Public Relations and Advertising Commons^™

Ua12/2/1 College Heights Herald, Vol. 81, No. 12, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Preston May Get Facelift
• Coulter, Amber. Electronic Auditor Considered
• Richardson, Kelly. State Cigarette Tax May Be Increased to Offset Medicaid Cost
• Hergesheimer, Courtney. Helping Out – Hurricane Katrina
• Fontana, Alex. Gary Ransdell, Others to Review ‘Accused’ Retirement System – Kentucky Teachers Retirement System (KTRS)
• Bowling Blues All Sides Must Be Considered in Determining Downing University Center Bowling Alley’s Fate
• Clark, Laura. Book Bans Undermine Children’s First Amendment Freedom
• Harrell, Bobby. Painter Bob Ross’ Television Show Provides a Form of ‘Ultimate Relaxation’
• Brandenburg, Katie. …

Ua12/2/1 College Heights Herald, Vol. 81, No. 11, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Richardson, Kelly. Ron Lewis Proposes Change to Federal Earmarks
• Coulter, Amber. Survey Says Staff Happy With Jobs
• Toone, Stephanie. Film Change
• McNamara, Andrew. Commission Passes Ordinance Requiring Prepay at Gas Station
• Caudle, Leah. Students Discuss Gender, Racial Stereotypes with NAACP
• Richardson, Kelly. Aid Plans Go into Effect – Hurricane Katrina
• ‘Clicks’ for All the New Technology Is a Little Rough, but It Has the Potential for Greatness
• Dillon, Ryan. Worthy Cause, Degrading Lyrics
• Bosken, Nina. Too Many Students Run Home Every Weekend; Stay and Experience …

Ua12/2/1 College Heights Herald, Vol. 81, No. 10, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Richardson, Kelly. Western Commercials Promote Academics
• Fontana, Alex. Robert Dietle Seeks Re-eletion As Regent
• Teague, Hawkins. Student’s Delivery Job Is ‘Supreme’ – Chris Smith
• McNamara, Andrew. Benefit Concert Raises Money for Katrina Victims
• Bosken, Nina. Professors Encourage Class ‘Clicks’
• Coulter, Amber. Western Offers Winter Break Shuttle to Nashville Airport
• Fontana, Alex. Bracelets to Be Trademarked
• Double trouble Renovations to Garrett Center Subway Have Failed to Solve Congestion Problems
• Gibbar, Joshua. Grise Hall Climate Needs Control
• Rowland, Linda. Thanks to the Volunteers – International Festival
• McNamara, …

Ua61/5 Social Work Newsletter, Wku Social Work

WKU Administration Documents

Social Work newsletter includes articles:

• MSW Pioneers Celebrate Graduation
• Note from the Department Head
• Social Work in Global Perspective
• Graduate Student Organization
• Meet Our New Faculty & Staff – Vivian Hurt, Janice Chadha, Deirdre Greene
• Focus on Field: Field Supervisor Michelle Hines

Ua68/8/1 History Alumni Newsletter, Wku History

WKU Administration Documents

Newsletter created by the WKU History Department regarding activities in the department, students and alumni.

Ua12/2/1 College Heights Herald, Vol. 81, No. 9, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Booze Ban Violations Reported
• Erd, Mackenzie. The Final Strike - Virgil Miller, Downing University Center Bowling Alley
• McNamara, Andrew. Freshman Dies in Traffic Accident – Samuel Monroe
• Stackhouse, A. Layne. Actors Perform Historic Play - Inherit the Wind
• Leslie, Joey. Katrina Benefit Concert
• Fontana, Alex. Student Helps Texas Town Rebuild – Josh Collins
• Fontana, Alex. Social Scientists to Meet at Western
• Winter Woes like Any First-time Program, the Winter Term Will Have Unexpected Problems
• Adams, Jacqueline. Education Process Needs to Expose Students to …

