Public Relations and Advertising Commons^™

Annual Report, 2014-15, University Of Mississippi. School Of Journalism And New Media, Will Norton Jr.

Annual Reports

No abstract provided.

"Up For Whatever": A Close Reading Of Anheuser-Busch Superbowl Advertisement, Jamison Jordan

Communication Studies

No abstract provided.

Seaworld And The Blackfish: The Lack Of Two-Way Symmetrical Communication And Finding The Correct Message, Ashley Pierce

Journalism

This study explores how two-way symmetrical communication could help SeaWorld Parks and Entertainment rebuild their reputation and take back their brand after attacks from animal rights groups following the release of the documentary Blackfish. The study analyzes SeaWorld’s previous and current public relations campaigns, how effective they’ve been and if utilization of the two-way symmetrical communication model could benefit the company. In the past a documentary like Blackfish would have caused backlash towards SeaWorld only from the few who saw it in theatres, but today everything ends up on the internet and remains there, circulating outrage and criticism to new …

A Close Reading Analysis Of Bud Light's Pacman Super Bowl Commercial, Sally Hurst

Communication Studies

This paper offers a close reading analysis of Bud Light's PacMan Super Bowl commercial to uncover what rhetorical strategies are employed to appeal to the millennial generation. It discusses three main strategies: creating a "real" experience, nostalgia marketing, and emphasis on the "experience."

The Dove Real Beauty Campaign: How Does It Wash, Jessica Dieny

Journalism

This study analyzes the Dove Real Beauty Campaign including branding successes and failures, corporate responsibilities, and the evolution of the brand development and management through a two-way symmetrical model. It analyzes the DRBC from a marketing and public relations perspective as well as a women’s and gender studies perspective. Dove’s Real Beauty Campaign sprung from the idea that all women are beautiful and it sought to change the status quo by showing the natural physical variation embodied by all women and inspire a broader, healthier, more democratic view of beauty. As the power of the Dove Real Beauty initiative appears …

Crisis Communication In An International Organization: An Investigation Of The Bbc’S Reputation In The Aftermath Of The Savile Scandal, Stephanie P. Shipp

College of Journalism and Mass Communications: Theses

In October 2012, it was revealed that BBC television host Jimmy Savile had sexually abused victims on the premises of the BBC. The first reported instance of abuse on BBC premises had occurred and 1965 and continued until two years before his death. In the aftermath of the scandal, the BBC was accused of turning a blind eye to Savile's actions. The BBC's response to the crisis was confusing and inept. The BBC appeared to have no crisis communication strategy in place and lacked any sort of variation in its response to stakeholders in individual countries. This paper …

To Expel, Or To Not Expel? An Analysis Of James Madison University's Crisis Communication And Response To Sexual Assault, Julie M. Hirschhorn

Senior Honors Projects, 2010-2019

Over the past decades, there have been several communication crises domestically and internationally. The public relations team behind each company, organization or public figure handles each crisis in a unique fashion. Some crisis management techniques work to rebuild the image of the organization effected, while other strategies fail to produce the desired outcome. It is important to study the practice of crisis management and crisis communication to understand how public relations teams operate in times of pre-crisis, crisis, and post-crisis, as well as how they improve internal and external communications with the significant affected publics. This project will focus on …

"All The World's A Stage:" A Social Media Project For The American Shakespeare Center, Lauren D. Ambrose

Senior Honors Projects, 2010-2019

As the nation’s only original re-creation of Shakespeare’s indoor theater, The American Shakespeare Center plays a lead role in its local area of Staunton, Virginia. The organization boasts a prominent following in the theatre and on Facebook; however, its remaining social media accounts have been stuck in the Renaissance. In November 2014, the ASC got an update in the form of a new cast member—the “What’s Your Shakespeare Personality?” quiz and web based application. Using extensive research into local demographics, audience and arts trends and social media usage, this project sought to assist the organization in the application’s launch and …

Public Relations Promotion To Advance Child Reading And Literacy, Rosemarie Mcginty

Senior Honors Projects, 2010-2019

A literacy event was held on JMU's campus in order to increase literacy in Harrisonburg children. This article goes through the campaign process, from planning the event to the evaluation. Third grade children were able to benefit from this event and the learning experience is documented here.

Google Glass And Public Relations: The Use Of Optical Head-Mounted Displays In Building Dialogue, Daniel W. Vieth

Senior Honors Projects, 2010-2019

The field of public relations is almost always on the forefront of new communication technologies, such as Web 2.0, social networking, and now “wearables.” One prominent example of an emerging wearable technology is Google Glass, an optical head-mounted display (OHMD) that was released in a large-scale beta version by Google Inc. from April of 2012 until January of 2015, with a future commercial version on the way. Using a qualitative content analysis to explore how the current and potential use of Google Glass complies with the tenets of the dialogic theory, this study found that OHMDs have the potential to …

Ua61/16 White Coat Ceremony Program, Wku Physical Therapy

WKU Administration Documents

White coat ceremony program for WKU Physical Therapy class of 2015.

