Marketing Commons^™

Principles Of Internet Marketing By Ward Hanson, Ohio: South Western College Publishing, 2000., Prashant Mishra

IIMB Management Review

Principles of Internet Marketing attempts to provide a framework to understand the forces driving the Internet revolution in marketing and business; to describe the new tools and techniques of Internet marketing and to build an understanding of how these fit the existing paradigms. An attempt has also been made to look at the emerging challenges such as distribution channel conflicts, legal problems from marketing decisions and new skills for an Internet age.

Yield Management In The Airline Industry, B Venkateshwara Rao

IIMB Management Review

The Airline Deregulation Act of 1978 changed the competitive landscape for air travel. The CAB allowed low-cost (nonunionised and no-frill chartered service) carriers to compete in the scheduled air travel markets. Scheduled air carriers were at a disadvantage due to their high-cost structure. For example, during the winter of 1976, passengers could travel from New York to Florida on a charter for as little as $99. This fare was less than the average cost for a scheduled carrier to fly that market.

관계지향적 고객의 구전 및 재구매의도에 대한 전반적 만족과 신뢰 및 몰입의 매개적 역할에 관한 연구, Nak Hwan Choi, Jin Ryeol Lee, Kwang Jin Na

Asia Marketing Journal

No abstract provided.

Cip ( Corporate Identity Program ) 에 의한 상호변경이 기업의 이익흐름에 미치는 영향에 관한 연구, Tae Hee Lee, Chan Su Park

Asia Marketing Journal

No abstract provided.

Lg 전자의 독일 냉장고시장 진출 성공 사례, Jang Rohe Lee, Yong Gyu Kim

Asia Marketing Journal

No abstract provided.

신제품 프리어나운싱의 전략적 특성에 관한 연구, Heon Soo Jung

Asia Marketing Journal

No abstract provided.

인터넷 쇼핑에 따른 소비자의 위험 지각에 관한 탐색 연구, Moon Kyu Lee, Kyong Chun Kim

Asia Marketing Journal

No abstract provided.

구매접점에서 제공되는 부정적 정보가 소매점 매출 및 신뢰도에 미치는 영향, In Soo Jeon, Kyong Chun Kim

Asia Marketing Journal

No abstract provided.

2000 December, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for December of 2000.

2000 November, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for November of 2000.

2000 October-December, Morehead State University. Office Of Athletics.

Morehead State Athletics Press Release Archives

Morehead State Athletics press releases from October to December of 2000.

2000 October, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for October of 2000.

현대백화점의 고객만족경영에 관한 사례연구, Suk Baum Pahng, Cheol Seon Lee

Asia Marketing Journal

No abstract provided.

The Wholesale Industry At The Crossroads, Koushiki Chowdhury, Sudas Roy

IIMB Management Review

Since the late 1980s, the wholesale industry has been experiencing turbulence, What With the growth in direct buying programmes and rising imports that often bypass domestic Wholesalers and directly approach the retail shelves. Many wholesalers are gradually defining their roles as being in the marketing support business and not merely in the distnbution business. They are realising that their primary purpose is to help both suppliers and customers develop effective marketing programmes and there by remain an essential link in the channel.

Strategic Marketing: A Guide For Developing Sustainable Competitive Advantage By M J Xavier, 1999, New Delhi, Response Books, Pp 359, Price: Rs 425 (Cloth), Rs 225/( Paperback)., Prashant Mishra

IIMB Management Review

The decade of the 90s was termed the decade of transformation for Indian business and industry. As the liberalisation phenomenon engulfed Indian organisations they encountered unprecedented challenges, both from within and without the country, to remain afloat in the marketplace: With the global economic order becoming a reality , several firms
entered the Indian market, along with innovative and imaginative marketing mechanisms to attract consumers. The Indian
marketplace was transformed by the arrival of new marketing philosophies and mechanisms. While the changes took place rapidly, academic and analytical effort at studying the factors guiding these transformations and the issues related …

Marketing Mantra: The Real Story Of Direct Marketing In India By Vaswar Das Gupta, Prentice Hall Of India, 1998, Pp 162, Price: Rs.95., Shekhar Trivedi

IIMB Management Review

The book concludes with six real-life personal selling situations and how these were tackled by people in those circumstances, which may be useful for salespersons and managers.

화장실에서 시작한 고속도로관리공단의 고객섬김경영, In Hyok Choi, Ju Young Park

Asia Marketing Journal

No abstract provided.