Ua12/2/1 College Heights Herald, Vol. 81, No. 8, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Hupman. Samantha. Western Wraps up Preparations for Winter Term
• McNamara, Andrew. Campus Car Crimes Rise Recently
• Shull, Abbey. Cultures Meet for Show-and-Tell – International Festival
• Cortez, Cassandra. Church Offers Contemporary Service - Broadway United Methodist Church
• Hupman, Samantha. ‘Honoring’ the Director – Craig Cobane, WKU Honors Program
• Don’t Forget the Library
• Dillon, Ryan. Let’s Take a Timeout to Look at Male Fashion
• Elam, Thomas. Have a Sense of Wonder
• Coulter, Amber. Activity Available Online
• Coulter, Amber. Faster Internet Possible
• Maines, Ashley. Quadriplegic Inspires Students – …

Ua12/2/1 College Heights Herald, Vol. 81, No. 7, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Richardson, Kelly. State May Cut Funding for Higher Education
• McNamara, Andrew. City Votes for Prepay Gas Stations
• Fontana, Alex. Walk Sheds Light on Campus Safety
• Erd, Mackenzie. Dining Services Will Purchase Fresh Produce from Local Farms
• A Thousand Words – Coldplay
• Hupman, Samantha. Fewer Students Using Library
• Gasoline Prepay is Good, But it Shouldn’t be Forced by Government
• McDougal, Elizabeth. The Mindset of Some Women is Appalling
• Jordan, Skylar. The Tearing Down of Snell Hall is Tragic
• Williams, Craig. Jessica Needs Defense
• Ivie, Walter. Shame …

Ua12/2/1 College Heights Herald, Vol. 81, No. 6, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Coulter, Amber. Snell Hall to be Torn Down
• Maines, Ashley. Nightclub Opens – Hilltop Café
• Teague, Hawkins. Volunteers Walk for Charity – Omega Phi Alpha, Epilepsy Foundation
• Fontana, Alex. Senate Votes to Postpone Discussion of Retirement Fund Misuse
• McNamara, Andrew. Campus Safety Assessed
• Bowling Green, Western Have No Reason to Prepare for Terrorist Attacks
• Lutgring, Trista. A Size 3 Cannot Identify with Heavier Girls
• Bowling, Crystal. The Skinny on Showing Off the Fat
• Logsdon, Jeremiah. Commentary About Cloths that Fit Was Appalling
• Leslie, Joey. Student …

Ua12/2/1 College Heights Herald, Vol. 81, No. 5, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Fontana, Alex. Faculty Retirement Plan Accused of Mishandling Funds
• Hupman, Samantha. More Hands Learning to Speak – American Sign Language
• Coulter, Amber. Western Close to Exceeding Energy Limit
• Craft, Helen & Joey Leslie. Police Proposal to Deter Drive-Offs Would Require Prepay at Gas Stations
• A Thousand Words – J.D. Crowe & the New South
• McNamara, Andrew. Campus, City Evaluated for Terror-Attack Readiness
• Richardson, Kelly. Gary Ransdell Named Honorary Chairman for NAACP Event
• Smith Stadium Needs to Have a Smoking Policy Like Other Venues
• Dickman, Heather. …

Ua12/2/1 College Heights Herald, Vol. 81, No. 4, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Richardson, Kelly. Western to Get Federal Research Lab – Agriculture
• Watt, Wes. Win Turns Jeers to Cheers – Football
• Coulter, Amber. Campus Television Station Gets Makeover, WKYU-PBS
• Teague, Hawkins. Plaza Six Movie Theatre Closes for Good
• Erd, Mackenzie. Eminent Domain Debated
• Saving Smith Stadium
• Van der Meer, Wieb. Apology
• Elam, Thomas. Planes are Meant to Fly
• Smith, Jessica. Have Some Pride, Wear Clothes that Fit Properly
• Hupman, Samantha. Learning Community Helps Students Bond – College of Health & Human Services
• Richardson, Kelly. Employees to be …

No Child Left Behind And Its Communication Effectiveness In Diverse Communities, Benjamin L. Daniel

Theses and Dissertations

The study sought to define the communication techniques and channels 15 school superintendents from randomly selected socioeconomically diverse school districts use to communicate the major provisions of federally mandated No Child Left Behind legislation to parents and the most effective techniques to communicate NCLB to parents in those districts most likely affected by the legislation. The author employed a Delphi technique and personal interviews to gather primary data.

