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Articles 1 - 30 of 991
Full-Text Articles in Marketing
John Lee Hancock, The Founder (2016), Alejandro Hazera
John Lee Hancock, The Founder (2016), Alejandro Hazera
Markets, Globalization & Development Review
No abstract provided.
Sofia Coppola, Lost In Translation (2003), Masaaki Takemura
Sofia Coppola, Lost In Translation (2003), Masaaki Takemura
Markets, Globalization & Development Review
No abstract provided.
Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran
Mark Peterson, Sustainable Enterprise: A Macromarketing Approach (2013), Canan Madran
Markets, Globalization & Development Review
No abstract provided.
Nassimbeni And Sartor, Sourcing In China (2006), Degan Yu, Mehmet G. Yalcin
Nassimbeni And Sartor, Sourcing In China (2006), Degan Yu, Mehmet G. Yalcin
Markets, Globalization & Development Review
No abstract provided.
Peruvian Antiquities And The Collecting Of Cultural Goods, Terrence H. Witkowski
Peruvian Antiquities And The Collecting Of Cultural Goods, Terrence H. Witkowski
Markets, Globalization & Development Review
Ancient art, artifacts, and architecture have long excited the intellectual curiosity and acquisitive passions of private and institutional collectors who, in turn, have funded archaeological research, preservation initiatives, and public education. Yet, the procurement of these goods also has encouraged looting and trafficking activities. Supplying collectors has destroyed much cultural evidence in source countries and has raised questions about who should control heritage and history. This article investigates the market for Peruvian antiquities, the surviving material culture created by the country’s inhabitants before the Spanish Conquest. It briefly reviews Peru’s early history and the history of collecting its artifacts, and …
Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach, Madhubalan Viswanathan, Arun Sreekumar
Marketing And Poverty Alleviation: Synergizing Research, Education, And Outreach Through The Subsistence Marketplaces Approach, Madhubalan Viswanathan, Arun Sreekumar
Markets, Globalization & Development Review
In this article, we describe our journey through the creation and development of the stream of subsistence marketplaces, summarize our learning, and discuss implications at the intersection of the field of Marketing and poverty alleviation. Distinct from macro level economic research in impoverished contexts, or mid-level approaches, such as the base of the pyramid (BOP) approach in business strategy, this approach is rooted at the micro-level, enabling bottom up understanding of buyer and seller. The term, subsistence marketplaces, reflects understanding these contexts in their own right, not just as markets to sell to, but as individuals, communities, consumers, …
Global Range And Eclectic Potpourri, Nikhilesh Dholakia, Deniz Atik
Global Range And Eclectic Potpourri, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
2017-December-20-Dr. Qian Xie, University Marketing And Communications, East Tennessee State University
2017-December-20-Dr. Qian Xie, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-19-Hats For Hope, University Marketing And Communications, East Tennessee State University
2017-December-19-Hats For Hope, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Getting Girls In Stem & The Dangers Of Forgetting That Science Is Art - Someone Made It Up, Heidi Therese Dangelmaier, Camilla Hermann
Getting Girls In Stem & The Dangers Of Forgetting That Science Is Art - Someone Made It Up, Heidi Therese Dangelmaier, Camilla Hermann
The Transdisciplinary STEAM+ Journal
Encouraging girls to participate in STEM is a hot topic that has captured the concern of the world’s academic, business and scientific communities. The intention is noble, however the strategies being deployed are reinforcing the very bias society seeks to eliminate. If we wish to advance our evolutionary journey as a species, a shift from “feeling sorry for disadvantaged girls” to “fearing STEM without girls’ reformation” is imperative. This piece discusses the rise to an initiative to redesign culture: Girlapproved.
