Marketing Commons^™

Statistics-Based Anomaly Detection And Correction Method For Amazon Customer Reviews, Ishani Chatterjee

Dissertations

People nowadays use the Internet to project their assessments, impressions, ideas, and observations about various subjects or products on numerous social networking sites. These sites serve as a great source of gathering information for data analytics, sentiment analysis, natural language processing, etc. The most critical challenge is interpreting this data and capturing the sentiment behind these expressions. Sentiment analysis is analyzing, processing, concluding, and inferencing subjective texts with the views. Companies use sentiment analysis to understand public opinions, perform market research, analyze brand reputation, recognize customer experiences, and study social media influence. According to the different needs for aspect granularity, …

The Evolution Of The Internet And Social Media: A Literature Review, Charles Alves De Castro, Isobel O'Reilly Dr, Aiden Carthy

Articles

This article reviews and analyses factors impacting the evolution of the internet, the web, and social media channels, charting historic trends and highlight recent technological developments. The review comprised a deep search using electronic journal databases. Articles were chosen according to specific criteria with a group of 34 papers and books selected for complete reading and deep analysis. The 34 elements were analysed and processed using NVIVO 12 Pro, enabling the creation of dimensions and categories, codes and nodes, identifying the most frequent words, cluster analysis of the terms, and creating a word cloud based on each word's frequency. The …

Peran Employee Involvement Dan Public Service Motivation, Serta Mediasi Affective Commitment Terhadap Perceived Organizational Performance, Fahrina Yuliani, Sondang E. M. Sibarani, Steven Ebenheizer

Jurnal Manajemen dan Usahawan Indonesia

The government has regulated and legalized the compensation and benefits system through ap- plicable regulations and ratified nationally. However, the public sector needs to consider other non- monetary factors to improve employee performance, such as employee involvement, public service motivation, affective commitment, and perceived organizational performance. This research ques- tionnaire was distributed to public sector employees in an Indonesian government agency totaling 157 respondents, containing closed questions using a six-point Likert scale, an online survey plat- form, and processed using the Lisrel SEM method. This study was conducted to clarify the influence of previously identified and discussed individual-level factors as …

Analisis Pengaruh Cues Terhadap Trust, Attitude, Dan Online Shopping Intention Di Instagram, Larasati Chandra Githa Purnamaningrum, Yeshika Alversia

Jurnal Manajemen dan Usahawan Indonesia

The purpose of this research is to determine the cues (signals/clues) in Instagram posts which are attractiveness, popularity and argument quality that can affect trust which will affect attitudes towards shopping using Instagram, and thus affect purchase intentions of Indonesian local beauty products through Instagram. The sample used in this study are active Instagram users aged 17 years and over who follow one of Indonesia’s local beauty brands in Instagram, and have not made purchases from the local beauty brand that they are followed. There were 226 respondents in this study and used pur- posive sampling. The research questionnaire was …

Analisis Perilaku Ewom Opini Vaksinasi Dengan Pendekatan Theory Of Planned Behavior, Benni Ahdiyana Pamungkas, Adman Nursal

Jurnal Manajemen dan Usahawan Indonesia

Ajzen’s theory of planned behavior (TPB) has been proven in many fields to predict human be- havior. Discussion of eWOM behavior based on the theoretical approach, to the author’s knowledge, has not been widely found. This study aims to examine six hypotheses to analyze eWOM behavior by TPB approach. This research methode is survey. Sampling uses a non-probability method with judgmental techniques. The unit sample is 165 respondents who already know or post a vaccination opinion twibbon on Facebook. The questionnaire is the measurement instrument in this research. The study reveals that three hypotheses were rejected and the other three …

Pengaruh Ethical Leadership Terhadap Affective Commitment Dan Job Satisfaction Yang Dimediasi Oleh Psychological Empowerment, Dwi Inesia, Niken Ardiyanti

Jurnal Manajemen dan Usahawan Indonesia

This study discusses the effect of Ethical Leadership on Affective commitment and Job Satisfaction which’s mediated by Psychological Empowerment. Respondents of this study were 217 State Civil Servants in the DKI Jakarta area Hypothesis testing using Lisrel’s Structural Equation Model (SEM) 8.5 method. Hypothesis test result show that Ethical Leadership has a direct positive effect, both on Affective Commitment (SLF 0,25 and T-Value 2,53), and on Job Stisfaction (SLF 0,26 and T-Value 2,61). Psychologcal Empowerment partially mediateds the effect between Ethical Leadership and Af- fective Commitment (total effect value 0,8393). Psychologcal Empowerment also partially mediateds the effect between Ethical Leadership …

Self Efficacy Dan Financial Behavior Wirausaha Muda Jawa Timur Di Masa Pandemi Covid-19, Dwi Sulistyorini Amidjono