Findings indicate that superintendents considered print media and group settings the most effective means through which to communicate NCLB provisions to target audiences. Additionally, the researcher determined that parents remain uncertain about …

Ua12/2/1 College Heights Herald, Vol. 81, No. 3, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Richardson, Kelly. Western Offers Aid to Hurricane Katrina Victims
• McNamara, Andrew. Police Patrol a la Segway
• Coulter, Amber. Campus May Get Wireless Internet Access
• Watt, Wes. Football Team Readies for EKU Faceoff on Saturday
• A Thousand Words – Nathan Morgan
• Richardson, Kelly. Financial Support Rises
• Western Reaches Out – Hurricane Katrina
• Elam, Thomas. Thank a Soldier
• Schanie, Raymond. Euroland Wakes Up
• Barati, Darius. Check the Numbers; They Don’t Lie
• Coulter, Amber. Outdated Computers Pose Problems for Staff
• Fontana, Alex. Student Government Association Evaluations Continue
• Hupman, …

2005 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2005.

Ua12/2/1 College Heights Herald, Vol. 81, No. 2, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Leslie, Joey. Hurricane Katrina, Holiday Contribute to Rising Gas Prices
• Green, Tavia. Hurricane Disaster Impacts Students, Staff
• Hupman, Samantha & Joey Leslie. Katrina Swamps South, Soaks Hill
• Williams, Jenna. Campus Subways to Feature Two Lines for Faster Service
• Hupman, Samantha. Events to Focus on Constitution
• Fonatana, Alex. Senate Opens Discussion After Grise Lot Closes – Parking
• So Long, Snell Hall
• Dillon, Ryan. The War in Iraq is Not a Quagmire
• Cherwak, Debby. Thanks for 27 Years
• Harrell, Bobby. My Family Will Never Forget Katrina
• Richardson, …

The Most Effective Pr/Advertising Techniques In Disseminating An Alcohol Social Norms Campaign, Christine Anna Diblasi

Theses and Dissertations

The purpose of this study was to determine the most effective PR/Advertising techniques to disseminate an Alcohol Social Norms Campaign at college campuses. The techniques used were analyzed for their effectiveness in reaching students and decreasing binge drinking rates. Three New Jersey colleges were studied: Rowan University, Ramapo College of New Jersey and The College of New Jersey.

The researcher collected primary data from the brag books of the three colleges for the fiscal year 2004 Alcohol Social Norms Campaigns, personal interviews with the Project Directors of these campaigns, and focus groups comprised of college students. The research supported the …

Ua12/2/1 College Heights Herald, Vol. 81, No. 1, Wku Student Affairs

WKU Administration Documents

WKU campus newspaper reporting campus, athletic and Bowling Green, Kentucky news. Articles in this issue:

• Caudle, Leah. Rushing Sisterhood
• Casagrande, Michael. Smith Stadium to Undergo Renovation
• Coulter, Amber. Parking Changes Include Zoning, Higher Fines
• Hupman, Samantha. Tuition Hikes Permit New Hires
• Campus Enhancements, Gas Prices Should be Incentive to Stay Here on the Weekends
• Ross, Lisa. Some Words from the Opinion Editor – College Heights Herald
• Fontana, Alex. Hurricane Katrina is Reality Check
• Coulter, Amber. Snell Hall’s Future Rests With Preservation Board
• Richardson, Kelly. New Member Has Strong Western Ties – Yvette Haskins, Regents
• McNamara, Andrew. First Journalism Head Dies …

Wright State University Volleyball Media Guide 2005, Wright State University Athletics

Athletics Publications

A media guide for Wright State University's 2005 Volleyball team. This guide includes photographs, player stats, game results, and records.

Ua3/9/5 Faculty-Staff Convocation, Wku President's Office

WKU Administration Documents

Speech delivered by WKU president Gary Ransdell at fall convocation. He discusses achievements, growth, curriculum, cooperation, WKU spirit, international study programs and optimism.

Ua3/9/5 Special Unveiling Of Granite Panels On The Guthrie Bell Tower, Wku President's Office

WKU Administration Documents

Program and talking points used by WKU president Gary Ransdell at the unveiling of the granite panels on the Guthrie Bell Tower honoring WKU servicemen and veterans.

