

In the world, 546,000 nonprofit organizations all compete for the same thing: time and money. With the ease of Internet philanthropic giving, traditional nonprofit organizations must change with the times or be left in the wake. In an age of constant message bombardment, nonprofits must continually reinvent themselves to avoid getting lost in the crowd. Today, many nonprofits have found branding is the answer.

To determine the importance of nonprofit branding, the author reviewed all available literature and interviewed a senior-level manager at United Way of America. In addition, the author performed a literature review of all materials obtained from …

Public Relations Efforts To Promote New Graduate Programs, Joe Chambers

Theses and Dissertations

The purpose of this thesis was to accumulate information relative to the various public relations practices, methods, and procedures utilized by Rowan University, a state institution of higher learning, and comparing and contrasting them with that of a private institution of higher learning. The differences and similarities between public and private institutions of higher learning were examined and a survey of Undergraduate Accounting students at Rowan was evaluated quantitatively.

Twenty-four questions were on the survey that covered the universe of undergraduate Accounting I and Accounting Il students at Rowan University during the fall semester 2000. Of these twenty-four questions, thirteen …

Ua12/2/1 Cashing In, Wku Student Affairs

WKU Administration Documents

No abstract provided.

Ua12/2/1 College Heights Herald, Vol. 76, No. 55, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Walsh, Erica. Fraternity Kicked Off Campus for Hazing Violation – Kappa Alpha Psi
• Moore, Brian. Regents to Approve Budget
• Almost Home – International Students, Sofia Soberon
• New Ombudsman Named for WKU Glasgow Campus – Dianna Miller
• Walsh, Erica. Kappa Sigma Want Back on Campus
• Marsupials: Chumps & Champions
• Grady, Brian. Editorial Cartoon re: Marsupial Awards
• Bogard, Matt. Evaluating Evaluations
• Corbin, Brett. Football Team Finally Gets Its Championship Rings
• Corbin, Brett. Arts Center to be Built Next to Campus – Kentucky Performing Arts Center
• Hall, Rex. …

Ua12/2/1 College Heights Herald, Vol. 76, No. 54, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Compton, Michael. City Plans to Recount Students
• Brown, Abbey. Sunrise of Survival – Relay for Life
• Dawes, Jennifer. Much Like Stale Beer, Banshee Goes Flat
• Brown, Abbey. Gary Ransdell Has High Job Approval
• Dawes, Jennifer. Male Claims Sexual Abuse in Dorm
• Extinguish Fear, Spark Investigation – Arson, Schneider Hall
• Grady, Brian. Editorial Cartoon re: Arson
• Jack Harbaugh Deserves Extension, Respect
• Rembold, Ryan. A Response from Ryan . . . re: I Agree With Campaign – Christianity
• Charalambous, Mary. . . . And a Ryan Supporter …

Ua12/2/1 College Heights Herald, Vol. 76, No. 53, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hoang, Mai. Dancing the Night Away – Theatre & Dance
• Moore, Brian. Meningitis Patient Improving
• Corbin, Brett. Banshee Returning Saturday?
• Moore, Brian. Jack Harbaugh Waiting for Contract Extension
• Hall, Rex. Renovations Will Cost $16 Million – Student Life Foundation
• Even Drinking Games Need Rules
• Public Safety Ignored – Meningitis, Public Health
• Grady, Brian. Editorial Cartoon re: Drinking
• Williams, Craig. Disagreeing with Ryan – Christianity
• Walsh, Erica. Fraternity Hazing Incident Still Under Investigation – Kappa Alpha Psi
• Hall, Rex. Diversity Coalition Getting Ready to Rock Tomorrow …

Ua12/2/1 College Heights Herald, Vol. 76, No. 52, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Moore, Brian. Another Meningitis Case Found on Campus
• Dawes, Jennifer. Boy Riding Bicycle Hit on Normal – Christopher Siegrist
• Walsh, Erica. Student Government Association Election Produces Low Voter Turnout
• Hall, Rex. Alcohol to be Served in Luxury Suites – Diddle Arena
• Training Needed to Avoid Rolling – Vans
• Grady, Brian. Editorial Cartoon – Rolling Vans
• NCAA Stepping on Mid-Major Schools
• Hiles, Tom. Naming Revenue Needed
• Murphy, Sean. Policing the Police
• Corbin, Brett. Concrete Canoe Team Rows to Sixth Regional Win
• Hoang, Mai. Dance Company Debuts …

