Marketing Commons^™

Sales And Marketing, Nancye Gannaway

Farm Systems and Economics published reports

Plan, prepare, Prosper - workshop

This document is part of the Plan, Prepare, Prosper program that was developed under the Pilot of Drought Reform Measures ('the pilot'), a joint initiative between the Australian Government and the Western Australian Government. The program aims to support businesses to prepare for drought, climate variability, financial and other challenges.

Today we will be working through your marketing program, and possible strategies for increasing its effectiveness and impact.

We will explore the advantages of target marketing - of focusing your marketing on those customers which best suit your business, and have the greatest potential for …

Western Australian Arable Crops Industry - Overview For Potential Investors And Other Stakeholders, Virginia Wilkinson, Tim Morris, Nicki Hall, David Hughes Professor

Farm Systems and Economics published reports

When looking at opportunities for investment in the Western Australian arable crop production system, one must consider by whom? If you were to judge purely from the popular press, you would believe Western Australia agriculture was totally controlled by billionaires and foreign speculators. Nothing could be further from the truth.

The largest farmer, the largest farmland owner, the largest investor, the largest employer and the largest agrifood research funder in Western Australia (WA) is the government. The government is also the largest builder of the infrastructure used by the industry. At the same time, the government invests in food safety …

Exploring The Intention Of The South West Of Western Australian Residents To Purchase Solar Panels Using The Theory Of Planned Behaviour Approach, Greg Murray

Theses : Honours

Global warming is a concern for many people around the world (Lorenzoni, Pidgeon, 2006; Searle & Gow, 2010). The negative effect of climate change is increasingly apparent (Belluscio, 2010; Dunlop, 2010; Hirabayashi, Kanae, Emori, Oki & Kimoto, 2008; Oelemans, 1994). In response to growing public concern, governments are implementing legislation and carbon initiatives to decrease the impact of climate change (Crane, 2010; D’Souza, 2005). Although these government actions are important to implement environmental preservation among industries, this study focuses on the intentions of purchasing behaviour of the individual homeowner of the South West region of Western Australia. More specifically, the …

Current And Future Food Demand In Western Australia. Module 1 Scoping Study, Andrew Weinert, Robert R. Rouda

Farm Systems and Economics published reports

Maintaining and growing our food industries are priorities of the Western Australian Government and its Department of Agriculture and Food, Western Australia (DAFWA). Understanding our current food consumption levels, imports, exports and production limitations is critical to the formulation of effective agricultural and food polices.

The WA food industries are affected by several factors that include previous domestic policies and market instruments; general lack of scale; geographical isolation; access to suitable land and water; the availability and use of new technology, communication, processing and transport infrastructure that facilitate efficient marketing; sales and administration; social factors; international tariffs and other trade …

Exporting Vegetables In Bulk : Reducing Supply Chain Costs Without Compromising Quality, Helen Ramsey, Dennis Phillips

Bulletins 4000 -

Increased competition, a strong Australian dollar and increased production costs have seen Australian grown vegetables steadily lose their share in traditional export markets.

As competition increases, we need to investigate production and handling techniques that improve our price and quality competitiveness.

Improving the effi ciency of the supply chain to export markets is one way Australian growers can reduce production and shipping costs and improve product quality.

Plan To Support Horticulture Industry Development 2009-2012, Department Of Agriculture And Food, Western Australia

Horticulture published reports

The Plan to Support Horticulture Industry Development ('the Plan') recognises that healthy and profitable Western Australian agricultural industries are integral to the economic wellbeing of regional and rural communities. The Plan promotes a progressive and productive horticultural industry through efficient use of natural resources, high standards of biosecurity, modern marketing, value-adding and research to enhance continuous improvement throughout the supply chain from producer to consumer.

Plan To Support Horticulture Industry Development 2009 - 2012 - For Discussion, Department Of Agriculture And Food, Western Australia

Horticulture published reports

The State Government's increased investment in agriculture and food recognises the integral contribution this sector makes to the economy of Western Australia.

It is a key industry which will support Western Australia's growth beyond periods of boom and through the economic rebuilding phase ahead. Ensuring the State remains highly competitive in both domestic and international markets is vital to the future of our economy

Public funds must be 'money well spent'. This means ensuring the right direction, efficiency and effectiveness of the Department of Agriculture and Food's programs. The department must focus its efforts on economic development - this is …