워드프로세서의 흔들리지 않는 지배자, Chang Ho Oh, Young Hyuck Joo

Asia Marketing Journal

No abstract provided.

판매원의 판매노력에 대한 감독자의 정보제공과 판매원의 감독참가의 효과, Nak Hwan Choi, Jong Ho Kim

Asia Marketing Journal

No abstract provided.

신제품개발의 성공요인에 관한 연구, Sung Han Suh, Seo Hwan Cho

Asia Marketing Journal

No abstract provided.

국내 대학조직의 기금조성전략, Young Kyun Lim

Asia Marketing Journal

No abstract provided.

지각된 서비스 품질 , 소비자 태도 , 재이용 의도 사이의 인과관계 모형, Moon Kyu Lee, In Ku Lee, Jong Bae Kim

Asia Marketing Journal

No abstract provided.

Marketing In The New Millennium: 36 Trends That Will Change Business Amj Marketing By M J Xavier, 1999, New Delhi, Vikas, Pp 264, Price: Rs 240., Prashant Mishra

IIMB Management Review

The decade of the 90s was termed the decade of transformation for Indian business and industry. As the liberalisation phenomenon engulfed Indian organisations they encountered unprecedented challenges, both from within and without the country, to remain afloat in the marketplace: With the global economic order becoming a reality, several firms entered the Indian market, along with innovative and imaginative marketing mechanisms to attract consumers. The Indian marketplace was transformed by the arrival of new marketing philosophies and mechanisms. While the changes took place rapidly, academic
and analytical effort at studying the factors guiding these transformations and the issues related to …

2000 September, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for September of 2000.

2000 August, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for August of 2000.

A Social-Cognitive Approach To Salesperson Work Motivation, Lawrence Scott Silver

Doctoral Dissertations

The purpose of this study was to apply a social-cognitive model of motivation, used extensively in educational psychology, to a sales setting. The topic pertaining to work motivation and its importance is evidenced by the amount of research devoted to the topic. The literature examined for this study was selected from the fields of industrial/organizational psychology, educational psychology, and marketing/sales. Specifically, this study addressed the following research questions: (1) To what extent is salespeople's goal orientation determined by their implicit personality theory? (2) Do salespeople's goal orientation determine their behavior pattern? (3) Does optimism moderate the relationship between salespeople's implicit …

External Labor Markets: Job Inclusion Structures And Processes, Jeffrey Jon Snell

Doctoral Dissertations

The objective of this dissertation was to consider the determinants of external labor markets from a multilevel frame of reference. Specifically, the likelihood of a job's inclusion in an external labor market was examined in relation to environmental constraints, power and technological characteristics of the job and demographic features of the jobholder.

The sample frame consisted of a national survey conducted by the Current Population Survey (CPS). The CPS collected data from over 92,000 respondents relating to their having a job in an external labor market. Logistic regression and nonparametric tests were used in the statistical analyses. Statistical analysis revealed …

Examining The Impact Of Control Systems On The Implementation Of Market -Oriented And Customer-Oriented Strategies, Tara Burnthorne Lopez

Doctoral Dissertations

This dissertation examined the notion that firm control systems for managers and salespeople might impact the degree to which market oriented and customer oriented strategies are implemented throughout a firm's activities. In other words, the firm's control systems might facilitate or mitigate the execution of these particular strategies. This dissertation empirically addressed this concern by examining the impact of the management control system on the level of firm market orientation, and the impact of the salesperson control system on both salesperson customer orientation and the level of firm market orientation. In addition, it replicated previous research by testing the relationship …

2000 July, Office Of Communications & Marketing, Morehead State University.

Morehead State Press Release Archive, 1961 to the Present

Morehead State University press releases for July of 2000.

Commercial Irrigation And Nutrition Practices For Strawberries In Western Australia, D. Phillips, D. Gatter, T. Calder, D. Pitman

Horticulture research reports

Irrigation practices employed by five commercial strawberry growers on sandy soils of the Swan Coastal Plain near Perth Western Australia were monitored for two consecutive seasons, 1995 and 1996 during the Spring production period.

Nutritional practices for the same grower group plus one Albany grower were monitored by plant, soil and sap analysis at 14 day intervals throughout the 1996 season.

Irrigation records showed that market quality strawberries could be produced at this time of year (August to December in Perth) on soils with very poor water retention properties with an average crop factor(E Pan) for the season of 0.7 …