“Save Our History!” Collaborating To Preserve The Past At Umass Boston, Meghan Bailey, Patricia Bruttomesso, Andrew Elder, Carolyn M. Goldstein, Jessica R. Holden, Joanne Riley

Joseph P. Healey Library Publications

Sparked by the 50th anniversary of the founding of the University of Massachusetts Boston in June 1964, University Archives and Special Collections (UASC) staff in the Joseph P. Healey Library collaborated with departments across campus to carry out a wide range of initiatives, all focused on locating, accessioning, preserving, and sharing the physical evidence of the university’s history. This poster outlines the various collecting activities, outreach methods, digitization projects, and dogged detective work that resulted in the addition of more than 2,500 linear feet of unique historic materials to the University Archives, as well as a number of well-received public …

7 Tips To Grow Your Rural Business With Purpose And Meaning, Connie I. Reimers-Hild, Alyssa Dye

Community Vitality Initiative

No one can predict the future; however, rural entrepreneurs and business owners can use a future-focused leadership approach, which includes examining megatrends, to shape the future of their businesses. Megatrends are global shifts that influence society, the economy and the environment. The purpose of this article is to help rural entrepreneurs discover ways to grow their businesses with Living with Purpose and Meaning Megatrend.

Ua68/11/1 Philosophy & Religion News, Vol. 7, No. 3, Wku Philosophy & Religion

WKU Administration Documents

WKU Philosophy & Religion newsletter regarding activities of faculty, staff, students and alumni.

Approaching Ideals Through Innovation: Twentieth And Twenty-First Century Mass Media Technology And American Democracy, Elizabeth Brand Cermak

Senior Theses

From the moment our First Amendment was adopted, America’s ideal of democracy has been firmly intertwined with media communications between the President and the citizenry. Over time, technological advancements have altered the way this communication is facilitated, increasing the public’s access to the Office of the Presidency, and visa versa, via new forms of media. Through an examination of Franklin Delano Roosevelt’s use of the radio, the first televised debate between John F. Kennedy and Richard Nixon in 1960, and Barack Obama’s use of Social Media and the Internet, this thesis will seek to answer the question of whether the …

Polly Pocket & Ninja Turtles: A Content Analysis Of Gender Stereotypes In Children's Advertisements, Michele Bailey Deloney

Journalism Undergraduate Honors Theses

This content analysis examined the use of gender stereotypes, in the forms of product association and various traditional behaviors expected of a particular gender, in children’s advertisements aired on Nickelodeon network. Results of the study revealed that although children’s commercials appear to be breaking away from some long-standing gender stereotypes, such as boys being the dominant gender in athleticism, many of the same gender stereotypes that researchers have been investigating for decades remain prevalent today. Results indicate that commercials on Nickelodeon network favor boy characters in overall time on-screen. Girls-only commercials made up the lowest percent of commercials in the …

A Content Analysis Of The 1964 Mississippi Freedom Summer Viewed As Public Relations Efforts Using The Social Change Model Of Leadership, Hannah J. Hill

Honors Theses

This research used content analysis to examine how significant events within the 1964 Mississippi Freedom Summer that were well documented in journals, news articles and other mediums can be viewed as public relations strategies and tactics using the Social Change Model of Leadership (SCM). This research answers how these events can be explained through the SCM as individual, group, and community values. The SCM has not been associated with public relations strategies and tactics before this research was conducted, however social change is commonly seen in public relations efforts as both SCM and public relations seek to influence publics to …

Narrative Advertising, Meng Li

Electronic Theses and Dissertations

Brand meaning, which is often used in narrative advertising, is an important value that companies try to build around their loyal consumers. This exploratory research aims to explore brand meanings from consumers’ narratives. This study analyzed 2,382 consumer submitted narratives for a real brand in the food service marketplace. Brand narratives were analyzed using a mixed method content analysis approach by applying Leximancer software to generate key themes and their related concepts. The results indicate brand meaning with some thematic similarities as well as differences when comparing narratives submitted by females and males. This exploratory study introduces analyzing narrative as …

Message Design Logics And Messaging In The Ebola Crisis, Gregory M. Bieger

Symposium of Student Scholars

O'Keefe's (1988) theory of message design logics explains why some messages are more

persuasive than others. The first, expressive design logic, is the most basic and focuses on

expressing individual thoughts and opinions (O’Keefe, 1988). This type of message design

merely states what the persuader wants. The second, conventional design logic, appeals to

typical reasons or emotional appeals that would be suitable for any audience. The third,

rhetorical message design logic, is the most complex and sophisticated message design focusing

on achieving an agreement between the sender and receiver in which the message provides

context. Unlike conventional design logic, rhetorical …

Managing The Credibility Of A Nonprofit Organization In The Face Of Unexpected Publicity, Regan Crowell