Crop Updates 2008 - Cereals, Christine M. Zaicou-Kunesch, Shahajahan Miyan, Brenda Shackley, Steve Penny, Sarah Ellis, Darshan Sharma, Blakely Paynter, Jeff Russell, Andrea Hills, Glen Riethmuller, Bill Bowden, Paul Blackwell, Harmohinder Dhammu, Vince Lambert, Chris Roberts, David Cox, Sally Cox, Jeremy Lemon, Paul Damon, Zed Rengel, Geoff J. Thomas, Ciara Beard, Anne Smith, Kithsiri Jayasena, Sean Kelly, Rob Loughman, Bill Macleod, Raj Malik, Ravjit Khangura, Vivien Vanstone, Colin Hanbury, Mehreteab Aberra, Gordon Masnish, Brenda A. Coutts, Geoff Strickland, Monica Kehoe, Dustin Severtson, Roger A C Jones, Dominie Wright, Megan Jordan, Xinhua He, Eli Manyol, Song-Ai Nio, Imran Malik, Tina Botwright-Acuña, Len Wade, Nigel Metz, Linda Price, Dean A. Diepeveen, Leisa Armstrong, Peter Clarke, Doug Abrecht, Rudi Appels, Matthew Bellgard

Crop Updates

This session covers twenty four papers from different authors:

WHEAT AGRONOMY

1. Wheat variety performance in the Northern Agricultural Region in 2007, Christine Zaicou, Department of Agriculture and Food

2. Wheat variety performance on the Central Agricultural Region in 2007, Shahajahan Miyan, Department of Agriculture and Food

3. Response of wheat varieties to sowing time in the Great Southern and Lakes Region in 2007, Brenda Shackley and Steve Penny, Department of Agriculture and Food

4. Wheat variety performance in the South Coastal Region in 2007, Sarah Ellis, Department of Agriculture and Food

5. Flowering dates of wheat varieties in Western …

Facilitating The Development Of The Strawberry Industry In Western Australia, Dennis Phillips, Aileen Reid

Horticulture research reports

Horticulture Australia Project No. BS05001 Annual report 2005/06

This is the first of three annual reports for the Horticulture Australia project BS05001 — ‘Facilitating the development of the strawberry industry in Western Australia’. This project is managed by the Strawberry Growers Association of WA Inc. and the work is being done in collaboration with the Department of Agriculture and Food WA (DAFWA). The project has been funded by voluntary contributions from the W.A. Strawberry Producers Committee, Toolangi Strawberry Runner Growers Co-operative and DAFWA with matching funding from Horticulture Australia Ltd (HAL). The project has been funded for three years, 2005, …

Country Of Origin Labelling Requirements - April 2006, Department Of Agriculture And Food Western Australia

Farm Systems and Economics published reports

A new standard for the labelling of food with its country of origin commenced on 8 December 2005.

Country of Origin Labelling (CoOL) provides consumers with information on the country or countries where their food is grown, manufactured or packaged.

Standard 1.2.11 of the Food Standards Code outlines CoOL requirements in Australia. It applies to food for retail sale and also food sold to catering establishments in catering packs. It does not apply to food sold to the public by restaurants, canteens, schools, caterers or self-catering institutions, where the food sold is for immediate consumption.

Feed Grain Report - Current And Future Demand In Western Australia, Department Of Agriculture And Food, Western Australia

Bulletins 4000 -

Authors: Martin Barbetti, Pam Burgess, Dave Eksteen, Trevor Lacey, Reg Lance, Peter Metcalfe, Dane Robertson, Greg Shea, Sofia Sipsas, Mark Sweetingham, Graham Walton, Peter White, Anne Wilkins

Markets are rapidly changing and new industries are emerging at a faster rate than previously recorded in history. The livestock industry and related feed grain industry are part of this changing dimension. The Department of Agriculture Western Australia (DAWA) compiled this report to examine the supply and potential demand for feed grain and explore possible options to take advantage of opportunities that may be presented as a result of these changes.

This report …

The More We Sell The Happier We Are: Comparison Of Responsible Alcohol Service In Trained And Untrained Establishments In Perth, Nevil Alexander

Theses: Doctorates and Masters

This research investigated whether training licensees and approved managers of Perth pubs and taverns resulted in more Responsible Alcohol Service (RAS). Specifically it investigated whether apparently intoxicated customers were refused service. Trained and untrained premises were compared using two methods. Quantitative data was gathered by observers posing as intoxicated customers (pseudo-drunks) while qualitative data was collected during interviews with management, staff, and patrons of trained and untrained premises. No significant difference in the service of alcohol to intoxicated patrons in trained or untrained premises was found. The interviews revealed no distinction between the attitudes and beliefs of management, staff, or …

Cauliflowers In Western Australia - An Industry Plan, Paul Mattingley

Agriculture reports

The Western Australian cauliflower industry is largely centered around the south-west of the State which, with its cool winter climate and medium to heavy loam soils is well suited to year round cauliflower production and accounts for 77% of State’s output. The Shire of Manjimup alone accounts for about 60% of the State’s cauliflower production. The second most significant region is the Swan Coastal Plain which has lighter soils, and a warmer climate. The Swan Coastal Plain is also suitable for year round production.

