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Articles 1 - 30 of 136
Full-Text Articles in Marketing
Student Mentorship Can Build A Growth Mindset For Global Entrepreneurs, April Buys
Student Mentorship Can Build A Growth Mindset For Global Entrepreneurs, April Buys
Research on Capitol Hill
Entrepreneurship programs often teach skills (budgeting, pricing, record-keeping), but many fail because they ignore a deeper barrier: Mindset. For individuals living in poverty, persistent scarcity limits cognitive bandwidth, reduces long-term planning, and reinforces the belief that change is impossible—even when resources become available.
We Need Deep Theories Of Virtues: Four Principles For Advancing Research On Virtues In Positive Social Science, David S. Bright, Jason M. Stansbury, Bradley A. Winn
We Need Deep Theories Of Virtues: Four Principles For Advancing Research On Virtues In Positive Social Science, David S. Bright, Jason M. Stansbury, Bradley A. Winn
Marketing and Strategy Faculty Publications
This article aims to help Positive Social Science (PSS) researchers develop theories of virtues, whether of single, discrete virtues, or several virtues considered together. We argue that a weak virtue theory assumes a virtue consists of single constructs, whereas a deep virtue theory assumes a virtue is an integrated system of constructs. We briefly review indicators of weak theory in the PSS literature: definitional divergence, valence confusion, and conceptual incommensurability. Drawing from the field of Virtue Ethics, we suggest four essential attributes of a virtue that should guide the development of deep virtue theory. Any virtue is (1) holistic, in …
Analyzing Market Dynamics: Effects On Quality Grade Premiums And Discounts For Alfalfa Hay, Colby Wilkins
Analyzing Market Dynamics: Effects On Quality Grade Premiums And Discounts For Alfalfa Hay, Colby Wilkins
All Graduate Reports and Creative Projects, Fall 2023 to Present
This paper looks at how market strength affects the price premiums and discounts associated with alfalfa hay quality grades. Previous research has mainly focused on how attributes of alfalfa hay influence the price received. In this study, we use ordinary least squares linear regression and visual data representations to examine the effects of market strength on price received in conjunction with hay quality. The results demonstrate that during periods of relatively high average prices of alfalfa hay there is no significant impact on the average premiums and discounts associated with hay quality. However, during periods of relatively low average prices, …
Hay: A Hedonic Study, Chester R. Broadbent
Hay: A Hedonic Study, Chester R. Broadbent
All Graduate Reports and Creative Projects, Fall 2023 to Present
Hedonic price theory posits that the price of a product is influenced by the values consumers assign to its individual attributes. Hay is a versatile commodity with variation across several attributes helping to cater to diverse needs of consumers. A detailed analysis using hedonic regression techniques within hay pricing can help producers, stakeholders, and educators more fully understand the marginal values consumers place on diverse hay attributes. Previous studies focused on limited scopes within the hay industry or other sectors, allowing room for broader investigation. This study examines qualitative attributes impacting hay pricing, revealing significant influences from factors like location, …
Student Goal Setting, Goal Tracking, And Goal Accomplishment, Jared Hansen, Paul Wilson, Jeff Christensen
Student Goal Setting, Goal Tracking, And Goal Accomplishment, Jared Hansen, Paul Wilson, Jeff Christensen
Browse all Datasets
This dataset came from the research paper "Sustainably engaging student personal development in a distracting digital world through experiential goal setting and weekly goal tracking" coauthored by the researchers. The project examines the effects of student weekly goal tracking reports on student goal achievement. It also examines the effect of SMART goal elements and if the goal is sustainability focused. It controls for student biological sex and for student work team drama. Using student goal achievement (0/1) as the dependent variable, the authors apply binary logistic regression analysis to the data.