Jurnal Manajemen dan Usahawan Indonesia

This study investigated self-efficacy and financial behavior of young entrepreneurs in East Java during the Covid-19 pandemic. Research respondents came from 5,161 young entrepreneurs in East Java with an age range of 18-34 years who took part in Financial Life Skills (FLS) Online Train- ing during June 2020 to April 2021. Data were collected using a questionnaire developed by the YouthWin Through Economic Participation (YEP) project funded by USAID1. The results showed that young entrepreneurs participating in FLS training had slightly higher self-efficacy in financial skills compare to self-efficacy in soft skills, and high financial inclusion behavior with insufficient financial …

What Interactive Web Features Are Most Used, Travis Tyler

Experiential Learning Projects

The use of interactive features in websites has become common place on the internet. People use these tools to help navigate and understand the content related to that website. However, due the large variety of websites it can be tricky to understand what features are best to utilize based on the topic of your site. This paper seeks to address this issue by researching how users interact and utilized different features on different websites. Research is gathered via scholarly articles and direct data gathered from volunteers. This data shows users tend to favor more interactive tools to help with navigation, …

Lessons Learned From Bookstagrammers For Library Promotion And Promotion Of Readership: Qualitative Study, Anna Novotna, Kamil Matula, Veronika Kociánová, Vojtěch Svačina

Library Philosophy and Practice (e-journal)

The prevalent problem with which libraries deal with today is decrease of patrons in younger generation. There is a lot of academic and research attention dedicated to studies of their behavior and trends connected to increase in time spent online and on social media. There are also concerns about attention spans of younger children and their reading habits. Many libraries tried to pull younger generation toward book reading and libraries in general by starting Instagram accounts but not many know how to run it to address the desired group of users. We have conducted interviews with three out of eight …

2021-December-21-Helping Vulnerable Children Families, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tennessee (Dec. 21, 2021) — Two East Tennessee State University faculty members and an ETSU doctoral student were recently published in the peer-reviewed Infant Mental Health Journal. 

Dr. Diana Morelen, assistant professor in the Department of Psychology; Dr. Michele Moser, professor in Quillen College of Medicine’s Department of Psychiatry and Behavioral Sciences; and Rebecca Otwell-Dove, a psychology doctoral student, teamed up with other infant mental health leaders from Tennessee and Michigan to write a review paper that tells the story of the Association of Infant Mental Health in Tennessee (AIMHiTN) and offers a guiding framework …

2021-December-21-Helping Vulnerable Children Families, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tennessee (Dec. 21, 2021) — Two East Tennessee State University faculty members and an ETSU doctoral student were recently published in the peer-reviewed Infant Mental Health Journal. 

Dr. Diana Morelen, assistant professor in the Department of Psychology; Dr. Michele Moser, professor in Quillen College of Medicine’s Department of Psychiatry and Behavioral Sciences; and Rebecca Otwell-Dove, a psychology doctoral student, teamed up with other infant mental health leaders from Tennessee and Michigan to write a review paper that tells the story of the Association of Infant Mental Health in Tennessee (AIMHiTN) and offers a guiding framework …

2021-December-20-Quillen College Of Medicine Announces New Leadership Appointments, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. David Linville

Dr. Linville will serve as senior associate dean and chief of staff at Quillen College of Medicine and associate vice president for Clinical Affairs at ETSU. His new role begins in January 2022.

JOHNSON CITY (Dec. 20, 2021) — Several individuals have been appointed to new leadership roles at East Tennessee State University’s Quillen College of Medicine.

Dr. David Linville will serve as senior associate dean and chief of staff at Quillen College of Medicine and associate vice president for Clinical Affairs at ETSU. His new role begins in January 2022.

“Dr. Linville is well known …

2021-December-20-National Merit Students, University Marketing And Communication, East Tennessee State University

ETSU News

Lillian Elder

JOHNSON CITY, Tenn. (Dec. 20, 2021) – Three University School students have been officially recognized by the National Merit Scholarship Corporation (NMSC). Two of the students, Lillian Elder and Zoe Trainor, have been named Commended Students in the 2022 National Merit Scholarship Program. The third student, Shazib Siddiqui, has been named as a Semifinalist. 

Roughly 34,000 Commended Students throughout the nation are being recognized for their academic promise. Although they will not continue to the 2022 competition for National Merit Scholarship awards, Commended Students placed among the …

2021-December-20-Quillen College Of Medicine Announces New Leadership Appointments, University Marketing And Communication, East Tennessee State University

ETSU News

Dr. David Linville

Dr. Linville will serve as senior associate dean and chief of staff at Quillen College of Medicine and associate vice president for Clinical Affairs at ETSU. His new role begins in January 2022.

