Marketing Commons^™

Analysis Of Newspaper Headlines: A Case Of Two Tanzanian English Dailies, Erasmus Akiley Msuya

Journal of Humanities and Social Sciences

The current study analyses newspaper headlines in respect to three categories: international, local, and business news (irrespective of the geographical scope) of two English dailies: a government-owned Daily News, and a privately-owned The Guardian. The study sought to analyse newspaper headlines guided by semantic under-determinacy, an important theoretical framework in accounting for a balance between linguistic economy that characterises newspaper headlines and communicative precision. The data were collected via documentary review. The headlines were analysed under three categories: local, international, and business news that included local and international spectrums. A total of 2004 headlines were randomly selected for analysis: 1088 …

Factors Behind Dissuasion To Green Products Among Young Consumers: A Qualitative Study, Anitha Acharya Dr.

The Qualitative Report

The current estimated market share for green consumption is less than five percent worldwide, therefore it is very important to understand the factors that stimulate non green consumption among young consumers since this can promote environmental thinking at an early age and also to increase the demand for green products. In these circumstances, emerging countries like India have contributed very less to the consumption of green products and environmental effects. India is among the fastest growing economies in the world. With the increase in population as well as in disposable income, India is expected to see a growth in green …

Authenticity In Discursive Practices Of The Online Market For Second-Hand Luxury Clothing, Ronan L. Zampier, Rita De Cássia P. Farias, Marcelo R. Pinto

The Qualitative Report

Authenticity is a particularly sensitive and salient issue in the online market for second-hand luxury clothing, and it is still little explored in the field of consumption studies. In this study we sought to analyze how authenticity is represented in discursive practices of the Brazilian online market for second-hand luxury clothing. The corpus of the work consisted of data collected through interviews in five stores of the Brazilian online market of luxury second-hand clothing. The data were analyzed using the Critical Discourse Analysis (CDA), proposed by Fairclough (1992), articulated to the sociocultural perspective of consumption. From the discursive categories Subject, …

Voting And Civic Engagement Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Utah has a strong history of women’s political and civic involvement. The state was an early leader in giving women the vote, was home to the first female state senator in the nation (MacKay, 2005), and, as recently as 1996, had the strongest women’s voter participation in the United States (Davidson, 1996). However, these factors do not give the full picture; and in 2015 the Institute for Women’s Policy Research (2015) ranked Utah dead last in the area of political participation. Much of this ranking was due to the lack of women running for and serving in public office, but …

Utah Women And Stem, Susan R. Madsen, Elizabeth Goryunova, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Employment opportunities in Science, Technology, Engineering, and Math (STEM) sectors in Utah are estimated to reach 101,000 by 2018 (Carnevale, Smith, & Melton, 2011). These jobs are recognized nationwide as being well-compensated and generally recession-proof. Yet Utah women continue to hold a lower percentage of STEM-sec-tor jobs than women nationally; in fact, Utah is ranked last in the United States in terms of the percent of women employed in STEM. In addition, Utah women work in STEM occupations at a rate that is less than half that of Utah men (Institute for Women’s Policy Research (IWPR), 2013). Recognizing the role …

The Status Of Women In Utah Politics: Congress, Statewide Executive Offices, And The State Legislature, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

A host of national reports and media (e.g., Chu & Posner, 2013) in the past decade have ranked Utah last or near last in terms of women being in positions of decision making and leadership, and women in Utah politics is foundational to this issue. Raising awareness of the reasons why this is the case is critical to social change efforts focused on improving the representation of women in political roles within the state. Women serving in public office within the state of Utah have positive implications for women’s health. Research shows that when more women are involved in decision-making …

Labor Force Participation Among Utah Women, Susan R. Madsen, Robbyn T. Scribner

Marketing and Strategy Faculty Publications

Over the past half-century or so, Utah women’s participation in the labor force has steadily increased at a rate of about 8% per decade (Utah Women & Leadership Project, 2019). According to the most recent (2017) U.S. Census Bureau estimates, women in Utah make up 45% of the state workforce, which is slightly lower than the U.S. women’s share of the national workforce, 47.8% (United States Census Bureau, 2017a). In general, Utah women are about as likely to be employed as U.S. women, but Utah women are less likely to work full-time year-round (Department of Work-force Services, 2014). Numerous factors …