Ua12/2/1 College Heights Herald, Vol. 76, No. 51, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Brown, Abbey. Insightful – Ron Milliman, Blind Persons
• Hall, Rex. Benefactor Gives Gift Upon Death – Anonymous
• Corbin, Brett. Geologist Sheds Light on Dinosaur Extinction – Walter Alvarez
• Moore, Brian. Passenger Vans Easily Rolled Over
• Hoang, Mai. Pop Star to Perform Monday – Tiffany
• Selling Building Names, Tradition
• Hold Up a Lighter for Those Who Bring Fun
• Grady, Brian. Editorial Cartoon re: Wal-Mart School of Journalism & Broadcasting Building
• Smith, Stephanie. Delivering Smiles – Community Service Week
• Hodges, Seth. Hurdling Kids for Coffee
• Niesse, Josh. …

Ua1b1/7 Dedication Of Historical Marker For Jonesville, Kentucky Historical Society

WKU Administration Documents

Program for the dedication of the historical marker for the African American community Jonesville.

Ua12/2/1 College Heights Herald, Vol. 76, No. 50, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hall, Rex. Journalism Building Finally Breaks Ground – Mass Media & Technology Hall
• Corcoran, Kate. Renowned Geologist to Speak – Walter Alvarez
• Moore, Brian. The Royal Circle – President’s Circle Gala
• Walsh, Erica. Group Sees First Logo Revisions
• Hall, Rex. Hot Campus Buildings to See Relief Next Week
• Vote Leslie Bedo for President! – Student Government Association
• Grady, Brian. Editorial Cartoon re: Bedo for Prez
• Gramling, Joy. Employees Displeased with Cut in Raises
• Corbin, Brett. Southern Kentucky Book Festival Draws Big Crowd
• Marker to be …

Ua12/2/1 College Heights Herald, Vol. 76, No. 49, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Dawes, Jennifer. Fraternity Penalized for Alcohol Violation
• Moore, Brian. Tonight’s Annual President’s Circle Gala to Recognize Donors
• Dawes, Jennifer. Latest Fire Ruled as Arson – Schneider Hall
• Hall, Rex. Ceremony to Kick Off Building – Mass Media & Technology Hall
• Hoang, Mai. Controversial Activist, Politician to Preach Message to Students – Gatewood Galbraith
• Walsh, Erica. Western Receives Air Force Grant
• Now is the Time to Re-evaluate School Priorities – Budget
• Grady, Brian. Editorial Cartoon re: Ying & Yang of the Western Budget
• Ellis, Benjamin. Resident …

Ua12/2/1 College Heights Herald, Vol. 76, No. 48, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hoang, Mai. Practice . . . Almost Perfect – Spring Sing
• Moore, Brian. Clinic Workers Laid Off – Health Services
• Hall, Rex. Small Pay Raises Proposed
• Hall, Rex. Another Fire Scares Schneider Hall Residents
• Walsh, Erica. Mark Rawlings, Holly Skidmore Square Off for Student Government Association Public Relations Position
• New Plan Presents Promise, Problems – Student Government Association
• Smart Growth Needed – Bowling Green Mall
• Grady, Brian. Editorial Cartoon re: Student Government Association
• Rushing, Daniel. Suffering from the Resident Assistant Blues
• Hoang, Mai. Former Pop …

Ua64/2 The Western Worksheet, Wku Accounting

WKU Administration Documents

Newsletter created by WKU Accounting and the Eta Omicron chapter of Beta Alpha Psi.