Honors Theses

Ethical conduct of a nonprofit organization was suspected to impact the credibility of the organization as perceived by its stakeholders. This study uses secondary research for three nonprofit organizations in order to gain a closer look at the ethical issues of compensation, conflicts of interest, and the combined issues of accountability and strategic management. The nonprofit organizations discussed are United Way, Susan G. Komen, and The ALS Association. Each faced unexpected publicity, either positive or negative, and managed the organization’s credibility through dealing with one of the named ethical issues. Based on the case studies conducted for the three nonprofit …

[Accepted Article Manuscript Version (Postprint)] Entertainment-Oriented Gratifications Of Sports Media: Contributors To Suspense, Hedonic Enjoyment, And Appreciation, Alice Hall

Communication and Media Faculty Works

This survey study investigated contributors to viewers' hedonic enjoyment, appreciation, and emotional responses to a televised baseball game. There was an indirect relationship between athlete affinity and hedonic enjoyment by way of suspense. This relationship was moderated by the game's outcome such that suspense was associated more strongly with enjoyment when the viewer's team lost. Interest and knowledge of a player was the form of affinity that had a stronger relationship to suspense, rather than the viewers' sense of having a virtual friendship. Virtual friendship and sport involvement were associated directly with appreciation. Enjoyment and appreciation were associated with different …

How To Create Value Like Master Negotiators, Singapore Management University

Perspectives@SMU

Be thoroughly prepared but know when there is no deal

Ua77/1 Wku Spirit, Wku Alumni Relations

WKU Administration Documents

WKU's alumni magazine. Contents:

• Jimmy Feix 1931-2014
• Ransdell, Gary. Letter from the President
• Thompson Complex – North Wing Razed
• WKU Yearbook Wins Pacemaker Award – Talisman
• Neale Chumbler Named Dean of College of Health & Human Services
• Six Gatton Academy of Mathematics & Science Students Semifinalists in 2014 Siemans Competition
• WKU Among 30 Most Beautiful College Campuses in the South
• Don Dizney Receives Honorary Doctorate for Public Service
• WKU Named to Military Friendly Schools List for 6^th Straight Year
• WKU Listed in Open Doors Report for Study Abroad Participation
• Six WKU Students Honored by Gilman Scholarship Program
• WKU Graduate …

Pur 3000 Public Relations, Kelli Burns

Service-Learning Syllabi

No abstract provided.

A Critical Analysis: Infusion Of Social Media And Traditional Media Strategies And Tactics In The Recipe For Success For Local, Main Street Usa Restaurants, Tori Partykevich

Senior Honors Projects

Restaurants can benefit greatly from carefully constructed public relations efforts. A strong plan and a dedicated use of both traditional and new media can help restaurants grow their business. It can be much more difficult for local, mom & pop restaurants to gain the attention that will boost their business than for large corporate chain companies who already have a well-known name. A positive public image of a restaurant is vital to its success and public relations strategies can help this to be achieved.

A solid social media presence, community involvement, local newspaper advertisements, special offers and public events can …

Sports Studies: Public Relations Guidelines, Kevin Smith

Masters Essays

With numerous sport studies programs throughout the country being added, this project is intended to function as a guide for developing a public relations plan to launch and grow these new programs. This paper will offer a hypothetical public relations plan for schools to use as a guide when adding their program.

Kimmel Volunteer Enrollment Form, Debora Heidzig

Kimmel Education and Research Center: Faculty and Staff Publications

No abstract provided.

The Strategies And Tactics Used To Create A Successful Personal Brand: The Implications For Career Development In Public Relations, Jane Redmond

Journalism

With the technology and access to information that is available in today’s day and age, people are learning to become more cautious in how they are presenting themselves. In a professional sense, it is important that people are aware of the image they portray and that they are doing so in a consistent manner. Professionals can do this by defining their own personal brand in order to benefit their career and demonstrate who they are as an individual in a consistent manner. This project will study how one can be effective in creating their own personal brand and what strategies …

Public Relations In Town-Gown Communities: Improving And Creating A Beneficial Relationship Between The College And Its' Community, Taylor Crump

Journalism

This study demonstrates the importance and best practices associated with building two-way symmetrical communication and a democratic partnership between a university and its’ city and community. It analyzes the current relationship between Cal Coast College and Central Coast City. With the United States in constant competition with those around the globe in regards to innovation and technology, it has become increasingly important to that universities and their communities work together to not only build mutually beneficial relationships in their communities, but ones that will prepare its’ students to be leaders and influential community members. This study investigates the current strains, …

Social Media And Celebrities: The Benefits Of A Social Media Presence, Kristin Wright

Journalism

This study analyzes celebrities and their social media presence and how they can benefit from using different social platforms. The rise of social media has caused people to rely on it for news, viewing content, and making connections with others. Celebrities no longer have to relay messages or content through their managers and publicists before releasing it. The way people interact through social media has allowed celebrities to engage their fans, enhance their career, and ultimately increase their stardom. This study investigates how social media impacts a celebrity’s career and what the best practices are for receiving positive benefits.