Marketing Commons^™

Breaking New Ground In Kano, Shekhar Trivedi, Rahul Bharadwaj

IIMB Management Review

Shekhar Trivedi documents the experiences of Rahul Bharadwaj, who set up a branch at Kano, Nigeria, a place totally unknown to him, to market the carpets and rugs manufactured by his company. Apart from the hands on experience of putting systems and processes in place, he provides culture specific insights about the country and highlights the sales strategies that were employed.

The Indian Passenger Car Market: Outlook For Maruti, Sooraj Bhat, Puneet Dhamija

IIMB Management Review

The Indian passenger car industry was, until the 80s, the domain of the Ambassador. In December 1983, the first car rolled out from Maruti's plant at Gurgaon, marking the beginning of a revolution in the Indian automobile industry. Today, Maruti boasts almost 80% of the market share by volume. But in the new liberalised regime, with increasing competition including that of several world class players in the market, Maruti no longer commands a monopoly. Sooraj Bhat and Puneet Dhamija study the industry and Maruti's practices and conclude that unless they are able to change with the changing market and adhere …

Forming Strategic Alliances: Issues In Conceptualisation, Nagasimha Balakrishna Kanagal

IIMB Management Review

The interactive and interdependent economy of the present day is rooted in exchanges or 'give and take' of varying complexity. The process of conceptualising, planning and executing exchanges to the benefit of all players involved is basic to marketing. Given the three generic forms of economic organisation - market, hybrid and hierarchy, organisational expansions in high technology markets in recent times have witnessed the emergence of hybrid strategic alliances as an alternative to markets and hierarchies. Strategic alliances enable functional integration in inter-firm relationships involving tangible and intangible exchanges. Rapid technological innovations and technological complexity, and forces such as uncertainty, …

1999 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 1999.

The Persistent Competitive Advantage Of Traditional Food Retailers In Asia: Wet Markets' Continued Dominance In Hong Kong, Arieh Goldman, Robert E. Krider, Seshan Ramaswami

Research Collection Lee Kong Chian School Of Business

The focus of this article is the persistent continued strength of wet markets in Hong Kong and the weakness of supermarkets in the fresh food area. This phenomenon is surprising because, based on the experiences in North America and Western Europe and given the well-developed economy of Hong Kong, one would have expected supermarkets to dominate fresh food retailing and wet markets to be in retreat. In this article, the authors explain the reasons for the continued dominance of wet markets. They argue that consumers’shopping and consumption culture, the effectiveness of wet markets in handling consumers’needs, and the appropriateness of …

1999 November-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from November to December of 1999.

1999 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 1999.

Rising Above The Herd - An Analysis Of The Western Australian Beef & Cattle Industry, Andrew Quinn, Ashley Manners

Animal production and livestock published reports

This report has been produced at the request of the Agriculture Western Australia, Meat Program Partnership Group. The intention of the report is to set out a number of priority areas for concentrated Agency and industry attention to assist with the development of the Western Australian beef and cattle industry.

• Global per capita consumption of beef is currently flat to slowly reducing, with total consumption volumes rising in line with population and wealth increases.

• Global trade in live cattle is experiencing a slow, steady increase in volumes influenced by trade factors encouraging in-country processing and finishing of cattle, and a …

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Sports Marketing Ethics In Today's Marketplace, Gene R. Laczniak, Richard H. Burton, Patrick Murphy

Marketing Faculty Research and Publications

Sports marketing is a fast-growing business endeavor. However, certain aspects of it have drawn criticisms from several corners (e.g., media, government, coaches, and fans). This paper raises a number of ethical questions about various dimensions of sports marketing. Advice for addressing some of the ethical problems that occur is provided. The paper specifically asks if organizations using professional sports associations as a promotional lever for increasing sales can be hurt by a lack of ethics on the part of the leagues, teams, or players. It also implies that sport organizations, regardless of economic benefits derived or strong player unions, have …

Marketing, Business Processes, And Shareholder Value: An Organizationally Embedded View Of Marketing Activities And The Discipline Of Marketing, Rajendra Kumar Srivastava, Tasadduq A. Shervani, Liam Fahey

Research Collection Lee Kong Chian School Of Business

The authors develop a framework for understanding the integration of marketing with business processes and shareholder value. The framework redefines marketing phenomena as embedded in three core business processes that generate value for customers-product development management, supply chain management, and customer relationship management-which in turn creates shareholder value. Such a conceptualization of marketing has the potential to introduce dramatic shifts in the scope, content, and influence of marketing in the organization. The authors highlight the implications of an organizationally embedded view of marketing for the future of marketing theory and practice.

1999 September-October, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from September to October of 1999.

내부서비스품질이 종업원만족과 고객만족에 미치는 영향에 관한 연구, 동성 곽, 기두 강

Asia Marketing Journal

No abstract provided.

신제품 개발조직의 지식역량 향상에 관한 연구, 형준 김

Asia Marketing Journal

No abstract provided.

