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Articles 9661 - 9690 of 16545
Full-Text Articles in Marketing
2016-February-09-Basler Lectures, University Marketing And Communications, Est Tennessee State University
2016-February-09-Basler Lectures, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-08-Mozart’S “The Magic Flute”, University Marketing And Communications, Est Tennessee State University
2016-February-08-Mozart’S “The Magic Flute”, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-08-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
2016-February-08-Tsbdc Classes, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February-07-Jacob Bolen, University Marketing And Communications, Est Tennessee State University
2016-February-07-Jacob Bolen, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-06-Dr. Stephanie Frye Will Present A “Not-For-Tuba” Recital, University Marketing And Communications, Est Tennessee State University
2016-February-06-Dr. Stephanie Frye Will Present A “Not-For-Tuba” Recital, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05, University Marketing And Communications, East Tennessee State University
2016-February-05, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February--05-Medical Challenges 2016, University Marketing And Communications, Est Tennessee State University
2016-February--05-Medical Challenges 2016, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05-Red For Women, University Marketing And Communications, Est Tennessee State University
2016-February-05-Red For Women, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05-Darwin Day, University Marketing And Communications, Est Tennessee State University
2016-February-05-Darwin Day, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-05-Drew Lynch, University Marketing And Communications, Est Tennessee State University
2016-February-05-Drew Lynch, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-04-Bse Program, University Marketing And Communications, East Tennessee State University
2016-February-04-Bse Program, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February-04-Block Is Back, University Marketing And Communications, East Tennessee State University
2016-February-04-Block Is Back, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
2016-February-03-Women On Wednesdays, University Marketing And Communications, Est Tennessee State University
2016-February-03-Women On Wednesdays, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-03-Art And Craft, University Marketing And Communications, Est Tennessee State University
2016-February-03-Art And Craft, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-02-Professional Hr Certificate, University Marketing And Communications, Est Tennessee State University
2016-February-02-Professional Hr Certificate, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
Encouraging Ethical Behavior In The Workplace By Way Of The Classroom: Examining The Use Of Social Media In Marketing Ethics Instruction To Influence Millennials‘ Perception Of Workplace Ethics, Traci Thomas Pierce
Doctor of Business Administration (DBA)
An emphasis on marketing ethics instruction in higher education may be needed now more than ever. The Ethics Resource Center (ERC) reports that employees of the millennial generation are less cognizant of unethical practices in the workplace than previous generations, and suggests that the millennials' exposure and frequency to social media contributes to their disregard of unethical workplace behavior (―2011 National Business Ethics Survey,‖ 2012). Social media communication is popular among the millennial generation and is a requirement for modern-day businesses; yet, the nature of social media seems to be affecting this new generation of employees negatively. Could social media …
2016-February-01-Sports Have Always Been Part Of Garrett Tumlin’S Life., University Marketing And Communications, Est Tennessee State University
2016-February-01-Sports Have Always Been Part Of Garrett Tumlin’S Life., University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-01-Newest Roan Scholars, University Marketing And Communications, Est Tennessee State University
2016-February-01-Newest Roan Scholars, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
Conceptualisations Of The Consumer In Marketing Thought, Ann-Marie Kennedy, Gene R. Laczniak
Conceptualisations Of The Consumer In Marketing Thought, Ann-Marie Kennedy, Gene R. Laczniak
Marketing Faculty Research and Publications
Purpose
This paper seeks to gain an understanding of how different consumer conceptualisations in marketing may lead to negative outcomes. Every profession has its grand vision. The guiding vision for most marketing professionals is customer orientation. Of course, reality is more complex and nuanced than a single unified vision. Organisations tout their consumer-centric marketing decisions, in that they use consumer research to make operational decisions about products, prices, distribution and the like. However, marketers’ treatment of consumers is often far from the customer’s best interests. It is proposed that by understanding the different conceptualisations of the consumer over time, we …
2016-February-01-Aynsley Porchak, University Marketing And Communications, Est Tennessee State University
2016-February-01-Aynsley Porchak, University Marketing And Communications, Est Tennessee State University
ETSU News
No abstract provided.
2016-February-01-Etsu To Offer Poetry Writing Workshop, University Marketing And Communications, East Tennessee State University
2016-February-01-Etsu To Offer Poetry Writing Workshop, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Role Of Perceived Control In Customer Value Cocreation And Service Recovery Evaluation, Lin Guo, Sherry L. Lotz, Chuanyi Tang, Thomas W. Gruen
The Role Of Perceived Control In Customer Value Cocreation And Service Recovery Evaluation, Lin Guo, Sherry L. Lotz, Chuanyi Tang, Thomas W. Gruen
Marketing Faculty Publications
Treating customers as passive recipients of service recovery does not account for their naturally elevated desire for control following a service failure. Focusing on value cocreation by customers in service recovery, this study conceptualizes three types of customer perceived control in service recovery: process control, decision control, and information control. Using both a field study and a controlled experiment to test the conceptual model, this study reveals various ways service firms can engage customers in service recovery to enhance their service experience. The results show that customers are motivated to exert influence on and regain control over service recovery because …
2016 February, Office Of Communications & Marketing, Morehead State University.
2016 February, Office Of Communications & Marketing, Morehead State University.
Morehead State Press Release Archive, 1961 to the Present
Press releases for February of 2016.