Technology Acceptance Model(Tam) And Ai Hallucination Survey Dataset, Jared Hansen, Jeff Christensen, Paul Wilson
Technology Acceptance Model(Tam) And Ai Hallucination Survey Dataset, Jared Hansen, Jeff Christensen, Paul Wilson
Browse all Datasets
This dataset came from the research paper “Understanding the antecedents, advantages, and mistakes of technology adoption of Artificial Intelligence (AI) within consumers’ tourism decision-making processes” coauthored by the researchers. The project examines the integration of elements from the technology acceptance model, theory of planned behavior, and three new variables (AI prior general usage, AI familiarity, and AI hallucination potential) to prediction behavioural intention to use AI (ChatGPT) in making future tourism decisions.
Drivers And Barriers Of Social Sustainable Development And Growth Of Online Higher Education: The Roles Of Perceived Ease Of Use And Perceived Usefulness, Hemamali Tennakoon, Jared M. Hansen, George Saridakis, Mahesha Samaratunga, Joseph W. Hansen
Drivers And Barriers Of Social Sustainable Development And Growth Of Online Higher Education: The Roles Of Perceived Ease Of Use And Perceived Usefulness, Hemamali Tennakoon, Jared M. Hansen, George Saridakis, Mahesha Samaratunga, Joseph W. Hansen
Marketing and Strategy Faculty Publications
Online and distance learning classes have been touted for the last several years as an innovation in higher education that should help improve the entrepreneurial growth mindset of students. However, the reported negative online learning experience of many college students worldwide during the COVID-19 epidemic has shown that many opportunities remain to improve the sustainable development and growth of online visual instruction practices. In this study, we outline and investigate a set of hypotheses related to the perceived usefulness and perceived ease of use (from TAM) of online video instruction in higher education courses during the pandemic. We employ grounded …
The Impact Of Covid-19 On Women And Work: Career Advancement Challenges, Sara Mcphee Lafkas, Marin Christensen, Susan R. Madsen
The Impact Of Covid-19 On Women And Work: Career Advancement Challenges, Sara Mcphee Lafkas, Marin Christensen, Susan R. Madsen
Marketing and Strategy Faculty Publications
The COVID-19 pandemic upended countless lives all over the world. Considerable research has shown that women’s career progression has been more negatively impacted by the pandemic than men’s, especially in the wake of school closures and increased childcare responsibilities. In order to understand more deeply the impact of the pandemic on women’s careers, a large mixed-method survey was conducted in Idaho, a western state in the United States. This article reports on the responses of 2564 respondents to one of three open-ended questions taken from the overall survey, namely: “How has the pandemic impacted your career advancement experiences and opportunities …
Evaluating The Benefit Of The Islamic Banking System In Uae (United Arab Emirates), Hadjer Abir Bensaha
Evaluating The Benefit Of The Islamic Banking System In Uae (United Arab Emirates), Hadjer Abir Bensaha
Undergraduate Honors Capstone Projects
A ubiquitous number of articles have examined the finance and banking systems used throughout the world (conventional). This paper aims to provide some evidence of the value of the Islamic banking system and why the current non-Islamic systems should implement certain aspects of the Islamic finance system. To make this claim, I rely on secondary research data to support my arguments. Islamic banking has experienced rapid global growth. This paper uses the United Arab of Emirates as the scope of this research because both banking systems have operated in the UAE for several years. Therefore, existing data and statistics from …
Measuring The Intensity Of Mymotivators™ / Whole Brain® Communication In Print Advertising, Tanner Schulz
Measuring The Intensity Of Mymotivators™ / Whole Brain® Communication In Print Advertising, Tanner Schulz
Student Research Symposium
Advertising’s purpose is to create a state of mind conducive to purchase. This study seeks to identify, measure, and understand the intrinsic motivators communicated within print advertisements and quantify their intensities. The theory is that ads with more intense motivator content - distributed somewhat evenly across all four quadrants of the Whole Brain®Model - will be more effective in influencing that state of mind.This research is the first step in identifying, quantifying, and visualizing motivators communicated within print advertisements. The study analyzed 15 print ads found in contemporary magazines.