JOHNSON CITY (Dec. 20, 2021) — Several individuals have been appointed to new leadership roles at East Tennessee State University’s Quillen College of Medicine.

Dr. David Linville will serve as senior associate dean and chief of staff at Quillen College of Medicine and associate vice president for Clinical Affairs at ETSU. His new role begins in January 2022.

“Dr. Linville is well known …

2021-December-20-National Merit Students, University Marketing And Communication, East Tennessee State University

ETSU News

Lillian Elder

JOHNSON CITY, Tenn. (Dec. 20, 2021) – Three University School students have been officially recognized by the National Merit Scholarship Corporation (NMSC). Two of the students, Lillian Elder and Zoe Trainor, have been named Commended Students in the 2022 National Merit Scholarship Program. The third student, Shazib Siddiqui, has been named as a Semifinalist. 

Roughly 34,000 Commended Students throughout the nation are being recognized for their academic promise. Although they will not continue to the 2022 competition for National Merit Scholarship awards, Commended Students placed among the …

The Pandemic Changed The Face Of Retail. Here’S How Center City, Philadelphia — The State’S Leading Job Market — Is Faring On The Road To Recovery, Francisco O. Velasquez-Turcios

Capstones

The pandemic changed the face of retail. Here’s how Center City, Philadelphia — the state’s leading job market — is faring on the road to recovery.

Link to capstone project: https://franvela033.github.io/Capstone/

2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession, University Marketing And Communication, East Tennessee State University

ETSU News

SEVIERVILLE, Tenn. (Dec. 16, 2021) – Jacob Nelson’s parents owned and operated a hardware store in his hometown of Soddy-Daisy, Tennessee, but rather than follow their footsteps into the family business, he always felt driven to provide a different kind of service to the community.

Nelson once thought he might become a physician, but decided that he wanted a different type of interaction with patients. Today, the U.S. Navy veteran and the first in his family to attend college is a senior pursuing a Bachelor of Science in Nursing (BSN) degree at East Tennessee State University’s Sevierville campus.

“I …

2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 16, 2021) – East Tennessee State University’s Reece Museum in cooperation with Grey Carter-Objects of Art, will present “Appalachian Dream Mechanics: Twenty Years of Art by JJ Cromer.” Carter will curate this exhibition, which will be on display from Jan. 10-March 11 in 2022. A reception is planned for Thursday, March 3, from 5-7 p.m.

"Scorches Made the Outing More Exciting" by JJ Cromer

“Appalachian Dream Mechanics” features drawings and paintings that explore the artistic journey of JJ Cromer, a self-taught artist and Appalachian native from southwest Virginia. For over 20 years, Cromer has been …

2021-December-16-College Of Nursing, Student Group Promote Men In Nursing Profession, University Marketing And Communication, East Tennessee State University

ETSU News

SEVIERVILLE, Tenn. (Dec. 16, 2021) – Jacob Nelson’s parents owned and operated a hardware store in his hometown of Soddy-Daisy, Tennessee, but rather than follow their footsteps into the family business, he always felt driven to provide a different kind of service to the community.

Nelson once thought he might become a physician, but decided that he wanted a different type of interaction with patients. Today, the U.S. Navy veteran and the first in his family to attend college is a senior pursuing a Bachelor of Science in Nursing (BSN) degree at East Tennessee State University’s Sevierville campus.

“I …

2021-December-16-Reece Museum Featuring 'Appalachian Dream Mechanics: Twenty Years Of Art', University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY, Tenn. (Dec. 16, 2021) – East Tennessee State University’s Reece Museum in cooperation with Grey Carter-Objects of Art, will present “Appalachian Dream Mechanics: Twenty Years of Art by JJ Cromer.” Carter will curate this exhibition, which will be on display from Jan. 10-March 11 in 2022. A reception is planned for Thursday, March 3, from 5-7 p.m.

"Scorches Made the Outing More Exciting" by JJ Cromer

“Appalachian Dream Mechanics” features drawings and paintings that explore the artistic journey of JJ Cromer, a self-taught artist and Appalachian native from southwest Virginia. For over 20 years, Cromer has been …

2021-December-16-Mentoring Researchers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 16, 2021) Four East Tennessee State University faculty members have been chosen as the newest participants in the Faculty Research Mentoring Cohort.

This is the second year ETSU has offered the program which provides opportunities for faculty to build their skills and knowledge in designing research investigations and advancing their research agenda. The initiative is sponsored by ETSU’s Office of Planning and Decision Support, the Provost’s Office and the Applied Social Research Laboratory.

