Marketing Commons^™

New Product Launch Decisions Under Competition And Uncertainty: A Real Options And Game-Theoretic Approach To New Product Development, James O. Ostler

Theses and Dissertations

New product development is central to many firms' future success. Not only as a means to continue to maintain their piece of the market, but product development can also be a strategic means for a company to diversify, and/or alter focus to adapt to changing market conditions.

Most of the research in new product development has been on how to do it cheaper and faster than the next guy. However, early commercialization does not guarantee a position of strength in the market. Failures of EMI in CT scanners and Xerox in personal computers illustrate that being first to market does …

Mobility And Markets: Emerging Outlines Of M-Commerce, Ruby Roy Dholakia, Nikhilesh Dholakia

College of Business Faculty Publications

Mobile commerce—or m-commerce—is characterized by the emerging class of location-based commercial services delivered by a variety of handheld terminals such as mobile phones and palmtop devices. At the Conference on Telecommunications and Information Markets (COTIM)-2001, an international conference held in Karlsruhe, Germany, academic researchers and business practitioners shared their experiences and frameworks about m-commerce. Selected papers based on COTIM-2001 presentations are included in this Special Issue. This paper introduces the preconditions that led to the emergence of m-commerce, the main dimensions of m-commerce that distinguish it from e-commerce, and the key arguments from the contributions on m-commerce in this Special …

The Faith Of A Child, Breanna Jardine

Lake Union Herald

No abstract provided.

The Role Of Normative Political Ideology In Consumer Behavior, David Crockett, Melanie Wallendorf

Faculty Publications

This study of African-American consumers living in a large racially segregated midwestern city adds to extant theory on ideology in consumer behavior by considering the role of normative political ideology in provisioning. The specific roles of traditional black liberal and black nationalist political ideologies are discussed. We conclude that normative political ideology is central to understanding shopping as an expression of social and political relations between households confronting attenuated access to goods and services, ranging from housing to food, in a setting stratified by gender, race, and class. Beyond the specifics of this demographic group and setting, we suggest contemporary …

2004 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2004.

An Examination For The Marketing Strategy Of The World Rally Championship, Sean O'Connor

Masters

In 2000, International Sportsworld Communicators Ltd. (ISC) acquired a ten year exclusive commercial rights agreement for the World Rally Championships. Previously the sport attracted a low level of media exposure. ISC planned to market the WRC with the intention of gaining a top five position as a global sports television brand. The main aim of the present study is to examine the marketing strategy of the WRC by ISC. In particular, this study focuses on the strategies taken to increase the Pan European TV coverage for the WRC. ISC identified television as the priority channel for building audience and the …

2004 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2004.

Crm 활성화를 위한 조직관련 요인에 대한 연구, Chan Wook Park

Asia Marketing Journal

No abstract provided.

현대카드: 라이프스타일에 따른 차별화 마케팅, Byung Joon Moon, Jae Il Kim, Chang Jo Yoo

Asia Marketing Journal

No abstract provided.

빨래엔 피죤하세요! 도전과 원칙, 그리고 집중의 성공신화, Gang Seog Ryu, Pil Hwa Yoo, Hak Sik Lee

Asia Marketing Journal

No abstract provided.

트렌드 창출을 통한 삼성물산 래미안의 브랜드 마케팅전략, Jung Ok Jeon, Bong Jin Cho, Myung Sik Lee

Asia Marketing Journal

No abstract provided.

소비자-브랜드 관계와 브랜드 충성도에 관한 정성적 연구, Jae Il Kim, Young Seo Kwon, Joon Yong Seo

Asia Marketing Journal

No abstract provided.

종업원 서비스와 점포충성도간의 구조적 관계에 관한 연구, Sung Wook Yoon, Geun Ha Suh

Asia Marketing Journal

No abstract provided.