Entrepreneurship Processes And Success In Developing Nations, Hayden Egley
Entrepreneurship Processes And Success In Developing Nations, Hayden Egley
Fall Student Research Symposium 2021
This research provides insights into the entrepreneurial process of small business owners (SBOs) in developing nations. Much of the existing entrepreneurship research has focused on small and medium sized businesses in developed nations such as the United States and United Kingdom; very little is known about the topic in the context of developing nations. Furthermore, while entrepreneurship is important to the economies of developing nations, entrepreneurship is often hampered in them due to lack of capital and financial innovation. This research uses the results of depth interviews of 70 SBOs in developing nations, focusing on Mongolia and the Philippines. The …
Is The Adoption Of Sustainability Financing An Effective Solution To Environmental Issues?, Andrew Damas
Is The Adoption Of Sustainability Financing An Effective Solution To Environmental Issues?, Andrew Damas
Fall Student Research Symposium 2021
With the growing use of green financing, environmentally conscious banks and investors can help incentivize firms to create more sustainable business practices. This poster aims to provide insight on how effective green financing is on lessening CO2 emissions and improving the environmental and social responsibility of the firm. The results indicate how complex the issue is. While green financing certainly helps to lessen a firms environmental impact, it also lacks clear guidelines, reducing it potential benefit.
Women’S Equality In Utah: Why Utah Is Ranked As The Worst State, And What Can Be Done, Susan R. Madsen, Greg P. Madsen
Women’S Equality In Utah: Why Utah Is Ranked As The Worst State, And What Can Be Done, Susan R. Madsen, Greg P. Madsen
Marketing and Strategy Faculty Publications
For the fourth year in a row, WalletHub has named Utah as the worst state in the nation for women’s equality in their report “2021’s Best & Worst States for Women’s Equality,” released August 23, 2021. To ascertain where women receive the most equal treatment, WalletHub’s analysis compared the 50 states across 17 key indicators of women’s equality. The indicators ranged from the gap between the number of female and male executives, to the disparity in unemployment rates for women and men, to gender differences in education and health.
Sexist Comments & Responses: Study Introduction And Overview, Robbyn T. Scribner, Susan R. Madsen, April Townsend
Sexist Comments & Responses: Study Introduction And Overview, Robbyn T. Scribner, Susan R. Madsen, April Townsend
Marketing and Strategy Faculty Publications
Sexism takes many forms, from blatant and aggressive to unintentional and subtle. Gender-related societal attitudes, social norms, unconscious biases, and microaggressions all contribute to sexist behaviors and attitudes that are partially responsible for much of the inequity women face every day. Researchers have noted that “in both private and public spaces, women encounter messages that reinforce gender roles and stereotypes, demean women as a gender group, and sexually objectify women.” Sexist comments and remarks are prevalent and normalized in everyday conversation, public discourse, and virtually every other social setting. Though not the only form of sexism, sexist comments often take …
Voting And Civic Engagement Among Utah Women: A 2021 Update, Susan R. Madsen, D. Candice Pierucci, Robbyn T. Scribner
Voting And Civic Engagement Among Utah Women: A 2021 Update, Susan R. Madsen, D. Candice Pierucci, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
In 2016, the Utah Women & Leadership Project (UWLP) released a research snapshot called “Voting and Civic Engagement Among Utah Women.” At the time, despite having a strong history of women’s political and civic involvement, Utah had fallen to the bottom of national rankings in terms of women’s political participation. In 2019, UWLP released an update of this report, which showed some improvement in voter participation rates for both the United States and for Utah women. Since 2016, the level of political engagement among women in Utah and the United States has grown, and civic engagement—a critical element of change …
Utah Gender Wage Gap: A 2021 Update, Rebecca Winkel, Emily S. Darowski, Marin Christensen, Susan R. Madsen
Utah Gender Wage Gap: A 2021 Update, Rebecca Winkel, Emily S. Darowski, Marin Christensen, Susan R. Madsen
