Public Relations and Advertising Commons^™

Golfer Celebrity Endorsements On Consumers' Attitude Toward The Advertisement And The Brand, Onvadee Tunsarawiput

Theses Digitization Project

Many companies choose to use celebrities as endorsers for their advertising campaigns. The two most common types are athletes and entertainers. The purpose of this thesis is to gain a better understanding of how celebrities, especially professional golfers, are used as endorsers in advertising.

Ua12/8 Departmental Update, Wku Police

WKU Administration Documents

WKU Police departmental newsletters for 2006.

Ua19/16/1 The Tradition Continues, Wku Athletic Media Relations

WKU Administration Documents

WKU volleyball media guide for the 2006 season.

Ua12/11/2 Volunteerism, Wku Leadership & Volunteerism

WKU Administration Documents

Booklet highlighting the activities of WKU Leadership & Volunteerism.

Ua12/6 The Black Pages, Wku Diversity Programs

WKU Administration Documents

Booklet created by WKU Diversity Programs to aid ethnic minority students find and build support systems on campus. Includes information on clubs, organizations, minority teacher recruitment, African American faculty, African American Studies Department and community organizations.

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU alumni magazine. Contents:

• Society of 1906 Honor Roll
• Wilkerson, Martha. Thank You Gretchen Niva!
• Special Needs Trust Commits $750,000 for Clinical Education Complex
• 2 WKU Students Win Hearst National Championship – Will DeShazer, Brenna Gallegos
• WKU Regents Approve Move to Division I-A Football
• McDaniel, Sue. A Century of Academics
• A Quarter of a Century for the Center for Gifted Studies
• 100 Hours of Life on the Hill, September 6-10, 2006
• Newton, Tommy. A Century of Campus Planning
• A Century of Gifts: 100 Gifts WKU Gave the World
• Centennial Timeline
• One Century, One Vision – Henry Cherry, Gary Ransdell
• Adventures …

Cyberactivism : Public Relations In A Wired World, Shane Newton

Theses : Honours

Computer-mediated communication has revolutionised the way activist groups influence the opinion of corporations, governments and the community. It has never been so cheap or convenient to publish high-quality material to push a specific issue or cause. Activists are no longer restricted to satisfy the news values of media corporations to reach wide publics. Nor do these businesses (or governments) have any apparent advantage, despite their more economically sustainable and highly-resourced positions. Current literature is able to examine and explore how the Internet is used and the problems involved, yet much research fails to examine how these constraints and opportunities are …

Wright State University Men's Soccer Media Guide 2006, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2006 Men's Soccer team. This guide includes photographs, player stats, game results, and records.

Wright State University Women's Soccer Media Guide 2006, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2006 Women's Soccer team. This guide includes photographs, player stats, game results, and records.

Wright State University Baseball Media Guide 2006, Wright State University Athletics

Athletics Publications

A media guide that features information about the coaches and players of the Wright State University's 2006 Men's Baseball team. This guide includes photographs, player stats, game results, and records.

Wright State University Cross Country And Track Media Guide 2006-2007, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2006-2007 Cross Country and Track teams. This guide includes photographs, player stats, game results, and records.

"Advertopia" : The Ethical Ramifications Of Advertising To Children, Matthew Jackson

Theses : Honours

In this thesis I explore the ethical ramifications inherent in advertising to children. In particular the affect of commercial information on the psychological development of contemporary Western youth and I explore these issues in relation to my painting practice.

The Bison: 2006, Howard University

Howard University Yearbooks

This digital object was funded in part through a grant from the Andrew W. Mellon Foundation. The digitalization of this object was part of a collaborative effort with the Washington Research Library Consortium and George Washington University.

