Public Relations and Advertising Commons^™

How To Create Value Like Master Negotiators, Singapore Management University

Perspectives@SMU

Be thoroughly prepared but know when there is no deal

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Jimmy Feix 1931-2014
• Ransdell, Gary. Letter from the President
• Thompson Complex – North Wing Razed
• WKU Yearbook Wins Pacemaker Award – Talisman
• Neale Chumbler Named Dean of College of Health & Human Services
• Six Gatton Academy of Mathematics & Science Students Semifinalists in 2014 Siemans Competition
• WKU Among 30 Most Beautiful College Campuses in the South
• Don Dizney Receives Honorary Doctorate for Public Service
• WKU Named to Military Friendly Schools List for 6^th Straight Year
• WKU Listed in Open Doors Report for Study Abroad Participation
• Six WKU Students Honored by Gilman Scholarship Program
• WKU Graduate …

Pur 3000 Public Relations, Kelli Burns

Service-Learning Syllabi

No abstract provided.

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …

Sports Studies: Public Relations Guidelines, Kevin Smith

Masters Essays

With numerous sport studies programs throughout the country being added, this project is intended to function as a guide for developing a public relations plan to launch and grow these new programs. This paper will offer a hypothetical public relations plan for schools to use as a guide when adding their program.

Kimmel Volunteer Enrollment Form, Debora Heidzig

Kimmel Education and Research Center: Faculty and Staff Publications

No abstract provided.

Public Relations In Town-Gown Communities: Improving And Creating A Beneficial Relationship Between The College And Its' Community, Taylor Crump

Journalism

This study demonstrates the importance and best practices associated with building two-way symmetrical communication and a democratic partnership between a university and its’ city and community. It analyzes the current relationship between Cal Coast College and Central Coast City. With the United States in constant competition with those around the globe in regards to innovation and technology, it has become increasingly important to that universities and their communities work together to not only build mutually beneficial relationships in their communities, but ones that will prepare its’ students to be leaders and influential community members. This study investigates the current strains, …

The Strategies And Tactics Used To Create A Successful Personal Brand: The Implications For Career Development In Public Relations, Jane Redmond

Journalism

With the technology and access to information that is available in today’s day and age, people are learning to become more cautious in how they are presenting themselves. In a professional sense, it is important that people are aware of the image they portray and that they are doing so in a consistent manner. Professionals can do this by defining their own personal brand in order to benefit their career and demonstrate who they are as an individual in a consistent manner. This project will study how one can be effective in creating their own personal brand and what strategies …

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.

Late Night Comedy And Its Effect On The Public’S Political Opinion, Emily Kucera

Journalism

This study investigates the relationship between late night humor and the public’s political opinion. This study looks closely at how humor affects audience learning, how late night humor affects the public’s political awareness, whether or not late night humor is ethical, how late night humor is protected, how late night humor has evolved in regards to its political focus, and if late night humor has created political change.

Late night humor is increasingly focusing on politics. Many people turn to late night humor as a source of news, although late night humor is not considered a news source. This study …

What Presidential Speeches Can Teach Us About Audience Analysis, Kevin Jones

Faculty Publications - Department of Communication and Cinematic Arts

No abstract provided.

Ua19/16/1 Lady Toppers Volleyball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

Athletic media guide for volleyball team.

Ua68/6/1 The Flight Of The Phoenix, Vol. 1, No. 1, Wku English

WKU Administration Documents

Newsletter created by the WKU English Department for alumni regarding activities of the department, faculty and alumni.

Ua68/6/1 Emereti, Vol. Ii, No. I, Wku English

WKU Administration Documents

Newsletter created by the WKU English Department regarding the activities of retired faculty.

Ua68/17 Wku Dance Program: Creating Thinking Artists, Issue 3, Wku Theatre & Dance

WKU Administration Documents

Newsletter created by and about the dance program.

• New Beginnings
• Summer Intensives
• A Holiday Extravaganza
• Evening of Dance 2015
• Dance Project 2015
• Guest Artists - Cornelius Carter, Karen Williams, Victor Alexander
• Inaside Choreographic Sponsorship Event
• Dance in Italy
• National Dance Education Organization - WKU Student Chapter
• Summer 2015
• Save the Date!

Ua19/16/1/1 Hilltopper Baseball 2015 Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2015 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/2 Track & Field Press Releases, Wku Athletic Media Relations

WKU Administration Documents

Press releases related to WKU track and field teams in 2015.

Ua19/16/1 Wku Hilltoppers 2015-16, Wku Athletic Media Relations

WKU Administration Documents

2015-16 men's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua51/1 Collections & Connections, Jennifer Wilson

Collections & Connections

Collections & Connections is a bi-annual publication of the Western Kentucky University Libraries featuring the Libraries' events with a view of reaching out to the Libraries supporters in the community. This issue highlights the creation of an Open Access Hall of Fame, the Evelyn Thurman Book Award, and SOKY reads.

Ua35/3 Memorandum Re: Faculty Mentoring Award, Wku Provost

WKU Administration Documents

Memorandum re: faculty mentoring award issued by the WKU Provost in 2015.

Ua1c11/62 Potter College Of Arts & Letters Photo Collection, Wku Archives

WKU Archives Collection Inventories

Photographs pulled from Potter College of Arts & Letters records.