Market analysis indicates that West Australian cauliflower, whilst appearing more expensive than produce from the Eastern …

Miscellaneous Publication 8/2002 - Statistics Report For The Western Australian Floriculture Industry - August 2000, Department Of Agriculture, Western Australia

Horticulture published reports

Statistical data plays an important role in many decisions faced by both established and prospective businesses within all industry sectors. In order to offer a better service to its customers, the Department of Agriculture (the Department) requires information regarding the cutflower and nursery industry within Australia and Western Australia.

Though there are many avenues available in order to obtain this statistical information, both locally and nationally, there is no concise summary available. In addition, information obtained must be assessed in detail to determine its reliability and relevance.

Current statistics for both the Australian and Western Australian nursery and cutflower industries …

Western Australian Avocado Industry Survey - 2000, Alec Mccarthy

Horticulture research reports

Key components of the project: The avocado industry in Western Australia has been steadily growing over the past 15 years. During this time there has been no comprehensive survey of the industry to determine its size and production base. This survey aimed to collect information from as many commercial avocado growers as possible about tree numbers, age, yield, markets, growing methods and general industry knowledge.

Industry significance: This survey will provide comprehensive data on the avocado industry that will enable producers, packers, marketeers, investors, etc to have greater confidence in their various decision makings.

Key outcomes: Significant increases in annual …

Bulletin 4422 - Exotic Diseases - Cattle, Agriculture Western Australia

Bulletins 4000 -

An exotic disease is a disease that is not present in Australia.

If an exotic disease did occur in Australia it would cause· production losses, stock deaths and stop exports of primary production. When export markets are lost they can only be re-established once it is proven the disease is eradicated

Rising Above The Herd - An Analysis Of The Western Australian Beef & Cattle Industry (Executive Summary Document), Andrew Quinn, Ashley Manners

Animal production and livestock published reports

This report has been produced at the request of the Agriculture Western Australia, Meat Program Partnership Group. The intention of the report is to set out a number of priority areas for concentrated Agency and industry attention to assist with the development of the Western Australian beef and cattle industry.

• Global per capita consumption of beef is currently flat to slowly reducing, with total consumption volumes rising in line with population and wealth increases.

• Global trade in live cattle is experiencing a slow, steady increase in volumes influenced by trade factors encouraging in-country processing and finishing of cattle, and a …

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Rising Above The Herd - An Analysis Of The Western Australian Beef & Cattle Industry, Andrew Quinn, Ashley Manners

Animal production and livestock published reports

This report has been produced at the request of the Agriculture Western Australia, Meat Program Partnership Group. The intention of the report is to set out a number of priority areas for concentrated Agency and industry attention to assist with the development of the Western Australian beef and cattle industry.

• Global per capita consumption of beef is currently flat to slowly reducing, with total consumption volumes rising in line with population and wealth increases.

• Global trade in live cattle is experiencing a slow, steady increase in volumes influenced by trade factors encouraging in-country processing and finishing of cattle, and a …

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Export Cauliflower Quality Improvement 1996 - 1998, Vynka Mcveigh, Rachel Lancaster, Dennis Phillips, S. C. Tan

Horticulture research reports

Final report for the project VG 94043 January 1996 to December 1998.

This three year study is the first conducted in Australia which has evaluated and assessed the postharvest chain for export cauliflowers. From harvesting to transportation to the wharf, the project has identified a range of improved practices to ensure optimum quality of cauliflower at the destination market. The project has also examined cauliflower agronomy issues such as the effect of seed weight, seedling weight and phosphorus nutrition and placement on yield and harvest period, as well as variation in potting mix composition within a seedling cell tray.

Producing …

Mangoes At A Glance From Western Australia, Peter Johnson, Geraldine Pasqual

Horticulture published reports

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

Western Australia has a strong mango industry with production from well established crops estimated at $4.8 million. Industry members aim for a high level of customer satisfaction by offering popular varieties, quality and the ability to consistently supply markets.

Bulletin 4397 - Stone Fruit From Western Australia - At A Glance, Glynn Ward, Geraldine Pasqual, Eleanor Melvin-Carter

Bulletins 4000 -

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

The stone fruit industry in Western Australia is booming with large production increases predicted. Production from well established plum, peach and nectarine orchards in 1996/97 is estimated at $17 million and exports have doubled in the past five years to $10 million in 1998/99. …

Bulletin 4384 - New Asian Vegetables From Western Australia - At A Glance, Vynka Mcveigh, Soon Chye Tan Dr, Geraldine Pasqual

Bulletins 4000 -

Western Australia produces a range of horticultural commodities including fruit, vegetables, flowers, nursery products and wine as part of its fast growing $400 million horticultural industry. Natural advantages such as climate and clean environment, soils and water make Western Australia an ideal place to supply a variety of high quality produce to domestic and international markets.

