Marketing Commons^™

2025-October-14-The Memory Of Driver Chambers, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

Leveraging Ai For Enhanced Multimedia Content Creation: College Students’ Perception On The Innovation, Georgina Amankwa

Electronic Theses and Dissertations

Artificial Intelligence (AI) has revolutionized multimedia content creation, enhancing efficiency and personalization. However, this rapid evolution has raised concerns about originality and ethical responsibility. This study explored college students’ perceptions of AI in content creation and its implications. Using a mixed-methods approach, the research combined surveys and qualitative insights to analyze how students engaged with AI tools. Findings revealed that while AI streamlined workflows, improved content quality, and boosted audience engagement, concerns about authenticity, intellectual property, and the diminishing role of human creativity persisted. Statistical analyses showed a strong correlation between frequent AI use and perceived benefits, yet ethical dilemmas …

Brand Media And Health Perceptions: A Thematic Analysis Of Generational Differences, Julie Irene Diaz

Electronic Theses and Dissertations

This thesis explores the influence of brand identity and media on shaping evolving perceptions of health across generations. The three generations considered are Generation X, Millennials, and Generation Z. The initial hypothesis predicted the popular media and brands that each generation interacts with are most likely to influence their perception. Additionally, the health brands most popular with each generation would influence their overall health perception, based on the identity and values of the brand. A qualitative study was conducted using focus groups to gather data about health perceptions, brand identity, media influence, and holistic health. The findings suggest that individuals …

Immersive Influence: Examining The Impact Of Virtual Reality On Brand Perception Among The Innovation Generation, Holden Gaylor

Electronic Theses and Dissertations

Now more than ever, brands must create innovative and engaging experiences to enhance perception and build consumer trust. Virtual reality (VR) offers an opportunity for brands to achieve these goals by providing immersive, interactive experiences that, when done right, can strengthen key brand metrics. Despite the growing use of VR in experiential marketing, research on VR’s effectiveness in shaping brand perception and influencing authenticity remains limited. Grounded in media richness theory, this study examined how VR impacts brand perception and whether media richness influences authenticity.

Using a mixed-methods approach, 20 participants engaged with the “Wendyverse,” a branded VR environment. Pre-, …

Digital Revival: The Role Of Social And Streaming Media In The Resurgence Of Appalachian Country Music, Jacob Cody Powers

Electronic Theses and Dissertations

This study investigates the role of digital media, specifically social media, and streaming platforms, in the resurgence of Appalachian country music. In recent years, niche music genres have found new life through online platforms, which offer unique avenues for discovery, engagement, and community building. Using a mixed methods approach, this research combines quantitative survey data and qualitative thematic analysis to explore how audiences discover Appalachian country music on platforms such as TikTok, YouTube, and Spotify. A cross-sectional survey was distributed to college students and social media users, collecting responses on participants' digital engagement habits, platform preferences, and motivations for exploring …

2025-March-14-Etsu Administrator Earns State Pharmacy Award For Student Advocacy, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (March 14, 2025)—Steve Ellis, Assistant Dean of Student Affairs at East Tennessee State University Bill Gatton College of Pharmacy, is the first non-pharmacist ever to earn the Tennessee Society of Student Pharmacists Student Advocacy Award from the Tennessee Pharmacists Association (TPA). Ellis was honored with the award on Tuesday, Feb. 25, in Nashville during TPA’s Pharmacy Day on the Hill.
 

The TSSP Student Advocacy Award is traditionally been presented annually to a professor, preceptor, or pharmacist who has demonstrated devotion to the success of student pharmacists through a commitment of life-long leadership which directly encouraged, inspired and …

2024-November-22-Fall 2024 Semester Update, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Nov. 22, 2024

As the Fall semester winds down and we approach Thanksgiving next week, I want to share with you some college highlights and achievements that I’m thankful for this semester. I encourage each of you to reflect on this time, as well, and think about what you’re thankful for.    