2017-December-15-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
2017-December-15-Rotc Commissioning, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-14-December Heritage Day, University Marketing And Communications, East Tennessee State University
2017-December-14-December Heritage Day, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-12-Spiders' Internal Clocks, University Marketing And Communications, East Tennessee State University
2017-December-12-Spiders' Internal Clocks, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-11-Treating Depression, University Marketing And Communications, East Tennessee State University
2017-December-11-Treating Depression, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-11-Commencement Security Protocols, University Marketing And Communications, East Tennessee State University
2017-December-11-Commencement Security Protocols, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-10-Percussion Ensemble Concert, University Marketing And Communications, East Tennessee State University
2017-December-10-Percussion Ensemble Concert, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Short Formal Report: Effective Selection Of Successful Franchisees, Shana Noblitt, Luke Armstrong, Robyn Blanchard, Koty Hoesman, James Kramer, Deandre Williams, Adam El Alami
Short Formal Report: Effective Selection Of Successful Franchisees, Shana Noblitt, Luke Armstrong, Robyn Blanchard, Koty Hoesman, James Kramer, Deandre Williams, Adam El Alami
Student Scholarship
Effective Selection of Successful Franchisees and Productive Expectations for Franchisees by Franchisors
Cultivating Cultural Exchange: Improving University Study Abroad Programs, Katherine Crawford
Cultivating Cultural Exchange: Improving University Study Abroad Programs, Katherine Crawford
Honors Theses
My affinity for culture, both foreign and domestic, has greatly shaped my life and future career path. As I have been frequently reminded, I did not take the “typical” exchange route. However, I accredit this atypical experience to my passion towards the subject. My first immersive cultural experience occurred during a yearlong, high school, Rotary led exchange to Bourges, France. Simply put, it changed my life. I encountered the culture first hand, accepting a new normal: bisous greetings, daily baguettes, and a well-structured hierarchy. Within six months, I considered myself fluent in the language. I lived with French families, was …
2017-December-08-Secret History Of Rdx, University Marketing And Communications, East Tennessee State University
2017-December-08-Secret History Of Rdx, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-08-'Twilight' Story Slam, University Marketing And Communications, East Tennessee State University
2017-December-08-'Twilight' Story Slam, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-08-Dada Does Christmas, University Marketing And Communications, East Tennessee State University
2017-December-08-Dada Does Christmas, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2017-December-08-Students Give Back, University Marketing And Communications, East Tennessee State University
2017-December-08-Students Give Back, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
Inducements Of Rochester Americans Fans, Alex D'Agostino
Inducements Of Rochester Americans Fans, Alex D'Agostino
Sport Management Undergraduate
The purpose of this research was to examine the factors that motivate minor league sports fans. Specifically, this research was designed to analyze the factors that influence a fan’s motivation to attend Rochester Americans games. Over the past several decades minor league sports have experienced a drastic transformation, as more elaborate promotional activity have been introduced. Extensive research has been conducted to better comprehend the inducements of minor league sports fans. Past literature has concluded that the existence of special events and merchandise giveaways significantly impact overall attendance.
The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin
The True Cost: The Bitter Truth Behind Fast Fashion, Zeynep Ozdamar-Ertekin
Markets, Globalization & Development Review
The True Cost is a documentary about the clothes we wear, the people who make them and the impact the industry has on the environment, the society, and the workers. It shows us the dark and grim side of global fast fashion supply chain. The review provides the main highlights of the film and summarizes the human, social and environmental costs of the industry. A number of counter-examples are included to show how people can make a difference and there can be a better way of making clothes. The current fast fashion model is all about profit. It does not …
Ruchir Sharma, Breakout Nations (2013), Victoria L. Rodner
Ruchir Sharma, Breakout Nations (2013), Victoria L. Rodner
Markets, Globalization & Development Review
No abstract provided.
Orbits Of Contemporary Globalization, A. Fuat Fırat
Orbits Of Contemporary Globalization, A. Fuat Fırat
Markets, Globalization & Development Review
Contrary to the commonly accepted view, human beings were global (i.e., migratory and without borders) to begin with and then localized as they started to reduce hunting and gathering and got into agriculture and animal husbandry. When they were migratory, humans exchanged genes, tools, cultures – in effect, they were already globalizing. In the second part of this commentary, I analyze the contemporary conditions of globalization. I suggest that today we are experiencing a market centered iconographic culture; and the possibilities for richer and more inclusive symbolic cultures exist, and need to be cultivated.
Collective Narcissism, Anti-Globalism, Brexit, Trump, And The Chinese Juggernaut, Russell Belk
Collective Narcissism, Anti-Globalism, Brexit, Trump, And The Chinese Juggernaut, Russell Belk
Markets, Globalization & Development Review
Brexit and the election of Trump both relied on a particular type of nationalistic appeal to collective narcissism — an exaggerated emotional belief that the nation’s greatness is being undermined by other nations and other people. This tendency is catered to by appeals to make the nation great again by shutting borders and embracing isolationism while scapegoating refugees and immigrants. The rise of jingoistic leaders like Trump, Putin, and Erdogan can be explained by such appeals. But China, which has long suffered feelings of national humiliation is reacting in quite different ways that embrace globalism, even while rejecting multiculturalism. This …
Globalization: Mere Hiccup, Major Convulsion Or Mega Transformation?, Nikhilesh Dholakia, Deniz Atik
Globalization: Mere Hiccup, Major Convulsion Or Mega Transformation?, Nikhilesh Dholakia, Deniz Atik
Markets, Globalization & Development Review
No abstract provided.
Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert
Applying Social Media Marketing Content Strategies From The Entertainment Field To Professional Dance, Lindsay Lambert
Mahurin Honors College Capstone Experience/Thesis Projects
Social media is a medium that is becoming increasingly relevant in the marketplace, especially in the arts arena. It is the marketing tool that allows for the more customized engagement between a brand and the target market, often at a lower price than traditional outlets. As a visual industry, dance has a lot of opportunities for content in digital marketing. Other industries in the entertainment realm, such as professional sports or concert music have similar goals with their intended target audiences: develop relationships with consumers to inevitably increase patronage to the organizations’ events. Social media content marketing allows organizations to …
2017-December-06-Screening 'Vials', University Marketing And Communications, East Tennessee State University
2017-December-06-Screening 'Vials', University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.