Contagious Effects Of Customer Misbehavior In Access-Based Services, Tobias Schaefers, Kristina Wittkowski, Sabine Benoit, Rosellina Ferraro
Contagious Effects Of Customer Misbehavior In Access-Based Services, Tobias Schaefers, Kristina Wittkowski, Sabine Benoit, Rosellina Ferraro
Research Collection Lee Kong Chian School Of Business
Customer misbehavior in service settings is problematic for two reasons: (1) because of the direct damage it causes and (2) because of additional negative effects that arise from the contagion of such misbehavior. The authors extend existing theory of customer misbehavior by studying its contagious effect. The investigation focuses on access-based services, defined as transactions in which multiple consumers successively gain temporal, short-term access to a good, while legal ownership remains with the service provider (e.g., car sharing and fashion rentals). Due to the nature of these services, they are especially prone to indirect customer misbehavior, which is directed at …
2016-January-31-Emergency Alert Test, University Marketing And Communications, East Tennessee State University
2016-January-31-Emergency Alert Test, University Marketing And Communications, East Tennessee State University
ETSU News
No abstract provided.
The Past, Present, And Future Of Marketing Research In Asia, Jaihak Chung
The Past, Present, And Future Of Marketing Research In Asia, Jaihak Chung
Asia Marketing Journal
The lack of international research networks in Asia has been a major barrier in bridging scattered Asian academic societies. As a result, most researchers in Asia are not familiar with which journals they can access for their research, nor where they can submit their valuable research manuscripts. Asian Marketing Journal (AMJ) and the International Conference of Asian Marketing Associations (ICAMA), both of which are managed by Asian scholars for Asian scholars, are expected to take on such roles to make a significant contribution to Asian academic societies by encouraging them to study and share research topics that are more relevant …
Asia Marketing Journal 제17권 제4호 목차
Can Threatened Moral Self Make People Prefer Ecological Product?, Zhuomin Shi, Wanyi Zheng, Ning Yang
Can Threatened Moral Self Make People Prefer Ecological Product?, Zhuomin Shi, Wanyi Zheng, Ning Yang
Asia Marketing Journal
Purpose: Social influence has a decisive role in shaping a person"s cognition and behavior. Chinese face consciousness, including moral component, is an important part of Chinese traditional culture, which influences people to implement moral behavior. With both eye-tracking technology and traditional questionnaire, this research aims to explore people"s moral psychology and the psychological processing mechanisms of Chinese face consciousness, as well as the impact of Chinese face consciousness on the preference for the ecological product.
Method and Data: 75 college and MBA students" eye movement data were collected when they read different kinds of moral materials, as well as data …
Distribution Channel, Matching, And Welfare Asymmetry In The Korean Insurance Industry, Yong-Ju Lee
Distribution Channel, Matching, And Welfare Asymmetry In The Korean Insurance Industry, Yong-Ju Lee
Asia Marketing Journal
Based on the observation that insurance companies in Korea, unlike those in other financial sectors and those in other countries, dominantly use the agent-based push-type marketing strategy, this paper hypothesizes that difference in distribution systems originating from characteristics of financial products can lead to welfare asymmetry between financial institutions and customers, merely due to their financial matching. For this analysis, we employ a simple matching theoretic model, try to understand the welfare implications of distribution systems from a matching theoretic perspective, and analyze the bottom of negative perceptions of insurance industry. The proposed model suggests that this welfare asymmetry derives …
Solving The Mystery Of Consistent Negative/Low Net Promoter Score (Nps) In Cross-Cultural Marketing Research, Sanjay Seth, Don Scott, Chad Svihel, Shigematsu
Solving The Mystery Of Consistent Negative/Low Net Promoter Score (Nps) In Cross-Cultural Marketing Research, Sanjay Seth, Don Scott, Chad Svihel, Shigematsu
Asia Marketing Journal
This paper has identified some theoretical reasons and empirical evidence for negative scores that occur in Japan and Korea or unstable NPS scores that can be experienced. A psychological analysis of NPS results sheds light on the validity of the negative NPS scores that are often found in Japan and Korea. Usually customer experience surveys utilize a “single stimulus” such as the “company” or the “company’s products / services.” However, in the case of the “recommendation to friend” question of the NPS system there are two stimuli namely the “company product/service” and the influence of “friends.” Hence, the survey outcomes …