Ua12/2/1 College Heights Herald, Vol. 76, No. 47, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hall, Rex. Western May Buy Old Mall
• Brown, Abbey. Harsh Reality Healing Touch – Judy Schwank, Childrens Aid Missions International
• Williams, Travis. Despite NCAA Loss, Western Earns Respect – Basketball
• Hall, Rex. Donation to Help Recruit Teachers – Gheens Foundation
• Chess Tournament to be Held Sunday
• Walsh, Erica. Spring Celebration 2000 Coming This Weekend – African American Alumni
• Topper Fans Need to Be Fans All Season
• Grady, Brian. Editorial Cartoon re: Basketball Tickets
• Felton, Dennis. Thanks for Caring
• Makris, Samuel. Collegiate Health Care Not All …

Ua68/13/4 Link, Vol. 12, No. 1, Wku Journalism & Broadcasting

WKU Administration Documents

Newsletter created by the WKU School of Journalism & Broadcasting for students and alumni regarding departmental events and activities.

Ua12/2/1 College Heights Herald, Vol. 76, No. 46, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Brown, Abbey. The Four-Year Plan: An Unlikely Achievement
• Dawes, Jennifer. Mail Theft At Campus Post Office
• Moore, Brian. Western Wins Discrimination Lawsuit – Robert Dye
• Hall, Rex. Western’s NCAA Tickets Sell Out – Basketball
• Faculty Member to Present Piano & Flute Recital – Charles Smith
• Walsh, Erica. Jazz Band Offering Free Concert April 10
• Four Winners & More than 15,000 Losers – Student Government Association Election
• Grady, Brian. Editorial Cartoon re: SGA Election Ballot
• Vilines, Elaine. Western is No Hero – Health Services
• Tran, Linh. …

Ua12/2/1 Soaring To New Heights, Wku Student Affairs

WKU Administration Documents

Special basketball issue of the College Heights Herald. Articles:

• Williams, Travis. Dennis Felton Leads Team to Fairy Tale Ball – Basketball
• Farner, Keith. Western Students Follow Team to New Orleans
• Brazley, Erin. What the Stars Say About the Hilltoppers’ Performance, Dennis Felton’s Outfits – Astrology
• 2001 Men’s NCAA Basketball Championship Bracket
• Hightower, Kyle. Don’t Fall Asleep on This Year’s Hilltoppers

Ua12/2/1 College Heights Herald, Vol. 76, No. 45, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Walsh, Erica. Sneakers to Heels – Paola Herrera, Talia Anguiano, Sofia Soberon, International Students
• Moore, Brian. Collegiate Goes Down the Tubes – Health Services
• Moore, Brian. Race Suit Moves to Fifth Day – Robert Dye
• Walsh, Erica. Leslie Bedo Lone Candidate for Student Government Association President
• Dawes, Jennifer. Fire Safety Committee Formed to Help Stop Arsons
• Hall, Rex. Directional Hall Makeover Starts – North Hall, South Hall, West Hall, East Hall
• Moore, Brian. Student Government Association Wants Student Fee Reallocated Back to Clinic – Health …

Ua12/2/1 College Heights Herald, Vol. 76, No. 44, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Williams, Travis. Western’s Win Secures NCAA Bid – Basketball
• Moore, Brian. Robert Dye Case Hangs in Balance
• Farner, Keith & Rex Hall. Fans Welcome Team Home
• Walsh, Erica. International Students to Be Recognized
• Dawes, Jennifer. Another Arson Attempt Angers Schneider Hall Residents
• Trial Shows Truth Behind Settlements – Robert Dye, Discrimination
• Dennis Felton Finds a Fix – Basketball
• Grady, Brian. Editorial Cartoon re: Lawsuit Settlements
• Corbin, Brett. Beware of Bowling Green Drivers
• Shinall, Dave. Creating Clean Campus Water an Around-the-clock Task – Bowling Green Municipal …

Ua12/2/1 College Heights Herald, Vol. 76, No. 43, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Williams, Travis. One Chance to Dance – Basketball
• Moore, Brian. Discrimination Trial Starts Today – Robert Dye
• Corcoran, Kate. All-nighter in Downing University Center Ends Charity Campaign – St. Jude Children’s Research Hospital
• Alumna to Study at Oxford – Leslie Davis
• New Auxiliary Services Director – Rob Chrisler Walsh, Erica. Art Project Applications
• Moore, Brian. Western Demands Local Apartments Change Name – Hilltopper Place
• Lord, Joseph. Interfraternity Council Receives Excellence Award
• Trying to Schedule a Little More Respect – Basketball
• Grady, Brian. Editorial Cartoon re: …