판매원의 역기능 행동에 대한 감독통제수단의 효과를 매개하는 감독자에 대한 신뢰도, 낙환 최

Asia Marketing Journal

No abstract provided.

고객만족 개념의 재정립, 명호 박, 형지 조

Asia Marketing Journal

No abstract provided.

세그먼트 변화를 추적하는 다차원척도법, 주영 김

Asia Marketing Journal

No abstract provided.

서비스모호성이 소비자만족의 형성과정에 미치는 영향에 관한 연구, 순이 구

Asia Marketing Journal

No abstract provided.

해외판매법인의 현지유통경로선택에 관한 연구, 장로 이, 범수 박

Asia Marketing Journal

No abstract provided.

1999 September - October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September to October of 1999.

Managing Change Towards Service Excellence: Sds A Case Study, Jean Gorman

Masters

In a business environment where change is the only constant, companies must direct their attention to activities that will make their offerings excellent. The attainment of service excellence is a very prominent theme in the literature on services marketing. However, while the benefits of programs to achieve this status are unquestionable, there are in fact very few service companies that are regarded as excellent in the market place. Therefore the main objective is to determine how a company manages the activities towards achieving service excellence. The foundations of the primary research lie in both the literature on change management and …

Moderating Effects Of Vertical Exchange Relationship On The Relationship Between Firm Market Orientation And Selected Salesperson Role Variables, Patrick Dwain Fountain

Doctoral Dissertations

The purpose of this dissertation is to examine the moderating effects of identified dimensions of vertical exchange relationship (VER) between firm market orientation and the salesperson role variables of job satisfaction, organizational commitment, role ambiguity and role conflict. The sample utilized in this dissertation is the salesforce of a major United States publishing company. Moderated regression analysis is used to determine moderating effects. Three dimensions of vertical exchange relationship are identified using factor analysis and are labeled work, loyalty and congruence. The results indicate that the work dimension is a moderator of the relationship between market orientation and job satisfaction. …

1999 July-August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July to August of 1999.

Export Cauliflower Quality Improvement 1996 - 1998, Vynka Mcveigh, Rachel Lancaster, Dennis Phillips, S. C. Tan

Horticulture research reports

Final report for the project VG 94043 January 1996 to December 1998.

This three year study is the first conducted in Australia which has evaluated and assessed the postharvest chain for export cauliflowers. From harvesting to transportation to the wharf, the project has identified a range of improved practices to ensure optimum quality of cauliflower at the destination market. The project has also examined cauliflower agronomy issues such as the effect of seed weight, seedling weight and phosphorus nutrition and placement on yield and harvest period, as well as variation in potting mix composition within a seedling cell tray.

Producing …

Managing Bank Service Quality: A Conceptual Model, Govender Krishna K

IIMB Management Review

The search for role models expresses not only the deep rooted desire to follow, but also the inherent desire to lead. The need for great heroes and transforming leaders like Gandhi and Mandela is felt much more strongly in the contemporary world. The model of leadership in existing literature has been used primarily to depict the process of managing rather than the process of transforming and leading. Asha Bhandarkar and Pritam Singh arrive at blueprints for leadership by studying the lives and work of transformational leaders.

Is There A Life Cycle For Foreign Bank Advertising Themes?, William Renforth

IIMB Management Review

Advertisements by foreign banks in the US were examined to determine the services advertised, promotional themes used and the degree of internationalization of the strategy depicted. The results indicated an emphasis on general institutional characteristics rather than a focus on specific services, and a tendency to emphasize the size of assets, internationality, experience and competitiveness. The study suggested an advertising life cycle whereby foreign banks became more competitive and globally oriented in their strategies as they gained experience and became more active in their host economy.

Improving Supply Chain Performance Through Postponement Strategy, Janat Shah, Balram Avittathur

IIMB Management Review

Managing high product variety and high demand uncertainty, while keeping operational and inventory costs under control and maintaining high customer service levels, is the supply chain challenge for many firms. An important and recent development in supply chain management is the concept of postponement strategy. Postponement delays an operational process to a later point in the supply chain, thereby delaying the point of product differentiation. Among other benefits, postponement strategy helps in reducing inventory levels, transport and operation lead times and transport costs, and facilitates responsiveness to customer demand. Demonstrating the concept through a number of case studies, Janat Shah …

중소기업 마케팅의 돌파구, 일청 황

Asia Marketing Journal

No abstract provided.

The Influence Of The Consumption Ritualization On Buying Behaviors, Cheol Park

Asia Marketing Journal

No abstract provided.

Understanding Service Quality In Health / Fitness Clubs From A Systems Perspective, Kyung Ro Chang

Asia Marketing Journal

No abstract provided.

서비스 조직 구성원의 통제지각과 행동통제과정, 재영 김, 동철 한, 승호 안

Asia Marketing Journal

No abstract provided.