The devastation in our region after Hurricane Helene was heartbreaking, but it was inspiring to see our students, faculty, and staff step up to serve our region in countless ways including through ETSU’s “Bucs Rebuild Together” campaign. There are too many stories to tell here, and many remain anonymous, …

2024-October-28-Dr. Puri Earns Early Career Scholar Award, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

You may have seen the news that Dr. Ashana Puri recently won the Early Career Scholar Award at ETSU's Celebration of Research in October 2024. She was also featured on the cover of our latest issue of GattonRx Magazine, which includes stories about her and other faculty, our No. 2 NAPLEX ranking, practice transformation in the region, and much more! 

Here are some highlights of Dr. Puri's career since joining ETSU in 2019:

• Established a research lab focused on topical and transdermal drug delivery systems, with a commitment to improving patient outcomes and advancing therapeutic efficacy.
• Research philosophy emphasizes collaboration, …

2024-September-11-Etsu Safe Med Drop Off Sept. 28, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Sept. 11, 2024)—Student pharmacists at East Tennessee State University Bill Gatton College of Pharmacy are helping remove outdated and unneeded prescription medications as part of an upcoming safe medication drop-off event on ETSU’s main campus on Saturday, Sept. 28, from 9 a.m.-1 p.m. The event takes place in parking lot 22a, which is the large lot next to the ETSU Parking Garage and near the Basler Center for Physical Activity. Turn onto Jack Vest Drive on main campus from either State of Franklin Road or J.L. Seehorn, Jr Road.

The safe medication drop-off will allow the public …

2024-September-01-Meet Dr. Shelby Brooks Assistant Professor Of Pharmacy Practice, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Listen to her interview on our college podcast, White Coat Radio.

(Sept. 1, 2024)—ETSU Bill Gatton College of Pharmacy welcomes Dr. Shelby Brooks, from Asheville, North Carolina, who is serving as Assistant Professor of Pharmacy Practice. Her clinical interests include cardiology (specifically anticoagulation/antiplatelets, post stroke management, dyslipidemia, and coronary artery disease), cirrhosis management, and pharmacy resident training. 

Brooks graduated from the University of Tennessee College of Pharmacy in 2019 then went on to complete a 24-month Pharmacotherapy Residency Program at the University of Tennessee Medical Center. During her time in residency, she focused on inpatient and outpatient family medicine practice, …

2024-September-01-Meet Kaitlyn (Phillips '22) North Assistant Professor Of Pharmacy Practice, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

Listen to her interview on our college podcast, White Coat Radio.

(Sept. 1, 2024)—Dr. Kaitlyn (Phillips '22) North is from Erwin, Tennessee, and graduated from the Class of 2022. She is an Assistant Professor in Pharmacy Practice and in the Department of Family Medicine at James H. Quillen College of Medicine specializing in chronic disease state management and primary care. 
 
North is serving as a clinical pharmacist faculty member at ETSU Family Physicians of Kingsport. She completed her postgraduate training at an ambulatory care-focused PGY1 residency program at Tandem Health--University of South Carolina, and the PGY2 residency program in Ambulatory …

2024-September-01-Meet Dr. Alex Surbaugh Assistant Professor Of Pharmacy Practice, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

(Sept. 1, 2024)—Dr. Alex Surbaugh, from Franklin, Tennessee, a clinical pharmacist in psychiatry, is serving as Assistant Professor of Pharmacy Practice.   

She previously came from the University of Kansas Health System, where she completed a PGY1 residency and a PGY2 psychiatric residency. Dr. Surbaugh completed her undergraduate degree in chemistry at the University of Mississippi and earned her PharmD at UT. 

“As someone who was born and raised in Tennessee, I have always held a love for my home state,” said Surbaugh. “From my first interaction with the college in December through my interview days in February, it was truly …

2024-August-24-University School Receives Governor's Civics Seal, University School, East Tennessee State University, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2024-July-25-Etsu At Aacp Annual Meeting, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (July 25, 2024)—Faculty at East Tennessee State University Bill Gatton College of Pharmacy recently attended the American Association of Colleges of Pharmacy (AACP) annual meeting on July 20-23, 2024, in Boston, Massachusetts. The conference was an opportunity for the college's faculty to showcase their work advancing pharmacy education and share their innovation with others across the academy. This year's faculty delegate was Dr. Ashana Puri.