Western Australia is Australia's largest exporter of fresh vegetables, sending a range of products to over 20 countries. A strong export trade has developed with South East Asia and growing opportunities exist in other markets in Asia and in the Northern Hemisphere. Western Australia …

A Consumption Value Approach To The Factors That Influence Parental Choice Of Secondary School: An Exploratory Study, Penelope J. Welsh

Theses: Doctorates and Masters

The purpose of the present study was to identify the factors that influenced parents' choice of a secondary school for their children and, in particular, to determine, choice process. Understanding how parents choose secondary schools and what parents value should help established and new private schools develop more effective marketing strategies, including their choices of target markets and location, as well as their educational emphasis, fee structure and disciplinary policies. While a schools marketing efforts must include information about the school facilities and the implied social benefits of attending the particular school, this study found that Emotional Value, feeling good …

University Preference : A Conjoint Analysis, Julia P. Turner

Theses: Doctorates and Masters

The business of tertiary education has become more and more competitive in recent years due to reductions in government funding and higher study fees. As the nature of the environment grows more competitive the role of marketing, previously non-existent in most universities, has grown significantly. One of the key pieces of information that would assist the marketing effort of any university is an understanding of what determines university preference. This study examines university preference in Western Australia. A form of conjoint analysis, known as Adaptive Conjoint Analysis (ACA), was used to investigate the relative importance of a number of attributes …

Export Carrot Production Capability Study, Dennis Phillips

Horticulture research reports

A survey was conducted by personal interview of nearly 80 per cent of Western Australian export carrot growers to determine the range of business profiles and production practices prevailing in the industry in 1996-97. The study provided significant information which the industry can use to guide future development and to benchmark its performance.

The industry was characterised by a high level of Australian ownership and a healthy mix of family and corporate ownership and vertical integration. Capital investment in production was high, potentially inhibiting new entrants to the industry.

Threats to future industry growth were identified in an ageing management …

Fisheries Management Report No. 4 - Planning For The Further Development Of The Aquaculture And Marine Farming Industry At Jurien Bay, Dave Everall

Fisheries Published Reports

There is a well documented global requirement for some twenty million tonnes of edible sea foods from aquaculture in the next fifteen years. Most of the projected increase in production will need to be from mariculture because of limiting factors on land based aquaculture. At present, approximately 85%of all aquaculture occurs in the Asian region.

Globally, temperate water species have market advantages because of their ability to supply a growing market preference for a firm white fleshed fin fish. Although significant temperate water aquaculture occurs in various countries north of the equator, there are growing environmental concerns surrounding production of …

Western Australian Fisheries - At A Glance (1997), Fisheries Department Of Western Australia

Fisheries Published Reports

Western Australia's fisheries are the envy of the world. The calibre of our research and management, and the skills of our fishermen, are recognised as second to none. We have pristine oceans and waterways from which we draw fish and fish products of the very best quality.

But while WA ranks as Australia's leading producer and exporter of fish and aquaculture products, we are not resting on our laurels. A major review of fisheries administration has cemented environmental and economic sustainability as the key management objectives, and industry now has greater scope for improving its competitiveness by pursuing new marketing …

International Market Opportunities For Lentils, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

The purpose of this report is to determine, through desk top statistical analysis, those countries which hold significant promise for the export expansion of the Western Australian lentil industry.

The report is comprised of five parts. 1) a brief lentil overview, 2) world lentil production and trade, 3) Australian lentil production and trade, 4) Western Australian lentil production and trade and 5) conclusions.

The first four sections identify the major producers, exporters, importers and premium markets operating in the international lentil market. The fifth section concludes by identifying six countries that warrant further in-market analysis to determine their lentil preferences …

International Market Opportunities For Field Peas, Andrew Quinn, Malcolm Sedgwick

Farm Systems and Economics published reports

The purpose of this report is to determine, through desk top statistical analysis, key countries which hold significant promise for the export expansion of the Western Australian field pea industry.

The report is comprised of five parts. 1) a brief field pea overview, 2) world field pea production and trade, 3) Australian field pea production and trade, 4) Western Australian field pea production and trade and 5) conclusions.

The first four sections aim to identify the major producers, exporters, importers and premium markets operating in the international field pea market. The fifth section concludes by identifying six countries that warrant …

Achievements In Wool 1997, Agriculture Western Australia

Animal production and livestock published reports

The Wool Strategy Group, which I initiated in 1993, and Agriculture Western Australia's Wool Program are strategic partners working together with industry to develop and market this State's wool industry.

Wool is Western Australia's second most important agricultural industry, with a current export value of $643 million. It has the potential to return to a billion dollar industry in the next five years and the industry needs to be strongly focused on producing what the market requires to take advantage of this.

The Wool Strategy Group, led by Chairman Mr Philip Gardiner, and the Wool Program, have established an international …