Ua3/9/5 Conservation Reserve Enhancement Program (Crep), Wku President's Office

WKU Administration Documents

Talking points used by WKU president Gary Ransdell regarding WKU's partnering with Conservation Reserve Enhancement Program.

Ua19 Focus On Reform: Academic Standards In Athletic Programs, Wku Athletics

WKU Administration Documents

Overview of academic standards in WKU Athletics programs.

Leaning Left: A Case Study Of Media Bias In The 2004 Presidential Election, Adam Lasecki

Theses and Dissertations

No abstract available.

Ua68/13/5 The Contact Sheet, Vol. 15, No. 3, Wku Student Publications Alumni Association

Student Organizations

Newsletter created by WKU alumni who were associated with student publications. Includes information about alumni and WKU Journalism & Broadcasting.

A Study Of Seven Selected Chemical Engineering Facilities' Crisis Public Relations Plans, Heather D. O'Neill

Theses and Dissertations

The purpose of this thesis was to obtain what techniques are being used in the Philadelphia, PA area to handle crises in chemical engineering facilities. Related literature was reviewed to determine how others in the crisis public relations industry handle crisis.

The public relations contacts at 17 chemical engineering facilities were contacted to participate in the researcher's study, with seven completed responses. The seven participants completed questionnaires about the current public relations practices being used at their facilities. The information that they provided was useful in establishing commonalities among the different facilities.

This study will provide both public relations professionals …

Ethical Principles For A Sensitive Society, Catherine M. Toscano

Theses and Dissertations

The purposes of this study were (a) to discover ethical dilemmas faced in the media and how they affect society; and (b) to determine what new ethical principles need to be established for media to gain back trust from today's society. The author found that lower news reporting standards such as fabrication of information and sources, using false documents and failure to check facts caused members of society to become sensitive and question the integrity of news stations and reporters as well as the validity of news being reported. Because the press has lost the trust of the American people, …

Catastrophic Crisis Communication: A Study Of Hospital Crisis Planning Following The September 11, 2001 Terrorist Attacks, Daniel Matthew Lockwood

Theses and Dissertations

The purpose of this study was to determine whether hospitals in southern New Jersey and throughout the United States were prepared to respond to catastrophic crisis situations and find out if hospitals have changed or improved crisis plans since the September 11, 2001 terrorist attacks.

To examine preparedness and improvement of crisis plans since September 11, 2001, the researcher employed qualitative and quantitative studies. The researcher conducted in-depth personal interviews with public relations specialists from four southern New Jersey hospitals and sent email surveys to 40 hospitals throughout the United States to find out if these facilities felt prepared to …

A Study Of How Students And Graduates Of The Public Relations Graduate Program Of Rowan University View The Graduate Program, Jessica Brittain

Theses and Dissertations

The Rowan University graduate school provides a Master's Degree program for public relations. The program offers students immersion in the areas of research, writing, problem solving, and planning. Also included in the program is a series of specialized modules, designed to allow students to experience many different aspects of public relations. Along with the courses, students are required to hold an internship to enrich the public relations experience. At the end of the program, students must pass a comprehensive exam to demonstrate the knowledge learned.

This study is to determine how the public relations graduate program is viewed by those …

Ua3/9/5 Sygen Announcement, Wku President's Office

WKU Administration Documents

Program and talking points used by WKU president Gary Ransdell when announcing $2.5 million gift from Sygen and the creation of the Sygen Chair in Biotechnology.

A Survey Of Certified Athletic Trainers' Knowledge Base, Personal Experiences And Attitudes Toward Public Relations Methods, Christina Pozzi

Theses and Dissertations

This study's purpose was to determine athletic trainers' knowledge base, personal experiences and attitudes concerning public relations methods and their effectiveness in promoting the profession of athletic training.

One hundred fifteen athletic trainers completed a 14-question intercept survey. Results indicate that athletic trainers face difficulty promoting their profession without learning proper public relations techniques and which public relations methods are most effective reaching their target audiences.

Sixty-three percent of the respondents created a brochure/pamphlet; 17% distributed a newsletter and 68% have never written a news release. Most respondents (89%) are familiar with the term news release, while 69% have never …