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Articles 9691 - 9720 of 16545
Full-Text Articles in Marketing
A Study On The Interaction Between Corporate Reputation And Negativity Framing On Consumer Evaluation Of Corporate Social Responsibility, Chungyeol Lee, Dae Ryun Chang, Nayeon Kim, Lee
A Study On The Interaction Between Corporate Reputation And Negativity Framing On Consumer Evaluation Of Corporate Social Responsibility, Chungyeol Lee, Dae Ryun Chang, Nayeon Kim, Lee
Asia Marketing Journal
Do corporate social responsibility (CSR) initiatives lead to positive outcomes for companies? Although it is commonly accepted that CSR is a necessary component of modern marketing communication, the empirical evidence shows that that is not always the case. If CSR is sometimes not conducive to better marketing, it behooves firms to determine the right conditions that foster more effective CSR. It is in that vein that this study aims to add to the growing body of marketing and CSR literature through a series of experiments that examines the dynamics between prior attitude toward the company, the fit between the company …
K-Pop Music Worldwide And Digital Marketing Role In Brazil, Patricia Portugal Marques De C, Sang Yong Kim
K-Pop Music Worldwide And Digital Marketing Role In Brazil, Patricia Portugal Marques De C, Sang Yong Kim
Asia Marketing Journal
K-Pop is hugely promoted offline/online in East Asia, while efforts to promote it elsewhere are kept to a minimum. Whilst addressing the role of digital marketing in the promotion of K-Pop in the Brazilian music industry this study aims to demonstrate that K-pop will provide its audience with a unique and engaging experience if it thinks globally and acts locally in its marketing and communication strategies. A survey of K-Pop’s world fan base was carried out online with 1,074 fans to determine the validity of the hypothesis. The results have demonstrated the need to adapt global and intercultural strategies to …
Effects Of Exposure To Anthropomorphized Products On Social Behavior, Wade Wade, Dr. Ryan Elder
Effects Of Exposure To Anthropomorphized Products On Social Behavior, Wade Wade, Dr. Ryan Elder
Journal of Undergraduate Research
This project was designed to investigate the effects of exposure to anthropomorphized products on the way that consumers treat other people. Researchers have shown that people starved of social connectedness will sometimes seek relationships with products or brands as a way of relieving social insecurity and the fear of death (Rindfleisch, Burroughs & Wong, 2009). Additional research has shown that people whose needs for social interaction have been satisfied are more likely to dehumanize distant others (Waytz & Epley, 2012). We thus reasoned that anthropomorphism of brands and products, while efficacious for improving the consumer’s sense of social connectedness, might …
2016-January-28-Coenzyme Heart Research, University Marketing And Communications, East Tennessee State University
2016-January-28-Coenzyme Heart Research, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-28-M.S.W. Information Session To Be Held In Kingsport, University Marketing And Communications, East Tennessee State University
2016-January-28-M.S.W. Information Session To Be Held In Kingsport, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-27-Five New Faculty Members Join Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University
2016-January-27-Five New Faculty Members Join Quillen College Of Medicine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-27-Celebrating William Butler Yeats, University Marketing And Communications, East Tennessee State University
2016-January-27-Celebrating William Butler Yeats, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-26-‘Inhabitants: Creatures Of Imagined Worlds’ On Display At Slocumb, University Marketing And Communications, East Tennessee State University
2016-January-26-‘Inhabitants: Creatures Of Imagined Worlds’ On Display At Slocumb, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-26-'Justice In Appalachia' Focus Of Latest Issue Of Magazine, University Marketing And Communications, East Tennessee State University
2016-January-26-'Justice In Appalachia' Focus Of Latest Issue Of Magazine, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-26-Event To Address Young Athletes And Concussions, University Marketing And Communications, East Tennessee State University
2016-January-26-Event To Address Young Athletes And Concussions, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-26-M.F.A. Student Whitney Goller Exhibits 'Dollhouse' At Tipton Gallery, University Marketing And Communications, East Tennessee State University
2016-January-26-M.F.A. Student Whitney Goller Exhibits 'Dollhouse' At Tipton Gallery, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-26-Etsu Scientist Researching Impact Of Hormones On Chlamydial Infections, University Marketing And Communications, East Tennessee State University