Congratulations to Dr. Katelyn Alexander, director of experiential education, who graduated from the prestigious AACP Academic Leadership Fellows Program, which aims to develop leaders in pharmacy education. She was among 35 individuals …

2024-May-24-In Memory Of Susan, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2024-August-27-Upcoming Pharmacy Career Showcase And Tours, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Aug. 27, 2024)—East Tennessee State University Bill Gatton College of Pharmacy is offering a free Pharmacy Career Showcase event on Saturday, Nov. 9, 2024, with check in at 9 a.m. in Building 7, the main pharmacy building on the Mountain Home VA Campus. The event will end at 1:30 p.m. with an optional tour at the end.
 
Students can learn more about the wide variety of pharmacy careers available, as well as the flexible admissions pathways at ETSU Gatton College of Pharmacy, a nationally recognized college of pharmacy in Johnson City, Tennessee. The college is currently ranked …

2024-April-25-P3 Honored For National Military Appreciation Month, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 25, 2024) —As a currently enlisted serviceman and full-time student pharmacist, Jimmy Owens is no stranger to managing his time in the most efficient way possible. In the event he is deployed into active duty, he has to be ready; but he also has to be prepared for that next pharmacology exam.
 
“It's a lot of preparing for the weekend and then making up for the weekend at the same time,” said Owens, who is from Lewisburg, Tennessee. “It is difficult to do. But thanks to the military, I think I have the discipline to do …

2024-April-05-Appalachian Student Research Forum, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (April 5, 2024) — Congratulations to all of our 2024 Appalachian Student Research Forum participants! Presentations below and student pharmacists are in bold. Check out photos here.

"That’s A Whole ‘Nother Ball Game: Community Pharmacists’ Perceived Benefits and Barriers to Prescribing Contraception in Appalachian Tennessee and Virginia "

Authors: Hailey Brown; Amaranda Stokes; Dottie Smith; Mary Brannock; Michelle Rapier; KariLynn Dowling-McClay, PharmD




  




"Folic Acid Trends: Changes in Knowledge, Opinions, and Use During Pregnancy Reported by Postpartum Women in the United States, 2004-2021"

Authors: Anya Santee and KariLynn Dowling-McClay, PharmD

 

"Topical Gels for Cromolyn Sodium Delivery in …

2024-February-12-Donors Welcomed To Carillon Society, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2024-February-12-Continuing Jess' Journey, University Advancement, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2024-February-02-Pharmacy Dean's List, Fall 2023, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY  (Feb. 2, 2024) – East Tennessee State University Bill Gatton College of Pharmacy has announced the names of student pharmacists who attained a grade point average qualifying them for inclusion in the dean’s list for fall 2023.

Students from ETSU Gatton College of Pharmacy must successfully complete a minimum of 12 hours and earn a grade point average of 3.5 or above with no grade below a B-.

TENNESSEE

Athens: Morgan Teeters
Bluff City: Autumn Locke; Rebekah Patrick
Bristol: Nathan Smith
Butler: Isabella Harris
Byrdstown: Alahna Gore; Alexandria Moody
Charleston: Drew Smith 
Chattanooga: Madison Bradshaw
Cleveland: Kellee …

2024-January-30-Etsu Is No. 2 In The Nation For Naplex, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

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JOHNSON CITY, Tenn. (January 30, 2024) — East Tennessee State University Bill Gatton College of Pharmacy rocketed to among the top accredited pharmacy schools in the country with its latest licensure exam results. A pharmacy school graduate must pass the North American Pharmacist Licensure Examination (NAPLEX) exam in order to be awarded a license to practice. 

The Class of 2023 at ETSU Gatton College of Pharmacy achieved an incredible 95.4% first attempt pass rate on their NAPLEX exam scores, placing the college at No. 2 in the country for accredited pharmacy schools. The Class of 2023 national mean for …

2024-January-05-Pharmacy Career Exploration Day On Feb. 24, 2024, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

No abstract provided.

2023-December-29-It’S Not Too Late To Get Your Flu Shot.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Though the best time to get your flu shot is typically between September and October, the second-best time to get vaccinated is now, according to East Tennessee State University's Dr. Randy Wykoff, dean of the ETSU College of Public Health.