The Status Of Women In Utah Politics: Counties, Mayors, City Councils, And Boards Of Education, Susan R. Madsen, D. Candice Pierucci

Marketing and Strategy Faculty Publications

Several national reports earlier in the past decade ranked Utah last or near last in terms of women being in positions of decision making and leadership, including a 2013 Center for American Progress report titled “The State of Women in America: A 50-State Analysis of How Women Are Faring Across the Nation” (Chu & Posner, 2013). These and other rankings most often use the following four criteria: 1) gender wage gap, 2) educational attainment, 3) women in management roles, and 4) women serving in state legislatures. Research released through the Utah Women & Leadership Project and the Utah Women & …

2019-December-19-Bishop Earns Accrediting Body’S Highest Public Recognition, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-19-The Gift Of Purpose, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 19, 2019) –As he finished putting gifts inside his shoebox that would soon jet around the world to a needy child, Kojo Abakah knew firsthand the potential impact.

He had received an Operation Christmas Child shoebox himself in Ghana, West Africa, which ultimately led him on a journey to pursue his dream of becoming a pharmacist at East Tennessee State University Bill Gatton College of Pharmacy.

In November, Abakah worked with others in ETSU’s Christian Pharmacist Fellowship International chapter to fill 66 shoeboxes as part of Operation Christmas Child, a project of Samaritan's Purse, an international Christian …

Psychographic Persona Development In The Picture Of Dorian Gray, Melody Day

Undergraduate Honors Theses

When interviewed about his Victorian Gothic masterpiece, The Picture of Dorian Gray, Oscar Wilde once observed that “Basil Hallward is what I think I am: Lord Henry is what the world thinks of me: Dorian is what I would like to be—in other ages, perhaps” (Oscar Wilde). These three characters represent widely different types of people; in light of Wilde’s words, then, what does it truly mean to be Basil, Lord Henry, or Dorian Gray? In other words, what interests, opinions, and values held by these characters determine how each of them differ from one another? In my cross-discipline …

2019-December-16-Holiday Message, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-16-Etsu Pharmacy School Students Earn Bachelors Through Degree Completion Program, Bill Gatton College Of Pharmacy, East Tennessee State University, University Marketing And Communication, East Tennessee State University

ETSU News

JOHNSON CITY (Dec. 16, 2019) –During East Tennessee State University’s (ETSU) Fall Commencement, nine students pursuing their Doctor of Pharmacy (Pharm.D.) at ETSU Bill Gatton College of Pharmacy completed their Bachelor of Science in Pharmacy Studies. The commencement and hooding ceremony was held on Saturday, Dec. 14, in ETSU’s Ballad Health Athletic Center (Mini Dome).

Gatton College of Pharmacy’s bachelor’s degree completion program is a way for students enrolled in the college’s Pharm.D. program without a bachelor's degree to complete it while also earning their Pharm.D. 

The following current students earned their Bachelor of Science in Pharmacy Studies:

• Brianna Burdette …

2019-December-15-Etsu Is 'All In', University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Impact Of Virtual Presence On Willingness To Book: The Moderating Role Of Self-Construal And Gender, Sung Jun Joe

UNLV Theses, Dissertations, Professional Papers, and Capstones

Social influence is not limited only to interactive situations but also includes those that occur without a direct interaction such as the mere presence of others (Argo, Dahl, & Manchanda, 2005). Although there is wide agreement that the mere presence of others influences one’s decision-making process, little research is conducted to understand whether the effect of the presence of others influences consumer behaviors in an online context (Naylor, Lamberton, & West, 2012). To address this gap, this study suggests that mere virtual presence (MVP) provides social cues to the customer and influences the customer’s willingness to book (WTB). Specifically, the …

Mental Accounting And Unplanned Purchases In Online Booking: The Role Of Discount, Impulse Buying, And Thinking Style, Esther L. Kim