2016-January-26-Etsu Scientist Researching Impact Of Hormones On Chlamydial Infections, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-25-Entrepreneurs' Club To Hear Depelteau And Lewis At Innovation Lab, University Marketing And Communications, East Tennessee State University
2016-January-25-Entrepreneurs' Club To Hear Depelteau And Lewis At Innovation Lab, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-25-Antimicrobial Stewardship, University Marketing And Communications, East Tennessee State University
2016-January-25-Antimicrobial Stewardship, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Consumer Understanding Of Nutritional Supplements: An Irish Context, Julie Anne Walsh, Angela Wright
Consumer Understanding Of Nutritional Supplements: An Irish Context, Julie Anne Walsh, Angela Wright
Dept. of Organisation & Professional Development Publications
Nutritional Supplements have been available in Ireland for over thirty years. Originally available in health food stores only, supplements now have several distribution channels including pharmacy, practitioner, and online. Recommendations for consumption can come from many sources including general physicians, alternative practitioners, dieticians and nutritionists. The demand for Nutritional Supplements has increased over the years, and the industry has expanded exponentially. Nutritional Supplements provide an important opportunity to optimize illness prevention. As scientists and health professionals start to understand the value of Nutritional Supplements in terms of the prevention and treatment of disease, consumers follow suit. Market growth of Nutritional …
2016-January-19-National Academy Of Medicine Senior Scholar To Speak, University Marketing And Communications, East Tennessee State University
2016-January-19-National Academy Of Medicine Senior Scholar To Speak, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-01-15-New Employees, University Marketing And Communications, East Tennessee State University
2016-01-15-New Employees, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2016-01-15-Dr. Rajkumar Sevak, University Marketing And Communications, East Tennessee State University
2016-01-15-Dr. Rajkumar Sevak, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2016-01-15-Jennifer Hall, University Marketing And Communications, East Tennessee State University
2016-01-15-Jennifer Hall, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2016-01-15-Moin Uddin, University Marketing And Communications, East Tennessee State University
2016-01-15-Moin Uddin, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2016-01-15-Etsu’S Dance Showcase, University Marketing And Communications, East Tennessee State University
2016-01-15-Etsu’S Dance Showcase, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2016-January-15-Dr. Christian Zembower, University Marketing And Communications, East Tennessee State University
2016-January-15-Dr. Christian Zembower, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-15-Carter Railroad Museum January Heritage Day "Metropolitan Corridors", University Marketing And Communications, East Tennessee State University
2016-January-15-Carter Railroad Museum January Heritage Day "Metropolitan Corridors", University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-01-15-Dr. Kenneth Ferslew, University Marketing And Communications, East Tennessee State University
2016-01-15-Dr. Kenneth Ferslew, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2016-01-15-Dr. Randy Byington, University Marketing And Communications, East Tennessee State University
2016-01-15-Dr. Randy Byington, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2016-01-15-Grand Opening Of The Etsu Multicultural Center, University Marketing And Communications, East Tennessee State University
2016-01-15-Grand Opening Of The Etsu Multicultural Center, University Marketing And Communications, East Tennessee State University
Accent [newsletter]
No abstract provided.
2016-January-15-Sarah Zadrazil, University Marketing And Communications, East Tennessee State University
2016-January-15-Sarah Zadrazil, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-15-Fellow Receives Grant To Study Prescription Drug Abuse, University Marketing And Communications, East Tennessee State University
2016-January-15-Fellow Receives Grant To Study Prescription Drug Abuse, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-12-Ethnomusicologist To Serve As Basler Chairholder, University Marketing And Communications, East Tennessee State University
2016-January-12-Ethnomusicologist To Serve As Basler Chairholder, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-January-11-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University
2016-January-11-Help For Graduate Students Available At Etsu Boot Camp, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.