Ua12/2/1 College Heights Herald, Vol. 81, No. 24 [26], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Campus Becomes More Pedestrian-friendly
• McNamara, Andrew. Student Robbed at Knifepoint; Investigation Ongoing – Stacy Sturgeon
• Brandenburg, Katie. Students Abusing ADHD Meds
• Fontana, Alex. Student Government Association Approves Less Legislation This Semester
• Caudle, Leah. Activities to Ease Final Exam Anxiety
• It’s GIFT Time . . .
• Hopkins, Shawntaye. The Herald is Revenue Independent from Western; Staff Screens All Ads
• Paul, Corey. Program Teaches Kwanzaa to Students
• Fontana, Alex. Jeanne Johnson Elected New Speaker of the Senate – Student Government Association
• Richardson, Kelly. Hurricane Katrina …

Ua12/2/1 College Heights Herald, Vol. 81, No. 23 [25], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Leslie, Joey. More Students Tested During AIDS Day
• Hupman, Samantha. J-term More Popular than Anticipated
• Fontana, Alex. Student Government Association Proposes New Bicycles for Police
• Bosken, Nina. Students Dodge, Duck, Dive for Charity and Prizes – Special Olympics
• Richardson, Kelly. Kentucky Community Technical College System Requests Funding – KCTCS
• Taking the Next Step – Cultural Diversity
• Eoff, Allison. Pass on Adderall
• Gabler, R. XXX Ads Disappointing
• Williams, Suzanne. A Woman’s Heart
• Hupman, Samantha. Two Fights Reported on Hill
• Paul, Corey. Kwanzaa to Be Celebrated Today …

Ua12/2/1 College Heights Herald, Vol. 81, No. 22 [24[, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Chemical Waste May Affect Renovation – Thompson Science Complex
• Richardson, Kelly. Ingrid Woods Drops Portion of Pending Suit
• Stackhouse, A. Layne. Dancers Perform Student Choreography
• Hupman, Samantha. Western’s Black Enrollment Increases 7.6 Percent
• Leslie, Joey. AIDS Day Fair Features Free HIV Testing
• Richardson, Kelly. Western Classes to Be Offered at New Bowling Green Technical College Campus
• Richardson, Kelly. Weather Systems Project Receives Government Funding
• Crying Bomb
• Harrell, Bobby. Holiday was Different in Hurricane Katrina’s Wake
• Phillips, Brandon. Conspiracy Doesn’t Exist
• Sturtzel, Nathan. Treat …

Ua12/2/1 College Heights Herald, Vol. 81, No. 21 [23], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Richardson, Kelly. Doctorate Optional for Many Advising Heads – Ingrid Woods
• Coulter, Amber, Fontana, Alex. Senate Wants Oversight on Reserve Fund
• Wimnatt, Alex. Centennial Celebration Begins with Dedications - Guthrie Overlook, Centennial Plaza, E.A.Diddle Statue
• Maines, Ashley. Magical Movie Shown on Three Screens – Harry Potter
• Hupman, Samantha. ABC News Segment Focuses on Campus Safety
• McNamara, Andrew. Student Robbed at Gunpoint – Marcus Walker
• Hupman, Samantha. Bomb Not Found in Grise Hall
• McNamara, Andrew. Western Mourns Employee – Ronald Slavic
• HIPAA Hold Up – Health …

Ua12/2/1 College Heights Herald, Vol. 81, No. 14 [22], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Richardson, Kelly. Employee Sues Western for Discrimination – Ingrid Woods
• Hupman, Samantha. College Parents More Involved
• McNamara, Andrew. Storms Cause Damage, Cancel Classes - Tornadoes
• Richardson, Kelly. Board of Regents Meeting Moved to Saturday
• Coulter, Amber. South Campus Adds Parking
• Show Us the Green – WKU Benefits Committee
• Whitley, Rebecca. Less Noise, More Respect
• Page, Laura. Football is a Worthy Cause
• Hellmueller, Margaret. Guns and Butter
• Walker, Carli. Give It Up People – Girls Gone Wild
• Coulter, Amber. A Century on the Hill – Founders …