Marketing and Strategy Faculty Publications
The gender wage gap is the difference between what women and men earn for performing full-time, year-round paid work. Nationally, women earn 16–18% less than men. Although the gap has substantially narrowed from 41% when the Equal Pay Act was passed in 1963, varying reports estimate that, depending on the rate of change, it may take anywhere from 40 to 130 years to close the gap. Estimates suggest that over a 40-year career, the wage gap can amount to a lifetime earnings deficit of $80k to $800k. In Utah, women earn approximately 30% less than men, ranking close to last …
The Impact Of Covid-19 On Utah Women And Work: Health Impacts, Marin Christensen, Susan R. Madsen, Jenna Dyckman, Dianne Mcadams-Jones
The Impact Of Covid-19 On Utah Women And Work: Health Impacts, Marin Christensen, Susan R. Madsen, Jenna Dyckman, Dianne Mcadams-Jones
Marketing and Strategy Faculty Publications
The COVID-19 pandemic of 2020–21 has affected workers across the globe, and women in the workforce have been disproportionately impacted, including those who live in Utah. The pandemic affected every aspect of life, especially physical and mental health. While the fatality rate has been higher for men, the pandemic impacted women’s mental health at a higher rate with more women being laid off or furloughed in certain industries (e.g., retail, food services, hospitality), experiencing increased workloads in other sectors (e.g., healthcare, education), absorbing greater unpaid caregiving responsibilities from homeschooling and childcare disruptions, and reporting elevated instances of domestic violence. These …
What Mayors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen, Staci Liljegren
What Mayors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen, Staci Liljegren
Marketing and Strategy Faculty Publications
This idea sheet is based on input from 20 former and current mayors representing a variety of cities and towns across Utah. Discussions in the spring of 2021 focused on a myriad of ways mayors can increase the impact of Utah girls and women. For example, mayors discussed the importance of mentorship starting at a young age and continuing into adulthood, as well as building strong networks and relationships. They also discussed the need to champion more inclusive and family-friendly policies and programs. Participants recommended community outreach strategies and ways to support women leading in their community. These mayors insisted …
Strengthening Sisters: How Latter-Day Saint Missionary Service Prepares Women For Leadership, Sara Mcphee Lafkas, Wendy Fox-Kirk, Susan R. Madsen, Robbyn T. Scribner
Strengthening Sisters: How Latter-Day Saint Missionary Service Prepares Women For Leadership, Sara Mcphee Lafkas, Wendy Fox-Kirk, Susan R. Madsen, Robbyn T. Scribner
Marketing and Strategy Faculty Publications
Women, especially those from highly religious societies, are underrepresented in professional and civic leadership positions. Considering how women's life experiences, especially from religious volunteer opportunities, can be reframed as training for broader leadership roles could help address this disparity. The potential for women to learn leadership skills from volunteer religious service is an overlooked, but possibly important, means of transferability to larger leadership roles. The current article describes a qualitative study of women's perceptions of leadership skills gained while serving as full-time volunteer missionaries for The Church of Jesus Christ of Latter-day Saints during young adulthood. Respondents described perceptions of …
The Impact Of Covid-19 On Utah Women And Work: Resilient Mindset And Wellbeing, Jared Hansen, Chris Hartwell, Susan R. Madsen
The Impact Of Covid-19 On Utah Women And Work: Resilient Mindset And Wellbeing, Jared Hansen, Chris Hartwell, Susan R. Madsen
Marketing and Strategy Faculty Publications
The COVID-19 pandemic of 2020–2021 continues to impact all Utahns’ daily lives. Nationally, the Bureau of Labor Statistics, Pew Research Center, the Federal Reserve Bank, and sources such as the Wall Street Journal continue to report that women’s employment and careers have been disproportionately impacted during this time. Utah has seen similar negative impacts on working women. For example, the Kem C. Gardner Policy Institute at the University of Utah reported that from 2019 to 2020, jobs held by women declined at a rate more than double that of men, and unemployment rose more for females than males.