Ua51 Plan For Change: Kentucky Library And Museum, Timothy Mullin

Library Annual Reports, Reports, and Statistics

To create a dynamic, exciting library and museum, which will be an asset to both Western Kentucky University and the community at large, a number of changes in our normal operations need to take place. The problems are each addressed below; storage, new gallery space, new exhibits, and new operating procedures to better meet the needs of the community and the campus. This plan will address each aspect of the anticipated changes, and set some priorities. All changes described will be consistent with the strategic plans of the University Libraries and Western Kentucky University.

Building Relationships Between Business Schools And Students: An Empirical Investigation Into Student Retention, Phani Tej Adidam, R. Prasad Bingi, Birud Sindhav

Marketing and Management Faculty Publications

This study uses the relationship marketing theory of commitment and trust as a framework to investigate the issue of student retention in business schools. Structural equation modeling was used to examine relationships specified by Morgan and Hunt's (1994) theory of relationship marketing. Students' commitment to the business schools were determined by perceived benefits of attending the school, perceived similarity of values between the school and the students, and trust between the professors and the students. Commitment increased intentions to remain at the business school.

Public Perceptions Of The Midwest’S Pavements: Policies And Tradeoffs In Pavement Improvement, Richard Robinson, David Kuemmel

Marketing Faculty Research and Publications

With the budget crisis plaguing so many states, pavement management will compete more vigorously for limited funds. Findings reported from a tri-state pooled-fund research project provide insights and guidelines for pavement improvement derived from the perceptions of the driving public. The Phase II responses from statewide surveys in Iowa, Minnesota, and Wisconsin address the topics of perceptions of the State Departments of Transportation (DOTs), pavement repair tradeoffs, and pavement evaluation. The results disclose specific public perceptions of priorities for spending limited highway funds. Implications for pavement management, policy, planning, as well as for marketing to garner additional funds are explored.

Measuring Marketing Productivity: Current Knowledge And Future Directions, Roland T. Rust, Tim Ambler, Gregory S. Carpenter, V. Kumar, Rajendra Kumar Srivastava

Research Collection Lee Kong Chian School Of Business

For too long, marketers have not been held accountable for showing how marketing expenditures add to shareholder value. As time has gone by, this lack of accountability has undermined marketers' credibility, threatened the standing of the marketing function within the firm, and even threatened marketing's existence as a distinct capability within the firm. This article proposes a broad framework for assessing marketing productivity, cataloging what is already known, and suggesting areas for further research. The authors conclude that it is possible to show how marketing expenditures add to shareholder value. The effective dissemination of new methods of assessing marketing productivity …

Adherence Of Prime-Time Television Advertising Disclosures To The “Clear And Conspicuous" Standard: 1990 Vs. 2002, Mariea Grubbs Hoy, J. Craig Andrews

Marketing Faculty Research and Publications

In 1990, one-fourth of all national television commercials contained disclosures, yet none of the disclosures adhered to all of the Federal Trade Commission's "clear and conspicuous" standard (CCS). As a result of marketplace changes and a 2001 Federal Trade Commission and National Advertising Division joint workshop, the authors anticipate an increase in the number of disclosures and greater adherence to the CCS. The authors find a significant increase in disclosure incidence; however, adherence declines or remains unchanged for most individual guidelines. Finally, the authors provide public policy implications and offer suggestions to increase adherence to the CCS.

Teenage Consumerism: The Rationale And Results Of Media Marketing, Kristi Wollbrink

Senior Honors Theses

Media marketing is growing in proportion with the advance of many forms of technology and the increase of advertising. Magazines, television, the internet and other media sources have become strong sources of information in a teenager's life. Finding it profitable, companies effectively target adolescents because of four common characteristics: their mass consumption of media, their spending habits, their trendsetting ability, and the vulnerability associated with youth. The effects that marketing institutes during adolescence include an increase in materialism as well as a commitment to brand loyalty. Although parents and peers lay the groundwork for the values that teenagers hold, media …

2004 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2004.

2004 September-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to December of 2004.

2004 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 2004.