Wright State University Women's Basketball Media Guide 2005-2006, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2005-2006 Women's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 81, No. 21, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Money Missing from Faculty Insurance Fund
• Coulter, Amber. Parking Initiative to Begin
• Brandenburg, Katie. Four People Receive Positive Results in TB Skin Tests – Tuberculosis
• Teague, Hawkins. ‘Simpsons’ Star Nancy Cartwright Keeps Audience Laughing
• McNamara, Andrew. Bomb Threat Causes Evacuation – Mass Media & Technology Hall (WKU)
• Equilibrium Point – Enrollment
• Ashby, Robert. A Man’s Perspective – Girls Gone Wild
• Dillon, Ryan. Girls Gone Stupid
• Salsman, Andrew. Rest Room Usage 101
• Richardson, Kelly. Gary Ransdell Appointed to Equine Education Board
• Caudle, Leah. Exhibit …

Impact Of Integrated Marketing Communications: From The Lens Of Public Relations Educators And Scholars, Vijaya Singh

Theses and Dissertations

The researcher viewed Integrated Marketing Communications through the lens of the Public Relations educators and scholars to determine whether IMC is beneficial or detrimental to the field of public relations.

The purpose of this thesis was to explore (a) impact of IMC on public relations education (b) perceived advantages and disadvantages of an IMC approach to a public relations curriculum (c) determine if a need exists to revise public relations education at the university level.

To examine the impact of IMC on public relations education the researcher conducted a formal quantitative content analysis of the curricula of 13 graduate programs …

Ua12/2/1 College Heights Herald, Vol. 81, No. 20, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Caudle, Leah. Foreign Students Transition to the Hill
• Richardson, Kelly. Coaches Get More Flexibility in Sick Leave Policy
• Brandenburg, Katie. TB Testing Continues on the Hill - Tuberculosis
• Hupman, Samantha. More Students Attend Western, Fewer Drop out
• Venzin, Megan. Students to Perform Updated ‘Tartuffe’
• Coulter, Amber. Officials Try to Resolve Retirement Issue – Kentucky Teachers Retirement System (KTRS)
• Road Redesign – College Heights Boulevard
• Turner, Dustin. Intramural Conspiracy
• Mead, Mallory. Editorial Was Insensitvie – Bill Powell
• Ransdell, Matthew. Bring Canned Goods to the Nov. 18 …

Wright State University Raider Basketball Media Guide 2005-2006, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2005-2006 Men's Basketball team. This guide includes photographs, player stats, game results, and records.

Ua12/2/1 College Heights Herald, Vol. 81, No. 19, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. College Heights Boulevard Redesign Planned
• Fontana, Alex. Indiana, Kentucky Students Cope with Twisters - Tornadoes
• Coulter, Amber. Source of Wellness Funds Debated
• Wimnatt, Alex. Leadership Group Sees Growth – Dynamic Leadership Insitute
• Leslie, Joey. Kevin DeFebbo Hired as City Manager
• Terrible Tuberculosis
• Benetti, Vincent. Smokers Unite; Let Us Create Our Own Paradise
• Barati, Darius. Let’s Look at the Oil Companies
• Richardson, Kelly. Technical College Temporarily Closed – Bowling Green Technical College
• Erd, Mackenzie. Government to Survey View of City Life
• Shull, Abbey. Choral …

Ua12/2/1 College Heights Herald, Vol. 81, No. 18, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Brandenburg, Katie. Student Contracts TB, Classmates Warned - Tuberculosis
• Coulter, Amber. Buildings Will Replace Parking Lots – Health Services, Greek Village
• Leslie, Joey. Parties Inconvenience Neighbors, Police
• Masero, Angelika. Valuing Others Is Essential, Speaker Says – Steve LaBoueff aka Black Bear
• Leslie, Joey, Hupman, Samantha. SGA Won’t Trademark Bracelets – American Democracy Project
• Kids Walking the Hill
• Eoll, Allison. Grandma Would Be Proud, Girls . . . NOT – Girls Gone Wild
• Moody, Hannah. Western Gone Wild
• Peterson, Elizabeth. How Can You be So Heartless? …