Utah Girls, Young Women, And Physical Activity, Kim Buesser, Rachel Myrer, Susan R. Madsen
Utah Girls, Young Women, And Physical Activity, Kim Buesser, Rachel Myrer, Susan R. Madsen
Marketing and Strategy Faculty Publications
The benefits of physical activity are well documented and improve all aspects of health and overall wellbeing. Globally, on average, 37.1% of women are insufficiently physically active while only 23.4% of men are; this trend is also found in Utah, where 19.4% of women are insufficiently physically active while only 17.6% of men are. While women often live longer than men, they are frequently in worse health. Physical inactivity contributes to the development and severity of chronic diseases including cardiovascular disease, diabetes, and hypertension. In addition to affecting physical health, physical inactivity is also associated with poor mental health. Physical …
The Impact Of Covid-19 On Utah Women And Work: Caregiver Experiences, Marin Christensen, Susan R. Madsen
The Impact Of Covid-19 On Utah Women And Work: Caregiver Experiences, Marin Christensen, Susan R. Madsen
Marketing and Strategy Faculty Publications
The COVID-19 pandemic of 2020–21 has affected workers across the globe, and women in the workforce have been disproportionately impacted, including those who live in Utah. The Kem C. Gardner Policy Institute at the University of Utah reported that from 2019 to 2020, jobs held by women declined at a rate more than double that of men, and unemployment rose more for females than males. One major reason for these discrepancies is likely the disproportionate burden women have carried for childcare and homeschooling children as daycare facilities and schools have been closed in efforts to curb the spread of the …
An Analysis Of Utah Media: Women & Politics, Rebecca B. West, Lindsey Phillips, Trish Hatch, April Townsend, Susan R. Madsen
An Analysis Of Utah Media: Women & Politics, Rebecca B. West, Lindsey Phillips, Trish Hatch, April Townsend, Susan R. Madsen
Marketing and Strategy Faculty Publications
As women’s political presence and influence have slowly continued to increase, the way they have been represented in the media has also evolved. Research spanning the past several decades indicates that women politicians continue to be disadvantaged in the way they are covered by the media. From newspapers to primetime television, the way female political candidates are represented is a crucial topic; recent research indicates that women are dissuaded from even entering the political realm due to patterns of gendered media reporting and that “media both produces and reproduces sexism.” Research evaluating media representation of female political candidates spans both …
The Impact Of Covid-19 On Utah Women And Work: Childcare And Homeschooling, Chris Hartwell, Jared Hansen, Susan R. Madsen
The Impact Of Covid-19 On Utah Women And Work: Childcare And Homeschooling, Chris Hartwell, Jared Hansen, Susan R. Madsen
Marketing and Strategy Faculty Publications
The COVID-19 pandemic of 2020–2021 has impacted workers across the globe. Women have been disproportionately impacted during this time. At one point during the pandemic, a publication from the National Women’s Law Center reported that women dropped out of the workforce at a rate four times that of men. Utah has seen similar negative impacts on working women. The Kem C. Gardner Policy Institute at the University of Utah reported that from 2019 to 2020, jobs held by women declined at a rate more than double that of men, and unemployment rose more for females than males. One major reason …
What City Council Members Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen, Staci Liljegren, Diane Rindlisbacher
What City Council Members Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen, Staci Liljegren, Diane Rindlisbacher
Marketing and Strategy Faculty Publications
This idea sheet is based on several 2021 remote gatherings of more than 25 former and current city council members representing a variety of jurisdictions across the state of Utah. Their discussions focused on ways to magnify women in government, community/youth outreach, policy development, encouraging and mentoring, and shape the conversation. Local elected officials can play an important and influential role in strengthening the impact of girls and women in their communities.