Ua12/2/1 College Heights Herald, Vol. 76, No. 42, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Clark, Ryan. Different Faiths, One Goal – Basketball
• Walsh, Erica. Students Allege Hazing – Kappa Alpha Psi
• Dawes, Jennifer. Arson Attempts Continue – Schneider Hall
• Alumni Relations Receives Award
• Walsh, Erica. Western Encouraging Diversity
• Corcoran, Kate. A Black Panther’s Past – Saundra Ardrey
• Hard to Stomach – Drinking
• A Burning Sensation – Arson
• Grady, Brian. Editorial Cartoon re: Arsonists
• Haarstad, Havard. Herbertism Clarified
• Hall, Rex. Thompson Complex Vandalized
• Brown, Abbey. Webmail System to be Revamped
• Hoang, Mai. Students Kick Off Lent Celebration with Ash Wednesday …

Ua12/2/1 College Heights Herald, Vol. 76, No. 41, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Williams, Travis. Sun Belt Conference Champs – Basketball
• Dawes, Jennifer. Arson Incidents Spread Across Campus – Schneider Hall, Keen Hall, Barnes-Campbell Hall
• Hall, Rex. Concert Tonight in Van Meter Hall – Music
• Walsh, Erica. Saxophonist Coming to the Hill – Clifford Leaman
• Walsh, Erica. Tim Gilbert Crowned Coming Home King
• Moore, Brian. Collegiate Health Care Deal Still Pending – Health Services
• Disabled Face Uphill Battle
• Grady, Brian. Editorial Cartoon re: Wheelchair Access
• Cassman, Robert. Making Love is for Making Babies
• McKee, Kathy. Condom Writer Should …

Ua12/2/1 College Heights Herald, Vol. 76, No. 40, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hall, Rex. The Hill a Mountain for Disabled Students
• Dawes, Jennifer. Arson Attempts in Dorm – Schneider Hall
• Corbin, Brett. Groups Gather for Night of Common Worship
• Walsh, Erica. Student Government Association Questions Tuition Changes
• Proposed Tuition Changes Absurd
• Grady, Brian. Editorial Cartoon re: Tuition
• Ransdell, Gary. Ransdell Touts Engineering Week
• Moore, Brian. Officers’ Lawsuit Closer to Trial – Anthony Purcell, Jeffrey Welch
• McCabe, Jaclyn. Finding Freedom – Jennifer Denton, Disabled Persons
• Shinall, Dave. Correspondent Offers Advice to Students
• Walsh, Erica. College Heights Herald Wins …

Ua12/2/1 College Heights Herald, Vol. 76, No. 39, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Brown, Abbey. Tuition Changes Proposed
• Hall, Rex. Economy, Human Error Cause Low Bids – Mass Media & Technology Hall
• Loyal, Taylor. No-show Rappers Pay Fine – Trick Daddy & Trina
• Dawes, Jennifer. Parking Meter Stolen from Alumni Drive
• Moore, Brian. Banner Meeting Expectations
• Youngman, Sam. Eastern Kentucky University President Resigns – Bob Kustra
• Apathy Plagues Campus, College Heights Herald
• Grady, Brian. Editorial Cartoon re: Big Red Drawn Your Own Cartoon
• Jaggers, Trish. A Lesson in Love – Jamie Banewicz
• Alberts, Ursula. Don’t Judge Others – …

Ua12/2/1 College Heights Herald, Vol. 76, No. 38, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hall, Rex. Building Bids on Target – Mass Media & Technology Hall
• Loyal, Taylor. One Heart – Mindy Abshire
• Youngman, Sam. Kern Alexander Retires as Murray State University President
• Student Receives National Scholarship – Brittany Long, Phi Kappa Alpha
• Walsh, Erica. Online Elections a Go for Student Government Association
• Youngman, Sam. Greek Houses Get Recertification
• Selvage, Melissa. Legislators Name Road After Terry Wilcutt
• Western Athletics Facelift Overdue
• Grady, Brian. Editorial Cartoon re: New Big Red
• Banewicz, Jamie. Condom Day Disgusting
• Harbaugh, Jack. Harbaugh Thanks Fans …