Ua12/2/1 College Heights Herald, Vol. 81, No. 17, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Schneider Renovation Planned
• McNamara, Andrew. Girls Gone Wild Party Bus Comes to the Hill
• Venzin, Megan. Children’s Theater Shows Kids It’s OK to Be Scared – Can’t Scare Me
• Coulter, Amber. Two Sororities May Join Greek Village – Alpha Delta Pi, Phi Mu
• Losing Homes in the Name of Expansion is Unfortunate, But It’s for the Love of Western
• Dillon, Ryan. In Response to the Liberal View: It’s All Bush’s Fault
• Smith, Shaun. Stop Complaining About Designated Smoking Areas
• Leslie, Joey. New Staff …

Ua12/2/1 College Heights Herald, Vol. 81, No. 16, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Richardson, Kelly. Emergency Reserve Used to Buy Property
• Bosken, Nina. Students Help Kids to Read
• Green, Tavia. Fear Causes Physical, Mental Reaction
• Erd, Mackenzie. City to Open Dog Park Next Summer
• Richardson, Kelly. Some Western Employees May Lose Land to Campus Expansion
• Leslie, Joey. Flu Shot to Be Offered Today
• Coulter, Amber. Snell Site Rebuilding Planned
• Up in Smoke – Smoking Areas
• Alderdice, Corey. Big Macs, Speakerphone Prayers and Other Thanksgiving Ramblings
• North, Amber. Wackiest Holiday Requires Imagination - Halloween
• Harrell, Bobby. Forensic Team Wins …

Ua12/2/1 College Heights Herald, Vol. 81, No. 15, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. University Senate Vote Asks Western to Defend Benefits
• Richardson, Kelly. Tuitions Outpace Inflation
• Hupman, Samantha. Mobile Unit Provides Low-cost Health Care – Mobile Health & Wellness Unit
• Teague, Hawkins. Porn Addiction Ruined Life, Speaker Says
• Coulter, Amber. Parking Citation Board Hears Formal Appeals
• Caudle, Leah. Fair to Help Study Abroad
• Parking Predicament
• Barati, Darius. Harriet Miers is Not the Right Person for the Supreme Court
• Lawalin, Nick. Green Lights 101: Some People Need Traffic Education
• Coulter, Amber. Dialogue Day Fosters Familiarity
• Hupman, Samantha. …

Ua12/2/1 College Heights Herald, Vol. 81, No. 14, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hupman, Samantha. Online Classes Gain Popularity at Western
• Coulter, Amber. Smoking Areas to Be Created
• McNamara, Andrew. Prank Vandalism Causes Higher Student Fees
• Johnson, Autumn. Beer Goggle Give ‘Sobering Realization’
• Automated Auditing
• Ross, Lisa. This Jury Is Still Out on Harriet Miers
• Chestnut, Bruce. Now Moment Has Consequences
• Fontana, Alex. Meeting to Address Faculty Complaints – WKU University Senate
• Green, Tavia. Life Lessons Carried through College – Madonna Cousin
• North, Amber. Miss Right Makes Brief Appearance
• Hupman, Samantha. Organizational Aid Given for Operations, Events – …

Ua12/2/1 College Heights Herald, Vol. 81, No. 11 [13], Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Commuting Incentives Discussed - Parking
• Coulter, Amber. Van Meter Scheduled for Renovations
• Green, Tavia. Greek Step Show Marches to Success
• Coulter, Amber. Student Publications to Get New Building – Adams-Whitaker Student Publications Center
• Fontana, Alex. Retirement Plan Debated – Kentucky Teachers Retirement System (KTRS)
• It’s Not the End of the World – Cigarette Tax
• Collins, Joshua. Civic Engagement Benefits Everyone
• Smith, Jessica. Do What’s Best for Your Breasts
• Maines, Ashley. ‘Creepypeaches’ Art Show Piques Interest
• Teague, Hawkins. Jewish Students Celebrate, Commemorate Faith
• Stackhouse, …