The Impact Of Covid-19 On Utah Women And Work: Career Advancement Challenges, Marin Christensen, Susan R. Madsen
The Impact Of Covid-19 On Utah Women And Work: Career Advancement Challenges, Marin Christensen, Susan R. Madsen
Marketing and Strategy Faculty Publications
The COVID-19 pandemic of 2020–2021 has impacted every Utahn in significant ways. Yet, research has found that women have been even more negatively impacted than men. For example, nearly 3 million American women have left the labor force over the past year and not returned. In Utah, from 2019 to 2020, jobs held by women declined at more than twice the rate of men. In addition, many studies have found that, for American couples, there continue to be gender gaps in household responsibilities even if both individuals work full-time. The Institute for Women’s Policy Research reported that women, and particularly …
The Status Of Women Leaders In Utah Higher Education: A 2021 Update, Nancy E. Hauck, Jessica C. Hill, April Townsend, Susan R. Madsen
The Status Of Women Leaders In Utah Higher Education: A 2021 Update, Nancy E. Hauck, Jessica C. Hill, April Townsend, Susan R. Madsen
Marketing and Strategy Faculty Publications
In 2014, the Utah Women & Leadership Project (UWLP) released a research and policy brief titled, “The Status of Women Leaders in Utah Education,” and in 2017 an update brief was published. These reports focused on the status of women’s leadership in both K–12 and postsecondary education across the state of Utah. This brief provides an update for 2021, focused only on the higher education portion of the previous briefs. The purpose of this brief is to determine what, if any, progress has been made in women’s leadership within Utah’s higher education sector, including public and the two largest private …
The Impact Of Covid-19 On Utah Women And Work: Changes, Burnout, & Hope, Jared Hansen, Chris Hartwell, Susan R. Madsen
The Impact Of Covid-19 On Utah Women And Work: Changes, Burnout, & Hope, Jared Hansen, Chris Hartwell, Susan R. Madsen
Marketing and Strategy Faculty Publications
The COVID-19 pandemic of 2020–2021 has impacted all Utahns in profound ways. Yet, a host of national and global reports have argued that women’s employment and careers have been disproportionately impacted during this time. For example, a McKinsey & Company and Lean In report stated that women are more likely to have been laid off or furloughed, leading to greater financial instability and stalled careers. The Institute for Women’s Policy Research reported that women, and particularly women of color, have unduly experienced job losses and have had greater struggles with managing paid work, caregiving responsibilities, and other types of unpaid …
The Status Of Women In Utah Politics: A 2021 Update, Hannah Payne, Marin Christensen, Susan R. Madsen
The Status Of Women In Utah Politics: A 2021 Update, Hannah Payne, Marin Christensen, Susan R. Madsen
Marketing and Strategy Faculty Publications
The Utah Women & Leadership Project (UWLP) began reporting on the status of women in Utah politics in 2014, with updates in 2017 and now 2021. The first series of reports in 2014 were initially prompted by the Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” that ranked Utah last in terms of women being in positions of decision making and leadership. Soon after, a series of other national reports also ranked Utah poorly, and most used the following four criteria: 1) gender wage gap, …
Perceptions Of Women Elected Officials In Utah: Challenges, Benefits, And Lessons Learned, Candice B. Pierucci, April Townsend, Susan R. Madsen
Perceptions Of Women Elected Officials In Utah: Challenges, Benefits, And Lessons Learned, Candice B. Pierucci, April Townsend, Susan R. Madsen
Marketing and Strategy Faculty Publications
For many years, Utah has been at the bottom of the rankings for women running for and serving in elected office. Although significant strides have been made in increasing the number of women serving in these roles in recent years, there is still work to be done. For example, Utah is currently ranked 32nd in the country for female representation in state and federal office, Utah has never elected a female governor or a US Senator, and only two women have served in statewide executive offices. In addition, research in recent years has documented lower percentages of women in county …