That’s because flu season, which traditionally begins to pick up in early fall, often reaches its peak between December and February. “Getting the shot now is beneficial,” said Wykoff. “In fact, the U.S. Centers for Disease Control and Prevention recommend getting it as long as there is circulating flu, and in some years that goes into May.”

It takes …

2023-December-22-Etsu, University Of The South Announce New Admissions Pathway.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Reflective of a major commitment to give elite students the chance to study medicine, East Tennessee State University’s Quillen College of Medicine has established a new admissions pathway program that will give two qualified seniors from the University of the South in Sewanee guaranteed acceptance to the college.

As part of the program, each year two graduating seniors from Sewanee that meet certain criteria will be guaranteed acceptance to Quillen. If more than two students meet the criteria, QCOM will select two students to accept, while the others will be guaranteed an interview and be considered for acceptance.

This pathway …

2023-December-20-Etsu Unveils 2023 Holiday Video Featuring A Star-Studded Cast, University Marketing And Communication, East Tennessee State University

ETSU News

Welcome to Buccaneer Land!

East Tennessee State University (ETSU) proudly announces the release of its much-anticipated annual holiday video. This year, we're dialing up the charm and nostalgia by taking a whimsical journey to "Buccaneer Land," a magical realm inspired by the hit Barbie movie. Prepare to be transported to a world where dreams come alive and creativity knows no bounds!

A Star-Studded Buccaneer Spectacle

Our 2023 edition features a lineup of talent that's nothing short of spectacular. Bringing together a diverse cast from across the campus, the video showcases the many ways to shine in the Buccaneer community. …

2023-December-20-Encouraging Yps To Give Back Through Service.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Helping a relatively new organization to grow and serve the region is one of several items on the plate of East Tennessee State University’s Nathan Farnor for the new year ahead.

Farnor, coordinator of Leadership and Civic Engagement at East Tennessee State University, is chair-elect of the Young Professionals of Johnson City (YPJC) for 2024.

YPJC will celebrate its second anniversary in February. Farnor, who joined the organization in the fall of 2022, has served this year as a member of the Young Professional Advisory Council. In addition to providing guidance on YPJC’s priorities and programming, this council offers support …

2023-December-20-Etsu Health Launches Storybook Trail.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

Families can now enjoy a new Storybook Trail on ETSU Health’s Johnson City clinic campus. The trail is an outdoor reading experience where families can interact through literacy and physical activity.

ETSU Health partnered with the Governor’s Early Literacy Foundation and Ballad Health’s Department of Population Health to develop the trail. GELF’s Storybook Trail program presents a children’s storybook on child-height panels along a short trail with featured reading tips to promote adult-child interaction around books and nature.

The Storybook Trail on ETSU Health’s Johnson City clinic campus brings to visitors the children's book, “A Rainy Day Adventure” by Dr. …

2023-December-18-Etsu Psychology Working To Meet National Needs.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

The results are consistent, as well as troubling.

For three straight years, psychologists across the United States report seeing patients enduring an increase in mental health symptoms, often resulting in longer treatment time.

The gist: Psychologists aren’t sure they can meet the incredible need, according to the annual survey from the American Psychological Association.

Prizing hands-on learning and relevant research, East Tennessee State University is working to produce students well prepared to meet this nationwide concern.

“There are several ways in which our department is helping our students enter the workforce in order to make a real-world impact in the …

2023-December-18-Etsu Reports Record $70.4 Million In Sponsored Program And Research Funding.Pdf, University Marketing And Communication, East Tennessee State University

ETSU News

From research in rural health to work in the booming field of biotechnology, East Tennessee State University aims to generate scholarship that has a real-world impact both in the region and beyond.

And in the last fiscal year, ETSU earned an impressive $70.4 million in external awards. That funding goes toward pushing major advancements in a range of diverse fields.

“ETSU is certainly known for the immense and engaging hands-on learning experiences we offer our students with a goal of helping them move from enrolled to employed,” said Dr. Kimberly D. McCorkle, ETSU provost and senior vice president for Academic …