Ua19/16/1 2015-16 Wku Track & Field Cross Country Record Book, Wku Athletic Media Relations

WKU Administration Documents

WKU track and field media guide for 2015-16 season.

A Humanistic Approach To Understanding Child Consumer Socialization In Us Homes, Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher

Scholarship and Professional Work - Communication

We present findings from a qualitative, multisite, multi-method, longitudinal study of parents and their preschool-aged children that explores the intersections of marketing influences in the home and in the larger outside world of children. Findings indicate that preschoolers represent complicated and nuanced “consumers in training” beyond predictions based on their “perceptual stage of development.” Specifically, our data revealed interesting ways in which marketing and consumer culture can foster a number of pro-social consumer outcomes (e.g., charity, gift-giving, financial literacy). We also noted an emerging understanding by preschoolers of the social meanings of goods for identity construction and product evaluation. Finally, …

Indie Rock And Mainstream Pop Are Thematically, Instrumentally, And Structurally Analogous, Sean D. Pritchard

UROP Posters

Millennials have inconsistently defined indie rock since it was thrust onto the mainstream in 2004 with the breakout success of Modest Mouse’s Float On, Franz Ferdinand’s Take Me Out, and Zach Braff’s Garden State. Indie rock is not defined by its sound, thereby disqualifying it as a pure genre. Indie rock is defined by its aesthetic qualities: anti-mainstream appeal, style, promotion, etc. Indie rock is flexibly defined person to person as they perceive it. Consumers define indie rock by its themes being implicitly anti-mainstream and a less-produced sound while producers define indie rock by a musician’s creative control over the …

International Management: Strategic Opportunities And Cultural Challenges, Paul B. Sweeney, Dean B. Mcfarlin

Management and Marketing Faculty Publications

As the economies of many countries become more interrelated, international managers are facing huge challenges and unique opportunities associated with their roles. Now in its fifth edition, Sweeney and McFarlin's International Management embodies a balanced and integrated approach to the subject, emphasizing the strategic opportunities available to firms on a global playing field, as well as exploring the challenges of managing an international workforce.

Integrating theory and practice across all chapter topics, this book helps students to learn, grasp, and apply the underlying principles of successful international management:

• Understanding the broad context of international business, including the critical trends impacting …

Talk. Act. Thrive. (You)Nified, Amitynine, Amy Okell, Cristina Petrisor, Dayton Stange, Connor Schulte, Amanda Schmidt, Courtney Sehn, Brandon Weeldreyer, Colin Burt, Anh Thoai Dinh

College of Journalism and Mass Communications: Student Advertising Projects

This project was developed in response to the following challenge: create messaging to promote a more welcoming and inclusive climate on campus while branding the Jackie Gaughan Multicultural Center.

More Than, Joslyn Maenner, Katie Knobbe, Joel Girouard, Desiree Botica, Molly Deaver, Alex Vasey, Ramon Diaz De Leon, Lucy Grant, Kyle Thompson, Adam Weisenberger

College of Journalism and Mass Communications: Student Advertising Projects

This project was developed in response to the following challenge: create messaging to promote a more welcoming and inclusive climate on campus while branding the Jackie Gaughan Multicultural Center.

Brand Obama: How Barack Obama Revolutionized Political Campaign Marketing In The 2008 Presidential Election, Abigail Michaelsen

CMC Senior Theses

In 2008, President Barack Obama was named Advertising Age’s marketer of the year, the first time a politician won such an award. While presidential candidates have always employed marketing tactics in order to communicate their platform and persuade voters to support them, candidate Obama’s marketing campaign completely revolutionized the field. Through an innovative marketing strategy, candidate Barack Obama transformed himself from a mere political unknown in 2004 to a worldwide sensation by the time the general election started in 2008. His calls for “hope and change” and “post-partisanship” captured the hearts of Americans frustrated with failed Bush policy and constant …

Appeals For “One Million Belgian Children”: Understanding The Success Of The Commission For Relief In Belgium Through The Mudd Family Papers, Brian David Key

CMC Senior Theses

In response to the German occupation of Belgium in World War I, future U.S. president Herbert Hoover and a handful of his colleagues in the mining engineer industry founded the Commission for Relief in Belgium (CRB). The CRB engineered one of the greatest relief movements in history partly on account of its successful public appeals; nevertheless, the success of these appeals has never been fully explained due to a remarkable dearth of scholarship on the topic. This paper seeks to fill in the gap by analyzing salient documents in the Mudd Family Papers, located in Honnold/Mudd Library’s Special Collections section. …

Marketing For Entrepreneurs: How To Promote One's Own Craft, Teresa Hendrix

Honors Theses

This thesis seeks to serve as an alternative, cost efficient resource to those creative entrepreneurial ventures with a product (or service) that needs both people to consume it and a profit eventually sufficient to support its creators. By excluding excess details unrelated to promotion, and supplementing with specific, anecdotal advice directly from interviews with successful small business owners, this thesis aims to provide a plethora of marketing techniques that an entrepreneur can test before facing the daunting cost of an agency. Based on an extensive bibliography of primary and secondary sources*, this thesis explores three common components that manifest themselves …