UNLV Theses, Dissertations, Professional Papers, and Capstones

To minimize the high cost of commissions of online travel agencies (OTA), the majority of hospitality operators provide member only exclusive rates to encourage consumers to book on their websites directly. However, the revenue cannot be maximized due to the amount of discount. This dissertation suggests that hospitality operators may maximize their profit with the adoption of surprise discount to increase consumers’ unplanned purchases. Applying the mental accounting principle, this dissertation examines how consumers respond to a surprise discount when they make unplanned purchases, such as purchasing add-on items online. This dissertation utilized three experiments in an online hotel booking …

2019-December-13-Class Of '70 Reunion Agents Needed, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-12-Etsu Congratulates Alumna Amythyst Kiah On Grammy Nomination, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-11-Fall 2019 Commencement, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-06-Etsu Varsity Esports, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Two, Four, Six, Eight, How Many Ingredients Do You Appreciate? An Exploration Of Cocktail Ingredients [Recorded Presentation], Hannah Daab

Steeplechase: An ORCA Student Journal

Two studies examine the effect of cocktail menu description on consumer order intention. Findings show that consumers are more likely to order a cocktail with a greater number of ingredients and the effect is driven by perceptions of beverage complexity and premiumness.

Why Do Many Consumers Prefer To Pay Now When They Could Pay Later?, Arvind Agrawal, James W. Gentry

Marketing & Entrepreneurship Faculty Publications

Payment timing is conceptualized as a payment characteristic useful in explaining motivations to prefer payment types. Cash, debit cards, and online banking represent consumers' preferences to pay now, while credit cards and loans represent the inclination to pay later. Based on a grounded theory study, a payment‐timing model is developed to theorize consumers' choices of payment types with differences in payment timing. The model presents four motivations for payment‐timing preferences: (1) the extent of rewards salience, (2) the perception of financial stress, (3) adopting heuristics for money management, and (4) the influence of perceived financial ability. Consumers choose payment‐timing options …

2019-December-05-Quillen College Of Medicine Students Chosen For National Leadership Positions, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

Cassidy, Paul S., 1908-1998 (Sc 3497), Manuscripts & Folklife Archives

Manuscript Collection Finding Aids

Finding aid and scans (Click on "Additional Files" below) for Manuscripts Small Collection 3497. Letters written by Paul S. Cassidy, likely in the 1950s, soliciting clients for the sale or purchase of small rental houses on behalf of a company called "The Rental Pool" in Bowling Green, Kentucky.

What Academic Advisors Can Do To Strengthen The Impact Of Utah Girls And Women, Susan R. Madsen

Marketing and Strategy Faculty Publications

This idea sheet is based on a 2019 gathering of 25 university academic advisors. Female college students in Utah face unique challenges and have lagged their national peers in terms of college completion. Informed academic advisors are well-positioned to help Utah women gain the many lifelong benefits that come from finishing a college degree.

2019-December-03-Research: Prenatal Opioid Exposure, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

College Of Business, Business Career Accelerator, Qualitative Research Study On Student Involvement In Professional Development Activities, Madison Vincent

Honors Projects

The creation and execution of this project began by analyzing the honors project specifications, to design a project that met the Honors College criteria. To meet these criteria, a market research study was conducted to assist the College of Business’s Business Career Accelerator management in understanding the student market of the College of Business. In addition, the study’s goal is to make recommendations utilizing marketing and education frameworks to maintain and increase student usage of the center. The project was executed using traditional market research frameworks, which required conducting in-depth interviews of College of Business students to determine student attitudes …

2019-December-02-Pharmacy Professor Adding An Appalachian Perspective To Introductory Course, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

2019-December-02-Studies Examine Medication Adherence Among Hiv-Infected Patients, University Marketing And Communications, East Tennessee State University

ETSU News

No abstract provided.

The Role Of Social Media And Social Networking As Marketing Delivery Systems For Preventive Health Care Information, Joe Cangelosi, David Kim, Ken Griffin, Ed Ranelli

Atlantic Marketing Journal

The use of social media and social networking (SM&N) is prevalent in health care. Through social media, individuals can access information to enhance their overall health and well-being. Given that prevention is crucial to a long healthy life, as well as restraining escalating health care costs, this study offers insights into the types of social media and networking platforms that health care consumers consider most important, especially with regard to obtaining Preventive Health Care Information (PHCI). Further, it goes on to identify the demographics of persons who consider social media and social networking platforms as most important. This research used …