Members of the 2021-22 cohort are:

Dr. Patricia A. Harnois-Church, an assistant professor in the ETSU College of Nursing and …

2021-December-16-Mentoring Researchers, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY – (Dec. 16, 2021) Four East Tennessee State University faculty members have been chosen as the newest participants in the Faculty Research Mentoring Cohort.

This is the second year ETSU has offered the program which provides opportunities for faculty to build their skills and knowledge in designing research investigations and advancing their research agenda. The initiative is sponsored by ETSU’s Office of Planning and Decision Support, the Provost’s Office and the Applied Social Research Laboratory.

Members of the 2021-22 cohort are:

Dr. Patricia A. Harnois-Church, an assistant professor in the ETSU College of Nursing and …

Consumer Purchasing Decisions Based On A Company's Sustainability Efforts And Marketing Initiatives, Brooke Kopperud

Dissertations, Theses, and Projects

The purpose of this research is to look at what factors lead to consumers purchasing green or environmentally friendly products and services. Based on these factors, we are further researching how a business can improve their sustainability efforts, and then learn what marketing techniques will be effective in relaying these efforts to consumers. We will first examine the history of the green movement to understand what has led to today’s demand for businesses to increase their sustainability efforts. We will analyze current consumer demographics to find out who is responding to green marketing and showing interest in current environmental issues. …

2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University

ETSU News

Bucky's Food Pantry Coat Drive Volunteers

JOHNSON CITY, Tenn. (Dec. 15, 2021)  – East Tennessee State University non-profit Bucky’s Food Pantry received 1,394 donations for their winter coat drive after collaborating with organizers of the 4th Annual Miss Christmas Queen 2021 pageant. The event was held Saturday, Nov. 27 in Kingsport, Tennessee at the Renaissance Art Center. It was hosted by Wonder Images & Pageants.  

“Every year, we have a different community service drive at our pageant,” said Whitney Allen Carr, director of Wonder …

2021-December-15-Bucky's Food Pantry Receives Nearly Donations During Coat Drive, University Marketing And Communication, East Tennessee State University

ETSU News

Bucky's Food Pantry Coat Drive Volunteers

JOHNSON CITY, Tenn. (Dec. 15, 2021)  – East Tennessee State University non-profit Bucky’s Food Pantry received 1,394 donations for their winter coat drive after collaborating with organizers of the 4th Annual Miss Christmas Queen 2021 pageant. The event was held Saturday, Nov. 27 in Kingsport, Tennessee at the Renaissance Art Center. It was hosted by Wonder Images & Pageants.  

“Every year, we have a different community service drive at our pageant,” said Whitney Allen Carr, director of Wonder …

An Investigation Of Influencer Body Enhancement And Brand Endorsement, Sarah Lefebvre, Kelly Cowart

Faculty & Staff Research and Creative Activity

Purpose: As the cosmetic surgery industry grows and diversifies, societal beauty standards have shifted to include images of surgically enhanced bodies. With the increased use of influencer marketing, it is important for marketers to understand consumer perceptions of these modified appearances. This research uses the lens of perceived morality to investigate consumer perceptions of cosmetic surgery services and the effect of enhanced body appearance on consumer interest in an endorsed brand. Interpersonal similarity is tested as a boundary condition.

Design/Methodology/Approach: A mixed-methods approach was taken with a qualitative study and two online experiments. Participants were recruited through snowball sampling (N …

2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 14, 2021) – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the severe weather that struck multiple states on Dec. 10-11.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Tennessee, Arkansas, Kentucky and Illinois in the aftermath of tornados that caused significant loss of life and property damage.

The ETSU Response website also helps connect students, faculty and staff who may have been personally impacted to support …

2021-December-14-Etsu Response: Severe Weather, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 14, 2021) – East Tennessee State University has activated its ETSU Response website to provide information on support for those affected by the severe weather that struck multiple states on Dec. 10-11.

The website, etsu.edu/response, provides links and contact information for those who wish to provide volunteer or monetary support to relief agencies working with the people of Tennessee, Arkansas, Kentucky and Illinois in the aftermath of tornados that caused significant loss of life and property damage.

The ETSU Response website also helps connect students, faculty and staff who may have been personally impacted to support …

2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.

After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall. 

Local …

2021-December-13-Etsu Martin Center Sets Melissa Etheridge Show For Late April, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 13, 2021) – In the late 1980s and 1990s, Melissa Etheridge was a rock ‘n’ roll rebel with confessional lyrics and raspy, smoky vocals. In the 21st century, the singer/songwriter is known as a rock queen and icon.

After months of waiting for a break in the country’s and state’s health situation, the East Tennessee State University Martin Center for the Arts has finalized plans for its first public show as a presenter – an evening with Etheridge on her One Way Out tour, set for Wednesday, April 27, in the center’s ETSU Foundation Grand Hall. 

Local …