Is Globalization What It’S Cracked Up To Be? Economic Freedom, Corruption, And Human Development, Syed H. Akhter

Marketing Faculty Research and Publications

This paper examines the effect of economic globalization on human development and argues that the relation between economic globalization and human development is mediated by economic freedom and corruption. Findings suggest that economic globalization affects economic freedom positively and corruption negatively. In turn, economic freedom has a positive effect and corruption has a negative effect on human development. All relations are in the hypothesized directions and significant. Research, business, and public policy implications as well as directions for future research are presented.

2004 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2004.

Agribusiness Sheep Updates - 2004 Part 3, Ken Hart, Keith Croker, Rob Davidson, Mario D'Antuono, Evan Burt, Tanya Kilminster, Diana Fedorenko, Darryl Mcclements, Robert Beard, Sandy Turton, Martin Atwell, Robert Beard

Sheep Updates

Posters Can Merino Ewes be Teased to Synchronise Oestrus for a Summer/Autumn Mating? Ken Hart, Keith Croker, Department of Agriculture Western Australia, Rob Davidson, School of Animal Biology, University of Western Australia. Mario D'Antuono, Department of Agriculture Western Australia Damara Sheep: Now Looking Domestic Evan Burt and Tanya Kilminster, Department of Agriculture Western Australia Production and Water Use of Lucerne and French Serradella Under Three Sowing Rates Diana Fedorenko1,4, Darryl McClements1,4 , Robert Beard3,4 1Department of Agriculture, 3 Farmer, Meckering, 4CRC for Plant-based Management of Dryland Salinity. E-SHEEP - Individual Animal Management is here Sandy Turton & Martin Atwell, Department …

Agribusiness Sheep Updates - 2004 - Part 1, Mark Dolling, Len Stephens, David Thomanson, Norm Adams, Shimim Liu, Peter Buchman, Mike Paton, Dianne Evans, John Edwards, Scott Champion, Alan Langford, A. C. Schlink, J. C. Greeff, M. E. Ladyman, Kimbal M. S. Curtis, John Stanton, Stuart Adams, Neal Fogarty, Matthew Kelly, James Skerritt, Ian Mcfarland

Sheep Updates

Proceedings of the Agribusiness Sheep Updates - 2004 Forward Dr Mark Dolling Manager, Sheep Industries and Pasture, Department of Agriculture Western Australia Keynotes Australian Wool Innovation Limited DR LEN STEPHENS AUSTRALIAN WOOL INNOVATION LIMITED (AWI) Commercialisation of Sheepmeat Eating Quality Outcomes, David Thomason, General Manger Marketing Meat & livestock Australia Limited PLENARY The Fitness of the Future Merino, Norm Adams and Shimin Liu, CSIRO Livestock Industries Ovine Johne’s Disease – Managing the Disease, Managing the Issues, PETER BUCKMAN, CHIEF VETERINARY OFFICER, DEPARTMENT OF AGRICULTURE WESTERN AUSTRALIA Animal Welfare – Changes in Latitudes Changes in Attitudes, Michael Paton and Dianne Evans, …

한국마케팅저널 편집위원장으로부터, 인수 전

Asia Marketing Journal

No abstract provided.

유통업자 브랜드와 제조업자 브랜드 제휴에 대한 소비자 반응연구, Seong Do Cho, Gang Ok Jung, Jin Yong Park

Asia Marketing Journal

No abstract provided.

인터넷 쇼핑몰에서 고객신뢰, 태도, 관계몰입과 구매의도의 구조적 관계에 관한 연구, Hyeong Yu Jang, Ki Han Jung

Asia Marketing Journal

No abstract provided.

Mci 모형과 Equity 추정방식을 이용한 마케팅믹스 변수들이 시장점유율에 미치는 효과에 대한 분석, Byung Hoon Lim, Keun Bae Kim

Asia Marketing Journal

No abstract provided.